Sevendof is building the drone infrastructure of the future. We seek to make drones available as a service to help solve problems such as inspection, mapping, and search and rescue. To accomplish this, we're building a network of stations housing long-range drones capable of carrying out missions automatically, without humans in the field. With Sevendof's drone infrastructure, different users will be able to use the same drones to solve different use-cases, which will allow us to improve the availability and reduce operational costs for each user. Our mission is to make drones a safe and positive tool to help solve important problems in a scalable manner.

Wheel.me is a Norwegian IoT company with global ambitions, located in Oslo. We help people improve the way they live and work by enabling everything indoors to move effortlessly on smart wheels. We primarily focus on the areas of Robotics, IoT, Artificial Intelligence, Indoor Mobility, and Indoor Navigation. We have developed the world's first autonomous wheel.

MER is a Norwegian music company and artist representative. Our vision is to become the industry’s best in developing, facilitating and managing all aspects of our clients’ careers. The company has expertise and relevant experience in providing services such as management, booking, promotion and label functions.

Anyfin is a fintech company based in Stockholm. We provide smart tools that help put financial power back in the hands of the people – where we believe it belongs. Everything we do is based on one vision: to improve the world’s financial health. We are a fast-growing team of 100 co-workers specializing in programming, artificial intelligence, design, customer success and credit underwriting. Working for Anyfin is an exciting journey, where we are all close to the decisions and what’s going on in the company. We constantly explore new ways, fail fast and challenge to improve. We never settle. Anyfin is a great place to work because: - Our interests are in alignment with the customers’. We truly care for people, which means they can trust us without a doubt. We would never do anything we wouldn’t want ourselves. - Technology is king, we want to do it right from the start: agile, modular and on the forefront of innovation. - The time from idea to reality is short and we all contribute to the company success. - We are a team of ambitious, competent and kind people. - Together with strong financial backing, it's a pretty sweet deal.

Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

Maintenance in the property management world is still pretty analogue. Soundsensing aims to change that. At Soundsensing, we are building a platform for providing intelligence and insights to customers in the property management market, through sensors and machine learning. We gather data from any source: our own sensors developed in-house, existing sensors, and other data streams, before we turn the data into actionable insights through condition monitoring and predictive maintenance. We are developing technologies using machine learning, IoT and cloud computing. These are not buzzwords to us, and we need people capable of- and interested in building good solutions for these technologies. We are dedicated to solving hard problems - and we are growing rapidly.

Superwork gives you a dedicated HubSpot operations team on a simple monthly subscription. Instead of waiting on slow consultants, scattered freelancers, or overloaded internal teams, you get one managed team handling your HubSpot setup, CRM optimization, automation, reporting, data quality, and RevOps execution. Submit unlimited requests through your customer portal. We prioritize, manage, build, test, and improve your HubSpot portal every month, so your systems stay clean, your teams move faster, and your revenue operations keep improving as the business grows. Built by HubSpot specialists. Managed end-to-end. Designed for companies that want better HubSpot execution without hiring a full internal team.

Getia is a Norwegian venture studio that builds and invests in technology companies. Founded in 2024 and headquartered in Oslo, Getia identifies market opportunities, assembles teams, and actively develops products to capture significant market share across multiple verticals. The studio has launched 18+ products spanning privacy and compliance (GetCookies), email marketing (GetMailer), server-side tracking (GetCAPI), AI-powered customer support (GetAnswers), property management (Bellkeep), content distribution (GetFeeder), and more. Each product is designed as a focused SaaS tool that solves a specific problem better than bloated enterprise alternatives. Getia's core strength is speed and execution. With in-house expertise in product strategy, UI/UX design, full-stack development, data analytics, and go-to-market, the team can take a product from idea to paying customers in weeks rather than months. All products are built on modern tech stacks with EU-hosted infrastructure, making them a natural fit for privacy-conscious European businesses. The studio operates from Mesh, Oslo's largest coworking space, and is currently raising its Series A to accelerate growth across the portfolio. Getia is looking for investors who bring strategic value beyond capital — partners with deep domain expertise and distribution networks in the Nordics and across Europe.

SportAI is a Norwegian-founded B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. With expertise in computer vision and machine learning, SportAI brings objectivity to sports technique and tactical analysis, offering instant data-driven insights to training facilities, streaming platforms, retailers and equipment brands around the world. The company was founded in late 2023 by Norwegian tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial). SportAI employs a team of ten people and has raised $5.7M to date.

We help people become software engineers and break into the tech industry for a fraction of the cost of a traditional education or coding bootcamp. We've got 1.5 million users and customers all over the world. Our investors includes the likes of Y Combinator, Amasia, Alliance Ventures, and Startuplab.

We are developing a platform to help owners of renewable power plants and their service providers gaining access to the right information at the right time, enabling the right decisions. In order to achieve this we deconstruct the hundreds of documents describing each plant into snippets of information in accordance with our domain-driven data model. In the next 7 years, the world needs to invest almost twice what has been invested into renewable energy generation in the last 20 years. At the same time subsidies are being rolled back, increasing the need to for ensuring that projected ROI is not compromised by underperformance of the investments (i.e. plants). We have lived the pain, and know that NOW is the time to transform the way commercial management of renewable energy plants is being done.

ninito makes running a restaurant easier. We provide restaurants with the tools they need to attract more customers, automate processes, and increase revenue all in one solution. Since launching in 2019, we have grown rapidly and now work with some of the best restaurants in the industry. There are over 950 POS systems in the Norwegian market, but both we and our customers believe that ninito is the best at what we do. Want to work for a company that is at the top of its game? Now is your chance. At ninito, you work with the best in the industry and become part of something truly incredible 🚀

Fygi Technologies leverer programvare for selvbetjening til detaljhandelen. Kundene våre er fremtidsrettede forhandlere som ønsker å gi kundene sine en bedre shoppingopplevelse. Teknologi skapte e-handelen, og nettbutikkene utnytter teknologien. Nå vil fysiske butikker delta i revolusjonen. FYGI er fremtiden for fysisk handel, og skaper gode og effektive shoppingopplevelser. - Espen Lippert, grunnlegger Fygi Technologies