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RoboConnect

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

Planck Technologies AS

We specialize in designing cutting-edge materials for energy storage applications. Our expertise lies in identifying the most promising materials that meet the specific requirements of energy storage use cases, and by leveraging advanced simulation techniques, such as computational chemistry and AI, we provide solutions that maximize performance, efficiency, and sustainability. With a focus on innovation and collaboration, we bridge the gap between material science and energy storage applications, enabling a cleaner, more efficient, and sustainable energy future. With a long experience from industry, we have strong focus on the problem, and on developing business models to commercialise these emerging technologies

PinMeTo AB

PinMeTo was founded on the idea that there should be a smarter way for brands to manage online listings & profiles for all of their locations. Brands with lots of physical locations have to coordinate business info, local communication, and reputation management for all of their locations. It takes a frustrating amount of work, and inaccuracies are almost unavoidable – plus hard to catch. PinMeTo was born in 2013, when three friends – one salesman, two developers – set up shop in a startup incubator in Malmö, Sweden. After years of iterations and improvements, PinMeTo now has about 100 employees in 6 offices, and we’re trusted by enterprise companies like H&M, 7-Eleven, and Hertz. Think of PinMeTo as a really efficient messenger: you add or update location data in PinMeTo, and that data is shared with all of your locations and the networks they’re listed on.

SportAI

SportAI is a Norwegian-founded B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. With expertise in computer vision and machine learning, SportAI brings objectivity to sports technique and tactical analysis, offering instant data-driven insights to training facilities, streaming platforms, retailers and equipment brands around the world. The company was founded in late 2023 by Norwegian tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial). SportAI employs a team of ten people and has raised $5.7M to date.

SomebodyMakeIt

GitHub made it easy for the world to build software together. SomebodyMakeIt does the same for physical products. SomebodyMakeIt is where brands, IP owners, and product creators can turn ideas into real products without building supply chains from scratch through a shared infrastructure for sourcing, collaboration, production, and scaling. Physical product creation is still absurdly broken. If you want to launch something real, you usually need to find the right people, manage scattered files and feedback, coordinate suppliers, handle production risk, and commit money before you know if demand exists. That kills speed, margins, and momentum. It also locks out a huge number of creators and companies that could launch great products if the system were easier. This is a massive market gap hiding in plain sight. We are building the platform where physical products get built. A place where ideas, briefs, collaborators, makers, manufacturers, production knowledge, and execution can live in one system. Instead of every company rebuilding the process from zero, they can plug into shared infrastructure for developing, testing, and scaling products. The more projects that run through the platform, the stronger the network becomes. More data, better matching, faster execution, more repeat production, and more value captured across the lifecycle. We started this because we think it is crazy that software has world class infrastructure for building together, while physical products are still stuck in email, spreadsheets, fragmented sourcing, and expensive guesswork. That should not be true anymore. We are building SomebodyMakeIt because the company that becomes the default place where physical products get built can become incredibly important.

Fortifai

Fortifai simplifies compliance by turning complex regulatory requirements into structured, actionable data. Founded in Oslo and backed by leading VCs, Fortifai combines deep domain expertise with modern data infrastructure to transform compliance from a reactive reporting burden into a proactive, continuous process.

We Are Learning

We Are Learning is building the next-generation AI-powered course authoring tool — so learning teams can easily create scenario-based, interactive training with 3D Characters and gamified experiences. Born in Norway in 2023 and founded by serial entrepreneurs Rolf Risnes and Lars-Petter W. Kjos (ex-Motimate, acquired by Kahoot! in 2021), we’re a team of learning designers, 3D artists, game devs, and AI engineers bringing our vision to life — fast. If you’re passionate about changing how the world learns, we’d love to hear from you.

Horde AS

Horde is an intelligent personal economy app empowering thousands of consumers to manage their daily finances through actionable insights and innovative alternatives to traditional financial services. Our mission is to challenge an outdated and overpriced business by creating simple, intuitive, transparent solutions that give people greater financial freedom. Our focus is always on the consumer and we have a strong sense of social responsibility.

Orgbrain AS

Orgbrain is a next generation portal that is tailor-made for manage digital board meetings and general assembly. The portal gives you everything you need to organize a meeting like meeting planing, video conferencing, shareholder book, digital voting, document storage, distribution of minutes for consultation and signing of minutes with BankID. The system provides proposals for both annual plan, agenda and minutes. Orgbrain also contains a digital board school where users can complete an authorization course in board administration with exams and diplomas. #orgbrain #styreskolen #styret #styrearbeid #styreleder #dagligleder #styreportal #styreplattform #ledelse #digitalisering #maskinlæring "kunstigintelligens #innovasjon

Unite Global AS

We provide the banking network, messaging, settlement, and cash management solutions to meet any bank’s requirements. We are based in Fredrikstad, Norway, where UNITE evolved as a correspondent hub for banks, but our origin is global, developed over years in international banking centers. We have studied other initiatives over the years and learned that the third-party philosophy of trying to bolt-on smart software to multiple bank accounts is less than ideal. A holistic revolution was required to deliver a cross-border payments solution fit for banks in the 21st century.

Avidly

Avidly is a fully integrated MarTech service provider covering every aspect of the customer experience. We´re 3 x Global HubSpot Partner of the Year and as an Elite HubSpot Solutions Partner, we share the tool with our customers to consistently help them grow their businesses. We are a one-stop-shop for digital marketing and sales. We help companies grow by providing them technical and creative solutions that makes a difference. Together with our clients we always strive to find new ways to growth.

Enode

We are helping build the future green energy system through and EV and Energy API that we sell B2B. We want to accelerate the transition to a renewable energy system, and making valuable consumer products is one key to doing that. We help electricity companies and insurance companies do just that. We are located in Oslo, but also have employees working remotely.

Vainu

Vainu is building a Sales Intelligence platform that helps salespeople and marketers move forward. Powered by technology to collect, read and understand all company information ever written, Vainu makes these real-time company insights easily consumable directly in its customers' existing business systems. Headquartered in Helsinki, Finland, the company launched in 2013 and is now at €15 million in annual revenue with a team of 150, spread across Europe. Over 2,000 sales and marketing teams globally use Vainu’s data to personalize customer interactions at scale—ultimately leading to more sales.

MER Recordings

MER is a Norwegian music company and artist representative. Our vision is to become the industry’s best in developing, facilitating and managing all aspects of our clients’ careers. The company has expertise and relevant experience in providing services such as management, booking, promotion and label functions.

DBtune

DBtune (www.dbtune.com) is an innovative AI startup based in the vibrant Malmö area, a short train ride away from Copenhagen, Denmark, and Lund and Helsingborg, Sweden. Since our founding in 2020, our dedicated team of engineers and Ph.D. researchers has been on a mission to revolutionize cloud and database systems using Artificial Intelligence and Machine Learning. DBtune's core technology is a fully automated service designed to optimize databases. Our optimizer, based on machine learning, tailors each optimization to the specific customer workload and hardware in use. This approach leads to improved key performance indicators, making the process of database tuning more efficient and scalable across hundreds of instances. By utilizing DBtune, users enhance their databases' performance while significantly reducing cloud costs and environmental impact. We have garnered support from institutional and angel investors in the EU and the US, along with pre-seed funding from the Knut and Alice Wallenberg Foundation (KAW). With a growing customer base, DBtune is poised to expand its influence even further, scaling our operations to bring AI-driven database optimization to a broader audience.