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LEGO Ventures

LEGO Ventures is the venture capital arm of the LEGO® brand, focusing on the future of learning, creativity, and play. In our Venture Incubation Studio we work with founders to build start-ups that extend the LEGO Idea of learning-through-play. We believe that great ideas are born from bringing different perspectives together and giving them a safe space to challenge and inspire each other. This is exactly the space that the Incubation Studio creates. By bringing together LEGO colleagues and external entrepreneurs, we're taking a hands-on approach to exploring venture opportunities that sit at the intersection of creativity, learning, and play.

Undo

Insurance like you haven't seen it before. Simple structure, newest tech, transparent products and a stubborn belief that everyone deserves the shortest path from OH NO! to oh well.  We've experienced firsthand how dull, complex and demanding insurance has become - and we aim to change that. By replacing bureaucracy and roadblocks with technology and accessibility, we are creating insurance as it should be: less bullshit, no paperwork. We've partnered up with Tryg as reinsurer, expert and investor.

ReBite

At ReBite, we’re developing a protein bar that makes it easier to choose something truly healthy. Many people are looking for snacks that are simple, natural, and actually good for them. But most protein bars on the market today are highly processed and don’t live up to that. Most current protein bars: - Have long and confusing ingredient lists - Contain artificial sweeteners, additives, and protein isolates - Are high in protein, but offer very little fibre or real food ingredients - Don’t leave people feeling like they’ve eaten something healthy ReBite is different. Our bar is: - Made with whole, natural ingredients - 45% made from upcycled side-streams from the food industry in Copenhagen - Free from sweeteners, preservatives, and other additives - Made without protein isolates—only protein from original raw ingredients - High in fibre (10g) and with only 8g sugar from natural sources ReBite is a cleaner, more honest alternative for people who want a snack that’s better for both their body and the planet.

Tryp.com

Founded in 2019 in Odense, in the island of Fyn, Tryp.com is a young Danish startup. Tryp.com was started by six engineers, set on a mission to bring people together through traveling. As passionate travelers we were frustrated with the time required to plan a multi-destination trip and decided to create an advanced tool that would solve this problem. The result is a free to use platform that uses AI to smartly bundle flights and hotels, allowing you to visit the most unexpected places at the lowest cost. You just input where you are, and when you are free to travel. In the background, millions of options are scanned, evaluated and our algorithm builds thousands of combinations. The best packages are brought to the front end, where they can be easily purchased.

Butter

Butter is a modern video platform built for interactive and collaborative virtual workshops and meetings 🧈 Butter is equipped with all the tools that any facilitator or meeting host needs including: - Breakout rooms for smaller group sessions - Timeboxed agendas to keep your session tight and on track - Live Polls to engage your participants - Simple and visual speaker queue to let participants interact easier - Timers with lovely music for exercises - Co-facilitators to help you during the sessions - Privacy and waiting rooms to make sure that only the people you want in your session can get access + a ton of interesting upgrades and new features being developed and released on a regular basis! We're a remote first team with employees with employees spanning 4 continents 🌍 Reach out if you're interested in joining or just want to know more about Butter 💛

KRING

We are a venture studio and we are a family of impact funds. We partner with incredible entrepreneurs & corporates to co-create solutions that have a positive impact on society and the planet. We have our own investment fund that enables us to execute fast and focused with co-founders and strategic partners.  We focus on building ventures within health & well-being or energy.  Our team is small and experienced and our network is big and powerful. We are a super ambitious bunch and perhaps some people would consider us crazy. We meditate with brain scanners, we discuss various tests for optimal health, and wonder why the human race is destroying the earth and if in the future an AI would put the human race under administration. However, we want to take part in ensuring that humans actually are a force for good, for each other, and toward this beautiful planet. We start with ourselves: We have weekly runs, CrossFit in the park, healthy eating, sustainable sessions, and of course also the normal casual talks and loads of fun.

Customers 1st

Customers 1st er en moderne softwarevirksomhed, der udvikler en avanceret retailplatform, som allerede bruges af tusindvis af butikker. Vi leverer banebrydende teknologi, der hjælper butikker med at optimere deres forretning, skabe bedre kundeoplevelser og skalere til nye højder. Som en ung virksomhed i vækst har vi store ambitioner og en kultur, hvor innovation, udvikling og samarbejde er i fokus. Vi arbejder med de nyeste teknologier og tilbyder spændende karrieremuligheder for dem, der vil være med til at forme fremtidens retail. Vores team i Odense er dynamisk, passioneret og ikke mindst fyldt med god energi – vi tror på, at et sjovt arbejdsmiljø er nøglen til succes. Vil du være en del af rejsen?

Alice.tech

Alice makes personalized learning accessible for students and teachers using the latest in AI. More than 50,000 students across the world have already used Alice. In 2025 we joined Y Combinator’s W25 batch in San Francisco, and we raised almost $6m to scale. Though still small, our team punches above its weight – with backgrounds from Top Universities, McKinsey, PhDs in Machine Learning, 10+ years of teaching, and even Denmark’s top high school GPA. We’re building a true A-team – because it’s most fun to work with smart, driven people on a mission that matters.

EasySBC

We elevate your favorite game with advanced technology. EasySBC provides analytics and interactive tools to over 1 million EA Sports FC (formerly FIFA) gamers. We empower players to enjoy the game exactly how they want – from assisting them in assembling a dream squad of childhood football legends to helping them build the best team. Launched in Copenhagen in 2022, EasySBC is our first innovation-packed platform, with more to come. We believe in giving everyone the freedom to play their own way – sparking creativity and joy instead of endless grind, fostering connections with friends, and enhancing the thrill of the contest. We believe in: Creativity & Co-Creation: We create exceptional innovation by ping-ponging ideas and collaborating. No Toxicity: Being authentic and honest. We’re not talking behind others' backs or fostering a competitive culture. Start-up Energy: Being dynamic, passionate, and moving fast while learning by doing. It's not a corporate culture, nor is it crazy work hours. Trust: Daring to take responsibility, and trusting each other with responsibility. It's not undermining decisions or always getting things your way. Openness: Seeking answers through user feedback, and being in touch with our community and colleagues. It's not hiding mistakes or working from home most days.

TradeHub

Traditionelle medier vs TradeHubs mediekanal - The problem TradeHub solve. Successful B2C Marketing Strategy Connecting companies with customers in a personal and intelligent way Culture driven business We break barriers within the traditional sales models Customer's buying preferences have changed Standing out from competition Great potential and opportunities. Use of Facebooks uniqueness as communication platform Allows organizations to add real-time communications capabiliities such as voice, livestream, video, fairs and messaging to their marketing strategy Fast and much easier axcess to key customers Costeffective and value-creating B2C Use of predefined customer Facebookgroups Online communication through use of mobile, pc, tablet Customers accessible 24/7 365 days a year No middleman (Bureau) hence cheaper B2C ESG friendly B2C as everything is online - The solution TradeHub solve Successful B2C Marketing Strategy Predefinded customers towards companies Using @everyone in a message and all members are notified No prior concept like TradeHub New market for online business (B2C) A higly scalable mediachannel Very low operating cost Cost effective borderless B2C. Raising brand awareness Increasing customar engagement Getting more valuable leads Driving more sales Boosting customar retention, loyalty and lifetime value Game-Changing PR strategies for companies of all sizes Facebook-groups serve as a critical source of highly valuable information to companies in regards to feedback between members Digital Marketing Strategies that TradeHub can provide. Increase brand exposure and authority by engaging users Understanding your target audience Save both time and money Create fresh leads and potential customers Tracks performance Increase the potential of ROI Staying ahead of your rivals Attract the ideal clients, identify their wants and needs Satisfy their desires with targeted solutions Share the right content with the targeted audience - TradeHubs Team https://tradehub.dk/om-tradehub/teamet/ - TradeHubs Advisory Board https://tradehub.dk/om-tradehub/advisory-board/ Website: https://tradehub.dk/ - The traction users, customers in TradeHub + 80 Facebook-network groups Total memberbase in network + 1.6 million +750.000 daily visits in network +20 million visits on monthly basis +240 million visits on a yearly basis

Inpay A/S

Set up in 2008 in a bid to make cross-border transactions easier, Inpay is a successful Danish Fintech company that processes millions of transactions each year. We see ourselves as the interface between the financial technology revolution and the established banking system. As such, we offer an international, dynamic workplace that welcomes curious, creative and challenger colleagues. We are ambitious and agile by nature, and hold ourselves accountable to our core values of trust, accountability, passion, innovation and respect.

Rope Robotics

Rope Robotics is the developer and producer of an automatic BR-8 robot to be used as a unique repair solution for leading edges on turbine blades. Wind turbine blades need to be repaired to maintain their high performance. With manual labor turbine blades can only be repaired 20% of the time during a year due to the fact that it requires technicians to climb up with support from ropes. Using our robot to do the repair and maintenance work in the heights, we are going to expand this repair window and to improve the working environment for the technicians. We have several robot pilots in the pipeline in various places around the world and have received major funding from the EU and Danish Government.

Rabatta

Rabatta er et dansk tech start-up med kontorer i Aalborg og Aarhus. Virksomheden blev grundlagt i 2021 og har siden hjulpet danskerne med at spare mange penge. Rabatta er nemlig en app og en browser extension, der automatisk finder rabatkoder, når forbrugeren er i kurven på en webshop. Vi er et ungt team med en gennemsnitsalder på 25, og der er både højt til loftet og frie rammer. På kontoret er der en afslappet og humoristisk tone, samtidig med at vi arbejder hårdt for at udvikle forretningen.

NORNORM

NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. We are a fully circular business, which means that we work to reduce our collective carbon footprint. Instead of throwing out perfectly good furniture to order new, we prolong the products' lifespan. We create workspaces where people love to work, and update layouts, items and plans at any time to match our customers needs. You can be part of creating a better way of doing business, where circularity is at the core - enabling surprisingly affordable price levels.

Flowering.dk

Centrally located in Copenhagen, Flowering is developing bouquets with a reduced CO2 output to help environmentally conscious customers reduce waste and promote sustainability with beautifully crafted, eco-friendly floral arrangements. Flowering addresses the significant issue of flower waste in the floral industry. This problem affects both the environment and flower producers, contributing to unnecessary carbon footprints. The widespread waste impacts growers, retailers, and consumers who seek sustainable alternatives. Our team at Flowering sources surplus flowers that would otherwise be discarded and repurposes them into beautiful, high-quality bouquets in combination with local and certified flowers. By implementing efficient logistics and innovative design processes, we ensure these flowers reach customers fresh and vibrant, reducing waste and promoting sustainability without any intermediaries. The inspiration for Flowering came from witnessing the vast amounts of perfectly good flowers being discarded daily. Motivated by a passion for sustainability and a desire to make a positive environmental impact, we left our jobs and studies to focus on creating a business that not only delivers beauty but also champions environmental responsibility.