Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive climate difference through the electricity they buy and consume. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement, PPA) that reduces CO₂ emissions by adding new green electricity to the grid. Our vision is a world running 100 % on renewables. We want to create significant climate impact and help companies reduce emissions while decarbonizing our electricity grid with renewable energy. We are backed by first-class venture and climate-focused investors, senior industry executives, and successful founders. We have received numerous awards, including Startup of the Year at the Technical University of Denmark, and have been financed by Innovation Fund Denmark and the EU. We are based in Copenhagen, Denmark.