The Camp is a startup community and home to around 30 startups and entrepreneurial companies created by Tryg and Rainmaking. Tryg has the ambition to be the most innovative insurance company in the Nordics which calls for a place characterised by openness, curiosity and experimentation. The Camp offer it's members an inspiring, frictionless and playful work environment and a strong community. A community that gives access to shared resources and knowledge + an environment where people help and support each other while having fun. We strive to be a place, where promising entrepreneurs develop their innovations faster.

GLOBAL MERCHANDISING STUDIO NOMOREBLANKS ISN'T JUST A STUDIO; WE'RE YOUR CREATIVE PARTNERS, YOUR PRODUCT DEVELOPMENT EXPERTS, YOUR ECOMMERCE & MARKETING PARTNERS, YOUR LOGISTICS NAVIGATORS, AND YOUR MERCHANDISING MAVENS. WITH A GLOBAL REACH AND A PASSION FOR INNOVATION, WE'RE HERE TO BRING YOUR BRAND'S VISION TO LIFE, LEAVING NO BLANK SPACE UNFILLED.

Mission
 Reduce return rates and carbon emissions for fashion brands and online retailers with AI product images and Virtual Try On (VTO). Vision Become category leader for reducing returns and AI product images as an add on for fashion e–commerces, like Klarna for split payments. Simple for end users combined with a backend for e-commerces to monitor KPIs including savings in return rates and carbon emissons. About SWOP SWOP revolutionizes online shopping with a solution that combines AI-powered Virtual Try-On (VTO) with an extensive product image library. Our technology showcases clothing on diverse body types, ethnic backgrounds, and from multiple angles, addressing high return rates and customer dissatisfaction. This improved representation helps customers make better purchasing decisions, reducing returns, increasing conversion rates, and boosting average order values. SWOP provides a cost-effective, comprehensive solution that enhances customer satisfaction and e-commerce performance. SWOP's approach contributes to the green transition by reducing waste from returns and promoting sustainable consumption patterns.

Our vision is for transportation worldwide to be environmentally friendly and sustainable through the production process and the vehicle's entire life cycle. We believe that by combining technological prowess, environmental prosperity, sustainable development, and business acumen, we can create a better future for us all. GreenCarLane is helping consumers navigate the electric vehicle (EV) market and to help them find a suitable EV model. There is too much information and too many disparate sources for the consumers to make sense of it and without feeling overwhelmed. GreenCarLane is simplifying the purchase journey. Our mission is to increase low emitting vehicles from 2% to 50% worldwide by 2040.We believe that by guiding consumers towards the right electric vehicle and charging infrastructure, we can help reduce the overwhelm and anxiety of the search and buying experience while contributing to a healthier and more robust planet.

EasyR is Denmarks new App that makes it easy and simple to order profesional services directly to your home. We are digitalizing the cleaning and window polishing industries, but will soon move into other categories as well. Our vision is to give people the possibility to order profesional assistance to help with everything you can imagine in your home meanwhile giving our customers more time and value in their everyday life. Our app is also making the everyday life for our partners much easier. We have simply developed an entire system that gives our partners the tools to manage their clients, communicate with them directly and send automatic notifications easily.

maiaa is a curated marketplace for design-led meeting and event spaces, helping companies and teams find venues with character for meaningful, in-person gatherings. We combine carefully selected spaces with a thoughtful booking flow to replace generic, transactional venue sourcing with a more human, design-driven experience. The problem we’re solving: Finding inspiring spaces for meetings and small events is still fragmented and inefficient. Companies often rely on a mix of spreadsheets, emails, and generic listing platforms that prioritize volume over quality. The result is wasted time, inconsistent experiences, and venues that don’t reflect the purpose or culture of the gathering. This affects: • companies that value design, brand, and experience • venue owners with distinctive spaces who lack the right distribution and tools Despite a clear demand for better spaces, the market remains operationally outdated and aesthetically undifferentiated. How we solve it: maiaa brings structure, curation, and clarity to the process. We: • curate a limited selection of character-rich venues rather than listing everything • focus on storytelling, aesthetics, and context — not just capacity and price • provide a request-based booking flow that respects how venues actually operate • integrate experiences and add-ons to make gatherings more intentional and complete The platform is being built to balance design sensibility, operational realism, and scalable technology — with a strong focus on usability for both guests and hosts. Why we started: maiaa grew out of firsthand experience. As a founder, operator, and boutique hospitality owner, I’ve spent years working with spaces, guests, and teams — and repeatedly experienced how broken and uninspiring venue sourcing can be, especially for gatherings that actually matter. The motivation behind maiaa is simple: to create a better alternative for people who care about where they meet, how they gather, and the experience they create together. This is not about building another marketplace — it’s about raising the standard for how physical spaces are discovered and used.

About Rezet Sneaker Store In the heart of downtown Copenhagen Rezet Sneaker Store sprouted from between the cobblestones, soon to become an influential player within the vibrant sneaker scene attracting sneakerheads from all over. Since 2011 Rezet has evolved into an established multi-brand destination for carefully curated footwear, apparel, accessories and lifestyle products spanning from niche labels to well-known actors in the game. We’d like to think of ourselves as a creative movement at the intersection of fashion and culture, producing visual experiences and engaging stories while cultivating a dedicated and ever-growing community.

MOELLE is a collection of items that pay tribute to our deep-rooted relationship with the natural world. At MOELLE, we put an emphasis on creating designs that go beyond aesthetics and functionality. We call it 'meaningful designs' and this value centers on the idea that our designs have a purpose and make a positive impact on individuals, society, and the environment. Our kitchenware collection is a celebration of the human connection between nature and food culture. Food has the power to bring people together, fostering relationships and creating memorable moments. It links us to our roots and defines our identity. In French, "moelle" means marrow and is used metaphorically to describe the core or essence of something. It's a way of getting to the heart of a matter or understanding its essence, and this is exactly our mission with MOELLE.

Good Habit Co. is a lifestyle brand who provides a personally tailored vitamin solution. We sell our products directly to our users, through online sales channels and strategic partnership. And we deliver the products every month through a subscription service. We want to help our customers navigate the many truths, hearsay and pseudo-science, that is flooding the nutritional supplements industry. And we want to deliver premium product that our customers see on a daily basis as a subtle reminder of the promises they make themselves. Because we can’t all be changing the world. So why not start by changing your own. Maybe you start by making your bed in the morning, skipping the coffee to have a glass of water, or maybe by adding a pill of personally adjusted nutrition to your daily breakfast routine. It’s totally up to you. Your habits are your habits, and we are not here to force feed you with good advice on how to become super human. We are here to let you know that you are magnificent, just the way you are - hangovers and all. We just thought you should know, that it has been scientifically proven that 43% of our daily behaviour is based on habit. From the way you dry yourself after a shower, to the way you tie your shoelaces, your brain is wired for repetition. So maybe, just maybe, there is a habit in there worth changing for the better. Maybe not.

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

AdPlenty is a Copenhagen based start-up. We have a vision of making marketing and advertising easy and accessible for all! At AdPlenty we have several years of experience in the field of marketing. We know how much time and experience it takes to manage and target ads on different platforms. We have combined all our knowledge with advanced technology to create an intelligence-based platform that fully automates the advertising process. Our mission is to help people stand out, run their business and provide a solution that is not only about technology, but about connecting sellers and buyers. In other words: Empowering connections.

We're creating a world where it's easy for everyone, anywhere to buy better. SARTH is a one-stop-shop platform gathering the most responsible brands. We curate only the best products, help consumers navigate the sustainable fashion jungle and make ethical fashion accessible to all. Everyday, we buy products that impact people and the planet. But we rarely have the information we need to make positive choices about what to buy. When brands actually do make sustainability claims, it can be hard to tell what’s genuine and what’s greenwash. For those who actually want to purchase better and more consciously it is very difficult to know where to begin, where to look and what to look for. At SARTH, we help consumers drive change through their purchasing power via transparency and evidence from the supply chain and third party certifications and standards. We verify the third party certifications and evaluate the supply chain from tier 4 to tier 1, the brand itself and the design process with circularity in mind. We eliminate greenwashing. We make transparency, traceability and accountability information available for all products on SARTH, so everyone can make informed decisions on facets that impact the environment, social aspects and governance when shopping for clothes. We also inspire, influence and educate consumers in becoming more conscious and how to take better care of the clothes you buy and already own, so that it last longer. It is our opinion that we as retailer have as much responsibility as designers, brands and consumers to create a better tomorrow. Therefore it is our finest job to be the most responsible choice when shopping. Never has it been easier to make the right choices when shopping. At SARTH we don’t sacrifice style nor ethics.

THE EARTH NEEDS MORE RESALE Wardrobe Collectr is the solution for luxury fashion lovers who want an easy, safe and fast way to sell their designer pieces as well as spare the environment. We are a concierge consignment platform that connects sellers and buyers of high-end designer items. Our goal is to create a luxury fashion platform where both sides can benefit.

Are You Content? er et konsulentbureau der tilbyder senior rådgivning, strategi, SEO og eksekvering af digitale kampagner. Vores speciale er at tage udgangspunkt i de historier og den begejstring, ihærdighed og omhu, der i forvejen eksisterer i din virksomhed. Dem kombinerer vi med en datadreven tilgang til marketing og kommunikation. Data er nemlig målbart. Data fortæller os, hvilke knapper, vi kan skrue på for at skaffe dig begejstrede kunder i butikken. I sidste ende handler det om mennesker: Dine kunder, brugere og læsere ud i den virkelige verden. Data fortæller os, hvad de kan lide, hvad de reagerer på, og hvordan vi når dem. Data kan fortælle os i hvilken retning, du skal bevæge din forretning og få den til at vokse. Vi har mere end 25 års specialiseret erfaring med digital formidling og online markedsføring. Vores kompetencer strækker sig over digitale kampagner, SEO, content-produktion og videre til sociale medier og hjemmesider, e-mail-marketing, annoncering på Facebook, Instagram og LinkedIn, retargeting, tracking og analyse.

Firtal Tech is a part of Firtal Group, owned by Matas A/S. Our primary product is SELVEO, an e-commerce logistics management SaaS, hyperfocused and -optimized towards modern e-commerce businesses. SELVEO was born from a need from our sister company, Firtal Web, to fulfill orders, manage stock and do purchasing in a highly efficient manner. SELVEO is currently in closed beta and is used by multiple e-commerce businesses - big and small. The ambition is to become "Shopify for e-commerce logistics." The platform is so simple that it's easy to use even with 20-30 orders a day and up to 5.000 orders and beyond (our current customers represent all parts of that range). On the technical side, SELVEO is built API-first and made up of several microservices written in multiple languages (Go, NodeJS, Rust, PHP), depending on which language best suits the service.