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Traction

At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

LikeLingo

🦄 Writing for Real People in Every Language ✍ We're LikeLingo, a remote content and localization team helping brands sound natural to audiences around the world. Most of our work is currently content writing, crafting words for websites, product pages, and blogs in each client's target language. You've probably seen what happens when content is translated word-for-word. It sounds correct, but flat. It doesn't sound like something a real person would say. That's where we come in... ⤵⤵⤵ We write and adapt content so it feels local, natural, and human from the start. Our language experts create engaging web content designed to connect with people. We write in our own languages, not just in English, so every piece feels like it was written at home, not imported from somewhere else. For some projects, we fine-tune translations or rewrite existing texts to make them sound right for the market — that's the localization part — but most of what we do is original writing. 🌱 We're growing our team and looking for freelance writers who: - Write naturally and clearly in their native language. - Have experience writing web content such as landing pages, product pages, and articles. - Use AI tools to speed up research or drafting, but always rewrite and edit for a human feel. - Understand tone, flow, and how to make readers feel like you're talking directly to them. What matters to us is creating a safe space for freelance, remote linguists. A place to explore AI content writing, share experiences, and grow within a supportive network of like-minded professionals. We're building a community where quality, curiosity, and collaboration come together 💘 If you love writing for the web, can capture the voice of a brand in your own language, and want to be part of a creative, global community, we'd love to hear from you. Help us make the web sound a little more human, one piece of content at a time. Hop aboard LikeLingo — because good writing deserves a global audience 🦄 🔗 Easy apply here: https://likelingo.com/pages/join-us

Franklin

Franklin is a banking platform for e-commerce. We offer virtual cards with high spending limits and a monthly cashback of 0,5% on all marketing expenses. Our mission is to empower e-commerce leaders with more control, time, and peace of mind. We believe that your banking solution should work for you - not the other way around.

PIF - Pay It Forward

Are you passionate about making a positive impact? Do you want to be part of an exciting and fast-growing startup that is changing the way people connect and spread kindness? Look no further! At PIF, we're on a mission to foster kindness, connection, and community through our innovative Pay It Forward - PIF app. Our app enables users to send gifts and treats to others, spreading joy and encouraging real-world socialization. Globally. We're looking for talented and motivated individuals to join our team and help us drive our vision forward. As a member of our team, you'll have the opportunity to work in a dynamic and collaborative environment where your ideas and contributions will be valued.

GoGift A/S

GoGift is a leading global gifting, reward and incentive company based in Valby, Copenhagen. We specialise in innovative and customisable gifting solutions for every occasion - both B2B and B2C. We are a Nordic market leader, established in 2003 and serving gifting needs in more than 60 countries worldwide with over 15.000 customers across the globe. We are also a preferred supplier of corporate gifts. With The Global Gift Card, we streamlined the best gifting experience into an all-in-one digital gift card, receivable across borders and currencies. At GoGift, we love gifts and not least gift-giving! We are passionate about our customers, clients, and partners. GoGift fosters a healthy “one team” company culture based on respect, transparency, collaboration, innovation, and diversity. We are currently an organisation of 100+ employees of mixed genders and age groups across 20+ nationalities. We are very proud of our multicultural work environment, as we firmly believe that people with different backgrounds, identities, and expertise make our product and company global. GoGift is a part of Nordisk Film, the leading producer and distributor of films in the Nordic countries, operating the biggest cinema chain in Denmark and Norway. GoGift is also a part of Egmont, Scandinavia’s largest media group and a purpose-driven foundation. We bring stories to life.

Folke Furniture

Folke Furniture is a D2C furniture brand from Copenhagen. We design, produce, and sell modular sofas made for real life, for people who move, change plans, and live in homes with staircases, doorways, and shifting needs. Most sofas are built for a forever home. But many of us live in apartments, move often, and need furniture that can follow along, without drama. So we’re replacing bulky, one-shape-for-life sofas with a simple system: tool-free modules that ship in boxes, zip together in minutes, and rearrange whenever life does. Our modular sofa is built from four core modules, giving customers the freedom to: • start small now • switch between sofa, lounge, guest bed, or conversation corner in seconds • add more modules later, instead of replacing the whole thing Folke is a Danish name with a simple meaning. It comes from “folkelig,” meaning "for the people," and nods to folklore: the everyday stories we share and pass on. Because home isn’t just walls and furniture. It’s movie nights, long talks, kids on the cushions, and friends who stay a little longer. Folke began in 2024 out of personal need. When our founder, Christoffer, became a family of three, he didn’t want “a sofa.” He wanted a living space: a soft spot for board games, wrestling, scrolling, reading, real conversations, and overnight grandparents. In 2025, he left his CEO role to build Folke. If you value practical design, honest products, and building something that lasts, join us in shaping Folke.

Nordic Charge

At NordicCharge, we're a fast-growing startup building the next-generation operations platform for the E-Mobility industry. We help Charge Point Operators and energy players automate and run every part of their EV charging business — from onboarding and asset management to billing, support, and partner operations. Our mission is to accelerate the transition to a net-zero future by removing operational friction. With our platform, CPOs can scale efficiently, automate manual processes, and deliver seamless experiences across large charging networks — without needing to build complex infrastructure themselves. Joining NordicCharge means becoming part of an early-stage team where your ideas directly shape the product, the culture, and the future of electric mobility. We move fast, solve real-world problems, and build tools that power the EV ecosystem of tomorrow.

Outinspire ApS

Making everyday adventures in nature easy Welcome to OutInspire, where nature meets comfort. We are a dynamic startup on a mission to revolutionize the outdoor experience for people of all levels of expertise. At OutInspire, we are passionate about removing barriers to enjoying nature and making outdoor activities accessible to everyone. The Problem We Solve: In today's fast-paced world, people yearn for moments of connection with nature. However, numerous barriers stand in the way for many of us, to get out more. Like fire safety, planing for the unknown and having needed gear, are just some of the obstacles that hinder people from fully embracing the beauty of the outdoors. Our Solution: At OutInspire, we have developed a flameless cooker, as our first flag ship product. The cooker is safe for both you and the nature to use. You can bring the compact cooker with you both in drought season, windy weather and even in you everyday life at work. The cooker is powered by our high quality and high power powerbank, where we are working on more products fitting to the powerbank. Other product in the making, is developed with the same vision of making close to home outdoor adventures accessible for for more people in all weathers. We develop through human centred design, and have the user as part of the development from the beginning. Why We Do It: We are fuelled by the desire to make a positive impact on people's lives and the environment. Everyone deserves the chance to escape the confines of daily life and immerse themselves in the great outdoors whenever they feel the call. By simplifying the process of going on a spontaneous nature adventure, we hope to inspire more people to connect with nature regularly. Join Us at OutInspire: At OutInspire, we are a team of passionate individuals driven by a shared love for nature and a commitment to innovation. We value creativity, adaptability, and a sense of adventure. If you're looking for an opportunity to be part of a startup that empowers people to embrace spontaneity and connect with nature, then we want to hear from you! Join our team and be part of a dynamic environment where your ideas and skills will shape the future of outdoor activities. Explore our job openings and become a key player in transforming the outdoor experience for people worldwide. Let's inspire the world to enjoy nature without sacrificing comfort!

Akademikernes Startup

Akademikernes Startup er blandt Danmarks største og mest succesfulde iværksætterprogrammer. Siden programmets begyndelse har vi hjulpet over 1.400 virksomheder med at tage deres første skridt mod succes. Programmet er et intensivt tre-måneders forløb, der gennemføres cirka tre gange årligt med 50 deltagere på hvert hold. Her mødes engagerede iværksættere på vores kontor for at danne et stærkt og dynamisk fællesskab, hvor idéer udvikles og vokser i samarbejde med eksperter og ligesindede. I takt med at vi videreudvikler Akademikernes Startup, arbejder vi også på at styrke vores brandtilstedeværelse og øge kendskabet til programmet gennem sociale medier. Samtidig udvikler vi en omfattende digital platform, som skal blive Danmarks største inden for iværksætterlæring. Denne platform vil indeholde online videokurser og ressourcer, der gør det muligt for endnu flere at få adgang til den viden og støtte, vi tilbyder. Akademikernes Startup er ikke kun et program, men også et fællesskab, der inspirerer, motiverer og understøtter iværksættere på deres rejse mod at skabe bæredygtige og succesfulde virksomheder. Hvad tilbyder vi vores deltagere? Vi tilbyder en kombination af fysisk tilstedeværelse og digitale værktøjer, der er skræddersyet til at give deltagerne de kompetencer, netværk og praktiske værktøjer, de har brug for til at realisere deres forretningsidéer. Programmet tilbyder følgende: • Kontorplads: Arbejd side om side med andre ambitiøse iværksættere. • Tilknyttet mentor: Få individuel sparring fra en erfaren rådgiver, der følger dig gennem hele forløbet. • Workshops og oplæg: Lær om alt fra konceptudvikling og salg til præsentationsteknik og sociale medier. • Ekspertoplæg: Mød specialister inden for varemærkebeskyttelse, jura, økonomi og andre nøgleområder. • Juridisk og finansiel sparring: Få adgang til rådgivning fra førende advokater og økonomiske eksperter. • Netværksarrangementer og socialt samvær: Deltag i arrangementer, der styrker relationerne mellem deltagerne og bygger fællesskab. • Overblik over næste skridt: Få indsigt i andre iværksætterinitiativer og muligheder for kontorfællesskaber, så du er klar til at tage din virksomhed videre efter forløbet. Man kan også se mere her: https://youtu.be/UPUHJq-glOM

Relewise

Relewise offers a personalization and search platform (SaaS) used by E-commerce and Marketing managers to provide better CX and thereby increase sales and conversion rates. We are headless and can be integrated to any e-commerce, marketing automation or app platform via our REST API. Our platform has been shaped through our past experiences, through many years, having implemented large-scale e-commerce solutions, both in Denmark and internationally - and in those projects we have worked with numerous platforms and systems, including other recommendation engines. Few years ago we decided that 'we can do this better', and after a lot of thinking, design sessions and looking into the space of complex algorithms necessary, we went ahead and started the development of Relewise. Our primary mission was to have 'zero compromises' in the product. Today Relewise is fully operational - with large clients using our software to maximize conversions and optimizing user experiences by providing real-time personalized product and content recommendations as well as search functionality. Relewise supports millions of products and variants, where all data gets persisted, and where data is analyzed and used real-time with zero delay. We also have support for marketing automation, e.g. Abandoned Cart, Product- and Category interest triggers, working together with industry-leading marketing platform providers. Our ultimate motivation is to give the best end-user experience through personalized search and product and content recommendations - both offline and online. All while providing developers and marketers with the best tools to implement and tailor their solutions. With GDPR-compliancy built into every aspect of our software, any end-user request to exercise their rights, e.g. the right to be forgotten, can easily be handled. Contact us to hear more - book a presentation/meeting directly here: https://calendly.com/relewise/book

PUFIN-ID A/S

PUFIN-ID A/S is an innovative venture exploring the margin between Artificial Intelligence and Materials Science. We have developed a novel approach to uniquely identifying every object in existence using Physical Unclonable Functions, or PUFs. Our product, O-KEY offers advanced, secure product authentication technology using unique, AI-readable codes. These codes ensure full traceability, prevent counterfeiting, and boost customer engagement by verifying product authenticity. Easily scannable with smartphones, O-KEY provides peace of mind and protects brand integrity.

Gastrotools ApS

Vi er på en mission om at give hjemmekokke værktøjerne til bedre madlavning. Både i form af køkkenværktøjer i professionel kvalitet, men også gennem vores omfattende Gastro-univers med masser af læring, underholdning og inspiration til bedre madlavning. Vi er glade for, at du vil lave mad med os. - Julius, Anton & Magnus

Contribe

At Contribe we’re on a mission to revolutionize the shopping experience by giving shoppers the power to engage with on-brand impact projects with every purchase. Customers want more from brands, and standing out with Contribe is the easiest way to make good on that promise. We call it the Good Shopping Movement. Our team consists of young driven individuals skilled within software development, business law, commercial strategy, marketing, branding and more. Most importantly, we like to work together and prioritise building a team where everyone burns to grow as a team effort. Contribe was founded in Copenhagen, Denmark, with our headquarters in Christianshavn. We offer products and services to e-commerce businesses within social and environmental impact. Fashion, retail, accessories, food, beverages, travel, hospitality… you name it, we have a trusted impact project for it. With more than 300 global online stores with Contribe integrated, we can see the effect of good impact everyday. Ready to join us in doing some good?

Jero

Jero is a Danish WineTech-startup with a vision to democratise the market for wine investment. Our winning aspiration is to make investment in wine as simple, accessible and attractive as investing in stocks. At Jero we work to make wine investment so, easy that everyone has the opportunity to participate and reap the outstanding returns. We have developed an online platform, where users can easily start and manage their wine portfolio, offering a one-stop platform to wine investment. We make it simple to commence the journey as a wine investor, and remove a large part of the complexity in the process. We help our wine investors with everything related to the investment process including; access to investment grade wine, portfolio building, professional storage, insurance, administration and reselling. In addition we continuously work on add-ons to offer value to our wine investors such as webinars, wine tastings, online courses and much more, to improve their skills and prerequisites for future success in wine investment.

Happy Helper

HappyHelper.dk er en dynamisk og innovativ online platform, der siden 2015 har revolutioneret måden, hvorpå danskerne får rengøringshjælp i hjemmet. Vi forbinder personer, der søger rengøringshjælp, med selvstændige rengøringsassistenter, kendt som "helpers." Med næsten 400.000 rengøringer gennemført for næsten 40.000 kunder, er vi stolte af vores stærke tilstedeværelse på markedet. I april 2024 blev HappyHelper en del af Handyhand, hvilket har skabt et spændende samarbejde mellem to førende virksomheder inden for rengøringstjenester. Sammen arbejder vi nu på at levere endnu bedre service og innovative løsninger til vores kunder og helpers. Hvorfor HappyHelper? Hos HappyHelper tror vi på at skabe en arbejdsplads, der er både inspirerende og støttende. Vores kontor er designet til at være et åbent og kreativt miljø, hvor innovation og teamwork er i centrum. Her er nogle af de ting, der gør HappyHelper til en fantastisk arbejdsplads: Åben Kontorstruktur: Vores kontor er indrettet med åbne rum, der fremmer samarbejde og kommunikation. Vi tror på, at de bedste ideer opstår, når vi arbejder sammen. Fleksibilitet og Frihed: Vi tilbyder fleksible arbejdstider og muligheden for at arbejde hjemmefra, så du kan finde den rette balance mellem arbejde og fritid. Personlig og Professionel Udvikling: Vi investerer i vores medarbejderes vækst gennem kontinuerlig træning og udviklingsmuligheder. Vi ønsker, at du skal vokse sammen med os. Sociale Aktiviteter: Vi arrangerer regelmæssige sociale arrangementer, herunder fredagsbar, team building-aktiviteter og fælles frokoster, der styrker vores fællesskab og gør arbejdet sjovere. Mission-Drevet Arbejde: Hos HappyHelper arbejder vi med et klart formål: at gøre hverdagen lettere for vores kunder og skabe fleksible jobmuligheder for vores helpers. Din indsats vil have en direkte, positiv indvirkning på mange menneskers liv. Bliv en Del af Vores Team Vi søger altid talentfulde og passionerede mennesker, der vil være med til at forme fremtiden for rengøringstjenester i Danmark. Hvis du er interesseret i at arbejde i en virksomhed, hvor din stemme bliver hørt, og hvor du kan gøre en forskel, så er HappyHelper stedet for dig. Kom og vær med til at skabe en renere, mere organiseret og inspirerende fremtid sammen med os!