AllMatters (formerly OrganiCup) is leading the period care revolution across Europe by making reusable period care the obvious choice. With over 3.5 million products sold and a presence in 6,000+ stores, we’re shaping the future of period care with vaginal health, easy-to-use, and reusability as our focus. We’re not just selling products; we’re sparking conversations, shifting habits, and helping our society move away from single-use pads and tampons into reusable period care.