NEVER ANOTHER creates digitally tailored bras, made to fit every size and body type, perfectly. What's the problem? Bras are mindlessly mass-produced for a narrow selection of body types. Standard bra sizing is based on only two measurements, forcing 2 out of 3 women to settle for a bra with the wrong size, wrong fit, and terrible comfort. Many women (upwards of 70%) suffer daily discomfort from bras that are not designed for their body type, which in turn can make them feel like there’s something wrong with their bodies. The inability of the general fashion industry to create garments for the individual, not only creates heaps of waste and overconsumption - it toys with our sense of selv, and our views on our bodies. Even though the industry is getting better at showing us diversity on catwalks and photoshoots, that mindset rarely manifests in the products. We are here to change that. How? Our technology works as a digital tailor, intelligently mass customising wirefree bras. Our proprietary algorithm calculates customers individual bra size and shape based on their body measurements, and we produce on digital production machinery - meaning that we can produce almost hands-free, eliminating overproduction and textile waste. We are building a community around the idea that everybody and every body deserves to be seen, and to have clothes that actually fit - and that we need to (re)learn how to build products for the individual.