ElastiSense has developed a portfolio of unique sensor solutions for industrial applications helping its client in their digitalization journey. Assets unplanned downtime is one of the largest challenges across industrial segments causing, in average 1 million USD, revenue loss per incident. Over 80% of the customers experience unplanned downtime, and a similar number believes that digitalization is the tool to minimize this problem. Therefore 55% have or plan to invest in digitalization tools to enable predictive maintenance and better assets monitoring and control. Digital tools like Artificial Intelligence, Machine Learning, and Digital Twins are designed to facilitate the above. However, they all need data from the assets which must be collected by sensors. Sensors and sensorization of assets are therefore the first part of customers digitalization journey. Available sensor solutions, especially displacement measuring sensors, are historically designed for well-controlled and clean environment like manufacturing industry. They inherent design therefore limits their use in aggressive applications. Therefore, the search for new displacement sensors have never been higher. We are the first who have developed and matured industrial displacement sensors primarily made of rubber material. Thanks to their resilience against mechanical and environmental aggressions, these sensors can sensorized even the most aggressive applications in the field. These sensors can be mounted e.g. on a mining machine, or a bridge or tunnel, on a aggressive manufacturing machine and generate data and information about the moving parts of the machines which breaks most often and therefore in crucial need of monitoring. The founders of ElastiSense are all former employees of Danfoss and have been involved on magnitude of projects where they again and again could see the problem. The founder finally took the leap to start up ElastiSense when they received an enquiry from Grundfos on digitalizing their production line with this new technology. Since then the team have succeeded to introduce the product to multitude of markets verticals.