YourGroup builds software for the sponsorship and events industry. Not general purpose tools bent to fit, but three platforms built for the specific work of selling sponsorships, running events and staffing the day.
The problem is the same in three places. Something is promised, someone has to deliver it, and afterwards nobody can prove what actually happened.
A sponsor is promised twenty tickets and exposure on the big screen. The tickets are allocated, sent out and forgotten. When the renewal conversation comes around, neither side can say how many were used or what the agreement was worth. The same pattern repeats with guests at an event, and with crew on a shift. The commitments sit in contracts, the delivery sits in email, and the proof sits nowhere.
YourSpons solves it for sponsorships, and it works from both sides of the table. The rights holder allocates tickets and tracks deliverables. The sponsoring brand sees its own portfolio across every rights holder it works with, including who internally may receive what, and how much is actually used. What the rights holder allocates is what the brand sees.
YourEvent covers the guest journey: invitation, registration, tickets, time slots, check-in at the door and reporting afterwards. The same setup runs a dinner for fifty and a public day with twenty thousand places spread across thirty six time slots.
YourCrew handles staffing. Shift plans, certificates enforced automatically so nobody is assigned to a role they are not qualified for, a mobile app where crew claim shifts and clock in themselves, and approved hours locked and exported to payroll.
None of this was designed from a market analysis. It was built by people who sold the sponsorships and then had to document them, ran the events for major Danish brands and rights holders, and stood there when a shift was still unfilled an hour before doors. Every feature exists because it was missing somewhere we were standing.
The three platforms are independent. Customers take one, two or all three.