Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Inkbay is the first community marketplace in the world where tattoo artists and people looking for tattoos meet. At Inkbay, anyone can find, book and buy tattoos from any of our connected artists and studios. We launched in 2016 and are set to change the tattoo industry for the better and forever. We are constantly seeking new talent so please let us know you exist =)

Colego.dk is a service portal to help homeowners get in contact with professionals. With an easy-to-use platform, we make it easy for our visitors to get in contact with companies that offers a solution to their specific need, usually within providers of homeservice and artisans. By huge marketing and sales effort, we use our platform to start a collaboration with these companies to channel more customers their way.

Spiio is an In-Ground Data as a Service provider, helping sports turf professionals enhance agronomic decision making, to save money and labor time when managing their golf courses and sports facilities. Our customers include high profile golf courses in the USA, great American Football teams, baseball fields, champions league soccer clubs in Europe and multinational agriculture fertiliser companies.

Reshopper har siden 2012 været børnefamiliernes foretrukne markedsplads over mobilen, hvor brugere har købt og solgt millioner af brugte ting af hinanden via den prisvindende app. I 2022 åbnede vi den første fysiske Reshopper butik, hvor vi sælger overskudsvarer fra restpartier, konkursboer, tidligere kollektioner samt secondhand. I dag har vi 2 butikker, som er placeret i Valby og Taastrup. Hver dag sætter vi en ære i at gøre den cirkulære shopping til en friktionsløs og god oplevelse for vores brugere både i vores butikker og via den digitale markedsplads app. På den måde engagerer vi familier til en mere bæredygtig adfærd, så vi alle bidrager med at løse FNs verdensmålene ‘bæredygtige byer og lokalsamfund’ og ‘ansvarligt forbrug og produktion’. Vi har store ambitioner og er i fuld gang med at bygge fremtidens omnichannel koncept med salg af secondhand og overskudsvarer i børnekategorien. Derfor leder vi altid efter passionerede og dedikerede mennesker til vores team, som vil være med til at gøre en forskel. Du vil blive en del af et mindre team i en fremadstormende virksomhed med en flad organisation. Hos os har vi også stor interesse i at du udvikler dig og du trives både fagligt og personligt plan. Vil du være med?

CORTIME is a Danish software company founded in 2013 based on an idea originating from a Ph.D. project at Aalborg University. Our company aims at simplifying & reducing the time and complexity of the CAD/CAE process. We believe that working with CAD software is still too time consuming & often leaves the users in despair. Our main goal is to become a leading provider of 3D CAD optimization control software for engineers within 7-8 years.

We’re on a mission to make parking simple. By giving vehicle owners clear, on-the-spot insight into local parking rules, we help them avoid parking fines and park with confidence. With more than 600,000 parking tickets issued in Denmark in 2024, it’s clear that many drivers struggle to navigate and comply with parking rules. We’re developing AI-powered technology that translates complex parking rules into simple guidance—beginning in Denmark and eventually across Europe. By combining tech with regulations, we aim to eliminate confusion, stress, and unnecessary parking fines.

Tinka is on a mission to empower small and medium-sized businesses (SMBs) to harness the full potential of artificial intelligence (AI) in a transparent and compliant manner. Our platform is designed to integrate seamlessly with various AI tools, ensuring that organizations can effectively manage and oversee AI applications while maintaining human oversight. We are seeking a passionate and skilled Technical Co-Founder to join our team, bringing expertise in full-stack development and a keen interest in building innovative solutions from the ground up.

Hello Ada is an AI-powered learning universe where kids aged 7–14 turn their ideas into real games and apps — no coding required. Our mission is to help children, especially girls, become confident creators of technology rather than passive consumers. Through our guided AI Studio, workshops, and playful challenges, we empower kids to imagine, build, and play their way into tech fluency. Co-created with over 500 kids and 200 families, Hello Ada is redefining how we teach the next generation to shape the future with tech — one idea at a time.

At The Collective, we're on a mission to help individuals thrive. We believe that personal growth, well-being, and a sense of community are key in creating an authentic fulfilling life. Our venture isn't just a project or a business; it's a passion-driven journey and an intentional space to explore what it means for us, as a team, to live more fulfilling lives while working towards our company goals. Who We Are We're a dynamic and purpose-driven team that's all about creating richer lives, both for ourselves and our community. We value curiosity, creativity, and collaboration. What unites us is the belief that life's true richness comes from being genuinely present, exploring authenticity, and creating connection. What We Do We're not your typical venture. From digital tools to education, retreats, and engaging community events, we're on a mission to empower individuals to thrive based on what truly matters. Our unique focus is on enhancing lives, and we're dedicated to fostering a sense of belonging and purpose in the initiatives we do. Why Join Us Joining the collective means more than just taking on a role – it's an invitation to start a personal journey. As part of our early team, you'll co-create a brand, a community, and a meaningful impact. Your contributions matter, and we value your curiosity, creativity, and the opportunity to explore and learn what it means for you to live a more fulfilling life within the context of our shared mission. Come Be a Part of Something Special If you're passionate about personal development, well-being, and building meaningful connections and fun projects, we invite you to join us. Together, we'll embark on a purpose-driven adventure focused on making lives a little richer, one step at a time.

We are building Newcycle, because we want to end the throw-away society.   Every year our global society throw away 100 billion tonnes of materials. This obviously can't continue. At the the core of this issue lies a general perception that new things are more valuable than things we already own. Or that things new from the store is better than buying it used from someone else. We believe that if it was easier for people to treat the things they own better, keeping them maintained and in mint condition, this perception would change. We started Newcycle on an ambition to kickstart a circular revolution in retail and consumerism. The way we exploit our planet’s resources needs to change. The way we buy things needs to change. And the way we own things needs to change. With the Newcycle app, consumers can create an inventory of everything they own, to get an overview of their products. It's free to use the app, and we offer additional paid services, like reselling their used items. By giving consumers access to digital twins of everything they own, we make it easier for our users to maintain, repair, refine, buy and sell their products, regardless of whether they are the 1st, 2nd or 8th owner of a product. In the app The Newcycle app connects the owner of a product with the retailer who sold it and the producer who made it, for the entire life span of the product, benefiting both the consumers and the producers of the products. The positive result is longer use of the products and in the end recycling. We won’t change the world all by ourselves, but looking back ten, twenty or forty years from now, we’ll see that our role was a central one. And you can join our team, and help lay the foundation for a circular future. Where are we on our journey? - We have launched the first version of Newcycle, which has been well received among our users and partners 🚀 - We have partnered with IKEA, Anton Sport, Fjällräven and Eplehuset 🤝 ... and we are in close conversations with major retailers and brands 🌍 - We are a team of 8 full time employees (+ 2 interns) 👨‍👩‍👧‍👦 - We have secured 14MNOK in funding through two pre-seed rounds💰 (and it's a great investor team 👏), and we're closing our seed round the summer of 2023 📆

TrialSync is a health-tech startup addressing the issue of low patient awareness and participation in clinical trials, which delays treatment development. By centralizing patient health data and enabling patients to drive recruitment, we streamline trial design and execution, helping new treatments reach the market faster.

Firtal Tech is a part of Firtal Group, owned by Matas A/S. Our primary product is SELVEO, an e-commerce logistics management SaaS, hyperfocused and -optimized towards modern e-commerce businesses. SELVEO was born from a need from our sister company, Firtal Web, to fulfill orders, manage stock and do purchasing in a highly efficient manner. SELVEO is currently in closed beta and is used by multiple e-commerce businesses - big and small. The ambition is to become "Shopify for e-commerce logistics." The platform is so simple that it's easy to use even with 20-30 orders a day and up to 5.000 orders and beyond (our current customers represent all parts of that range). On the technical side, SELVEO is built API-first and made up of several microservices written in multiple languages (Go, NodeJS, Rust, PHP), depending on which language best suits the service.

The Oncogene AS is a Norwegian startup located at Oslo Cancer Cluster incubator. We are bringing cancer precision medicine into Norwegian market by facilitating cancer gene tests in to clinics and hospitals. We are creating a digital solutions connecting Cancer patients, clinicians, hospitals and companies together. Our business model is B2B and B2C.

Haato is 'heart' in japanese and the heart is the focus of HATO Medical Technologies. HATO is a MedTech company specializing in heart monitoring and analysis. We have developed an innovative technology that assists healthcare professionals with increasing their qualifications in analyzing and interpreting electrocardiograms (ECG) through 3D visualizations of the heart and data-driven artificial intelligence. According to WHO, heart diseases are the largest killer in the world. Heart diseases and conditions are located and diagnosed with the use of ECG. This heart examination is practiced by General Practitioners, EMTs / Paramedics, Nurses, Doctors, and Cardiologists. Misinterpretation of ECG analysis leads to misdiagnosis, which might lead to fatal consequences for patients and the social economy. A British study estimates that up to 68,5% are misdiagnosed with heart failure. HATO's new digital solution analyzes heart diseases from ECGs using artificial intelligence and machine learning. The software solution increases the foundation of decisions of the healthcare professionals and combines 3D visualizations with our ML models for real-time animation of the patient's heart. All of this will assist healthcare professionals with localizing abnormalities and allow them to react faster at critical events. Innovative and easy. Long story short, the software platform will raise the bottom level of ECG interpretation and give all healthcare professionals a cardiologist by their hand.