Social Mirror is an interactive smart mirror solution for retail that makes the shopping experience more social, digital, and engaging. Today, many shoppers struggle to make confident purchase decisions alone in the fitting room. They want instant feedback from friends or to share their experience online, but most in-store solutions are static and lack digital features. For retailers, this means missed opportunities to connect with customers, gather insights, and differentiate in a highly competitive market. Social Mirror bridges this gap by connecting offline shopping with online interaction. With the mirror, customers can: Invite friends to join their fitting session live via video. Capture outfit photos and receive them directly by email. Experience interactive features that turn the fitting room into a platform for inspiration, sharing, and social feedback. For retailers, Social Mirror creates a new way to engage customers, enhance satisfaction, and strengthen the connection between brand and shopper.

Founded in 2023 by a design industry veteran and former King leaders, Studio 555 is a Nordic tech company creating a whole new category where interior design meets gaming and social apps. We’re rethinking how people engage with design—making it playful, interactive, and beautifully accessible. We’re backed by some of the biggest names in the industry (from Supercell, King, and Small Giant), and we’ve put together an extraordinary team with deep roots in games, UX, and tech.

1KOMMA5° Denmark (formerly Viasol, one of the earliest and largest solar providers in Denmark) is a climate tech company revolutionizing how homeowners transition to green energy. We offer fully integrated solutions for solar panels, heat pumps, and energy storage, all connected via our proprietary energy management system, Heartbeat. We are solving the complexity and inefficiency in the green energy transition. Homeowners today face fragmented offerings, lack of transparency, and poor service when trying to make their homes climate neutral. 1KOMMA5° solves this by offering a seamless, one-stop-shop experience with smart tech, premium installation, and ongoing optimization—all under one roof. With deep market experience as Viasol and now part of the 1KOMMA5° group, our mission is to make every home in Denmark energy independent, affordable, and climate-friendly—contributing to a healthier planet and future-proof energy economy.

Gefjon Pharma ApS has developed a groundbreaking platform technology based on our unique hyper vesiculating outer membrane vesicle (OMV) technology. This combined with our unique extraction method enable high-yield cost-effective production of bio-industrials and therapeutics. ​ Our first product is a revolutionary broad-protective bacterial E. coli vaccine targeting poultry production. We have PoC for both the vaccine and an aerosol application method. ​ With E. coli being the single most important cause of mortality and infections in poultry, we will significantly reduce global consumption of antimicrobials, thereby minimizing the development of antimicrobial resistance (AMR), improve animal welfare, and reduce CO2 emissions and food waste, while increasing customer profits. ​ With our excellent customer relations and a strong demand for new vaccines, market entry barriers are low, and the potential is massive. ​ Vision: Saving lives through our platform technology, making cost-effective therapeutics available for everyone & everywhere​

BeZoned is the world’s first augmented virtual office solution designed for modern remote working. Our platform goes beyond basic online meetings by recreating the in-person office experience. Enjoy casual interactions, spontaneous brainstorming, and effortless communication—no matter where your team works. With integrated AI, BeZoned streamlines daily tasks, boosts productivity, and keeps your organization ahead in a fast-paced world. Reduce overheads, access global talent, and lower your carbon footprint. Embrace the future of work with BeZoned and transform remote work into a dynamic, connected experience.

Plussa is a mental health startup that coaches working parents to thrive. Working parents, especially moms, is the group with the highest risk for stress and burnout in the workforce. This leads to parents quitting their jobs, going on sick leave and feeling inadequate in their roles as parents. In addition to families suffering, loss of talented employees costs employers billions of dollar annually. We provide a complete AI-powered platform for employers to offer for their employees. The core feature is the Plussa-app with 24/7 parent coaching through expert AI-bots and psychologists combined with an extensive library of personalised engaging programs, exercises and articles. We support both moms and dads from pregnancy until the children move from home, covering areas like stress, sleep, NPF, work efficiency, child development, co-parent relationships and mindfulness. We founded Plussa after becoming parents in high achieving workplaces and found there is a lack of effective mental health services tailored for parents. With Plussa we have created a cost-effective service with a personalised and engaging user experience and are on a mission to help millions of parents globally to a better life. Want to help us solve this challenge? Join our team!

Traditional headhunting sucks, so we reinvented it — for startups this time! Elevate your hiring game with a dedicated Scout equipped with access to The Hub’s extensive talent network of 650,000 startup-ready professionals. We’ll have qualified & interested candidates booked on your calendar in no time. Only pay if you hire.

Flimmer ✨ is a social video app for kids aged 6–12 that turns screen time into play and learning 🧠 Think of it as a digital clubhouse where kid-friendly creators teach kids anything from science to street dance — through videos that are fun, safe, and packed with curiosity. We’re building the next-gen kids’ media that promotes active screen time: content that makes kids think, ask questions, play, and create themselves.

Claryo combines sensor technology and AI to detect anomalies in industrial settings. Take the opportunity to apply your skills in a meaningful way at a startup, where your work will directly impact industry innovation and environmental sustainability. Join us and be part of a passionate, innovative team where your work directly contributes to the development of a cutting-edge product.

Icy Studios, located in Stockholm, Sweden, is dedicated to developing games that prioritize the desires and preferences of gamers. Their mission is to create immersive and engaging experiences that resonate with players by listening closely to their feedback and ensuring that each game delivers on quality, innovation, and entertainment. By focusing on the evolving needs of the gaming community, Icy Studios aims to establish itself as a leader in the industry, delivering titles that not only meet but exceed the expectations of modern gamers.

Passendo is the leading European platform commercializing newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server (SaaS) provides value for publishers worldwide, with over 4,000 premium publishing house newsletters across the world like The Economist, Bonnier and Nine. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel - in-email advertising - reaching new audiences to unlock new and exciting opportunities. Check us out at Passendo. At Passendo, we invest in talent and celebrate success. If you are ready to embrace this exhilarating role and contribute to a dynamic team, send us your resume. Join us in shaping the future of digital advertising!

HP-appen is a learning platform where students can prepare for the SweSAT exam (Högskoleprovet), a Swedish university admission exam with 100k test takers yearly. We are helping young people to study for university admission tests by building an interactive and gamified study platform, so they can get into their dream education. We launched our platform 2023 and have more than 20 000 registerered users.

Happymaker is developing a research-based social impact platform designed to improve global happiness through individual and collective actions. Do you feel lonely even when surrounded by others? 𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲 1 in 4 people globally experience a deep sense of existential loneliness—a feeling of being disconnected from others, even when not physically alone. This sense of loneliness is tied to a lack of meaning and purpose. In Sweden, 42% of the population reports feeling that life is empty, meaningless, and dull. 𝗢𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 We live in a global culture and a time of separation, individualism and competition that is becoming increasingly fragmented and polarised. And where success is measured by external, and material standards, making it harder to find a deeper sense of purpose, meaning and belonging. A society where often prioritise our self-interests and short-term gains and happiness before community, long-term happiness, community and sustainability. At the same time, the pace of change and development is accelerating, contributing to a growing sense of uncertainty and difficulty in dealing with the unknown 𝙈𝙖𝙣𝙮 𝙝𝙖𝙫𝙚 𝙡𝙤𝙨𝙩 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚𝙢𝙨𝙚𝙡𝙫𝙚𝙨, 𝙤𝙩𝙝𝙚𝙧𝙨, 𝙖𝙣𝙙 𝙣𝙖𝙩𝙪𝙧𝙚. 𝙏𝙝𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙝𝙖𝙨 𝙣𝙚𝙫𝙚𝙧 𝙗𝙚𝙚𝙣 𝙜𝙧𝙚𝙖𝙩𝙚𝙧. The WHO calls this an 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗿𝗶𝘀𝗶𝘀. But there is hope. Since we are the source, logically we're also the solution.:dizzy: 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗶𝘀. Happymaker is developing a research-based social impact platform designed to improve global happiness and well-being through individual and collective actions. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗺𝗮𝗱𝗲 𝗲𝗮𝘀𝘆. Big changes starts small. On the platform, you'll learn how to impact and improve your own happiness and well-being, as well as society at large, through small conscious actions in your everyday life. You will feel empowered as you realise the impact of your actions, learning and experiencing the change they create through the ripple effect of positivity towards a more humane and sustainable world. Designed to help you reconnect, with yourself, with others, with nature, and with a deeper sense of purpose. 𝗪𝗶𝘁𝗵 𝗛𝗮𝗽𝗽𝘆𝗺𝗮𝗸𝗲𝗿, 𝘆𝗼𝘂 𝗰𝗮𝗻: Live well and lead change. Improve world happiness. Turn loneliness into belonging and deeper connections. Turn frustration into hope and meaningful action. 𝗪𝗲 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺: We invite you to join a revolution to challenge outdated structures and norms. Together, we can shape a new compassionate culture that prioritises well-being and community. By savouring the meaningfulness of everyday life, meaningful actions and building positive narratives about the future, we can inspire hope and optimism together. Do you think this is important? Then you might be our new addition to the team :)

Raw Culture is a kombucha brewing startup based in Vejle, Denmark, dedicated to creating flavorful and healthy alternatives to traditional beverages. We aim to solve the problem of finding drinks that are both delicious and good for you. Many people are searching for healthier options that don’t compromise on taste, and that’s where we come in. Our kombucha is crafted with carefully selected ingredients, ensuring that each sip offers both great flavor and the natural benefits of fermented tea. In a market often dominated by sugary, artificial drinks, we’re providing a solution that aligns with the growing demand for natural, mindful consumption. Our products not only taste great but also support a healthy lifestyle, making it easier for people to make better choices without feeling like they’re missing out on the enjoyment of a tasty beverage.

The convergence of AI, short-form video, and complex marketing mixes has created a perfect storm in paid advertising. At Plug, we're at the forefront of this change, bringing together technology and creativity to unlock tangible results for advertisers in paid social. With 15+ years of prior experience, our team develops solutions that cut through the hype and drive growth. Plug is an early-stage startup that in its simplest form enables paid social advertisers to grow their business without a hassle. For starters, we’ve launched the industry’s simplest solution enabling product-level videos in catalogs of any size with outstanding results from our first customers. We, for example, work with AI-generated avatars to take product-level advertising to the next level in personalisation.