As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

At Solyn, we’re redefining the social drinking experience. We create functional, non-alcoholic beverages for people who want to feel clear, present, and true to themselves — especially in moments where it’s easier to follow the default. No sugar. No additives. Just intention. Maybe some days you drink and some days you don't. Drink or don't - you still belong.

Optivian provides Ollie, an AI sales co-worker built for complex B2B deals. Sales reps don't need another tool. They need a co-worker that handles the grunt work so they can focus on winning deals. Ollie delivers ready-to-use work product at the right time, directly where your sales reps already work: Slack, Teams, Email and CRM. No more context-switching between a dozen tools. Describe what you need done and Ollie handles the rest: monitoring your deals, analyzing every interaction, and delivering continuously. Pick from ready-made tasks or create your own in natural language. Ollie understands your deals because it ingests every customer interaction, deal progression, and your business context. This deep understanding powers everything Ollie does, from strategic coaching to collateral generation. Ollie automates what matters: - Business cases that help your champion secure budget approval - Value summaries tailored to decision makers - Deal coaching with prioritized next-best actions, continuously - Pipeline monitoring with deal health scoring in real time - Win/loss analysis to learn from every outcome - Custom tasks you define in natural language The result: higher win rates, shorter sales cycles, your entire team selling like your best sellers.

Tech Nordic Advocates is Northern Europe’s largest and only pan-Nordic/Baltic tech startup organisation. We’re a not-for-profit community that brings entrepreneurs, investors, corporates and experts together to fuel innovation, collaboration and growth across the region and internationally. We’re part of Global Tech Advocates, a worldwide tech community of 48 hubs, across 60 countries and 30,000 tech leaders – helping to connect our ecosystem to the world.

Arcana is building new AI-powered technologies that enable long-term human health monitoring through label-free protein detection and proprietary photonics technology, designed to support health monitoring at home. By combining photonics and artificial intelligence, Arcana reads biological signals directly—without labels or reagents—making it possible to generate continuous insight into health over time. Instead of relying on infrequent lab tests or reacting to late-stage symptoms, Arcana focuses on capturing early biological signals that reflect how the body responds to everyday physiological processes such as stress, recovery, and aging. Our mission is to support long-term health and longevity by shifting healthcare from reactive treatment to proactive insight. We believe health should be understood as a trajectory rather than a snapshot, and that high-quality biological data is the foundation for better decisions, more timely interventions, and healthier lives. Arcana is a deep-tech company operating at the intersection of photonics, biology, and artificial intelligence. We work on challenging problems that demand scientific rigor, long-term thinking, and close collaboration across disciplines. Our work spans hardware development, software engineering, data science, and applied biology, with a shared focus on translating complex biological signals into meaningful, real-world impact. If you are motivated by first-principles thinking, enjoy working across boundaries, and want to help shape the future of health and longevity, we invite you to apply.

Affily is a UGC marketplace and collaboration platform that helps brands scale through authentic, creator-driven content. As traditional ads lose trust, brands struggle to consistently source, manage, and scale UGC creators while maintaining a clear content strategy. Creators, meanwhile, face fragmented workflows, unclear briefs, and inefficient collaboration across DMs, email, and file-sharing tools. Affily connects brands with vetted UGC creators and supports them with clear content strategies and ready-to-use content packages tailored to each brand’s goals. This ensures brands don’t just get content — they get the right content, produced consistently and optimized for performance. To support execution at scale, Affily provides a built-in collaboration workspace where brands and creators manage briefs, communication, file delivery, feedback, and approvals in one structured system. By combining strategy, a UGC marketplace, and collaboration software, Affily turns authentic content into a scalable, repeatable growth engine for modern brands.

KAKTI is on a mission to accelerate the transition toward affordable and intelligent energy systems. Our AI-powered energy management platform optimizes the operations of district heating plants, making energy production more efficient, responsive, and climate-friendly. We work with forward-thinking utilities and plant operators to orchestrate complex thermal systems in real-time, leveraging machine learning, optimization, and forecasting technologies. At our core, we're a collaborative, impact-driven, and technically ambitious team dedicated to transforming how heat and power are produced and consumed.

Lun is a satellite design automation platform that helps engineers move from concept to launch with speed and clarity. We’re starting with preliminary design, where workflows are slow, fragmented, and emotionally draining. Engineers across disciplines struggle to iterate, align, and stay motivated. After interviewing 30+ professionals in the space industry, we saw a clear need for a tool that simplifies internal layout decisions and highlights early thermal and power risks. We’re building Lun to restore clarity, speed, and energy to the design process—so space teams can build better, faster, and with confidence.

Radiant is a B2B Growth Consultancy of 40 Consultants dedicated to sales. We operate within four industries: Tech, Consulting, Professional Services, Finance and we're present in the Nordics, Italy, France, Germany, and Poland. We have our HQ in Denmark from where we invest a lot in culture, with our yearly workcation to Sitges.

With Softpay any device can be your payment terminal in a matter of minutes. At Softpay, we believe that accepting payments should be effortless, flexible, and accessible to businesses of all sizes. That is why we have built an independent SoftPOS solution that transforms any phone, tablet, or enterprise device into a secure contactless payment terminal—no extra hardware required. Whether you're running a small pop-up shop or streamlining checkout queues for a large retailer, Softpay is the solution. We support a wide range of use cases including assisted sales, queue busting, emergency POS, and self-checkout. We are integrated with a wide range of acquirers and card schemes—including VISA, Mastercard, AMEX, Discover, Diners Club; and have a strategy of enabling domestic card schemes, such as girocard in Germany, BankAxept in Norway, Dankort in Denmark. This ensures maximum flexibility for merchants and their customers. Today we are live across 30 markets in Europe and North America, Join us in redefining the future of payments.

Nuvve powers the future of flexible energy by turning electric vehicles (EV), batteries, buildings, and distributed assets into dynamic grid resources. At the core is Nuvve’s advanced platform for vehicle-to-grid (V2G) and intelligent energy management, orchestrating real-time bidirectional charging, load optimization, and grid services. By harnessing an ecosystem of electrification partners, fleets, stationary storage, and smart EV chargers, Nuvve helps utilities and communities unlock flexibility at scale — enhancing reliability, accelerating electrification, and lowering costs. Nuvve enables a clean energy future where mobility, buildings, and infrastructure work together to support a more resilient, sustainable, and equitable grid. Headquartered in San Diego, California, Nuvve operates globally and online at nuvve.com

We've all been in that meeting. The one where everyone has a different take on what to build next. Someone quotes a customer call from last month. Someone else pulls up a support ticket. A third person has a Notion doc nobody else has read. Nothing connects. The decision gets made on gut feel — and you leave the room slightly unsure you got it right. Dennis lived that as a CPO for years. The context never made it to the room. Customer evidence scattered across six tools. Feedback from a €500 account carrying the same weight as a €50k one. Insights from last quarter's research buried before anyone shipped anything. He built Propane because that problem felt embarrassingly solvable — and nobody had solved it. The idea is simple: PMs deserve the same AI-native environment that engineers got with Cursor. A workspace where customer signals, company context, and agents that actually know your product work together — so you spend your time deciding, not searching. Propane connects your stack and builds from there. Signals from real customers, weighted by revenue. A shared surface to reason, write specs, and align the team. Agents that remember what your customers told you last quarter and help you act on it. We're a small team in Vesterbro, Copenhagen — a few minutes from the central station. Flat, direct, and low on process. Everyone owns something real. We hire makers — people who'd rather figure something out than wait to be told how, and who find genuine satisfaction in shipping something that didn't exist last week. Previous founders tend to feel at home here pretty quickly. Pre-seed, backed by people who've built and scaled companies like Lovable, ElevenLabs, Pleo, GameAnalytics, and Neurons. Early days — which means what you build now shapes what this becomes. If you want to shape what it means to be a PM in the age of AI — and you'd rather have real ownership over that than a comfortable title at a bigger company — we'd love to hear from you.

Story-Lab Learning is a new kind of content agency built for the AI era. We create short, animated, and interactive learning modules – crafted by humans, powered by AI. Our focus is on microlearning that fits naturally into the workflow, using tools like We Are Learning, HeyGen, Vyond and more. We help companies train employees, partners, and customers through explainer videos, mini-scenarios, and immersive content. Our clients include Enterprises, EdTech platforms, LMS providers, HR/learning teams, and consultancies. We’re not just content creators — we’re also proud resellers of best-of-breed content creation tools like We Are Learning, enabling us and our partners to stay ahead of the curve in immersive and efficient learning production. Story-Lab is currently in an exciting early stage, with traction, great tools, and a growing network of collaborators. Now we’re looking for the right people to help us scale — and shape the future of learning. Anders Börde – Founder of Story-Lab Learning Anders is a EdTech entrepreneur with a strong track record of building digital learning ventures across the Nordics. He has held key roles at Telenor and founded Moblrn, as well as led international sales at We Are Learning – a pioneering platform for AI-driven 3D learning content. Anders combines strategic insight with hands-on execution and has helped global enterprises scale modern learning solutions. At Story-Lab Learning, he brings together creativity, technology, and AI to shape the future of microlearning.

MovoGo is developing a high-speed, AI-powered rental platform for contractors who need heavy equipment - fast. We’re solving the chaos of fragmented rentals with instant booking, dynamic pricing, and real-time availability. Think Uber meets Airbnb, built for construction. The What: what are you solving? The €35B+ equipment rental industry is stuck in the past. Contractors waste hours calling rental houses, chasing quotes, and juggling delays. Meanwhile, suppliers sit on underutilized machines and outdated booking systems. It’s fragmented, analog, and slow - killing time, budgets, and margins across the board. This isn’t a niche problem. It affects tens of thousands of businesses, every single day. The How: How MovoGo solves this We’re building the infrastructure layer for machine rentals, not just another marketplace. Contractors get real-time availability, instant booking, and transparent pricing. Rental houses get automated fleet management, AI-driven pricing, and higher utilization. The platform controls pricing logic within supplier-defined ranges eliminating race-to-the-bottom chaos and creating a unified user experience. We’ve validated the problem, mapped the tech stack, built brand and design assets, and have multiple rental houses ready for onboarding. Now we need the right CTO to bring it to life. Fast. The Why: Why we’re doing this We’ve built companies before. We’ve scaled. We’ve seen how clunky, offline workflows bleed time and value especially in construction. But this one stuck with us. The inefficiency was everywhere. Nobody had built a true platform that just works. No AI. No instant rentals. Just friction. So we said screw it. Let’s build it ourselves and flip the industry.

Supercharge your team with Palette - your AI agent for clarity, alignment, and momentum. It takes care of what slows teams down: staying updated, nudging progress, and keeping everyone on the same page. But it also helps level up how you lead - surfacing insights, spotting patterns, and reinforcing the habits of high-performing teams. Your team x Palette = high performing