As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Say hi to Tiptapp — the easiest way to get rid of things. From low value second hand items to bulky waste and recyclables. No appointments or meeting setups needed. 'Tap to confirm' communication and payments in app. With Tiptapp we are building a p2p platform aimed at disrupting the experience of how people get rid of things they no longer need or want. On top of that, we are also challenging the huuuuge classifieds market. By adopting principles of both crowdsourcing and ridesharing, Tiptapp offers the most convenient way of having everything from bulky waste and recyclables to second-hand items for reuse or resell taken care of. All done with a just a few taps in our app. As we are building a top tier start-up team we are of course really picky with values, interpersonal skills, and personality traits in general. We began in late 2015 and have accomplished quite a lot in a short period of time. We believe the secret ingredient is to work focused and to cherish the differences within the team and utilize its common strengths. This means not only that we’ll have fun every day but also that we’ll accomplish something far beyond the ordinary.

The healthcare industry is rapidly evolving to meet the growing demand for accessible, affordable, and efficient medical care. Medical devices have become an essential part of modern healthcare by enabling early disease detection, accurate diagnosis, continuous patient monitoring, and timely clinical decision-making. As global populations grow, chronic diseases increase, and healthcare systems face mounting pressure from shortages of medical professionals, innovative medical technologies are becoming critical to delivering quality care. Medical technology startups are playing a key role in this transformation by developing next-generation solutions that combine advanced software, portable hardware, and digital health technologies. Our company is a Copenhagen-based startup focused on developing innovative Point-of-Care (POC) diagnostic technologies. Our mission is to create intelligent, portable, and user-friendly medical devices that enable faster diagnosis and support decentralized healthcare delivery. The company has already developed a medical device that is classified as Software as a Medical Device (SaMD), demonstrating our expertise in creating clinically relevant software solutions that comply with modern medical device regulations. Building on this foundation, we are now developing our own portable processing device designed specifically for PoC applications. The device integrates powerful processing capabilities with advanced medical software to perform diagnostic analysis directly at the point of care, reducing dependence on centralized laboratory infrastructure. A key strength of our technology is its modular platform architecture. Rather than developing standalone devices for individual applications, we are building a scalable processing platform that supports multiple diagnostic modules. Our first product will introduce the core portable device with its initial diagnostic capability. Future medical applications and diagnostic modules can then be added through hardware and software upgrades, allowing healthcare providers to expand functionality without replacing the entire system. This approach reduces costs, extends product life, and provides a flexible solution that evolves with clinical needs. The demand for PoC diagnostics continues to grow as healthcare systems worldwide face significant shortages of physicians, nurses, and laboratory personnel. Delays in diagnostic testing can increase patient waiting times, prolong treatment decisions, and place additional pressure on hospitals and laboratories. PoC devices address these challenges by enabling rapid testing and analysis close to the patient, whether in hospitals, clinics, emergency settings, pharmacies, home healthcare, or remote locations. Faster diagnosis leads to earlier treatment, improved workflow efficiency, and better patient outcomes while reducing the burden on centralized healthcare facilities. Our portable processing platform supports this shift toward decentralized healthcare by providing reliable, easy-to-use diagnostic technology that delivers rapid clinical information wherever it is needed. The modular design ensures long-term adaptability, enabling future diagnostic capabilities to be integrated into the same platform as healthcare requirements continue to evolve. As a medical device startup operating from Copenhagen, we are committed to advancing digital health through innovation, engineering excellence, and regulatory compliance. By combining Software as a Medical Device with portable PoC hardware, we aim to provide healthcare professionals with flexible, scalable, and efficient diagnostic solutions that improve access to quality healthcare while helping address the global shortage of medical resources. Our long-term vision is to establish a comprehensive modular PoC platform that supports multiple medical applications and contributes to a more accessible, efficient, and patient-centered system.

North Star Tech Oy is a Finnish company that makes research integrity verifiable. Its product, North Keeper, is a verifiability layer for the research lifecycle, built on Microsoft Azure. Research integrity is now a board-level obligation for universities, research funders, and publishers, driven by the reproducibility crisis, fabricated results, and tightening funder mandates. Today integrity is asserted, not proven: ethics approvals sit in filing cabinets, reproducibility lives in a methods section few can rerun, and grant spending is reconciled long after the money is gone. North Keeper runs deterministic checks on the research record and turns each passed check into verifiable evidence. It can prove that identified records met defined integrity controls at a point in time, recorded as evidence a funder, journal, or auditor can verify directly. This is the distinction the product is built on: proof, not assurance. It does not claim that a scientific conclusion is true. The first check covers ethical consent, with reproducibility and responsible spending as deliberate later phases. Each passed check is issued as a tamper-evident, post-quantum-signed True North Certificate and recorded in the True North Registry, a public, append-only record anyone can verify against. North Keeper consumes Microsoft Purview, Microsoft Fabric, and Azure Cost Management as substrate rather than rebuilding them; the owned engines and the registry are what make the evidence independent. North Keeper is a transactable ISV product on the Microsoft Azure Marketplace, with metered consumption pricing and Microsoft co-sell, so customers buy through their existing Microsoft agreement. North Star Tech Oy is based in Helsinki and serves universities, research funders, and publishers across the EU and the Nordic region first, then the wider global research market.

1. Short description (the pitch) Memorise is building a powerhouse network of senior digital-marketing specialists that helps growth companies turn marketing spend into measurable pipeline — with a client-set price cap, no lock-in, and full ownership of everything we build. 2. The What (the problem) Most companies overpay for marketing that can't prove its worth. Traditional agencies bill for activity, not outcomes: junior-heavy teams, opaque retainers, and reports that count clicks instead of revenue. Clients rarely own their own accounts or data, which quietly locks them in. It affects nearly every SME and scaleup buying marketing — budget leaks into overhead and "the name on the invoice" rather than work that actually moves the business. 3. The How (the solution) Memorise runs as a powerhouse: an in-house strategy function leads every engagement and activates senior specialists from our network — SEO, Google Ads, web, content and AI search — only when the work demands it. Every action is tied to a business goal and reported as leads and pipeline, not impressions. We work to a price cap the client sets (never more; less if we spend less), with no binding period, and the client owns all accounts, data, code and material from day one. And we go all the way to execution, not just the report. 4. The Why (the motivation) We started Memorise because the agency model is built backwards — clients pay for the office, the brand on the invoice and a PDF, while the right senior person is never free when you need them. We'd watched too many businesses pay premium retainers for junior work, then lose access to their own data the moment they wanted to leave. Memorise is the answer: pay for the work that's actually done, prove the result, and let clients keep everything. Marketing that shows up in the business, not just on the invoice.

Blazar Capital is a Copenhagen-based venture studio that builds and invests in digitally-native consumer brands. Founded in 2017, Blazar provides its 20+ portfolio companies — including Nordgreen, Moonboon, and Scandinavian Biolabs — with shared infrastructure across tech, paid media, and operations to help founders scale fast.

Most companies know they need to move on AI. The challenge isn’t awareness - it’s knowing where and how to start and keep momentum. That’s the kind of problems we work on at Kompose. Working at Kompose means being part of a small, highly focused team that builds side by side. We combine deep technical expertise with hands-on delivery, helping professional services firms and larger enterprises move from complexity to working, production-ready AI solutions. No slide decks for the sake of it. No pseudo-work. We focus on real use cases and ship solutions that deliver visible results. We move fast and prioritise momentum. If something doesn’t create value for the customer, we don’t do it. Good ideas win - regardless of title. Feedback is direct and constructive. Mistakes are fine; carelessness and unnecessary complexity are not. Our days are collaborative. We start each morning with a short check-in and spend most of our time working closely together in the office in Christianshavn. There’s space for deep focus and space for discussion. Transparency is the norm - about challenges, trade-offs, and decisions. We experiment constantly and apply AI in our own workflows. We test new tools, refine how we build, and continuously evolve our delivery framework so we get sharper with every project. You’re trusted to own your work and see it through - from idea to production. We’re ambitious and growing organically, but we believe good work requires balance. Some weeks are intense, others lighter. We swim in the canals every week (even in winter) and during summer we hold meetings on a rented boat. Lean team. High trust. Real responsibility. Real impact.

We're builders who love teaching what we do. Vibelabs helps everyone become builders, teaching people with no coding experience how to build software and tools with AI. Nearly 1,000 people have gone through our programs, including teams from Telenor, OBOS, Mesta, and other leading Norwegian organizations. We partner with StartupLab to bring AI skills to corporate innovators and early-stage founders. But we don't just teach, we build. We launch our own ventures, and help founders, operators, and small teams turn ideas into real, scalable products. Combining AI-native workflows, rapid prototyping, and modern product thinking, we move fast without cutting corners. From early MVPs to production-ready platforms, we focus on execution, clarity, and momentum. The barrier to building software just dropped to near zero. Companies that get this will move faster. People who get this will have a massive edge. We're here to make sure as many as possible get there, practically, not theoretically.

ABOUT Insurance is one of the biggest recurring household costs - yet the market is built on complexity: dense policies, hard comparisons, and increasingly individualised pricing with little transparency. The result is predictable: people overpay for years, miss critical coverage, or both - and often only find out when it's too late. We're building the consumer layer for private insurance, making it behave like a modern product. Upload your policies and, in under a minute, our AI turns fine print into clear answers: where you're over- or underinsured, where the gaps are, and where you're likely paying too much. We benchmark each policy against an anonymised pool of real policies to recommend better-matched alternatives - shifting knowledge and pricing power back to households. We're early-stage, moving fast, and already proving the need: 50+ customer interviews, 10 households switched, ~28% average savings while improving coverage - plus validation from senior industry professionals, a top-performing insurance salesperson on the team, and initial pre-seed backing from a Bain & Company partner.

Headquartered in Norway and founded in 2022, Vind AI is reinventing the future of wind energy development, offering a digital platform designed to accelerate wind projects, onshore and offshore. By integrating data, advanced algorithms, and analysis and collaboration tools in one place, Vind AI enables developers to make faster, smarter decisions when planning and designing wind projects. Trusted by top renewable energy companies globally, Vind AI is an industry-driven platform

Nezto is a property intelligence platform that transforms how people and professionals evaluate and decide on residential property decisions. The company combines advanced machine learning valuation models, Computer Vision technology, proprietary data sources, and investment logic to deliver deeper insights and data‑backed recommendations for real estate professionals, homebuyers and sellers.

About Bill Kill AS Bill Kill is a Norwegian fintech company regulated by the financial authorities in both Norway and Sweden. Since launching in 2020, we have grown rapidly with a simple but powerful idea: letting people pay fixed expenses using a credit card and earn rewards as they go. With Bill Kill, everyday payments can unlock more value. Depending on the credit card, users can earn access to business class flights, upgraded hotel rooms, airport lounges, two-for-one travel offers, complimentary dinners, and other benefits. After strong growth in Norway, we have now launched in Sweden and are looking for a structured and hands-on Office Manager to support our local operations.

🚀 Om Pluto Pluto er en dansk investeringsapp uden gebyrer – bygget til en ny generation af investorer. Vi er støttet af Y Combinator (samme accelerator som Airbnb, Dropbox og Stripe) og arbejder for at gøre investering simpelt, transparent og tilgængeligt for alle. Vi har allerede sparet danske brugere for millioner i kurtage og er i fuld gang med at skalere.

HubBroker ApS is a leading provider of cloud-based EDI software solutions, helping businesses automate and streamline data exchange across ERP systems, trading partners, and digital platforms. Through our robust Integration Platform as a Service (iPaaS), we enable real-time connectivity between applications such as Microsoft Dynamics 365, SAP, e-conomic, Visma, Shopify, WooCommerce, and Amazon. Our scalable, industry-neutral platform simplifies complex B2B workflows by automating orders, invoices, shipping notices, and other essential documents, reducing manual tasks, minimizing errors, and improving operational efficiency. Serving a wide range of industries, including retail, manufacturing, wholesale, and logistics, HubBroker delivers tailored integration software that supports digital transformation and long-term business growth. With a strong focus on security, flexibility, and customer success, we are a trusted partner for businesses seeking the best EDI software solutions.

We're an early-stage biotech startup on a mission to transform the way the world experiences alcohol. Our proprietary enzyme-based dietary supplement is designed to break down alcohol in the stomach before it enters the bloodstream, helping the 540 million people who suffer from alcohol intolerance to enjoy social experiences without the side effects.