We are Casca

At Casca, we are on a mission to prove that business can work for profit, people, and the planet. We have created a sparkling organic drink made from Cascara, which is the pulp and skin of coffee berries. By upcycling this traditional waste product, we reduce the coffee industry's environmental footprint, generate extra income for coffee farmers, and deliver a delicious, naturally caffeinated drink to consumers.

We have a product people love, and the initial consumer feedback is overwhelmingly positive. Now, we are ready to find our true product-market fit and accelerate our sales. And that’s where you come in.

The Role

We are looking for a commercial relations builder to drive our B2B sales and help us get Casca onto more shelves, menus, and into the hands of consumers. You will be taking charge of relational sales work, identifying new retail/HORECA opportunities, and executing low-budget grassroots marketing and branding strategies.

Who you are:

• Self-driven & Resourceful: You have a "do-it-yourself" startup mindset and thrive when building things from scratch.

• A Natural Relationship Builder: You genuinely love sales work, connecting with people, and opening doors.

• Commercially Minded: You understand how to build a brand and get maximum impact out of a startup budget.

This could be a perfect match if:

• You are a seasoned sales professional looking to invest your skills in a sustainable startup part-time in exchange for equity.

• You are a natural entrepreneur a few years into your career, looking for a meaningful project with co-founder potential.

• You are an independent sales/promotion agent looking to add an exciting, organic sustainable beverage to your existing portfolio.

• Your background looks completely different—but you have the drive and passion to make Casca a success.

What We Offer

• Equity or Commission-based compensation: A unique opportunity to gain a real stake or strong upside in a purpose-driven startup.

• A product with a purpose: You will be selling something that genuinely makes a positive environmental and social impact.

• Flexibility: Shape your own working hours and sales strategies.

• A passionate team: You will work closely with Mimi (CEO, full-time), Morten (the taste wizard and specialty coffee expert), HC (our investor and board member), and a talented, loose network of creative freelancers assisting us with SoMe, video and design.

Intrigued?

If this tickles your curiosity, we would love to hear from you!

Apply directly through The Hub, or feel free to reach out via LinkedIn or email so we can schedule an informal chat over a cold Casca.