About GoWish, Ønskeskyen ☁️

At GoWish, we’re building the world’s leading wish-list and social shopping platform - a place where you can make a real impact and have fun doing it.

We’re on a mission to reinvent gifting for millions. We win together, driven by curiosity, ownership, and bold ideas that turn into real products. We experiment cross-functionally, push for excellence, and keep things playful as we grow - together.

Team & role overview

At Gowish, the Product team is responsible for building the core experiences that drive how people create, share, and act on wishes. Our work focuses on strengthening the core wishlist functionality, building habit-forming experiences, and expanding the gifting experience.

We are now establishing a dedicated user research function within the Product team to deepen our understanding of how people use Gowish and where the biggest opportunities lie.

As a User Researcher, you will work closely with Product Managers, Designers, Engineers, and Data to uncover the motivations, behaviors, and barriers behind how users interact with the product. Your work will help shape product decisions around activation, retention, discovery, social features, and monetization.

This role is ideal for someone who enjoys building structure, running end-to-end research, and translating user insights into clear product direction.

Responsibilities:

• Set up the foundations for how user research is conducted within the product team

• Develop research processes, documentation, and knowledge sharing practices

• Plan and run qualitative research such as interviews, usability testing, and surveys

• Investigate key product questions around activation, wish creation, discovery, sharing, and purchasing behavior

• Help the team understand differences between markets, particularly the US and Scandinavia

• Translate research findings into clear product recommendations

• Collaborate with Product Managers and Designers to shape research questions tied to roadmap decisions

• Use behavioral data to identify research opportunities and define user segments

• Validate product hypotheses before and after launches

• Highlight patterns in user behavior and unmet needs

What we’re looking for 🌟

We are looking for someone who is curious about how people behave with products and enjoys uncovering the reasons behind those behaviors.

You may be junior or mid-level, but you should be comfortable operating independently and helping establish a research function.

Experience

• Experience conducting user research for digital products (consumer apps, marketplaces, social platforms, or e-commerce is a plus)

• Strong qualitative research skills including interviews, usability testing, and survey design

• Experience synthesizing research findings and translating them into actionable insights

• Experience collaborating closely with product and design teams

• Experience in the US market

Skills and mindset

• Ability to design research around clear product questions and decisions

• Comfortable working with behavioral data to inform research direction

• Strong communication and storytelling skills when presenting insights

• Structured approach to analyzing and synthesizing research findings

• Curiosity about user behavior and a pragmatic mindset when translating insights into product improvements

Nice to have

• Experience working with multiple markets or international users

• Familiarity with behavioral segmentation or product analytics tools

• Experience building research processes or repositories from scratch

Why GoWish should sit at top of your career wish list 💙

At GoWish, we believe great work comes from people who feel energized, supported, and excited to show up every day. That’s why we’ve built a workplace where celebration, growth, and genuine enjoyment are part of the journey - not perks on the side.

Take your birthday off with Happy Birthday Leave, enjoy 30 days of vacation to fully recharge, and join a team that fills the year with events and playful happenings. We invest in your future with pension and insurance, fuel your days with a weekly lunch scheme, and keep you going with unlimited snacks and sodas - because work should feel good.

At GoWish, you don’t just build great products. You build a great work life.

Practical information

We collaborate in a flexible hybrid setup, with most of our magic happening at our bright, modern office in Østerbro - perfectly placed between Nordhavn and Østerport Station. We’re ready for you to join us as soon as you are.

👉 Ready to help shape a platform that already empowers 17+ million users (and counting)? Join us at GoWish - and let’s build the future of data-driven innovation together.

Don’t wait to apply - we review applications continuously and may close the position once the right candidate is found.