GoWish was originally launched in 2015 as a wishlist gimmick by the national Danish-Swedish postal service, PostNord. In 2020, it was spun out by VC Dotcom Capital, and has since the launch of its international app GoWish in 2023 evolved into a global social shopping phenomenon. GoWish is a digital platform for wish lists and inspiration, where users can easily create wishes, as well as collect and share their wish lists and inspiration lists. With a large universe of inspiration, the app is a Social Shopping platform designed to inspire users to discover products, new ideas, and trends – and to add wishes directly in the app or from any online store. Users can create wish lists for birthdays, Christmas, weddings, and any other occasion, and share them with friends and family. In this way, GoWish serves as a social tool that makes it easy to find the perfect gift while avoiding duplicate gifts and unnecessary returns.