About Us ☁️

Ønskeskyen, GoWish is the world’s leading wishlist and gifting app, helping millions of users discover and share their wishes. With over 2 billion products in our catalog and a rapidly growing user base, we’re on a mission to redefine the way people shop, share, and celebrate life’s moments.

Our Product Department is structured around three core teams: Activation, Wishing Experience, and Personalization. Each product team operates as a cross-functional unit consisting of a Product Manager, Product Designer, Tech Lead, and a dedicated group of backend and frontend developers. Together, we collaborate closely to design seamless, intuitive, and high-impact experiences for our users’ gifting journeys.

Your new role

As the Personalization Product Manager, you will own and drive the focus area responsible for helping users discover the most relevant wishes, products, creators, and content across GoWish. Your work will directly shape the relevancy of our platform through recommendation systems, inspiration content, the Gift Generator, creator integrations, and personalized in-app experiences. 

This role requires a product manager with strong technical understanding of AI-powered systems - not necessarily an engineer, but someone who understands how recommendation models, data pipelines, and algorithmic inputs work so you can make informed product decisions and collaborate effectively with the AI Engineering team. 

This role suits someone who is structured, analytical, curious about AI technologies, and motivated by creating personalised experiences that measurably impact user behaviour.

What You’ll Do:

• Own the Personalization focus area, driving improvements across team focus areas and key user flows.

• Drive the user experience by creating personalized experiences by introducing engaging initiatives.

• Collaborate with AI Engineering and Data Science to align roadmap initiatives, post-launch metrics and personalized user experience needs.

• Write clear and detailed scopes for developers and data teams, ensuring models and features integrate smoothly into the user experience.

• Lead initiatives end to end - from problem definition and discovery and testing to release and performance evaluation.

• Analyze personalization performance metrics such as wish creation, CTR, session depth, creator share-driven growth, and content relevance signals.

• Work cross-functionally to ensure personalization is integrated across activation flows, core functionalities, creator ecosystems, and commercial initiatives.

• Continuously refine the personalization ecosystem through experimentation and POC testing.

What We’re Looking For 🌟

Must have:

• 3+ years of product management experience, ideally in personalization, recommendations, and discovery.

• Strong analytical abilities and understanding of data and experiment results.

• Understanding of core AI/ML concepts and mechanisms as part of the product team.

• Ability to translate user needs into algorithmic requirements and convert insights into actionable product improvements.

• Clear communicator who can write precise scopes and align with engineering, data science, design, and the AI team.

• Curious, data-driven, structured, and collaborative, with a strong interest in building intelligent, personalized user experiences.

Nice to have:

• Experience working with recommendation systems, content discovery platforms, or rich catalog ecosystems.

• Exposure to experiment frameworks, online/offline model evaluation, or relevance optimisation.

• Background in consumer apps, marketplaces, content platforms, or products with engagement loops.

• Familiarity with product analytics tools, A/B testing tools, tracking systems, and workflow platforms such as ClickUp.

Why GoWish should sit at top of your career wish list 💙

At GoWish, we believe great work comes from people who feel energized, supported, and excited to show up every day. That’s why we’ve built a workplace where celebration, growth, and genuine enjoyment are part of the journey — not perks on the side.

Take your birthday off with Happy Birthday Leave, enjoy 30 days of vacation to fully recharge, and join a team that fills the year with events and playful happenings. We invest in your future with pension and insurance, fuel your days with a weekly lunch scheme, and keep you going with unlimited snacks and sodas — because work should feel good.

At GoWish, you don’t just build great products. You build a great work life.

Practical information

We collaborate in a flexible hybrid setup, with most of our magic happening at our bright, modern office in Østerbro — perfectly placed between Nordhavn and Østerport Station. We’re ready for you to join us as soon as you are.

👉 Ready to help shape a platform that already empowers 11+ million users (and counting)? Join us at GoWish — and let’s build the future of data-driven innovation together.