We’re looking for a Marketing Lead (Growth & Product Focus) to help Electricity Maps scale from €2.5M ARR toward €25M+ ARR.
If you're a builder who loves owning growth strategy, positioning, and pipeline outcomes - across both PLG and sales-led motions - this could be your next move.
This is a chance to join at a pivotal moment:
The foundations are strong. The upside is real. The work you do now will compound for years.
Electricity Maps provides real-time global electricity data, helping companies like Google and Samsung optimize energy usage and reduce emissions.
→ Our free app is used by millions.
→ Our commercial API is trusted by some of the world’s largest enterprises.
→ We’re backed by top-tier investors with experience at Unity, Zendesk, Datadog, Hugging Face, and DocuSign.
Now, we're scaling our impact - and marketing will be a key growth lever.
Define our growth strategy and work backwards from revenue goals
Build a demand generation engine across inbound, paid, lifecycle, and community
Sharpen our product positioning and customer segmentation
Launch early-stage marketing programs that activate both self-serve and enterprise buyers
Equip the sales team with messaging and materials that help them close faster
Pipeline growth across both PLG and Sales-led motions
Clear, differentiated product positioning embedded across key channels
Our best-fit ICPs and use cases clearly defined, validated, and targeted
Sales team enabled with updated decks, battle cards, and case studies
Early marketing ops foundation set (KPI tracking, growth experiment logs)
5+ years experience leading B2B SaaS marketing across growth and product marketing
Has directly owned revenue or pipeline targets (not just marketing metrics)
Experienced operating at early-stage ($1M–$10M ARR) and scaling past it
Comfortable working across both PLG and Sales-led GTM motions
Able to set direction independently and move quickly without waiting for permission
Thrives in a hands-on, high-ownership environment
Bonus: experience marketing technical products (APIs, energy, developer tools)
Full-time
Based in Copenhagen or remote (for exceptional candidates)
Competitive salary + stock options
6 weeks vacation + full health insurance
We try to keep it simple: no resume or cover letter needed!
If you’re excited by this opportunity, just answer a few questions when applying.
This job comes with several perks and benefits