We’re looking for a Marketing Lead (Growth & Product Focus) to help Electricity Maps scale from €2.5M ARR toward €25M+ ARR.

If you're a builder who loves owning growth strategy, positioning, and pipeline outcomes - across both PLG and sales-led motions - this could be your next move.

This is a chance to join at a pivotal moment:
The foundations are strong. The upside is real. The work you do now will compound for years.

🌎 About Electricity Maps

Electricity Maps provides real-time global electricity data, helping companies like Google and Samsung optimize energy usage and reduce emissions.

→ Our free app is used by millions.
→ Our commercial API is trusted by some of the world’s largest enterprises.
→ We’re backed by top-tier investors with experience at Unity, Zendesk, Datadog, Hugging Face, and DocuSign.

Now, we're scaling our impact - and marketing will be a key growth lever.

🎯 What You’ll Own

• Define our growth strategy and work backwards from revenue goals
  

• Build a demand generation engine across inbound, paid, lifecycle, and community
  

• Sharpen our product positioning and customer segmentation
  

• Launch early-stage marketing programs that activate both self-serve and enterprise buyers
  

• Equip the sales team with messaging and materials that help them close faster
  
  

📈 What Success Looks Like in Your First 6 Months

• Pipeline growth across both PLG and Sales-led motions
  

• Clear, differentiated product positioning embedded across key channels
  

• Our best-fit ICPs and use cases clearly defined, validated, and targeted
  

• Sales team enabled with updated decks, battlecards, and case studies
  

• Early marketing ops foundation set (KPI tracking, growth experiment logs)
  
  

🔎 What Kind of Operator Will Thrive Here

• 5+ years experience leading B2B SaaS marketing across growth and product marketing
  

• Has directly owned revenue or pipeline targets (not just marketing metrics)
  

• Experienced operating at early-stage ($1M–$10M ARR) and scaling past it
  

• Comfortable working across both PLG and Sales-led GTM motions
  

• Able to set direction independently and move quickly without waiting for permission
  

• Thrives in a hands-on, high-ownership environment
  

• Bonus: experience marketing technical products (APIs, energy, developer tools)
  
  

📍 Role Details

• Full-time
  

• Based in Copenhagen or remote (for exceptional candidates)
  

• Competitive salary + stock options

• 6 weeks vacation + full health insuranc

📬 Interested?

We try to keep it simple: no resume or cover letter needed!

If you’re excited by this opportunity, just answer a few questions when applying.