We’re looking for a Marketing Lead (Growth & Product Focus) to help Electricity Maps scale from €2.5M ARR toward €25M+ ARR.
If you're a builder who loves owning growth strategy, positioning, and pipeline outcomes - across both PLG and sales-led motions - this could be your next move.
This is a chance to join at a pivotal moment:
The foundations are strong. The upside is real. The work you do now will compound for years.
Electricity Maps provides real-time global electricity data, helping companies like Google and Samsung optimize energy usage and reduce emissions.
→ Our free app is used by millions.
→ Our commercial API is trusted by some of the world’s largest enterprises.
→ We’re backed by top-tier investors with experience at Unity, Zendesk, Datadog, Hugging Face, and DocuSign.
Now, we're scaling our impact - and marketing will be a key growth lever.
Define our growth strategy and work backwards from revenue goals
Build a demand generation engine across inbound, paid, lifecycle, and community
Sharpen our product positioning and customer segmentation
Launch early-stage marketing programs that activate both self-serve and enterprise buyers
Equip the sales team with messaging and materials that help them close faster
Pipeline growth across both PLG and Sales-led motions
Clear, differentiated product positioning embedded across key channels
Our best-fit ICPs and use cases clearly defined, validated, and targeted
Sales team enabled with updated decks, battlecards, and case studies
Early marketing ops foundation set (KPI tracking, growth experiment logs)
5+ years experience leading B2B SaaS marketing across growth and product marketing
Has directly owned revenue or pipeline targets (not just marketing metrics)
Experienced operating at early-stage ($1M–$10M ARR) and scaling past it
Comfortable working across both PLG and Sales-led GTM motions
Able to set direction independently and move quickly without waiting for permission
Thrives in a hands-on, high-ownership environment
Bonus: experience marketing technical products (APIs, energy, developer tools)
Full-time
Based in Copenhagen or remote (for exceptional candidates)
Competitive salary + stock options
6 weeks vacation + full health insuranc
We try to keep it simple: no resume or cover letter needed!
If you’re excited by this opportunity, just answer a few questions when applying.
This job comes with several perks and benefits