Marketing Lead (Growth & Product Focus)

Salary Competitive

We’re looking for a Marketing Lead (Growth & Product Focus) to help Electricity Maps scale from €2.5M ARR toward €25M+ ARR.

If you're a builder who loves owning growth strategy, positioning, and pipeline outcomes - across both PLG and sales-led motions - this could be your next move.

This is a chance to join at a pivotal moment:
The foundations are strong. The upside is real. The work you do now will compound for years.

About Electricity Maps🌎

Electricity Maps provides real-time global electricity data, helping companies like Google and Samsung optimize energy usage and reduce emissions.

→ Our free app is used by millions.
→ Our commercial API is trusted by some of the world’s largest enterprises.
→ We’re backed by top-tier investors with experience at Unity, Zendesk, Datadog, Hugging Face, and DocuSign.

Now, we're scaling our impact - and marketing will be a key growth lever.

What You’ll Own🎯

Define our growth strategy and work backwards from revenue goals
Build a demand generation engine across inbound, paid, lifecycle, and community
Sharpen our product positioning and customer segmentation
Launch early-stage marketing programs that activate both self-serve and enterprise buyers
Equip the sales team with messaging and materials that help them close faster

What Success Looks Like in Your First 6 Months📈

Pipeline growth across both PLG and Sales-led motions
Clear, differentiated product positioning embedded across key channels
Our best-fit ICPs and use cases clearly defined, validated, and targeted
Sales team enabled with updated decks, battle cards, and case studies
Early marketing ops foundation set (KPI tracking, growth experiment logs)

What Kind of Operator Will Thrive Here🔎

5+ years experience leading B2B SaaS marketing across growth and product marketing
Has directly owned revenue or pipeline targets (not just marketing metrics)
Experienced operating at early-stage ($1M–$10M ARR) and scaling past it
Comfortable working across both PLG and Sales-led GTM motions
Able to set direction independently and move quickly without waiting for permission
Thrives in a hands-on, high-ownership environment
Bonus: experience marketing technical products (APIs, energy, developer tools)

Role Details📍

Full-time
Based in Copenhagen or remote (for exceptional candidates)
Competitive salary + stock options
6 weeks vacation + full health insurance

Interested?📬

We try to keep it simple: no resume or cover letter needed!

If you’re excited by this opportunity, just answer a few questions when applying.

Perks and benefits

This job comes with several perks and benefits

Paid holiday

Work life balance

Near public transit

Social gatherings

Healthcare insurance

Free lunch

See all 11 benefits

Working at
Electricity Maps

See company profile

Electricity Maps provides actionable electricity data for more than 200 regions. We help businesses more effectively reduce their emissions, and enable products and services to differentiate their offerings by empowering end-users to be more carbon-aware. As wind and solar production fluctuate throughout the day, this information needs to be dynamic and updated in real-time. As this real-time information about the physical origin of electricity will be scrutinized and challenged by many parties, the effort has to be collaborative, open, and transparent. This is what motivated the creation of Electricity Maps. It started as a simple real-time data visualization in June 2016 and turned into a comprehensive data platform with high scientific integrity. More than 40,000 people use our app on a daily basis and market leaders like Google and Microsoft, are using our API for extensive projects in order to reach their climate goals and help their users take action against climate change. Our goal: a truly decarbonized electricity system. To get there, we will organize the world's electricity information, and use it to drive the transition toward a truly decarbonized electricity system.