Senior Account Executive

Salary Competitive
Equity To be negotiated

In a Nutshell

  • We are building the leading B2B electricity supplier in Europe. We are live in the market and are on a trajectory to drive impact at scale.

  • Electricity accounts for 2/3 of global emissions. Reel is rethinking electricity procurement to accelerate the renewable energy transition and reduce emissions.

  • As a workplace, we value trust, autonomy, and time for focused deep work.

  • You love to engage in dynamic sales activities, connecting with prospects and want to put your skills to use in a highly purpose-driven, supportive and collaborative organization.

  • For more info on Reel, see our careers page.

How you can contribute and the impact you will make

As our new Senior Account Executive, you will be directly working with Martin, our Head of Sales. Your main responsibilities being centered around accelerating market expansion, you will help companies achieve lower electricity costs and drive real climate impact.

What You Will Work On

  • Advance our sales initiatives, engaging in proactive prospecting and email outreaches (one-to-one and at scale).

  • Build your own pipeline of relevant prospects, effectively reach out and conduct calls with potential customers.

  • Establish meaningful relationships and manage your deals through the entire sales funnel.

  • Master CRM (HubSpot), diligently maintaining and updating the system, and ensuring adherence to best practices.

  • Collaborate closely with the Reel management and other stakeholders to constantly advance our Go-to-Market strategy and to refine our Sales Playbook.

  • Dedicate your sales skills and creativity to help decarbonize electricity and educate companies of a truly green way of buying green electricity.

How You Can Thrive In This Role

You are enthusiastic about having a real impact on climate change. You do not need to have prior knowledge about renewables, PPAs, or electricity - just a passion for technology and making a difference, and a willingness to grow.

In addition, you will have some (not necessarily all) of the following traits:

  • Important: You are fluent in Danish and English.

  • Significant professional experience (4+ years) within commercial or sales roles.

  • A strong personal drive to build meaningful relationships with new people in order to accelerate the energy transition.

  • Outgoing personality, willing to pick up the phone, enjoy sales.

  • Ability to respond to changing priorities in an evolving business environment.

  • Proficiency in assessing and presenting decisions analytically.

  • Genuine interest in and curiosity about climate action and renewable energy.

  • Entrepreneurial personality with a passion for technology.

Compensation & Benefits


  • Attractive base salary.

  • Generous warrant program.

  • 5 + 1 weeks of paid holidays.


  • Parental leave.

  • 25,000 DKK budget to choose your own IT equipment.

  • Beautiful office close to the water in Christianshavn.

  • Employer-supported lunch when working from the office.

  • Flexible to work from home or elsewhere.

  • Monthly social events & bi-yearly off-sites.


We are very excited hearing from you. You can find more information about the interview process on our career page.

You don't feel like you fulfill all the criteria?

We know that 'perfect' candidates do not exist. The only thing you need to ensure is that the problem we are solving at Reel is one you cannot wait to get out of bed for on Monday morning.

We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Social gatherings
Social gatherings

Remote work allowed
Remote work allowed

Near public transit
Near public transit

Free friday beers
Free friday beers

See all 15 benefits

Working at

Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive climate difference through the electricity they buy and consume. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement, PPA) that reduces CO₂ emissions by adding new green electricity to the grid. Our vision is a world running 100 % on renewables. We want to create significant climate impact and help companies reduce emissions while decarbonizing our electricity grid with renewable energy. We are backed by first-class venture and climate-focused investors, senior industry executives, and successful founders. We have received numerous awards, including Startup of the Year at the Technical University of Denmark, and have been financed by Innovation Fund Denmark and the EU. We are based in Copenhagen, Denmark.

Read more about Reel

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