Brand Strategy & PR Manager

Salary Competitive

Brand Strategy & PR Manager

Are you adept at crafting brand strategies, passionate about building communities, public relations and building campaigns? We are seeking a Brand & PR Manager for Another's Legacy, a role critical in elevating our startup to a global vintage jewelry brand.

Your responsibilities will be multifaceted, focusing primarily on developing and implementing a robust brand strategy. You'll play a pivotal role in building and nurturing a vibrant community around our brand, creating a sense of belonging and loyalty among our customers, both in Denmark and internationally.

In the realm of public relations, your expertise will guide our narrative in the media landscape, establishing Another's Legacy as a distinguished name in vintage jewelry. Your strategic vision will be crucial in designing and executing comprehensive campaign strategies, ensuring that each campaign not only tells a story but also aligns with our broader business objectives and enhances our market position.

Your role will be integral to our success, blending strategic planning with creative execution to shape the future of Another's Legacy as a leader in the global vintage jewelry scene.

Who We Are:

Another’s Legacy, located in the heart of Copenhagen with a charismatic showroom, is a sustainable vintage gold jewelry brand boasting Denmark's most extensive collection of pre-owned gold and diamond jewelry. Each week, we enrich our inventory with over 200 unique pieces, enabling us to weave new stories and share them through storytelling, images, and videos. As part of our 8-person team, you'll collaborate with experts in the jewelry industry, marketing, e-commerce, and strategy. Our team is young, vibrant, with an average age below 30, yet in just under two years, we've become the largest scandinavian vintage gold jewelry brand, selling to all over the world. 

Responsibilities Include:

  • Developing and implementing a brand strategy to position Another's Legacy as a leader in the vintage jewelry market.

  • Building a community strategy around the brand local and internationally

  • Managing public relations to enhance brand visibility

  • Designing photo & video brand campaign strategies both for Website, SoMe that effectively communicate our brand story.

  • Collaborating with colleagues to ensure creative ideas are in line with strategic goals, leading to the growth and success of Another's Legacy.

  • Strategy for creating creative and commercial photo and video campaigns for our digital platforms, ensuring they are engaging and align with the brand’s aesthetic and messaging.


  • Proven experience in brand strategy and PR management preferably in the fashion industry

  • Demonstrated ability in building and nurturing communities

  • Strong skills in public relations, with experience in managing media relations and crafting effective brand narratives.

  • Experience in designing and executing successful marketing and PR campaigns

  • Creativity and innovation in approach, coupled with a strong commercial awareness.

  • We expect you have at least +2 years of experience within the relevant areas

What Do We Offer?

  • Becoming part of a rapidly growing startup, which includes many opportunities for personal development.

  • Joining a team that is more like a family than colleagues, proud to be pioneers in the industry.

  • Being part of a company where no two days are the same.

  • A flexible workday marked by high autonomy.

  • Competitive salary based on qualifications.

  • A young work environment with an average age of 29.

  • Please send an application and why you are a good fit for the job.

The position is a full-time role at our office on H.C. Andersen Boulevard 38 in Copenhagen V

Start Date: As soon as possible.

Employment Type: Full-time

Contact Person: Fanny Fredskilde, mobile 28 25 79 48

Application Deadline: January 1, 2024

For more information or questions please contact us at or phone number 28257948

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 9 benefits

Working at
Anothers Legacy

At Another's Legacy, we love unique vintage jewellery, finding those magical pieces and handing on their legacy to a new person! We are a startup that is passionately driven for selling vintage jewellery but also being a part of a sustainable movement in the jewellery business. We bring a modern approach to finding and buying unique vintage jewellery pieces because our customers demand a more sustainable industry. They deserve an exceptional experience and the right chosen jewellery just for them. One that leaves them feeling happy and confident that they’ve found the perfect piece.

Read more about Anothers Legacy

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