Foodservice consultant - join a sustainable food tech company

Salary Competitive

Do you have a passion for food, sustainability and waste reduction?

Do you want to be part of a growth adventure with the ambitions and means to make a difference?

Are you well connected in the Danish restaurant environment and an innate talent for sales?

Then this might be for you!



REDUCED is a food company specialized in creating great taste from food waste.

We believe the future of foods depends on two things: Sustainable sourcing and creating great taste!

By investing heavily in biotechnology and innovation we have created unique recipes to create deep and intense flavours from upcycled produce.

We sell our products under the REDUCED brand to consumers in supermarkets, to the foodservice industry and as ingredients to other food production companies.

Our products have gained great traction on the Danish market, and we are currently gearing up for a growth journey across several markets.

Our office, innovation lab and parts of our production facilities are located in Nordhavn, Copenhagen, from where you will work with the rest of the REDUCED family.

You will be surrounded by a bunch of competent and fun colleagues with a shared passion for the REDUCED mission. You will report directly to the CCO.


About you

You have a great passion for food and most likely have a background as chef in a restaurant. You are a natural part of the Danish gastronomy scene and possess a broad network among your chef colleagues.

You thrive on selling your message and arguments to other people and you get a big kick out of winning them over to your suggested solutions. You might or might not have experience from sales to the professional kitchens but in any case, you a driven by the sales process.

You have a very structured and analytical approach to your work and are used to plan your week in advance. You work effortless on a computer with Excel, PowerPoint and other planning and presentation tools. You communicate freely in spoken and written Danish and English.

Finally, you are a great colleague who spreads positive vibes and a good atmosphere wherever you are.

Your Mission

You are responsible for developing the sales of REDUCED’s foodservice products to the restaurant sector in the Greater Copenhagen and North Zealand areas.

You will work closely with your colleagues at REDUCED and our wholesale partners to recruit new and retain existing customers. You will keep a close and structured contact with them to make sure they are happy with our solutions.

You will be measured on the total sales to the Foodservice sector and the recruitment of new loyal customers on the Danish market.

Finally, you will have a great influence on how we shall develop our portfolio and our business going forward.


If you feel that we just described your dream job and you can tick of all the requirements for the job, please do not hesitate to send us your CV and your motivational speech for working @ REDUCED.


Any questions? Please feel free to contact Niels via E-mail og mobile.

We are very much looking forward to hearing from you!

For more information or questions please contact us at or phone number 26841104

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Skill development
Skill development

We want to take you from good to great.

See all 7 benefits

Working at

Reduced is an innovative food production company. We specialize in creating high-quality food products made from excess produce. Our mission is to reduce food waste by using vegetables, protein and other nutritional sources leftover from the conventional food industry. Right now, we put all our time and effort into creating sustainable stock and fermented flavour enhancers. We aim to develop a broad portfolio of products that will replace conventional choices. Always with a focus on taste and sustainability. In 6 months we have developed and launch four products based on excess produce, without seeking any financing. The products are sold in 55 supermarkets (Irma, SuperBrugsen, Meyers Deli etc), at and in food service. The products are developed with one thing in mind: "How can we make taste from waste?". These are the six products: 1) Organic Umami Drops, Chicken: Made from egglaying chickens in excess from egg production. The chickens usually are used for biogas. We are changing this. 2) Organic Umami Drops, Mushroom: Made of excess faulty mushrooms from mushroom production. Instead of them going to waste, we create delicious vegan umami from them. 3) Organic Chicken Stock: Made from egglaying chickens in excess from egg production. The chickens usually are used for biogas. We are changing this. 4) Shellfish Stock: Made from some of the 12 billion shore crabs in the Danish seas. Shore crabs are a massive problem for fishermen and they harm marine ecosystems. 5) Organic Vegetable Stock: Made from nordic seaweed and fragments of dried mushrooms. Seaweed is considered as one of the most overseen and essential resources of future food. 6) Organic Veal Stock: Made from bull calf bones in excess from milk production. There is little demand for bull calf bones. We strive to change the value chain. We now have a proven product-market fit and are looking into scaling our operation.

Read more about REDUCED

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