Marketing-, E-commerce-, & Start-up Enthusiast

Salary Competitive
Equity To be negotiated

Keybird Instruments ApS is on a mission to disrupt a very traditional market: the acoustic piano market. If you resonate with most of the below things, we're eager to talk!


  • Do you want to play a key role in scaling revenue from "close-to-zero to 4-5 mio DKK"... before the end of this year ?

  • Do you have experience with e-commerce and marketing?

  • Do you enjoy hands-on content creation, customer relations, market research, administration as well as automating sales processes with nitty-gritty optimizations of Wordpress-WooCommerce and many other things that need to be set up in early phase market and e-commerce development?

  • Do you have some "active connection" with music?


-> Why is it that most people prefer acoustic sound, but end up buying a digital piano? That is the question we ask ourselves.

We are a start-up, continuously developing an acoustic, lightweight and more practical acoustic piano. We have our first model ready and landed a deal with the worlds biggest piano factory. This means that we no longer need to think about how to mass produce and can instead focus on becoming really good at R&D and becoming a strong Brand with wonderful marketing. A Keybird piano is revolutionary in the sense that it can easily be transported to places otherwise nearly impossible to reach with acoustic piano's. We could go "viral" ?

Keybird has a large waiting list of customers and leads, without doing any marketing so far. If all our waiting list leads convert, we will be well over our target of 4-5 mio DKK in revenue this year. We want to see how far we can get with direct sales through our own webshop and communication channels.

Many things are happening, so if you like the process of starting a company and all the little side things that happen in such a process, that will be to your advantage. You are expected to be a multi-tasker, always up for showing the good example and to jump in wherever help is needed to reach our goals. Learning by doing is allow, and desired.


We're looking for a "T-shaped" marketer who's particularly strong in e-commerce and CRM, but not unfamiliar and/or keen to learn more about influencer marketing, ads, SEO, content creation, data analysis, etc.


What's in it for you ?

  • See how theory translates to practice

  • Possibility to grow into a leading role

  • Chances to be creative and experiencing start-up life

  • Learning from our experienced advisors


Our ideal candidate:

  • gets things done. A hustler.

  • has experience/background within e-commerce and marketing

  • is ambitious and eager to learn


Nice to have:

  • flair for photography and video as well as social media

  • start-up experience

  • Affinity with pianos


We ask you to send a short video, to introduce yourself and why you would like to do exactly this. It will increase efficiency of the process, which will also save your time.

For more information or questions please contact us at lander@keybird-instruments.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Equity package
Equity package

Want to be a partner? Look no further.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

See all 7 benefits

Working at
Keybird Instruments

Keybird Instruments is developing a lightweight acoustic piano to help piano enthusiasts play with their preferred sound (acoustic) with practicality and price comparable to that of digital pianos. Over 75% of piano players prefer an acoustic sound, yet most play digital because of price, size, and weight. We want to combine the best of both worlds. We can offer an acoustic piano that weighs only 40+ 15 kg, while only occupying half a square meter of valuable living space. It can be transported in normal cars. The first model has a slightly reduced amount of keys (just like many digital keyboards) having all the keys for pop and jazz but also most of the classical music for the first five years in music school. We thus have a strong focus on sound quality, rather than loudness, and we can reach the low price due to automated production in the worlds largest factory. We started this because we needed it for ourselves and saw the need for others. We asked all the piano enthusiasts we could reach and get the interest in our product confirmed. The huge market of acoustic and digital piano (we combine the benefits) is what keeps us on pace to provide an excellent alternative to digital piano's, which often get boring in the long run (We're just sharing our customer insights here ;)

Read more about Keybird Instruments

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