Head of Marketing

Salary Competitive

THE PULSE OF INNOVATION & ENTREPRENEURSHIP IN THE NORDICS ! Since 2013, TechBBQ has worked to support and strengthen the Nordic ecosystem for entrepreneurship and innovation, based on the distinctive Nordic values ​​of openness, inclusion, trust, and meeting each other at eye level. TechBBQ is Scandinavia's largest startup & innovation summit. For more details Check : https://techbbq.dk/

As TechBBQ's new Head of Marketing, you will be responsible for elevating our marketing efforts to the next level for the largest startup summit in Scandinavia ! You will own all marketing activities for TechBBQ 2022 and all our projects .This is a great opportunity for a versatile digital marketer to get a big amount of responsibility with their own team, own budget and a high level of freedom.

Head of Marketing responsibilities:

  • Responsible for all marketing efforts at TechBBQ.

  • Establishing processes that allows marketing department to utilize the content produced by adjacent/other departments of TechBBQ

  • Owning and propelling ticket sales and attendee attraction 

  • Attracting traffic and conversions to the website - through both newsletters & social media marketing.

  • Optimizing existing and creating new marketing and communication channels.

  • Coordinating with our external marketing agency when we scale up.

  • Facebook advertising, communicating and attracting startups, talents and other stakeholders to apply for different opportunities at TechBBQ.

  • Define and improve our market messages and value propositions.

  • Updating TechBBQ`s website on a regular basis.

Need to have:

  • 3 plus years of experience with marketing.

  • Analytical, structured and committed to a metrics-driven approach.

  • An experimental growth mindset, always looking for new ways to improve.

  • Experience with digital marketing tools; analytics, email marketing, facebook ads, SEM and general social media.

Nice to have:

  • Understanding of the investor ecosystem and landscape in the Nordics and Europe.

  • Understanding HTML / CSS and other technical frontend frameworks.

  • Experience with marketing automation or email marketing.

  • Documented high performer with clear goal setting strategies and achievements.

  • You have proven experience with growth and effective marketing plans.

Our current tech stack:

  • Facebook Ads Manager (testing out LinkedIn)

  • MailChimp (possibly migrating to ActiveCampaign)

  • Webflow (CMS & Website)

  • Segment & Zapier

  • Salesforce

  • Clearbit

  • Google Analytics & Facebook Analytics

  • Airtable

  • Tito (ticketing / registration platform)

  • Grip (networking / matchmaking platform)

  • Boomset (check-in platform)

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Working at

TechBBQ is the quintessential and largest startup and innovation summit in Denmark and Greater Copenhagen in September. Meet your future customer, investor, co-founder, employer or employee. Explore new technologies and the companies that make them a reality and give yourself the opportunity to get that one special meeting, the one you did not know you needed.We're a Danish non-profit organisation established in 2012.

Read more about TechBBQ

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