Chief Marketing Officer

Salary Competitive

Are you driven by authenticity and purpose? Do you have experience in building a distinct, strong, and engaging brand narrative, empowering the business and our customers while helping people around you grow and learn new things? Organic Basics is looking for an experienced and ambitious CMO that can translate our inclusive and purpose-driven vision and culture into a dialogue-focused relationship with our customers. This position requires you to take leadership in questioning, developing, and implementing a long-term purpose-driven brand position and marketing strategy for Organic Basics.


The fashion industry is the second most polluting industry in the world. Courage and teamwork are crucial for humankind to successfully address the climate crisis. Organic Basics is not only a direct-to-consumer brand but an organization with a purpose that wants to be proactive in finding new solutions that can help build a better tomorrow and inspire change across an industry as a whole. In Organic Basics we’re working with a transparent way of communicating and are always working to get a deeper and better understanding of what we are doing, how we are doing it, and why we are doing it which should always be reflected in our brand. Often, it's a complex process, and it’s important to communicate this in a way that people can connect with and make sense of.

We are an organization on a quest to change the way consumers use their clothes, together with our customers we are learning what sustainability looks like – so we can fulfill our purpose of helping solve the climate crisis, one garment at a time.


As our Chief Marketing Officer, you will:

  • Become part of the top management in Organic Basics, where you will be working closely with the CEO and the rest of the management. You will be unifying our partnerships-, performance- and creative team into one marketing team, unifying our cross-media and omnichannel presence.

  • Develop and align all marketing efforts with the overall mission and purpose of Organic Basics; to build a globally market and thought-leading organization within sustainable fashion (smallest possible footprint with biggest possible environmental impact).

  • Develop a unique and differentiated brand position as platform for all brand-building activities, marketing, and sales efforts

  • Develop a long term marketing strategy outlining brand, marketing, and sales KPI’s, market segments and target groups, channel mix, campaign, and presence communication

  • Based on the marketing strategy, Implement a marketing engine that can support the customer journey from attraction to retention

  • Translate insights, data, and strategy into relevant, engaging, and thought provocative campaign communications (together with the creative director and creative team)

  • Develop and scale a long-term and authentic brand narrative

  • Unifying our marketing efforts into one marketing department of 12 highly motivated colleagues within 6 people in the creative team, 3 people in performance marketing, and 3 people in our partnership and activation team.

  • Create internal alignment on overall strategy and execution plans across the organization

  • Develop and mentor team as a capability builder where you lead and inspire the team and make us smarter as an organization


Would you like to play a key part in creating and scaling the future of purpose-driven brands? Then read on.


Desired Background

  • +10 years of relevant experience; Ideally with proven experience from Direct-to-consumer brand and/or with a purpose-driven organization

  • Strong Leadership experience - you deeply care about the people you work with and will be leading and growing a marketing team of 11 purpose-driven colleagues.

  • A big plus to have experience from a known and loved international or global brand

  • Demonstrated track record of developing innovative process and approach to scaling marketing and brand efforts internationally

  • Deep experience and understanding of brand-building activities and how to merge this with performance-driven, commercial goals

  • Insights and data-driven approach to understanding and mapping the customer journey

  • Understanding of how to assess and implement relevant marketing technology and platforms to support the customer purchasing process with the right communication at the right time on the right platform

  • Motivated by making a change in the second most polluting industry in the world and help create even more transparency in how the fashion industry work

  • We believe in decentralized management so bonus if you have experience in working with a Teal organization or with holacracy


What we offer:

  • You will join a company with a mission to become carbon negative by 2025 and change the fashion and garment industry for the better – leading by example.

  • A company in high growth. In 2020 we grew more than 350% and in 2021 on track to grow +250% with a marketing budget in 2021 of DKK 50M and in 2022 we aim to double that.

  • We offer an employee stock option program as part of the compensation package

  • A flat hierarchy and an entrepreneurial organization with high ambitions, but also a strong work-life balance and a flexible workplace.

  • High focus on development and access to a big international network of sustainability-focused business partners, advisors, and professionals

  • An international and exciting working environment with a team of +50 people and colleagues from more than 20 different nationalities


If this sounds like you, we would like to hear from you. Before you do, here are some tips. We would like to know who you are and the work you are proud of. So please share your resume, LinkedIn, or anything else you find relevant. No cover letter or lengthy essay needed. We will get to know you through some questions in our application form.


We are committed to creating a diverse environment and encourage anyone to apply for the position, regardless of national origin, color, religion, gender, gender identity or expression, sexual orientation, genetics, disability, or age.


Start date: Summer/Fall 2021

For more information or questions please contact us at gzt@organicbasics.com

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 9 benefits

Working at
Organic Basics

Headquartered in Copenhagen - Organic Basics is building the more sustainable alternative to modern lifestyle and fashion brands. We work with organic and recycled materials - and European factories that minimise their environmental footprint in order to create our underwear, activewear and everyday essentials in the best way possible.Our team consists of fabric geeks, environmental activists and everything in between. Here’s the story. Three Danish school friends (Alexander Christiansen, COO. Mads Fibiger CFO and Christoffer Immanuel, CEO) didn’t like any of the underwear we wore - so we decided to make it better. No fashion school - no experience - no dots were connected and nobody said “ah, that makes sense”. But Organic Basics was born anyway. Back then we didn’t exactly think that sustainability was going to be at the centre of the fashion conversation today either - but we knew something was wrong with the industry. So we wanted to create a brand with purpose and meaning - to create something that we wanted towear ourselves. Sustainability had to be at the core of everything.That meant choosing environmentally friendly fabrics, partnering with responsible and transparent factories and designing products for longevity. Sustainability is always at the core - that’s what drives us to innovate and develop.

Read more about Organic Basics

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