Headquartered in Copenhagen - Organic Basics is building the more sustainable alternative to modern lifestyle and fashion brands. We work with organic and recycled materials - and European factories that minimise their environmental footprint in order to create our underwear, activewear and everyday essentials in the best way possible.Our team consists of fabric geeks, environmental activists and everything in between.
Here’s the story. Three Danish school friends (Alexander Christiansen, CTO. Mads Fibiger Co-CEO and Christoffer Immanuel, Co-CEO) didn’t like any of the underwear we wore - so we decided to make it better. No fashion school - no experience - no dots were connected and nobody said “ah, that makes sense”. But Organic Basics was born anyway. Back then we didn’t exactly think that sustainability was going to be at the centre of the fashion conversation today either - but we knew something was wrong with the industry. So we wanted to create a brand with purpose and meaning - to create something that we wanted towear ourselves. Sustainability had to be at the core of everything.That meant choosing environmentally friendly fabrics, partnering with responsible and transparent factories and designing products for longevity. Sustainability is always at the core - that’s what drives us to innovate and develop.