Digital Marketing Manager in foodtech scaleup

Salary Competitive

Fresh.Land is a fast-growing foodtech scale-up. We allow consumers to buy directly from farmers, bypassing up to 5 middlemen. We developed a pioneering and award-winning digital platform that shortens and digitizes the food supply chain. Now we are scaling our "straight from the farm" model to connect millions of farmers and consumers, directly. Fresh.Land received the prestigious Climate Solver Award by WWF (World Wildlife Foundation), as our model cuts carbon emissions and reduces food waste.


Brief

If you live and breathe digital marketing... If you aspire to disrupt an industry and leave your mark... If you are passionate and driven to excel... continue to read. We are looking for a stellar Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns on Facebook and Google.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns, from concept to execution.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

Requirements

  • BS/MS degree in marketing or related field

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • An analytical mindset, with the ability to convert data into actions

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert

  • Experience in setting up and optimizing Facebook and Google ads

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Fresh.Land is committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

Skill development
Skill development

We want to take you from good to great.

Working at
Fresh.Land

Fresh.Land is a startup with a new model for the food industry. We developed a pioneering platform that shortens and digitizes the food supply chain. It allows farmers to sell fresh products directly to consumers, using the trees as their “warehouse” and cutting 3-5 middlemen. Our platform provides all the logistics, payment, legal, and knowledge required in one integrated solution. Fresh.Land was coined “truly pioneering” (WWF) and “one of the most promising green startups in Denmark” (Forbes). Our disruptive idea won the European Youth Award (Austria), EcoSummit Gold Winner (Germany), Nordic Cleantech Open (Sweden), WWF Climate Solver Award (Denmark), Portugal Digital Awards (Portugal), and Green Tech Challenge (Denmark). We have offices in Copenhagen and Portugal. The company is profitable and growing at a very fast pace. We are preparing to launch commercially in 8 EU countries. The management team includes former senior McKinsey consultants and senior executives from the food industry, with a proven track-record in building and exiting successful companies in the past. According to WWF, “Fresh.Land can save 88% of CO₂ from storage and reduce food waste by 10%, saving 12.7 million tons of CO₂ annually by 2026”. Our just-in-time model is at the forefront of the green transition in the food industry and fostering a shift to a more plant-based diet.

Read more about Fresh.Land

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