Fresh.Land is a scale-up with a new model for the food industry. We developed a pioneering platform that shortens and digitizes the food supply chain. It allows farmers to sell fresh products directly to consumers, using the trees as their “warehouse” and cutting 3-5 middlemen. Our platform provides all the logistics, payment, legal, and knowledge required in one integrated solution.
Fresh.Land was coined “truly pioneering” (WWF) and “one of the most promising green startups in Denmark” (Forbes). Our disruptive startup won the Sustainary Award (Denmark), Frederiksberg Iværksætterpris (Denmark), European Youth Award (Austria), EcoSummit Gold Winner (Germany), Nordic Cleantech Open (Sweden), WWF Climate Solver Award (Denmark), Portugal Digital Awards (Portugal), and Green Tech Challenge (Denmark).
We have offices in Copenhagen and Portugal. The company is profitable and growing at a very fast pace. We are preparing to launch commercially in 8 EU countries. The management team includes former senior McKinsey consultants and senior executives, with a proven track-record in building and exiting successful companies in the past.
According to WWF, “Fresh.Land can save 88% of CO₂ from storage and reduce food waste by 10%, saving 12.7 million tons of CO₂ annually by 2026”. Our just-in-time model is at the forefront of the green transition in the food industry and fostering a shift to a more plant-based diet.