Head of Marketing for fast-growing foodtech scaleup

Salary Competitive

Fresh.Land is a fast-growing foodtech scale-up. We allow consumers to buy directly from farmers, bypassing up to 5 middlemen. We developed a pioneering and award-winning digital platform that shortens and digitizes the food supply chain. Now we are scaling our "straight from the farm" model to connect millions of farmers and consumers, directly. Fresh.Land received the prestigious Climate Solver Award by WWF (World Wildlife Foundation), as our model cuts carbon emissions and reduces food waste.

Our goal is to lead the green transition in the food industry, connecting millions of consumers and farmers. As Head of Marketing, we are looking for someone with a strategic mindset, who sets and drives our agenda for the food industry and set high s


We are looking for a stellar Danish-speaking Marketing Manager to join our team in Copenhagen, who can drive our green agenda for the food industry. In this role, you’ll be responsible for managing the day-to-day marketing tasks and long-term marketing strategy, reporting to senior management. We are looking for a self-motivated, driven individual with a track-record in building strong brands and executing on digital marketing strategies.


  • Develop strategies, tactics and growth-hacks to develop the Fresh.Land business and brand across channels

  • Develop high quality advertising and marketing material for print and online

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Manage digital marketing incl. SEO, Google Adwords, Display ads, e-commerce, newsletter, content marketing etc.

  • Optimize results through a variety of organic and paid acquisition channels

  • Manage and build the marketing team

  • Control marketing budget and allocate funds wisely

  • Manage public affairs and PR strategies to drive our green agenda in the public debate

  • Implement Marketing processes and procedures for local and global functions

  • Implement CRM system, customised user journeys and data-driven marketing strategies

What we look for

  • 5+ relevant work experience, and a proven track record for building businesses and brands

  • Management and leadership experience

  • Experience in setting up, split-testing and optimising Google Adwords and facebook campaigns

  • On top of emerging trends, technologies and latest tools within digital marketing

  • Top notch Danish and English communication in written and oral

  • Creative spike and experienced growth hacker

  • Robust, driven, energetic person that has a strategic mindset

  • A person who likes to execute and get things done

  • BSc/MSc degree in Marketing, Communication or a related field

  • Strong Managerial skills and vision

  • Experienced in working with CRM and customised user journeys.

What we offer

  • Fast-paced environment, with immense growth opportunities

  • Challenging, exciting work in a goal-oriented culture

  • Wonderful team members to help you develop your skills

  • An unforgettable journey to change the food industry


  • Schedule: Full-time

  • Start date: February 2020

  • Compensation: Competitive

Fresh.Land is committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

Skill development
Skill development

We want to take you from good to great.

Working at

Fresh.Land is a startup with a new model for the food industry. We developed a pioneering platform that shortens and digitizes the food supply chain. It allows farmers to sell fresh products directly to consumers, using the trees as their “warehouse” and cutting 3-5 middlemen. Our platform provides all the logistics, payment, legal, and knowledge required in one integrated solution. Fresh.Land was coined “truly pioneering” (WWF) and “one of the most promising green startups in Denmark” (Forbes). Our disruptive idea won the European Youth Award (Austria), EcoSummit Gold Winner (Germany), Nordic Cleantech Open (Sweden), WWF Climate Solver Award (Denmark), Portugal Digital Awards (Portugal), and Green Tech Challenge (Denmark). We have offices in Copenhagen and Portugal. The company is profitable and growing at a very fast pace. We are preparing to launch commercially in 8 EU countries. The management team includes former senior McKinsey consultants and senior executives from the food industry, with a proven track-record in building and exiting successful companies in the past. According to WWF, “Fresh.Land can save 88% of CO₂ from storage and reduce food waste by 10%, saving 12.7 million tons of CO₂ annually by 2026”. Our just-in-time model is at the forefront of the green transition in the food industry and fostering a shift to a more plant-based diet.

Read more about Fresh.Land

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