Fresh.Land is a fast-growing foodtech scale-up. We allow consumers to buy directly from farmers, bypassing up to 5 middlemen. We developed a pioneering and award-wining digital platform that shortens and digitizes the food supply chain. Now we are scaling our "straight from the farm" model to connect millions of farmers and consumers, directly. Fresh.Land received the prestigious Climate Solver Award by WWF (World Wildlife Foundation), as our model cuts carbon emissions by up to 88%.

Brief

If you live and breathe digital marketing... If you aspire to disrupt and industry and leave your mark... If you are passionate and driven to excel... continue to read. We are looking for a stellar Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns on Facebook and Google.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns, from concept to execution.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

Requirements

• BS/MS degree in marketing or related field

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• An analytical mindset, with the ability to convert data into actions

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in setting up and optimizing Facebook and Google ads

• Up-to-date with the latest trends and best practices in online marketing and measurement