At BARONS we believe in simplicity and want to be the obvious choice for the ambitious corporate warrior wanting to look sharp and feel good. We are a Copenhagen based shirt maker focused on building a direct to consumer shirt brand tailored for the modern business man. Instead of chasing the next trend, we focus on perfecting the classic business shirt. We don't do seasons and we don't care about fashion. Instead we test, develop and refine to achieve zero-compromise shirts.
We are looking for an entrepreneurial country manager to lead our market entry in Sweden. BARONS has a proven and well established business model in Denmark. The brand, product and concept has evolved during the last couple of years and now we are ready to take on the Nordics.
We believe, we are chasing a window of opportunity - taking market shares from conservative competitors struggling to balance offline and online distribution with a simple, digital and modern twist.
What will be your role?
The job involves every aspect of building our business presence in Sweden. Your primary focus will be to build and execute our marketing plan in Sweden and make sure all activities are aligned with our core brand values. Sweden is a key part of our ambitious growth plans and you will be supported by our team located in Copenhagen.
As a very practical first step, you will be responsible for the implementation of our new Swedish domain barons.se . The whole localization of the online store and all customer touch points are vital to achieve a good start. This along with the ongoing operational excellence, will be your full responsibility.
You will constantly develop and improve the shopping experience for some of the most demanding and educated customers in the market. The reward if we succeed, is unmatched customer loyalty - a cornerstone of our business model.
Your key responsibilities:
Help successfully combine online and offline growth initiatives.
Day-to-day management of our local Shopify store.
Localize, build and improve our email marketing.
Email/chat customer support until the support volume requires a new hire.
Build, execute and coordinate campaigns with our digital marketing agency and our CMO.
Initiatives to constantly refine the full customer journey.
Lead generation, lead nurturing, marketing automation and SEO etc.
Establish the right framework for measuring, reporting and optimizing funnel metrics.
Make sure the sites are always up to date both operational and content wise.
We offer:
A fantastic, entrepreneurial opportunity to join a brand on the rise.
An opportunity to work with a small and passionate team - all with a strong start-up mentality.
A fun, flexible and fast-pace working environment.
Great espresso and beer.
The position is full-time based out of our beautiful offices in central Copenhagen, but we expect the candidate to spend time in Sweden as needed.
This job comes with several perks and benefits