"Sharp is a feeling. Not just a look." Founded in Copenhagen in 2016, BARONS is a premium menswear lifestyle brand on a mission to challenge the status quo in a conservative clothing industry. As a lifestyle brand, we are synonymous with the feeling of being sharp. We believe sharp is a state of mind as much as it is a look. We offer a small curated assortment of timeless garments which are constantly refined with each passing season. Unlike most other shirting brands, we have developed our own organic signature fabrics - used for our core organic shirt collection. Something which to this date is quite unique in our industry. We are religious about fabrics and fiber qualities. Luxury to us means clean natural fibers of the highest possible quality - no matter if it's organic extra-long staple cotton, pure EU linen or recycled wool. We use the best of the best, but at the same time strip away the BS that adds cost without adding value. BARONS is all about building a great brand on a healthy foundation. We are chasing simplicity and are continuously developing One Permanent Collection. At the same time we are obsessive about making life easy for the customer who wear our products every day.  Building a world-class brand should be both challenging and fun. After all, we spend a significant part of our lives working, so it should be fun and rewarding to work with us.