After working in the digital marketing industry for several years, we identified some problems with existing tools.
Problems:
1. Tools available for search engine optimization are solely targeting specialists and professionals.
2. Tools available have too much data for a regular person to navigate through
3. You need several tools to cover the first part of the customer journey (Acquisition, Behaviour, Conversion).
4. There are approximately no tools in the market that processes web statistical data automatically, based on unique algorithms to identify user intention, valuable user segments, positive/negative trends in channel data, etc.
Additionally, there are no tools in the market that merges SEO data, website statistics, and conversion data altogether, to produce a better holistic view and understanding, which constitutes the first part of our perspective on the customer journey (Acquisition, Behaviour, Conversion), in order to automate and analyze these data for the customer.
By having this merged data and applying the latest technology as machine learning and artificial intelligence together with in-house developed algorithms, we could produce insight for our customers in a much better way, a lot faster.
We are therefore making insight easier, which is our motto and goal.