Will & Agency is an interdisciplinary consulting firm that combines qualitative research, ethnography, design methods, and AI-driven analysis to create strategic insights for clients in Denmark and abroad. We have worked with people from the European film industry to sustainability, biotechnology, mobility, and the public sector.

Treder - Connecting Homeowners with Verified Freelancers Treder is a Swedish mobile app that makes it easier and more affordable for households to find reliable freelancers for everyday home services - everything from cleaning and window washing to tutoring and furniture assembly. Instead of hiring expensive companies, users can quickly connect with verified, skilled freelancers who provide high-quality service at a budget-friendly price. Traditionally, households have relied on service companies that are often expensive and inflexible, forcing them to contact multiple providers, compare quotes, and wait for availability. At the same time, it can be difficult for individuals to earn extra income or start their own business, as traditional platforms often charge fees before freelancers have made any revenue. Treder solves both problems. It’s a curated marketplace where homeowners can browse verified freelancer profiles, read reviews, and hire with confidence. Every freelancer undergoes manual verification, including ID checks, ensuring safety and reliability. Treder makes it simple, safe, and cost-effective to get the help you need - exactly when you need it.

We are Buna & Co., a café located on Vesterbrogade. Along with food, specialty coffee, and fragrances, we’ve created a space in our basement for art exhibitions and fragrance showcases. Buna is not usual cafe, It's a creative living room "more than coffee, It's a lifestyle". Our goal is to make our gallery a welcoming and inspiring space where artists can freely exhibit their work and connect with the community.

Sweden’s highest rated, and most sustainable, sightseeing boat tour. We love creativity and are always willing to try new things we believe in. We combine premium services with a strong design and storytelling. Started in 2022 we believe in delivering the best in all we do and try to differentiate our products from what’s already there. Our customers are the audience and our staff its performers.

Prospr is an AI-driven, performance-based platform transforming influencer marketing. Our mission is to rebuild trust between brands and creators by ensuring brands only pay for real results. With Prospr, brands can drive measurable growth through authentic influencer collaborations while creators earn extra income and monetize their content effortlessly. Built as a mobile-first platform, Prospr makes performance marketing simple, transparent, and results-focused.

ScaleMeUpWith.AI is a web service for automating employee workflows with the help of customizable AI assistants. It simplifies repetitive tasks, streamlines daily routines, and boosts productivity through intelligent, context-aware automation powered by advanced language models and RAG technology. Benefits for Employees: Utilizing AI and automation reduces repetitive and mundane routine tasks, making the workday smoother and more meaningful. Reduced errors and simplified workflows make daily work easier, and employees can better focus on expert work. This increases job satisfaction, saves time, and supports more efficient utilization of employee expertise. Benefits for Organizations: Utilizing AI and automation improves efficiency, reduces costs, and enhances work quality. The SaaS service offers a cost-effective alternative to fully customized solutions. Additionally, all data uploaded into the service and created with it remains owned by the organization. Using OpenAI's API ensures that data is not used for training language models (or shared for general use). The costs of using AI (eg. OpenAi) are included in the prices.

Legal can be a bit... much. Shareholder agreements. Questions from stakeholders. Basic compliance. And so on. It's a lot to handle for a single person, especially when you're trying to build a company. Much proactively helps you stay on top of your legal operations by understanding your business and working where you are, without the chaos of multiple tools or systems. Every time you think "this is too much"... well, you know where to go. We're a pre-seed startup with 4 founders, building something genuinely useful for founders and legal teams who are drowning in operational complexity.

Homeswap is a platform where members can stay in each other’s homes instead of paying for accommodation. The model is built on credits: you earn credits when you host other members, and you use those credits to travel. There is no money exchanged between members, which makes the experience feel more personal, fair and community-driven than traditional renting. Travel with Homeswap feels different because you stay in real homes, in real neighbourhoods, from real people. It attracts a type of traveller who values meaning and connection over pure convenience. Many members also like the sustainable aspect – instead of building new hotels or keeping second homes empty, existing space is shared and used better. The platform has already grown organically to members in more than 20 countries. We have not relied on paid marketing so far. Growth has come through word of mouth, community recommendations and people who like the idea of travelling without paying for accommodation.

Tapp is developing a software-only POS suite—tap-on-phone payments, eshop self-order, Native AI data platforms, and AI-assisted menu/setup - to help small UK service businesses ditch expensive hardware POS, solve slow service and rising operating costs, and stay compliant by default, powered by our ultra-fast UX, AI onboarding, leading AI features, and embedded payments. Independent cafés, massage parlors, and any other service spots are squeezed by hardware terminals, clunky back-office flows, and staffing shortages—which translates to slower turnover, longer queues, and lost revenue. Operators also face VAT/receipt/tips complexity and card-data obligations that traditional POS doesn’t simplify. The market is crowded, but legacy and “one-size-fits-all” tools still mean slow UI, multi-minute setup, and rigid pricing. Our analysis of UK-relevant providers shows many still require dedicated hardware or fragmented QR solutions—creating cost, training, and integration friction for small teams. Whilst providing insights on all the data collected, without the user having to ask. Tapp replaces boxes and paper with a phone-first POS: - Tap-to-Pay on iPhone & Android: take contactless cards/Wallets directly on staff or owner smartphones—no reader required. Fully productised in our “Staff” flow. - QR self-order, eshop & pay: guests scan, order, tip, and receive receipts digitally; staff stay focused on giving the best service, not card machines. - AI onboarding & menu import: snap a menu or upload a file; Tapp auto-parses categories/items, generates a store description, and lets owners tweak with guardrails (VAT, pricing, tags, duration). - Built-in compliance for UK SMBs: support for e-receipts, VAT invoice scenarios, and transparent tip/service handling—plus card-data best-practice via our payments stack. - Embedded payments on Adyen: unified acquiring, wallet rails, refunds/chargebacks, payouts, and potential embedded finance/share—with clear IC++ economics and SoftPOS fees. - Elite performance: our internal tests show UX runs 2.7× faster LCP and 3.3× less blocking than a leading competitor—keeping staff in “flow” during rush. Why this wins: zero hardware CAPEX, minutes-not-weeks deployment, faster service cycles, and fewer receipt/VAT/tips headaches—all in a single app the team already knows how to use (their phone). Feature depth is production-ready across signup/KYC, menu, staff, orders, payout views, and refunds per our shipped user stories. Whilst (soon) providing industry-breaking intelligence to make the small merchants play in the big leagues. We started Tapp after watching small venues spend too much on terminals and too long wrestling slow software—only to still miss orders at peak. We dug into the UK compliance tangle (VAT, receipts, tips) and saw a chance to bake the rules into the workflow, not bolt them on. Then we validated the experience with hard performance data and a best-in-class payments partner so owners can serve more customers with less kit and less stress. That’s why we’re doing this: give time back to small operators with a POS that is fast, compliant, and delightfully simple.

ClarityChain gives your procurement team the context to act—not just react. By processing millions of internal and external data points, we turn complexity into clarity, enabling better supplier selection, more accurate cost forecasting, and faster negotiations. Vision: "To transform procurement into a strategic intelligence function that drives competitive advantage through data-powered decision making." Mission: "We give procurement teams the context to act—not just react—by turning complexity into clarity through intelligent data integration and AI-powered insights."

Scandicwall Oy builds innovative folding partitions in Finland that use magnetic latches for seamless, fast operation, auto-alignment, and self-closing doors—delivering high, lab-certified acoustic performance (47 dB). We solve the pain of outdated lock systems that are slow to use, leave visible holes, and risk poor sound insulation. Our top-track and top-bottom systems install quickly (even under unstable ceilings), offer rich finishes, and are priced 15–30% below incumbents—helping offices, schools, and hospitality transform space.

Reimagining how we create value in a changing world. Meaningful Entrepreneurship is an educational project by Startup Guide, which has supported 15k+ entrepreneurs and mapped 70+ ecosystems globally. This initiative began with a research report based on insights from 400 aspiring entrepreneurs across Denmark, revealing that traditional entrepreneurship education no longer resonates with the new generation of founders. Our purpose is to support founders in building ventures aligned with their values through tools and learning experiences socially and environmentally meaningful.

Supernova Publishing is a new publishing house with a bold mission: spread knowledge through fresh, original, and engaging projects across a variety of fields. We believe in the power of storytelling as a universal language that sparks curiosity and makes learning fun. Through adventure and imagination, we strive to inspire young minds all over the world. We’re committed to creating meaningful stories with a positive impact on our planet and to collaborating with the most creative, passionate, and visionary people out there. At Supernova Productions, we develop IPs, books, and ideas – and we’re always open to new partnerships.

Drinks today rarely taste like what's on the label. Most sodas and sparkling beverages are built on artificial flavors, sweeteners, and additives. We think that's a problem worth solving. Sparkly creates sparkling beverages using real fruit sourced directly from Vietnam. No artificial sweeteners, no fake aromas, no strange aftertaste. Just fresh fruit combined with the right amount of bubbles to create something that actually tastes real. We're launching with four flavors: Lime, Pineapple, Grapefruit, and Lychee. Each recipe has been carefully developed to let the natural flavors shine through. The market is ready for this change. European consumers are actively seeking better alternatives to artificial drinks, with the natural beverage segment growing 14% annually. We're a small team taking on a big challenge. There's something exciting about creating drinks that surprise people because they taste genuinely good. If you're interested in joining an early-stage company that values quality and authenticity, we should talk. We're not here to change the world. We just want to make our customers' day a little better, one drink at a time.

The Challenge: Billions of people live, work, or travel in areas without reliable network coverage. When disasters strike or infrastructure fails, communication often breaks down completely. This affects rural communities, NGOs, rescue workers, military units, and travelers worldwide. Our Solution: Attavik is building a patented communication system that works both online and offline. • Our app allows users to communicate directly up to 60 meters. • Our portable Wi-Fi routers extend that range, creating local, independent networks. No internet. No satellites. No telecom infrastructure. Just reliable communication – anywhere, anytime. Why We Started: The idea was born in Greenland, where daily life often means facing poor or non-existent connectivity. Experiencing this challenge firsthand inspired us to create Attavik. Our vision is simple: nobody should be cut off from communication – whether due to geography, crisis, or fragile infrastructure. Looking Ahead: With a patented solution, strong recognition (4 Seal-of-Excellences from EU Horizon & EIC Accelerator), and growing interest across industries, Attavik is ready to move from prototype to market.