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The Association for Tech Startups in Denmark

We’re here to create the best conditions for tech startups and growth companies in Denmark! Our Association was initiated by 50+ tech entrepreneurs from the Danish startup ecosystem from companies like PLEO, Queue-it, Zendesk, Too Good To Go, Tradeshift and Unity. At the Association for Tech Startups in Denmark we’re always pushing for a better society. We believe that creating the best business conditions for technology companies - and the highest standard for developing and doing business - we can improve society for all.

Tame

We are an experience-centric company, and we believe in the power of great experiences. Our international group of dreamers, creators and rule-breakers passionate about merging design and technology together, enables us to transform that into one truly amazing Webinar platform. Tame was founded in 2016, in the heart of Copenhagen and we’ve always had a deep focus on creating an international and diverse environment. While our ethos is deeply rooted in our Scandinavian values, our mindset is global. We all work hard to build and grow our workplace to make sure it’s a place of positivity and support, with fun sprinkled throughout our days.

Ziik.io

Ziik is reinventing the intranet for the people who don't sit at a desk. We're the best-of-breed internal communication and information-sharing platform that frontline teams actually open, built for the 80% of the workforce that traditional intranets forget. From a single app, employees stay connected to their company, their colleagues and everything they need to do their job well. The results speak for themselves: 80% activation after the first month, and usage that more than doubles over the first year. Today Ziik powers communication for local heroes and global brands alike, including McDonald's, Sport24, Bastard Burgers, DFDS and Fleggaard, across retail, hospitality, transport, manufacturing and more, in eight languages and counting. We're a Copenhagen company growing fast across the Nordics and Europe. Ziik is a dense team of skilled people, each with real ownership of their work and the freedom to do it their way. We're profitable and built to last, not chasing the next round but compounding quietly year after year. We'd rather grow something that's still here in ten years than burn bright and disappear. We play the long game. Come build the platform the frontline deserves.

RoboConnect

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

EcoOnline AS

EcoOnline is a software company dedicated to making workplace safety and chemical management, as user-friendly and cost-efficient as possible. The company was founded in 2000 and currently has over 6000 customers and over 500 employees in Ireland, UK, US, Norway, Sweden, Denmark, and Finland. Our mission is to provide best-in-class customer service, help our customers achieve user-centricity, and to develop future-proof technology. We are focused on bringing to life a simple core idea: when workplace safety is so easy, it becomes a natural habit. So, the easier and more seamless we can make it for workers to understand and comply with safety procedures, the safer they become. EcoOnline, software for a safer workplace. Our two main products are Chemical Manager and EcoOnline EHS. Chemical Manager gives control back to those managing chemical safety by directly sourcing Safety Data Sheets from the manufacturer on your behalf and supplying you with the tools to complete custom and relevant COSHH Risk assessments which will be compliant and also to ensure the safety of your employees. EcoOnline EHS is a comprehensive SaaS solution that gives you access to the tools you need to get on track with health and safety management. Plan, manage, and implement, in a single, highly flexible tool designed to support the way you work. Build checklists, conduct inspections, assign actions, and report accidents. Customize your own templates with our intuitive smart forms, or use one of the default templates made by EcoOnline’s experienced safety professionals.

JOBSTAR

Jobstar is a recruitment platform that changes the way companies find candidates today, and not least makes it easier and much more intuitive for the candidates. The platform is based on a philosophy of anonymity and an easy gamification approach for candidates. We advocate more diversity and equality in the recruitment process resulting in less stress, more effective and respectful dialogue between candidates and companies. Candidates no longer have to search for job - the job finds you.

Dryp

We create a future where the entire water infrastructure can be monitored in real-time using a network of distributed wireless sensors. Dryp is a range of solutions that enable proactive and holistic decision-making for water infrastructure. Dryp builds data bridges across both physical and adminstrative boarders. We are uniquely co-owned by a major danish utility - along with private companies and investors. We are spearheading a data, iot and machine-learning revolution.

Beyond Leather Materials ApS

We are a B2B supplier of a sustainable alternative to leather that is based on fruit waste. Our material is called Leap. We use apple pulp (everything that is leftover after pressing apples to produce juice and or cider) to create an animal and plastic free leather alternative. We believe in true transparency and offer a product that can fulfill that promise.

Seasony

Seasony enables vertical farms to be profitable, scalable, and efficient. Since the company’s start in 2018, the cornerstone of our mission has been sustainability. We realized that in order for the world to embrace sustainable food practices, they need to be made profitable. For this reason, Seasony will provide low investment and intelligent automation solutions that will enable vertical farming as an established industry and therefore revolutionize future food production into a greener, healthier, and more localized direction. Our robot Watney™ is able to handle all the logistics in vertical farms and allows for more automation in the main growing process by gathering data and providing actionable information. It enables vertical farms to automate a large share of their activities, reducing labor costs by up to ~20-30%, and provides a platform for yield improvement as it automatically collects data, enabling precision farming. Seasony’s truly international and young team has experienced a constant growth trajectory as our product approaches a larger production phase, so we are in a regular position to recruit new team members, whether employees or interns. Our work culture is built on the spirit of encouraging new initiatives, openness, and a relaxed atmosphere. Team members are encouraged to take on responsibility, ownership of their own projects, and given the freedom to pursue new ideas, meaning we have high regard for people who share these ideals. We love expanding our network so feel free to reach out to us on our social media channels.

Hairlust

Hair care beyond the ordinary. Clean, conscious, and seriously effective hair care. We're located in a beautiful office in the city of Copenhagen, Denmark. Enjoy free products as one of the many perks of working at Hairlust. Become part of a brand that has gotten extremely popular within its industry in little time and great publicity by challenging the status quo for hair care. With strong roots in Scandinavian principles, we want to create playful and best-in-class hair care and be frontrunners on sustainability, innovation, and transparency. Since Hairlust was founded in 2017, the business has grown rapidly, won multiple beauty awards, expanded into 12 local markets, developed 60 products, had more than 500,000 customers and the list goes on. Today, we sell more than 60,000 hair care products every month, we have 15,000 monthly orders and more than 600,000 monthly unique visitors on own, local webshops. Our products are mainly being distributed D2C on our local webshops, but also at local top-tier retailers and department stores such as Matas, Magasin, Sokos, Kicks, Vita, Nocibé, Åhléns and Douglas. We're on an exciting journey and we always look for new talents! Feel free to send an unsolicited application to careers@hairlust.com. Make sure to follow us on LinkedIn for job posting and company updates.

Matrikel1

Matrikel1 is the  innovation House on Højbro Plads in the very center of Copenhagen. We opened in May and it has been fast pace ever since. It is the focal point for investors, entrepreneurs, creators and disruptive business in Denmark. Specifically, Matrikel1 provides high-end event space, bar&cafe, flexible work space, lounge and offices. We actively work with and create network across all of above.

DiFacto ApS

DiFacto is an AI-powered SaaS startup based in Aarhus at Incuba, automating invoice auditing for companies with complex supplier and rebate agreements — starting with the Danish construction industry. The problem: Construction companies operate under intricate price agreements with major suppliers like STARK, XL-Byg, and others. These agreements contain volume discounts, seasonal rebates, and project-based pricing. In practice, invoices frequently deviate from the agreed terms — but checking them manually is time-consuming, expensive, and requires specialist knowledge that most SMEs simply don't have. Our own pilot data shows that around 10% of all invoices contain errors or rebate breaches, putting 1–1.5% of total procurement volume at risk. Why we built it: We spent 14 months manually analysing hundreds of real price agreements and invoice structures from Denmark's largest building suppliers. That deep understanding became the foundation for a platform that does in 30 seconds what a trained analyst would take hours to do. Our core engine reads invoices via OCR, converts them to structured data, and cross-references them algorithmically against the client's price agreements — flagging every discrepancy automatically. Why now: We have a working MVP, real pilot customers, and a clear path to a commercially scalable product. We're a small team of three co-founders building something technically complex in a space with almost no direct competition. This means an intern won't just watch from the sidelines — you'll work directly on live problems, contribute to a microservice-based backend architecture, and learn how to build AI-driven data pipelines in a real startup environment at Incuba, Aarhus.

Adtool ApS

I Adtool er vi i gang med at bygge en ny måde at arbejde med betalt annoncering på. I stedet for at mennesker skal sidde og klikke sig igennem Meta Ads Manager, bygger vi et system, der kan håndtere hundredvis af annoncer, konti og markeder på én gang. Vi har en kultur, hvor vi giver den gas og faktisk får ting til at ske. Hvis du kan lide at tage ejerskab, bygge ting der kommer ud at leve hos rigtige brugere, og være en central del af rejsen, så vil du sandsynligvis trives rigtig godt hos os.

Hybird

At Hybird, we operate at the intersection of hardware and software where we are bringing the electrical panel online and transforming it into a data platform. This gives us an opportunity to improve tooling for installers and facility managers, as well as surface actionable insights to a variety of stakeholders. The objective for us is to increase our understanding of power consumption and use that to help curb consumption.

Yobr

At Yobr, we see collaboration between students and companies as a way to bring fresh perspectives and the latest skills to real-world challenges. Companies gain flexible, efficient ways to complete meaningful projects that create real value while discovering new talent. For students, it’s an opportunity to apply their skills, learn, and grow in a professional setting. The problem is that most companies struggle to tap into this potential—they don’t have the time, resources, or know-how to make it work. Yobr is changing that. We’re building a platform that leverages AI to simplify project planning, efficiently match yobs with the right students from our talent base, and support execution with intuitive collaboration tools and tailored AI agents. Since starting in January we have done pilots with known brands like SalMar, SpareBank 1 and Norbit, gaining key insight on how students projects should be run. We've developed our technical solution since August, and are looking to launch a beta of our platform in January 2025. We just closed a Angel round and received Innovation Norway's phase 2 grant, targeting break-even and a seed round in Q2 2025. We are a solid team of builders and creators, 3 being full-time and 3 part-time, based in Oslo and Trondheim. Now we are looking to take this to the next level!