As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

We’re a fintech startup building ComplyPay, an API-driven platform that automates compliant payouts and money flows for online platforms and marketplaces. By embedding regulatory compliance, automation, and seamless integration into our infrastructure, we help businesses simplify complex payment processes, manage multicurrency wallets, and scale globally with confidence, without needing to build or maintain intricate financial systems themselves, while ensuring transparency and compliance at every step.

Sentispec helps logistics companies optimise productivity and cost base by utilising cutting edge Computer Vision AI. We help take 90% of the work out of stock taking by using cameras mounted on forklifts and AI to process the results. We help reduce claims stemming from damaged goods by 10-40% by monitoring the loading operations, thus providing our customers comprehensive image data with which to negotiate claims. We help increase the average fill rates of trailers and containers 5-15% by providing real-time insight into actual fill rates, which also reduces CO2 emissions. We are a global startup with huge ambitions, based out of Denmark and working with some of the worlds largest companies.

The Ramp is on a mission to make starting a company in Denmark radically easier. We’re building the go-to platform for entrepreneurs wanting to start a company. We launched in January 2025 with a bold promise: Free company formations for everyone. Since then, we’ve helped hundreds of new founders take their first step, and we’re just getting started. Why We Exist: Starting a company is still far too complex, slow, and expensive, especially if you're doing it for the first time. The Ramp is changing that by replacing clunky bureaucracy and scattered services with a clean, digital experience that empowers founders from day one. The Ramp is a partner-driven ecosystem driven by banks, accounting and legal tech tools, which gives founders instant access to the services they need, when they need them. It’s a win-win: Founders save time and avoid mistakes, and partners get to support the next generation of Danish startups from the ground up. The Ramp is part of Luma, our broader mission to build the digital back office for modern founders. We’re backed by a team of experienced entrepreneurs who’ve built and exited legal tech companies before.

FinetuneDB: Simplifying Generative AI Operations Simplifying AI Development: At FinetuneDB, we're about making Generative AI practical and accessible. We developed a powerful no-code LLM Operations Platform that any business can use, whether they have an ML team or not. Solving Practical AI Challenges: We focus on the real issues companies face with AI development. Our platform is designed for easy integration and management, helping businesses navigate and optimize AI without the technical overwhelm. Effective Tooling: With features like intuitive AI monitoring, output evaluation, fine-tuning, and a prompt studio, FinetuneDB is built for immediate impact in real business scenarios, all while ensuring top-tier security. Our Core Purpose: FinetuneDB was founded to bridge the gap between advanced AI technology and everyday business needs. We're committed to bringing the power of GenAI development to a wider audience. Join us in making AI development straightforward and accessible. Explore more at FinetuneDB.com

Syncle (formerly Videoly) transforms product content distribution by automating the complex workflows between brands and retailers. We eliminates manual formatting, version control issues, and delivery delays that plague ecommerce operations. Brands upload content once, and Syncle automatically customizes images, videos, and product data to meet each retailer's specific requirements—from file formats to naming conventions. This automation reduces product launch timelines while ensuring consistent, high-quality content across all retail channels. Founded in 2014 and led by CEO Nora Huovila, Syncle serves over 500 brands and retailers globally, helping them move from content chaos to clean distribution workflows.

Airtame is a platform for shared screens across education and business. It lets people share their screen, join video calls, and show signage—wirelessly, from any device and operating system. IT teams can manage screens remotely, schedule content, and set up emergency alerts from Airtame Cloud. The platform works with both Airtame hardware and Airtame-enabled third-party hardware. Airtame helps teachers and teams get started without training or extra setup, and is designed for real-world environments with mixed tech. Whether you’re presenting in a classroom, running hybrid meetings, or sharing updates across a campus or office, Airtame keeps every screen useful and easy to use. Founded in Denmark in 2013, Airtame is trusted by thousands of schools and workplaces worldwide.

Hakio was founded with a straightforward goal: to combat global waste through the development of advanced demand forecasting algorithms. Our team consists of highly skilled individuals from diverse backgrounds, all united by a common purpose to bring this vision to life. Within just 1.5 years, we've grown our team to 21 members. Our focus is on merging expertise in supply chain, data science, and software development to craft cutting-edge tools for data-driven decision-making. We offer a user-friendly SaaS solution that assists customers in optimizing their inventory levels using state-of-the-art forecasting algorithms, accessible through an interactive web platform. Together, we are committed to revolutionizing the field of demand forecasting and creating a lasting impact. Come join us on this exciting journey as we reshape the industry's norms!

At Viio, we’re on a mission to redefine how businesses plan, manage and optimize their software investments. Our product — with features such as vendor and app discovery, usage tracking, smart optimization insights, and expert negotiation services — lets companies get 360 degree visibility into all their SaaS and cloud vendors, receive intelligent recommendations for optimizing their licenses and contracts, and save up to 30% of their annual spend. Our HQ is in Copenhagen, Denmark, but we’re a diverse, passionate, hybrid team of about 30+ individuals, spread across 6 countries and 9+ nationalities. Trust and transparency guides everything we do. At Viio, you will find a transparent culture, flexible vacation, minimal hierarchy, and maximum freedom to develop and execute your ideas. Our style of collaboration is based on honesty, trust and integrity, and we always love making new friends. If you join Viio, you will join a growing tech scale-up-team with some highly experienced individuals, which will give you a unique opportunity to learn and grow. As we are growing as a company, we constantly need employees to take on more responsibility, and this is the right time to join if you want your career to grow alongside the company. boundaries of what technology can achieve, guided by our passion for making a positive impact on the world.

At Levitate, we see ourselves as much more than just a prosthetics company—we are a movement dedicated to revolutionizing the way people live, move, and thrive. While many would label our products as prosthetics, we view them as groundbreaking tools that empower individuals to take control of their lives. Whether it’s running, playing sports, or simply enjoying an active lifestyle, we are on a mission to make mobility accessible to all, regardless of financial means or restrictive policies. Initially focused on the B2C market, Levitate is now expanding into B2B partnerships to increase our impact on a global scale. By collaborating with clinics, organizations, and healthcare systems, we are reshaping the world of prosthetics and providing advanced, affordable solutions to those in need. Our goal is to eliminate the cost and time barriers that often prevent individuals from accessing life-changing prosthetics. One of our proudest commitments is our work in Ukraine. In response to the devastating impact of war, we are providing prosthetic solutions to war victims—both veterans and civilians—offering them the chance to regain their mobility and independence. This initiative reflects our belief that everyone, no matter their circumstances, should have the opportunity to live an active and fulfilling life. Through cutting-edge technology and re-engineered processes, we have torn down the traditional barriers of cost and time. Our innovative approach makes it easy for anyone to obtain a high-performance sports prosthesis, empowering them to lead the life they want. Levitate is about more than products; we are about stories of transformation and the pursuit of dreams. Join us in our mission to make active living a choice, not a privilege.

Officeguru is a B2B service marketplace, built to simplify office operations and support the people who keep workplaces running. We help companies discover, book, and manage a wide range of services, from cleaning, catering, and coffee to plants, handyman tasks, and much more, all through a single, user-friendly platform. Founded on the belief that great service should be effortless, Officeguru gives office operators the tools they need to handle day-to-day operations with confidence. Our platform brings transparency, flexibility, and control to every aspect of workplace management. Today, we support more than 500 companies and thousands of employees across Denmark, and we’re just getting started.

Porterbuddy er et innovativt internett oppstartselskap innenfor logistikk, kundedrevet distribusjon og plattformteknologi. Dagens tilbud for varelevering etter netthandel mangler gode alternativer som matcher kundenes behov. Porterbuddys logistikkplattform skal gjøre leveranseopplevelsen smidig og fleksibel for kundene og sørge for økt konvertering og salg for våre handelspartnere. Porterbuddy skal ta en ledende posisjon i markedet som tilrettelegger for samme-dags leveranser i urbane områder.

Football Addicts is the Swedish app developer behind popular apps Forza Football and Forza 90’ (previously known as Live Score Addicts and Player of the Match). Forza Football have 5 million downloads and 2.5 million monthly active users. The app covers over 420 leagues from around the world. Over 40% of Forza Football users check the app every day. Forza Football enables users to track particular teams, leagues or matches with push notifications for goals, lineups videos and more. We believe that football would be nothing without the fans. The opinions and feelings of football fans are continuously being overlooked, with individual, often unsubstantiated opinions being preferred over the voice of a community. Our mission is to let fans speak as one voice.

Hello Ada is an AI-powered learning universe where kids aged 7–14 turn their ideas into real games and apps — no coding required. Our mission is to help children, especially girls, become confident creators of technology rather than passive consumers. Through our guided AI Studio, workshops, and playful challenges, we empower kids to imagine, build, and play their way into tech fluency. Co-created with over 500 kids and 200 families, Hello Ada is redefining how we teach the next generation to shape the future with tech — one idea at a time.

At Hybird, we operate at the intersection of hardware and software where we are bringing the electrical panel online and transforming it into a data platform. This gives us an opportunity to improve tooling for installers and facility managers, as well as surface actionable insights to a variety of stakeholders. The objective for us is to increase our understanding of power consumption and use that to help curb consumption.