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CompleteGreet

CompleteGreet helps ecommerce and service businesses add interactive video to their websites. A video greeting can include buttons for calls, contact forms, booking links or another page. Shoppable videos let visitors explore connected products. Site owners upload a video, choose how it appears and add the script to their website. CompleteGreet also supports connected videos that let visitors choose what to watch next. CompleteGreet is built and run by Azad Habib in Holstebro, Denmark. It is operated by Merchshark.dk ApS.

Winnershape

Winnershape laver sportstøj til kvinder i høj kvalitet. Vi arbejder hele tiden på, at designe og producere tøj der sidder perfekt og er så behageligt at have på, at man ikke kan lade være med at gå i det selv, når man ikke træner. Vi tester alt vores tøj grundigt sammen med vores brugerpanel inden, at der lanceres noget for, at sikre at vi kan stå inden for kvaliteten.

Cleenki

Cleenki is building an AI-native marketplace for home cleaning to help busy households in Sweden book trusted, recurring cleaning in seconds, while giving independent cleaners fair pay and the tools to build a stable business. Our secret sauce: by treating cleaners well and letting them work for themselves, we turn motivated cleaners into loyal, long-term customer relationships that traditional agencies cannot match. The cleaning industry is built on a broken chain. Traditional cleaning companies pay low wages and treat cleaners poorly, which kills motivation. Unmotivated, underpaid cleaners churn constantly, which makes it hard for customers to find a reliable local cleaner and build a long-term relationship. The result is a poor customer experience across the entire industry: no-shows, inconsistent quality, and constant turnover on both sides of a market that should be built on trust and recurring stability. This affects almost every busy household in Sweden. With RUT making professional cleaning affordable for a large share of the population, demand is huge, yet the experience for both customers and the people doing the actual work has barely improved in decades. Cleenki is a marketplace that matches households with vetted independent cleaners and turns one-off jobs into recurring relationships. Customers book in minutes, pay securely by card, and keep the same cleaner over time. Our edge is the cleaners themselves. On Cleenki, cleaners work for themselves or run small cleaning businesses, so they genuinely care about their customers and do the little extra every single time. We are deeply focused on cleaner wellbeing, because we know that motivated, fairly treated cleaners are what create happy, loyal customers. We take a cut of each booking, and over time we are building the operating system underneath the marketplace: automated scheduling, payments, subscriptions, and the daily operations a cleaning business needs to run, so any cleaner or small company can eventually run their entire business on Cleenki. We are live and growing steadily, with over 100 paying recurring customers and 10 to 25 one-off bookings per month. The cleaning industry is outdated. Customers demand convenience, cleaners demand fairness, and sustainability matters more than ever. Cleenki delivers all three at exactly the right moment. We start in Stockholm, then expand across Sweden, the Nordics, and beyond. Before Cleenki, I started a traditional cleaning company (Cleanest Sweden AB). That is where I really got to know the industry from the inside. I interviewed and worked with dozens of cleaners, and over and over I heard the same two patterns. The first was unfair treatment: low pay, stressful schedules, and managers who simply did not care about them as people. The second was a dream. Almost every cleaner I spoke to wanted the same thing: to work for themselves, on their own terms. That is what fired the spark. I realized the cleaning industry is broken in a way that hurts everyone at once. Cleaners carry the whole business on their backs but are treated as disposable, and customers suffer the consequences through constant turnover and unreliable service. Cleenki is my way of fixing both sides at the same time: giving cleaners the independence, fair pay, and recurring income they dream of, and giving households cleaners who actually care. This is not just a booking app to me. It is a mission to give an overlooked workforce ownership over their working lives.

Farm Legacy

Farm Legacy is a startup building the first AI-powered platform for farm succession, helping retiring farmers find the next generation to take over their land. Across Europe alone, 6.3M+ farms need a successor in the next decade. Globally, there are 608M+ farms, most of them family-run, and farming populations are aging in nearly every market. When no one steps in to take over, working farms get sold off, abandoned, or absorbed into industrial operations. Our goal is to keep family-scale farms alive by making succession simple: matching the right people, handling the legal and financial process, and supporting the new farmer with the tools they need to run the farm for years afterwards. At Farm Legacy, we believe the future of agriculture depends on the people who farm the land, and we are building the platform that makes the handover possible.

Scanomat Norge

En global virksomhet I dag eksporterer Scanomat til distributører i mer enn 46 land. Dette på grunn av den fantastiske gode kvaliteten på produktet som blir servert fra vårt eget kaffebrenneri og våre innovative kaffeløsninger som TopBrewer. Vi har som mål å levere de mest utrolige kaffeopplevelsene og wow-faktor øyeblikkene - uansett hva din virksomhet er. Etter nesten 60 år med å utvikle kommersielle kaffemaskiner av høy kvalitet, gir Scanomat deg verdens mest avanserte og innovative helautomatiske kaffemaskin - TopBrewer. Med ekstern appkontroll og cloudtjenester har du full kontroll over kaffeopplevelsen. I Skandinavia har Scanomat mer enn 25 000 kaffemaskiner installert, og vi leverer til femstjerners hotell og høyt ansett restauranter samt kontorer og kjente fastfood-kjedene for å nevne noen av bransjen vi operere i.

UTRY

Imagine a world where the 'Size Chart', a relic of the 20th century, no longer exists. At UTRY, we are building a universal ecosystem for personalized digital fashion. Born at Aalborg University, our mission is to ensure the digital store adapts to the individual’s unique body, rather than forcing people to fit into static categories. We aren't just building a tool for brands; we are building an interactive, personalized experience for every shopper, where getting the perfect fit becomes the new global standard. We are tackling a massive, dual-sided problem. For the consumer, online shopping is a guessing game that leads to frustration and "fit-anxiety." For brands, this uncertainty results in 8,7 billion returned packages every year, where 53% of returns are due to poor fit. This cycle produces 24 million tons of CO2 annually, because costumers has to guess which size fits them. We saw this gap and realized that the industry doesn't need more complex 3D software; it needs a frictionless bridge between the buyer and the product. Our solution is built on smart synergy. Currently, we have launched our Virtual Try-On (VTO), which leverages generative AI to give shoppers a photorealistic view of garments on their own bodies. This provides the immediate visual confidence shoppers crave. Following closely behind is our Size Algorithm, designed to provide technical fit data to ensure the physical fit matches the visual one. By combining these into a single "UTRY ID," we are creating a cross-brand network where a user sets up their profile once and shops at every brand using UTRY with confidence. UTRY started because we did not fit into the standard size chart and had to order several sizes to find the correct size ourselves. As students at Aalborg University, we didn't just want to study the problem; we teamed up with a dedicated full-time crew to solve it. We are doing this because we believe that when you give consumers a personalized, engaging experience, the business value, higher conversions and lower returns, follows naturally. We are here to prove that what is best for the person is also what is best for the planet and the companies.

CircuCity

CircuCity is a circular e-commerce platform built to make sustainable consumption easier, more practical, and honestly, more appealing in everyday life. At its core, it is a marketplace where people can buy and sell second-hand items alongside new sustainable products, all within one ecosystem designed to extend product life cycles. But it’s not just about transactions. It’s about shifting habits. The problem we are addressing is rooted in the linear economy — the “take, make, dispose” model that still dominates global consumption patterns. Products are manufactured, purchased, used briefly, and discarded, often long before their functional life ends. This cycle drives resource depletion, carbon emissions, and growing waste streams. At the same time, consumers are becoming more aware of environmental challenges. Many want to make better choices, but the systems around them are fragmented and inconvenient. Second-hand markets exist, of course. But they are often scattered across multiple platforms, inconsistent in quality, and sometimes lacking trust. Sustainable alternatives, on the other hand, can be expensive or difficult to find. As a result, the intention to consume responsibly frequently clashes with convenience, price, and habit. People default to what is easiest — and that often means buying new, fast, and disposable. CircuCity bridges this gap. We provide a unified, user-friendly platform where circular choices are not an afterthought but the default. By integrating resale, reuse, and sustainable new products into one marketplace, we reduce friction in the decision-making process. Users can extend the life of items they no longer need, discover quality second-hand goods, and support more responsible brands — all in one place. Beyond functionality, we are building incentives into the system. Through mechanisms such as reward points, engagement challenges, and community features, CircuCity makes sustainable behavior visible and rewarding. The goal is not to lecture or guilt consumers into better habits. It is to design a system where circular consumption feels natural, economically sensible, and even motivating. Why does this matter? Because structural change requires behavioral change, and behavioral change requires better infrastructure. People cannot be expected to consistently choose sustainability if the systems around them prioritize speed and disposability. By making circular options more accessible, trustworthy, and engaging, we aim to shift consumption patterns at scale. CircuCity is not claiming to solve overconsumption overnight. But we believe that by extending product lifespans, reducing unnecessary waste, and empowering conscious consumers, we can contribute to a more regenerative economic model. In the long run, small individual decisions — when supported by the right platform — can accumulate into meaningful systemic impact. That is the space we operate in: practical sustainability, built into everyday commerce.

Viven

Viven is a healthtech / femtech company. We're building AI-driven online clinic that helps +35-year-old women monitor and improve their hormonal and overall health during their perimenopausal years.

Claritychain.ai

ClarityChain gives your procurement team the context to act—not just react. By processing millions of internal and external data points, we turn complexity into clarity, enabling better supplier selection, more accurate cost forecasting, and faster negotiations. Vision: "To transform procurement into a strategic intelligence function that drives competitive advantage through data-powered decision making." Mission: "We give procurement teams the context to act—not just react—by turning complexity into clarity through intelligent data integration and AI-powered insights."

PropertyPlanner ApS

PropertyPlanner ApS solves the administrative chaos plaguing field service industries like cleaning and property maintenance. Born from a real-world project, our platform replaces fragmented systems with a single, intuitive solution. We offer dynamic scheduling, live time tracking, and data-driven reporting to cut administrative costs, optimize resources, and enable scalable growth without adding more office staff. Our mission is to make powerful operational management simple and accessible, letting businesses focus on quality service and profitability.

Vibrant

Payments today are fragmented, rigid, and impersonal. Merchants deserve simplicity, speed, and intelligence. We exist to free merchants from complexity and turn payments into a growth engine — by empowering ISVs as the true distribution channel. We build unified payments for companies. We are app. 20 employees based in Aarhus and Copenhagen.

Social Mirror

Social Mirror is an interactive smart mirror solution for retail that makes the shopping experience more social, digital, and engaging. Today, many shoppers struggle to make confident purchase decisions alone in the fitting room. They want instant feedback from friends or to share their experience online, but most in-store solutions are static and lack digital features. For retailers, this means missed opportunities to connect with customers, gather insights, and differentiate in a highly competitive market. Social Mirror bridges this gap by connecting offline shopping with online interaction. With the mirror, customers can: Invite friends to join their fitting session live via video. Capture outfit photos and receive them directly by email. Experience interactive features that turn the fitting room into a platform for inspiration, sharing, and social feedback. For retailers, Social Mirror creates a new way to engage customers, enhance satisfaction, and strengthen the connection between brand and shopper.

Matriks

Matriks is a value-adding IT solution and consulting company. We are driven by the ambition to make our customers successful. By understanding our customers business, we deliver the expertise and high-end solutions that creates business value for our customers. Our consultants are best in class and we put effort in fulfilling our customers’ expectations.

RegnskapGPT

RegnskapGPT is an intelligent accounting assistant designed for small and medium-sized businesses (SMBs). By combining real-time data, advanced analytics, and automated actions, it saves time, reduces errors, and delivers actionable insights – without adding to the administrative burden. Our mission is to radically improve the efficiency of accounting for SMBs, with the Nordics as the initial launch market. RegnskapGPT integrates seamlessly with existing accounting systems through APIs, enabling automated data retrieval, analysis, and execution of tasks. With a simple and intuitive interface, it empowers businesses with smarter insights and more efficient financial workflows.

Faktor

I en tid med mange komplekse nyheder og hurtige overskrifter kan det være svært at bevare overblikket – særligt når det gælder klima og miljø. Faktor er skabt for at give dig en grøn vinkel på hverdagen, og gøre det lettere at forstå, hvad den grønne omstilling betyder for dig, din familie og samfundet omkring dig. Vi tror på, at viden gør en forskel. Derfor samler vi ikke kun nyheder om klima og miljø – vi tilføjer også det perspektiv, der ofte mangler i samfundsdebatten.