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Crystallize

Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

FF Rollerskis AS

FF Rollerskis AS – Bringing the Real Skiing Feeling to Asphalt FF Rollerskis AS is a Norwegian sports tech company redefining how athletes train off-season by designing and manufacturing world-leading roller skis. Founded by Henrik Lindhagen — skier, inventor, and innovator — our goal is simple: recreate the authentic feeling of skiing on snow, even on asphalt. Traditional roller skis are often stiff, unforgiving, and prone to cause strain or injury due to excessive vibration and poor flexibility. At FF Rollerskis, we’ve reengineered the roller ski from the ground up. Our unique floating fork suspension system and custom-developed rubber compounds drastically reduce vibration while preserving the natural flex and responsiveness of winter skis. The result? Roller skis that feel like the real thing. Our products include the FF V Pro Classic and FF Pro Skate, both equipped with V-groove wheels that enhance directional stability and simulate the resistance of groomed ski tracks. These wheels — along with advanced frame engineering — offer unparalleled ski feel, helping athletes maintain and refine technique throughout the off-season. Our Active series and Junior models make the FF experience accessible for younger athletes and recreational users alike. What sets FF Rollerskis apart: True ski feel on asphalt, with flex and vibration damping unmatched in the market. V-groove wheels that guide the ski naturally, improve control, and make skiing safer — especially for classic technique. Used by top athletes, including members of the Norwegian National Cross-Country Team and elite junior skiers. Only FIS-approved rollerski brand globally. Developed and tested in Norway — under real-world Nordic conditions. We’re committed to environmental responsibility and local production. All development and testing is done in Norway, and our goal is to bring the full manufacturing process home, enabling shorter supply chains, lower emissions, and job creation. Beyond just equipment, FF Rollerskis is building a movement. We offer a 100% satisfaction guarantee, provide free lifetime checkups (only pay for parts), and work closely with ambassadors and users to continuously improve our designs. Our customer base spans from beginners seeking safe, stable skis — to elite athletes demanding the highest performance. Whether you’re training for the World Cup, prepping for your first ski marathon, or looking for a smooth ride on summer roads, FF Rollerskis delivers the experience you’ve been missing. It’s not just about equipment — it’s about keeping the skiing spirit alive all year long. Visit us at www.ffskis.com Learn more: www.ffskis.com Learn more: ffskis.com Mail: henrik@ffskis.com Mobile: +47 95 88 70 70

Norgeskart AS

The Norgeskart app for iPhone and iPad is the most detailed map of Norway. Norgeskart is suitable for hikers, tourists, and city walkers. • Comprehensive, accurate maps of Norway are delivered by Kartverket • Download the map for offline use • GPS navigation with auto-rotating map and compass • Search for places and addresses • Detailed trails for hiking, biking, and walking • Accurate sea maps along the Norwegian coast • Ad-free experience

Astralution

Building on an extensive background in aviation and oil & gas, Astralution strives to offer long-term value to our clients by providing tailored UAV solutions for a range of industries. The combination of disruptive technologies with innovative software yields new systems that allow better decision-making, improved safety and efficiency whilst reducing operational downtime. We are currently working on the first in the world EX Zone 1 certified system with max support from Innovation Norway. We have signed with Rogaland Brann og Redning (County Fire Department) as our pilot client and are about to start an R&D project to test and modify our solutions for the fire department. We are looking for competent capital to strengthen our team and accelerate technology development. Astralution aims to provide streamlined visual communications solutions with purpose-built systems that improve efficiency at every stage, from the accuracy of the acquired data to the selective delivery of mission-critical information to the relevant decision-makers. Our unique partnerships with leading technology providers give us unparalleled access to satellite communications, asset management solutions, GIS applications and class-leading payloads and sensor technologies. Today, drone technology allows unique opportunities for data gathering, by bringing state-of-the-art equipment, such as FLIR or HD cameras, to previously inaccessible areas. By streamlining the process from collection to delivery, we aim to offer fast, effective and actionable data to our clients in various industries without compromising accuracy or reliability.

BRGN AS

The Norwegian fashion brand BRGN was founded in 2015 by Ros-Mari Tobiassen Gaundal and Karine Trellevik Lunde. Their mission is to offer great alternatives to the traditional all-weather jacket, through high-quality garments and shoes that can be worn on any occasion and in any kind of weather. Their technical and waterproof products, designed for a functional and urban lifestyle, are now sold by over a hundred retailers in Norway, Germany, France, and the UK in addition to their two concept stores in Oslo and Bergen. BRGN set a new turnover record in 2021, at 25.8 MNOK. Up from 16. MNOK in 2020.

ZEN OCEANS

ZEN OCEANS is a startup developing fully electric, autonomous-ready ships to affordably decarbonize ocean transport. We will think big and nudge the market for fully electric ships from 0 to 1. To fund our vision, we will develop products that in themselves can scale into large revenue-generating operations; among them maritime batteries (ZENERGY) and autonomy solutions (OCEANEYE). The future of ocean shipping is simple, safe, and sustainable - the frictionless fabric of global trade. Consequently, we consider the argument for electric and autonomous ships to be very strong. We envision a fleet of electric ships deployed at scale, coordinated by an intelligent network for the efficient movement of goods. The future starts now. Maritime batteries: We develop safe and low-cost maritime batteries for large energy systems. Type approval by DNV is ongoing. Fully electric ships: We develop energy- and cost-effective electric ship concepts for short sea trade and more. If you want to learn more, please reach out to us!

Spoor

Our vision is to help industry and nature to coexist. 🦅 With the current pressure on nature, biodiversity management is bound to see a new wave of regulations and increased pressure on industry to monitor, measure and reduce its impact. We help industry tackle this challenge with our proprietary biodiversity monitoring technology.

Niimblr

Niimblr is a collaborative feedback platform that improves digital creators’ production process for fewer iterations and better client relations. Problem Digital creators are using emails and attachments for client communication, which leads to misunderstandings and excess iterations.Deadlines are missed, and clients are frustrated about the process - Creators lose clients and revenue. Solution Niimblr is a B2B SaaS solution with a monthly subscription model for digital creators, that works with 2D, 3D and video content generation. It is always free for clients and collaborators that just want to give their 2 cents. Key benefits - Gives non-specialist clients an easy way to provide feedback. - Reduces friction through a transparent delivery process. - Manages the production of 3D assets, videos, images, audio, and much more. Why now As AI and content generation is exploding, Niimblr positions itself as a Human-to-Human platform that facilitates the "last mile delivery" of digital content to clients worldwide. Target segments Product visualization, Architectural visualization, Gaming, AR/VR, interior design and more.

Relynk

At Relynk, we believe that having insights into a property's real-time data from sensors is the key to unlocking additional value and reducing its environmental impact. That's why we're developing the One API, designed to provide PropTech companies with seamless access to commercial buildings' real-time data.

Xeneta

At Xeneta, we have been on a mission to digitally transform the ocean and air freight market since 2012. Through our freight rate benchmarking and market analytics platform, we bring transparency to the market and empower our customers to make strategic data-driven decisions when procuring freight. Our customers include big brands such as Electrolux, L’Oréal, Continental, Puma, Nestlé, and ABB. Headquartered in Oslo, with offices in Hamburg and Jersey City and employees from over 60 different countries, we are a truly international company that celebrates diversity. Expanding internally and externally alike, we are constantly looking for new colleagues and partners to take on our mission with us.

Impactly

Who we are Impactly is a Danish product scaleup (where the product you help create is vital) located in the center of Copenhagen. Through our product, we seek to empower those who do social good for the world. Our current customers include nursing homes, developers of socially vulnerable youth, and child and adolescent psychology clinics. We focus on helping these good-doers to: - Gather their social impact data - Analyze how much of a social impact they have created - Report their social impact on the world to their stakeholders By automating these activities, we give more time and care to the people who really need it and help our social heroes continually be funded.

Spacon & X

SPACON & X BOILERPLATE Spacon & X is a cross-disciplinary spatial identity, design and architecture studio and double Dezeen & FRAME awards, winner. Spacon & X, which is short for Spatial Conversion & Cross-functionalism, was founded in 2014 in Copenhagen and the studio houses 30 employees with a variety of different backgrounds, from architects and interior designers, to design engineers, sculptors, building constructors and experience-economists. Through their work on a wide range of scales, from products to interior design to larger architectural building projects, they create a fusion between normally separated fields to a more complete brand experience. www.spaconandx.com

Solstroem

Solstroem is a cutting-edge technology platform based on a proprietary distributed ledger technology, providing off-grid solar providers access to the carbon market. We accelerate the energy transition in developing and emerging countries. By 2022, Solstroem aims at positively impacting the lives of over 2.5 Million people. The Solstroem solution is data-driven, and based on direct software integrations with solar partners in the field. Join us on the journey towards a greener and fair tomorrow.

Sportway Denmark ApS

Sportway is an AI-automated sports video and data production company which provides end-to-end, fully automated video production of live sporting events, specialising in lower tier leagues and youth divisions. Our goal is to bring the power of live and on-demand video streaming to organisations everywhere to ensure that all sports, on all levels are available for everyone. Sportway allows your biggest asset, the fans, to never miss a moment - from the first shot to the last goal. We work with federations, leagues, clubs and promoters to maximise the potential of their media product. Sportway support and advice content owners on how to produce, market and monetise its sport, athletes and associated brands.

INDIVIDUALS

INDIVIDUALS is a people consultancy founded in Copenhagen, Denmark, yet operating on a global scope. INDIVIDUALS is founded to develop, consult and connect ambitious, curious and talented people. As an external resource for in-house HR & management, we support talent development initiatives and projects that complement existing structures.