When building a go-to-market strategy, entering a new market, launching a product, repositioning or checking the health of the business, the most important question is often the one nobody answers properly. How much are your customers, current and potential, actually willing to pay? And what will they really pay for, not just say they want?
🔎 The Problem
Most companies guess what customers will pay. Prices get set from internal margins and competitor moves, and the final call tends to go to whoever argues hardest in the room. A conventional pricing study takes six months or more and a large budget, so the answer is often out of date by the time it arrives. The cost shows up as lost sales when prices are too high and lost revenue when they are too low.
Small price changes have a large effect on revenue, and most companies make them without knowing what their buyers will accept. Priceagent grew out of our sister company, Atenga Insights, and builds on more than ten years of pricing expertise. We turned that experience into a self-serve platform that shows how price sensitivity shifts across segments and channels, so teams can set prices that maximize demand or revenue and update them as markets move. International customers already use the platform, and we are expanding sales across the Nordics, the UK and the US.
📈 This is Priceagent
Priceagent is the first AI-powered willingness-to-pay platform. We help companies find out how much current and potential customers will pay, and which features they will pay for. Teams use the Priceagent Platform when they launch a product or enter a new market, and whenever they need to check that today’s prices still hold. Our proprietary Predictive Demand Engine™ combines AI with responses from a global panel of 300M+ verified buyers and returns demand and revenue curves with recommended price points. The process runs automatically, and first results arrive within 24 hours.