sitre is on a mission to make everyone prioritise pleasure. sitre’s pleasure products turn intimacy into wellness to help everyone feel free to nurture their desires without feeling shame. Our products are designed to enhance the moment while caring for the skin because of our clean, high-performing and vegan ingredients.
We founded sitre as we were puzzled as to why the products we use for sex made us feel the opposite of confident, sexy and good. It all started with Julie needing lubricant (Cecilie had on the other hand never tried it) and the deeper we dug, the more we realised the products on the market were lacking in quality of ingredients and formulations.
We decided it was time to launch a new generation of sexual wellness where pleasure is seen as a pillar of well-being, empowering us all to explore more.
The global sex wellness category is on a rise
Global Market in 2023: €244.5 BN
Est. Global Market In 2030: €632.7 BN
Consumers are spending more than ever before on their sexual health, and retailers, including beauty stores, are responding by investing heavily in this category**.
Notably, department store Magasin has acquired a sex shop platform, and beauty chains like Sephora and SKINS have introduced the category in-store.
sitre stands for care. Each of our products are made to feel great in the moment while leaving body and mind feeling nurtured.
sitre stands for honesty. We work with the leading experts in Denmark, who have pioneered clean personal care. Our products allergy-friendly, 100% vegan and safe to use at all time - also during pregnancy and breastfeeding.
sitre stands for inclusivity. Our visual world, language and community ensure everyone feels seen and heard.
sitre stands for kindness to the planet. Our products are manufactured at the first ever factory to be certified in all UN’s 17 sustainable development goal.
The sitre
standard
No pleasure without safety. We’re defining a new standard for intimacy products.
- No glycerin, sugar or parabens. Our products shouldn’t disrupts hormones, cause discomfort or yeast infections.
- No perfume in products for intimate areas. The formulas developed to be used in intimate areas are without fragrance to avoid irritation, allergic reactions, and disrupt the natural pH balance.
- 100% vegan. Our products are cruelty-free and can be used by everyone.
- Dermatologically tested. All products for intimate areas are dermatologically tested to make sure they’re safe.
- Produced in Europe. All products for intimate areas are produced in Denmark and our soap and candle are produced in the UK.
Stores matters as much as products
Whether it’s on our own platform or with a store, we prioritise storytelling as much as our products. There hasn’t anywhere to talk about intimacy in an honest, inclusive and caring way - and natural conversations around sex and is needed bring change. We use our editorial universe @feelsitre / feelsitre.com to deep dive into themes about everything from solo sex after divorce to how cancer affects a relationship to intimacy after giving birth. We want to make sure no one ever feels alone.