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The PeopleFirst Standard™

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

Baser

Baser Baser is a family-owned, direct-to-consumer brand designing premium parasols, patio umbrellas, and bases. Founded on Scandinavian design principles, radical honesty, and a genuine commitment to sustainability, we help families across Europe and Australia make outdoor shade decisions they won't regret. We currently operate across four markets — Denmark, the United Kingdom, Germany, and Australia — with the ambition to become the modern market leader in e-commerce shade solutions across Australia, the US, the UK, and Europe. It's a category that has been overlooked for decades, and we see clear white space to build something better. What makes us different Nearly every umbrella in the world is produced by the same handful of factories and sold the same impersonal way: through retailers, marketplaces, and middlemen with no real relationship to the end customer. We took the opposite path. Baser is a fully digital, content-led, direct-to-consumer brand — and as far as we know, the only one in our category combining mid-to-high quality, an online-first model, content leadership, and genuinely personal service. That personal service is central to who we are. Instead of chatbots and call centres, customers get real, human guidance — including founder-led advice that helps them choose exactly the right product for their space. We'd rather educate someone honestly than push them toward the most expensive option, and that approach has earned us the trust of thousands of families. Products built to last We don't believe shade should be disposable. Our products are engineered to outlast the seasons and the trends: 100% aluminium frames — no rust, no wobble, wind-tested to 50 km/h Solution-dyed fabrics that hold their colour for years rather than fading after one summer Certified UV protection up to UPF 80+, with real, verifiable numbers PFAS-free across the entire range — safe for families and the environment GRS-certified recycled materials throughout, including our patented sandbag base system Backed by a 5-year spare-parts guarantee and a 10-year frame guarantee If something breaks, we fix it. We're building products people keep, not replace. Our values and culture We're a small, ambitious team that takes our work seriously without taking ourselves too seriously. We value honesty over hype, quality over shortcuts, and specificity over vague claims. We're transparent about how and where our products are made, and proud of the quality behind them. Above all, we're building a company where people feel trusted, supported, and clear on what success looks like — grounded in strong human values and high standards, as we grow into new markets around the world.

Aether

Aether is a Norwegian startup based in Oslo, founded by a team of developers with deep expertise in maritime vessels and sensor data. We conduct onboard testing in Tromsø, and conduct our commercial activities in Ålesund and Oslo. We are building a SaaS platform for ships that maintains safe and accurate navigation during GPS jamming and spoofing, helping vessels operate with confidence when traditional positioning systems fail.

Genrise

Hos Genrise arbejder vi med alt indenfor for vækst af ecom: positionering, creatives, offers, funnels, tracking og performance-systemer, etc der skaber reel vækst og omsætning. Vi samarbejder primært med brands inden for Fast-Moving Consumer Goods, der ønsker at vækste og have en sund og rentabel forretning. Vores samarbejder bygger på tætte og personlige samarbejder, hvor tillid betyder meget. Ledige stillinger er for dig, der ønsker ansvar, fart, udvikling og et miljø, hvor resultater betyder noget. Vi er åbne for både dig, der er ung, sulten og klar til at lære hurtigt - og dig, der allerede har erfaring med paid social og ønsker mere ansvar. Det vigtigste for os er ikke, hvor mange år du har arbejdet med marketing. Det vigtigste er, at du passer ind i teamet, tager ansvar, har høje standarder og har lyst til at blive virkelig dygtig og en del af et ungt team. Vores kontor ligger i Silkeborg og du vil blive den sjette mand på holdet.

alma madmarked

alma er byens nye madmarked med fokus på økologi, kvalitet og ordentlige råvarer. Indtil videre findes vores butikker i København og på Frederiksberg, men vi har flere på vej. alma er opkaldt efter grundlægger Alfred Josefsens bedstemor fra Thy, der værnede om lokale råvarer af god kvalitet. Den tanke har vi videreført, så den afspejles i vores butikker og varesortiment, der er sammensat ud fra principper som autenticitet, økologi, det lokale og sæson. Vi kalder alma et madmarked, fordi vi er er sted, der primært handler med madvarer og drikkevarer. Derfor vil vi ikke have et stort udvalg af alle mulig andre varer, der ikke kan spises eller drikkes. Med alma giver vi danskerne nemmere adgang til økologi. Vi samler de bedste, sundeste, grønneste kvalitetsvarer på tværs af alle kategorier, så vores kunder får nemmere ved at træffe et bevidst valg, der er til glæde for både dem selv og planeten. Vi skaber en bedre indkøbsoplevelse og har fokus på den behagelige butiksindretning og det nærværende møde mellem vores medarbejdere og vores kunder. På denne måde håber vi at blive det foretrukne indkøbssted for ansvarsbevidste kunder, som nyder god mad, men samtidig går op i at passe på planeten.

Heibjerg ApS

Heibjerg is a Danish robotics startup developing autonomous, chemical-free robots for pavement and outdoor area maintenance. Our core product is an autonomous weeding robot that operates in complex environments such as cemeteries, housing associations, and parks. The robot combines advanced navigation, sensor fusion, and AI-based vision to reduce manual labour and environmental impact.

Sociuu ApS

Who is Sociuu? At Sociuu, we’re all about making work more meaningful. We’re a growing company on a mission to help employees become the true heartbeat of their organisations through our innovative Employee Advocacy platform. Based in the vibrant heart of Copenhagen, our office buzzes with energy, reflecting the passion and creativity of our team. We work with incredible clients to build engaged, motivated teams that make an impact—where creativity meets purpose and every voice is celebrated. Our Culture Our culture is the heartbeat of Sociuu. We believe our strength lies in our people and are dedicated to creating an environment that is both dynamic and supportive. Creativity and collaboration go hand in hand here—every idea is welcomed, and every contribution makes us stronger. With an informal yet professional atmosphere, spontaneous coffee catch-ups, and open communication, we ensure that fun and innovation are woven into our everyday work.

MATE.

MATE was born in Copenhagen with a simple idea: to challenge the ordinary. Since then, it has grown into a venture-backed global brand that blends design, technology, and sustainability to create movement that feels as good as it looks. Our mission is to give an edge to micro mobility by empowering people to move through the world with freedom, confidence, and style. With a growing international presence and bold collaborations across fashion, culture, and innovation, MATE is redefining what a mobility company can be.

Oppa Oppa - Korean Skin Care

Oppa Oppa is a Danish skincare store bringing the best of Korean beauty to Scandinavia. We curate and import top-rated Korean skincare products — from well-known favorites like Anua and Beauty of Joseon to insider picks still undiscovered in the West. Our mission is to make premium Korean skincare accessible, trustworthy, and enjoyable for everyone in Denmark. By combining authentic Korean expertise with Scandinavian simplicity, we help people achieve healthy, glowing skin through products that truly work. Oppa Oppa is currently in its early growth stage, expanding our online presence and building a passionate community through creative content, social media, and e-commerce.

wordworks ApS

Vi gør hverdagen smartere for professionelle Vores mission er at hjælpe folk i en specifik branche med at arbejde mere effektivt og få hurtigere adgang til den viden, de har brug for. Vi udvikler en digital løsning, der gør det nemt at finde præcise svar og dermed sparer tid og mindsker fejl. Projektet er i en tidlig fase, men potentialet er stort, og vi arbejder mod en løsning, der kan skaleres til flere markeder over tid. Vi går målrettet efter at skabe et produkt, der gør en reel forskel i dagligdagen for brugerne. Hvis du vil være med til at bygge noget nyt og spændende fra bunden – og samtidig være en del af et team, der brænder for at gøre komplekse ting enkle – så tag fat i os. (Bemærk: Vi deler ikke yderligere detaljer her. Information gives efter NDA er underskrevet.)

Plenty Media

Plenty Media specializes in helping physiotherapy clinics automate their marketing and communication processes, enabling them to attract more clients, reduce administrative burdens, and focus on their core mission: improving patients' lives. We provide AI-driven marketing systems tailored to the unique needs of physiotherapists, ensuring measurable growth and efficiency. The Problem We Solve: Many physiotherapy clinics face challenges like: Wasting time and money on ineffective marketing efforts. Struggling with administrative tasks that take time away from patient care. Lacking a clear strategy to consistently attract and retain clients, leading to stagnation while competitors grow. Our Solution: Plenty Media offers an AI-powered marketing system designed specifically for physiotherapy clinics. Our system automates client attraction, follow-ups, and bookings, allowing clinics to operate on autopilot. With customized content, email automations, landing pages, and paid campaigns, we deliver a comprehensive solution that drives client acquisition and boosts revenue. Why It Matters: Physiotherapists become professionals to help people, not to navigate the complexities of digital marketing. By automating these processes, we free up their time to focus on patient care, while ensuring their clinics thrive. Our industry expertise, proven strategies, and risk-free approach make us a trusted partner in scaling physiotherapy businesses.

PowerMatch ApS

PowerMatch er en rekrutteringsplatform med speciale i byggebranchen. Vi hjælper virksomheder med at finde deres næste medarbejder ved at løse en af branchens største udfordringer: at matche den rette faglærte håndværker med det rette job. Vi kender byggebranchen indgående og forstår både virksomhedernes og håndværkernes behov. Derfor arbejder vi altid med kvalitet frem for kvantitet. Vores mål er at sikre, at hver ansættelse bliver et godt match, som skaber værdi for begge parter. Hos PowerMatch gør vi rekruttering nemmere. Vi håndterer alt fra første kontakt til færdig ansættelse, så virksomhederne kan fokusere på deres projekter i stedet for at bruge tid på lange og ofte ineffektive ansættelsesprocesser. Vores tilgang bygger på fleksibilitet og gennemsigtighed. Kandidater ansættes gennem os i opstartsperioden, hvor vi tager hele risikoen og betaler alle omkostninger. Efter 518 timer kan virksomheden fastansætte kandidaten uden ekstra gebyrer. Det giver både tryghed og frihed. Vi har allerede hjulpet tusindvis af håndværkere i job og lige så mange virksomheder med at få de dygtige folk, de har brug for. Men vi er kun lige begyndt. Vores ambition er at blive byggebranchens foretrukne rekrutteringspartner i Danmark – og på sigt internationalt. Vi tror på, at succes skabes gennem hårdt arbejde, stærke relationer og en kompromisløs fokus på kvalitet. Med PowerMatch får både virksomheder og kandidater en partner, der forstår deres virkelighed, og som arbejder målrettet for at skabe de rigtige forbindelser.

PayGap

PayGap is a company dedicated to assisting European and Global companies in complying with equal pay legislation, and with a key focus on the upcoming Pay Transparency Directive. We provide comprehensive solutions that enable businesses to analyze and address pay disparities, and help companies identify, manage and mitigate pay gaps in the organization.

My Mental Wellbeing (MMW)

We are a hybrid organization of a social enteprise and NGO with the mission to break the stigma on mental health by providing mental fitness tools and programs to all employees in workplaces with a focus on young professionals (Gen Z & Millennials) MMW builds employees' mental fitness through wellbeing skills training and a customized AI-powered platform that helps employees acquire, apply, and master certified mental fitness techniques to reduce stress by 17%*, boost resilience, and improve performance."

Escrow Livery

Join EscrowLivery: Building Trust in Secondhand Transactions! Transforming the Secondhand Market At EscrowLivery, we’re on a mission to revolutionize the way people buy and sell secondhand goods. As a dynamic startup, we're tackling a critical issue in the secondhand marketplace: the lack of trust between buyers and sellers. Have we stop at that? No, cause we offer more to our customers.. The Challenge With the rise of online secondhand marketplaces, concerns about scams and fraudulent activities are also increasing: Buyers are hesitant to send money without assurance they'll receive the promised items. Sellers worry about shipping their products without the guarantee of payment. Our Innovative Solution EscrowLivery acts as a secure, neutral third-party intermediary, providing a comprehensive suite of services to facilitate safe and seamless transactions: Escrow Service: We hold the buyer's payment securely until they confirm receipt of the item as described. Once confirmed, the seller gets paid—protecting both parties from fraud. Secure Delivery: We arrange reliable delivery of purchased items, ensuring peace of mind for everyone involved. Buy Now, Pay Later: Enjoy the flexibility of spreading out the purchase cost with our "Buy Now, Pay Later" option, making secondhand shopping more accessible. Why Choose EscrowLivery? Increased Trust and Security: Our platform minimizes fraud risk, fostering confidence among buyers and sellers alike. Convenience: We streamline the transaction process, making it easier than ever to complete secondhand deals. Support Sustainable Shopping: By promoting secure secondhand transactions, we encourage a more sustainable approach to shopping, helping to reduce waste and extend the lifecycle of products. Join Us! We’re seeking passionate and innovative individuals to join our team as we grow and redefine the secondhand marketplace. If you’re excited about creating a safer, more trustworthy environment for buying and selling secondhand goods, apply now and join our EscrowLivery journey! Together, let’s build a future where trust is the foundation of every transaction!