Mads Olesen Holdings is owned by entrepreneur Mads Andreas Olesen. After selling his first companies for more than 100 mio. kroner, he now invests in startups, real estate and more through Mads Olesen Holdings (CVR: 36917997) and subsidiaries. In 2020, Mads Olesen Holdings invested in more than 50 ecommerce businesses through its investment in MXNEY.io, that specializes in alternative ecommerce funding. In 2021, the holding company is looking to add 10 properties to its current portfolio of 19 rental properties.

Gimi is a Swedish startup that was founded in 2015 (then called Veckopengen) by Philip Haglund. Gimi's aim is to provide children and young people with financial education in a fun and interactive way. Gimi provides an education app where children can handle their pocket money and where parents can give the weekly or monthly allowance digitally. Together with the Gimi card (a prepaid Mastercard) Gimi gives children both theoretical education and practical exercises in personal finance. The app is based on in-depth research in psychology, didactics and economics developed in collaboration with universities and educational institutions in Sweden as well as abroad. Gimi's goal is for all children to grow up and become financially independent. To do that we are working in the frontline for technical development and inspirational content. Hope you want to be a part of that journey!

Unga Programmerare lär barn och ungdomar att programmera. Genom att skapa egna spel och program har hundratals barn och ungdomar har lärt sig att programmera genom vår plattform. Med programmering kan vi bättre förbereda nästkommande generation för framtiden. Vi vill att alla barn och ungdomar ska få möjligheten att lära sig programmera.

My-Stai is a new startup, we are building a customer experience and management platform for hotels, where the guest can manage and control their stay. We have a big focus on to create brand new solutions for hotels and give the guests new options and optimize the handling of guests and much more. There are three persons in the team, right now. Check it out here: https://my-stai.com/ Please fell free to contact me. Mail: mlc2@my-stai.com Mikkel Christensen, CEO/Founder

In the middle of summer last year (2020) Richard and Lukas had a conversation about how the Swedish youth was so engaged in the Hypebeast culture and how unreasonably expensive it was. That was when this idea was created and throughout the past year it has evolved into something far greater than just a price comparison website for expensive clothing, SaleAid was born. SaleAid aims to create a new kind of price comparison website, which targets on finding the best discounted prices for the user. With a more user friendly platform that offers the user a broader variety of functions when searching for the best price on their product. In the current global market more and more shopping is being done online. During the current pandemic the amount of people choosing to shop from home has increased immensely. With countless stores available at the tip of your fingers, people tend to be more cost conscious. Since they can easily compare prices on the same product sold at different online stores. We all know price comparison websites already exist to help customers find the best prices. However, we have found that there are many aspects of the online shopping needs that are not met by the current price comparison websites. Most of the existing websites provide the customer with the best retail price. With SaleAid we want to change how price comparison websites operate. Our goal is to build a modern customer oriented website with one main focus, finding the best sales for the customers desired product. Ultimately resulting in the best possible price, hence discounted prices are almost always lower than the best retail price. By creating an account on SaleAid, the customer will be offered a price monitoring function which means the customer will not personally have to monitor the prices regularly. Instead the user is supplied with a notification when their desired product's price has changed. With or without an account all users will be able to see the price history of all products. If the user is in desperate need of a product, they can also choose to be shown the best offer in a physical store closest to them. In addition to the functions named above, SaleAid is also unique by providing the customer with a broader variety of retailers. We offer the user the ability to with just one click expand their search and find products on sale, not only domestically, but for example in the north or in Europe. Making international shopping the most affordable and accessible it has ever been. Apart from all the neat functions, we aim for SaleAid to be used differently than current PCWs. We do not want SaleAid to become just another PCW that users spend less than a minute on before moving on. We want to create a platform for users to browse and shop on, not just look up one specific product. We want to become the marketplace for the price conscious online shopper.

HISTORY: The idea came a year ago, after a few years of owning & running a successful women's designer vintage clothing store in Copenhagen. Observed how COVID19 affected consumer spending and surge in e-commerce. Inquiries about alternative payment solutions. Consistent increased sales, consumer excitement and interest focused on luxury branded bags. THE BUSINESS IDEA IN A NUTSHELL: Building a community-driven marketplace, facilitating buying and trading exclusive luxury designer bags, thus empowering members within a circular retail model, run by female entrepreneurs. PROBLEM, SOLUTIONS AND VALUE CREATION: People are looking for designer luxury bags, especially in Denmark. The consumer market for luxury bags is a 2.4 USD billion industry worldwide. However, current options for luxury bags can be expensive or “cheap”, low quality unverified or unqualified resellers. Alternatively, they are fakes or non-sustainable high street options. Sustainability awareness is forecast to increase in luxury fashion. Furthermore, there is an increased preference to trusted brands. Through our platform, we give access to luxury! Our goal is to amplify an existing & growing community. Key to success will be inclusivity and access, giving all income group consumers across Denmark a platform to buy, rent, sell and trade their luxury items. Through paid membership tiers, we provide early access to events, sales, discounts and financial incentives. We provide consumers from different income brackets access to luxury items via new financial incentives eg. rental, monthly instalments and exchange initiatives COVID has increased e-commerce spend. It has also decreased small brand sales and increased luxury brand focus. This change in mindset is accelerating the sustainable fashion trends. The market share for vintage and second hand industry has increased exponentially the last few years and expected to overtake consumer spending on new fashion in the next decade. We want to offer an affordable solution - new ways of shopping, giving access to luxury products and building a digital community.

Gokind is transforming how the financial world structures and processes transactions. Our Vision API is trusted by the Nordic's most pioneering fintech companies, enabling them to accurately identify the location and merchant for any transaction. Backed by angels from Google, Nordea, and Danske Bank, we pride ourselves on combining state-of-the-art financial technology with ease of use. Join us in transforming the financial world, transaction by transaction.

Athlee is an award-winning global sports-tech company in the Swimming industry. The customized hardware and software camera system helps coaches coach better, and swimmers learn faster. Powering new swimmers and Olympians, Athlee is democratizing how we learn to swim. Athlee is based in Hørsholm, Denmark, but has a very international and talented team (the full team is not listed at thehub). We serve a global market and work with some of the best coaches and swimmers in Europe and the US.

Pembio is a brand new productivity platform focused on goals and all the workflow you need to make you reach them. Pembio empowers you, or your entire team, to get the most important work done with stunningly simple goal planning. It's an astonishingly powerful, yet remarkably simple app to use. Pembio has all the resources you need to get great work done. Think goals, communication, work planning, rewards & high fives. And more. Much more, in fact. An all in one, virtual, space. For you. With or without your team, whatever you prefer.

We back bold entrepreneurs in their earliest stages and help shape the foundation of their aspirations. We classify investments into three categories; BUILD, SCALE, and FOMO. Building cases are companies that are so early that the company might not even be registered with the authorities yet. It’s merely an idea that we need to shape together, right from the beginning. Here we put in lots of hours and enough capital to build a minimum viable product and test the product on the market. If successful, we move to a scale-up phase investing more money and/or raise capital from external investors. SCALE cases are more developed. The first team is there, and they are close to a product-market fit. We help build the foundation with capital, advisory and agreed-upon milestones within, e.g., legal work, growth hacking, or strategy. Finally, yes, we do also invest in FOMO cases with only capital…

Maniva Digital is an IT-consultancy and digital product development company helping businesses develop mobile and web solution: we make wire-frames, create prototypes, MVPs, validate, analyze, and code web and app solutions always striving to fulfil the requirements for ease of use and clarity. ​

Nordic Roasting Co. is a hand-crafted roastery with a strong focus on social-environmental responsible coffee. As first-movers within the Nordics to deliver a zero-waste coffee product, our newly acquired roastery in Amager is equipped with the newest, most modern equipment within the coffee roastery industry.

Where The Atlantic Ocean meets the Northern Sea, and along the coast of Norway, lies an under-used and fairly unknown natural resource. Our forefathers sustained themselves from the ocean for thousands of years, and for them seaweed was a vital source of vitamins and minerals. All of us that started Tekslo were raised by the ocean, and together we share a dream of creating a more sustainable Earth and reverse the trends on food and health – as we introduce seaweed to the world. Our harvesting areas are located in the sea close to Tekslo lighthouse, west of the island Tofterøy on Sotra. With its perfect currents, clean, clear and high-nutrient water, no fish farming or other pollutants, it is an optimal site for finding high quality seaweed! We harvest wild seaweed by hand from reefs, rocks and islets close to the coast. This allows us to only and carefully collect the best quality. We then dry the seaweed in our custom-designed room, which is built inside a traditional boathouse.

Cirqular’s vision is to activate circular consumption of fashion at scale, triggering consumers and brands to actively switch to a circular model. With a continuously increasing overproduction in the fashion industry, circularity is one of the most powerful models to make fashion truly sustainable. Cirqular is developing a tech platform for reselling and shopping pre-owned high-end fashion, making it easier than ever to resell clothes online, while providing a personalized shopping experience at par with the first-hand market. This will be done through a well curated platform with a stellar user experience, combined with integrated retailer and brand partnerships to automatically and virtually mirror our users’ physical wardrobes with pre-populated content, enabling sellers to generate attractive product listings with a click of a button and seamlessly sold at Cirqular.

The Why is a no-profit organisation that initiates, produces and distributes documentaries on pressing social and environmental issues. It promotes human rights, democracy, gender equality and justice by providing the world with thought-provoking and investigative documentary films. It fights for freedom of media and free access to realible information for all and collaborates with public broadcasters, NGOs and educational institutions across all continents. The Why contributes to the UN SDGs by educating for sustainability and supporting free media.