1. Short Description (The Pitch) HEIMDALL'S Hearing Center is developing a modern and more human approach to hearing care, helping people with hearing loss improve their quality of life through personalized guidance, advanced hearing technology, and professional expertise. We combine technology, flexible service, and close customer relationships to make hearing aids less complicated, more accessible, and far more tailored to each individual user. 2. The Problem – What Are We Solving? Hearing loss affects millions of people and is a growing societal challenge, especially among older adults, but increasingly also among younger generations due to noise exposure, stress, and constant use of audio devices. Many people live with untreated hearing loss for years because the process around hearing aids often feels overwhelming, impersonal, or driven by standardized solutions. The consequences are significant — both socially and mentally. Hearing loss can lead to isolation, misunderstandings, reduced quality of life, and in some cases stress and loneliness. At the same time, many customers feel a lack of trust in the market because the guidance they receive often feels sales-driven rather than genuinely focused on their needs. HEIMDALL'S Hearing Center wants to change that experience. We believe hearing care should be personal, transparent, and built on trust. Our goal is to create a hearing center where customers feel understood and receive solutions that fit their daily lives — not just their hearing test results. 3. The Solution – How Are We Solving It? We are building a hearing center focused on personalized service, modern technology, and long-term relationships with our customers. HEIMDALL'S Hearing Center provides professional hearing tests, individual counseling, and carefully selected hearing aid solutions that match each customer’s lifestyle, needs, and budget. What differentiates us from traditional providers is our focus on the complete customer experience. We want to make the process simple, comfortable, and trustworthy from the very first contact to ongoing follow-up care. We combine in-person support with digital solutions, flexible appointments, and close customer service so users feel supported every step of the way. We work with the latest hearing aid technologies and fitting methods, but our greatest strength is our ability to turn technology into something practical, understandable, and meaningful in everyday life. Our mission is not only to improve hearing but to improve people’s social lives, confidence, and freedom. 4. The Why – What Motivated Us to Start? HEIMDALL'S Hearing Center was founded from a desire to make a real difference for people who feel overlooked by the existing system. We saw a market where many customers experienced a lack of personal attention, standardized solutions, and too little focus on the human side of hearing loss. We believe great hearing care is about more than technology. It is about giving people the ability to actively participate in conversations, family life, work, and social communities again. Our motivation comes from the ambition to build a company based on professionalism, honest guidance, and strong customer relationships. HEIMDALL'S Hearing Center should be a place where people feel safe, respected, and genuinely helped — not just treated.

Bareen began as a passionate project created by four friends who shared a common frustration: the challenge of finding t-shirts that combined comfort, style, and high quality at an affordable price. To solve this problem, they took matters into their own hands to create their own designs – and that’s how Bareen was born. Since then, Bareen has evolved into a recognized fashion brand and sports community. We focus on creating versatile and functional designs – from everyday essentials to athleisure wear – without compromising on quality, comfort, or style. Although we have expanded our collection beyond just t-shirts, each piece is crafted with the same passion and attention to detail that formed the foundation of Bareen.

Quulio is the easiest way to run a solo business, the solopreneur's assistant handling everything for them. Dedicated to creating innovative solutions for the future of work, enabling anyone to be an entrepreneur and succeed. Our mission is to leverage cutting-edge technologies and AI to deliver high-quality products, that meet the changing needs and possibilities. We are committed to fostering a collaborative and dynamic work environment that encourages creativity, teamwork, and excellence. We're looking at how working and work market will look post-AI, and we can already see blue- and grey-collar workers growing in success, but they are the most underserved and have no simple support system - until now. Join us at our headquarters in Helsinki to be part of a team shaping the future of tech innovation.

Folke Furniture is a D2C furniture brand from Copenhagen. We design, produce, and sell modular sofas made for real life, for people who move, change plans, and live in homes with staircases, doorways, and shifting needs. Most sofas are built for a forever home. But many of us live in apartments, move often, and need furniture that can follow along, without drama. So we’re replacing bulky, one-shape-for-life sofas with a simple system: tool-free modules that ship in boxes, zip together in minutes, and rearrange whenever life does. Our modular sofa is built from four core modules, giving customers the freedom to: • start small now • switch between sofa, lounge, guest bed, or conversation corner in seconds • add more modules later, instead of replacing the whole thing Folke is a Danish name with a simple meaning. It comes from “folkelig,” meaning "for the people," and nods to folklore: the everyday stories we share and pass on. Because home isn’t just walls and furniture. It’s movie nights, long talks, kids on the cushions, and friends who stay a little longer. Folke began in 2024 out of personal need. When our founder, Christoffer, became a family of three, he didn’t want “a sofa.” He wanted a living space: a soft spot for board games, wrestling, scrolling, reading, real conversations, and overnight grandparents. In 2025, he left his CEO role to build Folke. If you value practical design, honest products, and building something that lasts, join us in shaping Folke.

Henriksson Storage is a fast-growing self-storage company on a mission to modernize an industry that has long been expensive, inconvenient, and outdated. We solve a simple but widespread problem: people and businesses need flexible, secure storage – without long contracts, hidden fees, or complicated access. Traditional self-storage often comes with high prices, poor transparency, and friction-heavy processes. Henriksson Storage offers affordable, drive-up outdoor storage units with flexible terms, simple online booking, and clear pricing. Customers can drive directly to their unit, access it whenever they need, and scale up or down without hassle. Our model works just as well for households needing extra space as for tradespeople and small businesses storing tools, materials, or stock. Founded in Sweden, we are expanding rapidly across Sweden and the UK, with the ambition to build Europe’s leading outdoor self-storage network. We combine a lean, tech-enabled operating model with a strong focus on customer experience, local presence, and operational excellence. We are building a company where speed, ownership, and pragmatism matter – and where smart, driven people can have a real impact from day one.

Parlia AI is reimagining how Government Relations (GR) teams produce policy-facing documents. Today, these teams spend countless hours drafting structured, templated content — ministerial letters, submissions, talking points, and briefing notes. Our goal is to build a purpose-built AI platform that learns from an organisation’s historical materials to generate high-quality, on-brand, and policy-aligned outputs, freeing professionals to focus on strategy rather than manual drafting.

Nørd Studio is a Scandinavian branding and packaging agency based in Copenhagen (we work fully remote). We create human brands that communicate clearly and effectively without resorting to shouting. That last part matters. In a world of loud, trend-chasing designs, we deliberately do things differently. Minimal. Honest. Considered. This is not just an aesthetic choice; it's a philosophy that underpins everything we do, from our design process to our pricing strategy and how we treat the people we work with. We specialise in branding, including logos, visual systems, packaging, stationery and pitch decks. We write copy that sounds human, not like a press release. We also build websites from scratch — no templates or shortcuts, just fast, SEO-ready sites. We're a small studio, and that's intentional. Every client works directly with the people doing the work. Every project receives our full attention. There are no account managers, no handoffs and no diluted output. We're not looking to grow quickly. We want to grow well, with the right people on the right projects.

Lyfta is building the operating system for strength training. Today, millions of people go to the gym without a clear plan, without tracking properly, and without understanding whether they’re actually progressing. Most tools in the space optimize for engagement, not outcomes. We think that’s the wrong approach. Strength training is one of the highest-leverage activities for long-term health, but only if it’s structured, consistent, and measurable. That’s what we’re building, a system that helps people train with clarity, track real progress, and improve over time. Lyfta is already used by over a million people globally, with strong growth month over month. We’re still early, but the ambition is clear: build the product people rely on to get stronger, not just another app they use occasionally.

Archie is reimagining how buildings get designed and built. We’re creating the AI project brain for architecture and construction - a single place where architects, engineers, and contractors can work smarter, cut through complexity, and keep every decision on track. Our goal is simple: make building projects faster, more sustainable, and a lot less stressful.

Founded in 2023 by a design industry veteran and former King leaders, Studio 555 is a Nordic tech company creating a whole new category where interior design meets gaming and social apps. We’re rethinking how people engage with design—making it playful, interactive, and beautifully accessible. We’re backed by some of the biggest names in the industry (from Supercell, King, and Small Giant), and we’ve put together an extraordinary team with deep roots in games, UX, and tech.

HubBroker ApS is a leading provider of cloud-based EDI software solutions, helping businesses automate and streamline data exchange across ERP systems, trading partners, and digital platforms. Through our robust Integration Platform as a Service (iPaaS), we enable real-time connectivity between applications such as Microsoft Dynamics 365, SAP, e-conomic, Visma, Shopify, WooCommerce, and Amazon. Our scalable, industry-neutral platform simplifies complex B2B workflows by automating orders, invoices, shipping notices, and other essential documents, reducing manual tasks, minimizing errors, and improving operational efficiency. Serving a wide range of industries, including retail, manufacturing, wholesale, and logistics, HubBroker delivers tailored integration software that supports digital transformation and long-term business growth. With a strong focus on security, flexibility, and customer success, we are a trusted partner for businesses seeking the best EDI software solutions.

Plinto is the the AI assistant for effortless financial controlling. Financial controlling shouldn’t be a month-end fire drill, it should be continuous. Plinto’s agentic controllers makes that a reality, with always-on oversight for every complex organisation where best-effort human review and brittle automation used to be the benchmark. Plinto reaches beyond finance ops into the wider organisation, reconciling the general ledger against contracts, invoices, and business expectations in real time. Discrepancies get caught. Compliance and transparency is built-in. Costly errors get stopped before they hit the books.

Advanced Precision Systems (APS) is a Norwegian defense-tech startup developing Fenix, a software module for aerial strike drones that enables in-motion release of low-cost, unguided munitions against ground targets. Unlike kamikaze systems, the aircraft returns for reuse, lowering per-strike cost and reducing dependence on strained supply chains.

Andsend is developing an AI-powered relationship management platform to help consultants, small business owners, and sales professionals build authentic business connections that convert to results, with intelligent conversation guidance. WHAT PROBLEM ARE WE SOLVING? We're addressing the gap between traditional CRMs and communication tools. Professionals who depend on relationship-building know strong connections are crucial, yet follow-ups slip through cracks, outreach becomes reactive, and they struggle to prioritize effectively. This affects three key groups: * Independent consultants and small agency owners whose client work leaves little time for nurturing their business pipeline * Relationship-focused sales professionals whose CRMs track deals but don't guide strategic communication * Senior consultants with business development responsibilities who need to balance client value with relationship cultivation Current alternatives (sales automation, email tools, contact managers, and complex CRMs) fail to provide intelligent assistance for purposeful relationship-building. HOW ARE WE SOLVING IT? Andsend offers a relationship intelligence platform built on a powerful premise: a tool that understands your goals and guides interactions toward achieving them. Our solution provides: * AI-Powered Contact Prioritization: Identifying who needs attention now based on goals and opportunities * Strategy-Driven "Playbooks": Strategic plans that guide conversations toward specific relationship objectives * Authentic Message Assistance: Communication help that sounds like you, tailored to relationship context * Smart Follow-Up System: Ensuring critical follow-ups maintain momentum with optimal timing Technically, we integrate with LinkedIn and email via Chrome extension and APIs, creating a unified conversation view that eliminates platform-switching. WHAT MOTIVATED US? Our founders experienced this problem as consultants, agency owners, and sales leaders. We saw how fragmented tools cost professionals up to 40% of their relationship management capacity through platform-switching alone. We believe business is built on relationships - not just transactions. Andsend transforms how professionals manage their most valuable asset with AI that enhances human connection rather than replacing it.

Thyr is a modern travel platform helping curious and style-driven explorers plan, experience, and share unique journeys with ease. We offer inspiring travel stories, digital guides, and curated products – like Lightroom presets, ready-made itineraries, and online travel courses – designed to make travel feel more accessible and personal. Whether it's a weekend in the Norwegian fjords or a solo trip through Southeast Asia, Thyr.no helps users make the most of their time, budget, and adventure.