As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Presentsmart is a B2B corporate gifting platform for Sweden, built to replace the phone calls, email threads, and spreadsheets companies currently use to buy gifts for employees and clients. Buyers get one place to order, collect delivery addresses for large recipient lists, and capture dietary and allergy needs for food gifts, then follow deliveries and act only on the exceptions. Suppliers get a steady stream of corporate demand. Both sides benefit from a shared platform, so suppliers gain predictable demand and buyers gain consistent service.

YourGroup builds software for the sponsorship and events industry. Not general purpose tools bent to fit, but three platforms built for the specific work of selling sponsorships, running events and staffing the day. The problem is the same in three places. Something is promised, someone has to deliver it, and afterwards nobody can prove what actually happened. A sponsor is promised twenty tickets and exposure on the big screen. The tickets are allocated, sent out and forgotten. When the renewal conversation comes around, neither side can say how many were used or what the agreement was worth. The same pattern repeats with guests at an event, and with crew on a shift. The commitments sit in contracts, the delivery sits in email, and the proof sits nowhere. YourSpons solves it for sponsorships, and it works from both sides of the table. The rights holder allocates tickets and tracks deliverables. The sponsoring brand sees its own portfolio across every rights holder it works with, including who internally may receive what, and how much is actually used. What the rights holder allocates is what the brand sees. YourEvent covers the guest journey: invitation, registration, tickets, time slots, check-in at the door and reporting afterwards. The same setup runs a dinner for fifty and a public day with twenty thousand places spread across thirty six time slots. YourCrew handles staffing. Shift plans, certificates enforced automatically so nobody is assigned to a role they are not qualified for, a mobile app where crew claim shifts and clock in themselves, and approved hours locked and exported to payroll. None of this was designed from a market analysis. It was built by people who sold the sponsorships and then had to document them, ran the events for major Danish brands and rights holders, and stood there when a shift was still unfilled an hour before doors. Every feature exists because it was missing somewhere we were standing. The three platforms are independent. Customers take one, two or all three.

Aino is an e-commerce design and technology agency in Gothenburg, Sweden. We build headless storefronts for fashion and lifestyle brands, most of them on Centra or Shopify with Storyblok as the content layer. Editors get visual editing and live preview, and engineers get a content model that survives redesigns. We have shipped Storyblok builds for Samsøe Samsøe, Icebug, Beyond Medals and Forsman & Bodenfors, and we have been a Centra Pro Partner since 2015. Design and engineering sit in one team, from first sketch to the years after launch.

**Ebbefos** gør den grønne omstilling til en realitet ved at gøre energioptimering enkel, intelligent og værdiskabende. Energiområdet bliver stadig mere komplekst. Svingende elpriser, øget elektrificering og nye teknologier gør det vanskeligt for både virksomheder og private at udnytte deres energiinvesteringer optimalt. Mange løsninger fungerer isoleret, hvilket betyder, at kunderne ikke opnår det fulde økonomiske og klimamæssige potentiale. Hos Ebbefos kombinerer vi intelligent energistyring med levering af strøm og markedets bedste energiteknologier. Vi integrerer elaftaler, batterier, solceller, elbilopladning, varmepumper og energistyring i én samlet løsning, hvorigennem energien købes, produceres, lagres og anvendes på det mest optimale tidspunkt. Resultatet er lavere energiomkostninger, bedre udnyttelse af energien og en mere robust energiforsyning. Vores mål er at være den betroede partner, der gør den grønne omstilling enkel og skaber målbare resultater for virksomheder, den offentlige sektor og private hjem. Ebbefos er ejet af en fond, og vores overskud går til indsatser, der styrker børn og unges trivsel. Derfor bidrager vores kunder ikke kun til en grønnere fremtid, men også til et stærkere fællesskab for kommende generationer. Vi tror på, at den grønne omstilling lykkes bedst, når teknologi, økonomi og samfundsansvar går hånd i hånd.

At Erletek we build robot fleets for a smarter, stronger and more sustainable construction industry. We come from within the construction industry with a vision of modernizing it with the help of smart autonomous machines to help reduce the labor shortage, mostly by taking over the infamous "3D jobs" (Dangerous, Dull and Dirty) and allow people to build faster than ever before, safer for everyone involved and cheaper so more people can benefit from our robots. Come join us and help us make the construction industry future-proof.

We are 3A FoodTech, part of Sagitta Family Office - one of Denmark’s largest family offices with a long history from engineering. Centrally located offices at Islands Brygge, Copenhagen and a team of 30 - with the resources to build at highest ambition. We are building the next generation of automation and robotics in food tech, and the hardware that supports our AI and software, and integrates with AI-driven decision-making.

Real estate content generation is expensive and time consuming. Comra AI is a tool for creating real estate content (images and videos) using AI which reduces the cost and the time. Comra makes it cheap and easy for realtors to access the traditionally-expensive real estate videos, which unlock higher engagement and faster conversion for real estate listings.

Keen is a B2B SaaS platform that helps companies unlock the full potential of their partner ecosystem. Whether that's resellers, solution partners, co-selling motions, meeting booking agencies, or lead sharing between partners, it's all automated and integrated directly into your CRM. We use AI agents where they actually move the needle. Not for the sake of it, but to scale our work and stay ahead in our industry. And we bring that same thinking to our product, helping customers implement AI in ways that create measurable business impact. We're a tight-knit team with deep expertise in commercial partnerships, and we're building something that genuinely changes the way companies grow together. At Keen, you'll be close to the decisions, able to make an impact from day one, and part of a platform in strong growth. If you want to join something early enough to still shape it, and work on a problem that's genuinely unsolved, we'd love to hear from you.

WinWinKit provides a comprehensive solution for implementing affiliates and referral programs in mobile applications. Our toolkit simplifies the process of building, integrating, and launching effective referral systems, enabling app developers to drive organic growth through word-of-mouth marketing while enhancing user engagement and loyalty. Why for mobile apps? - Because there are no solution that solves the challenge of marketing attribution and that would fit the modern social media world. Why did I start working on it? - Because I needed a tool like that myself, and there is a huge market for the web-first apps, but not for mobile.

Mini Motto er en virksomhed dedikeret til at designe, producere og udvikle tillidsskabende, sjove og dekorative elementer til børn og forældre. Mini Motto er skabt med et kærligt ønske: at styrke børns selvværd, trivsel og indre ro gennem positiv selvforståelse og selvkærlighed. Mini Mottos produkter er skabt til at styrke børns selvværd og hjælpe både børn og voksne med at finde et fælles sprog for følelser, styrker og indre ro. Vores affirmationer er opstået ud af et konkret behov: Jeg manglede selv et værktøj til at støtte min datter i at opbygge en sund og kærlig opfattelse af sig selv. Med Mini Motto ønsker jeg at gøre det lettere for forældre, pædagoger og andre voksne at støtte børn i deres følelsesmæssige udvikling – og at skabe små øjeblikke af nærvær og selvkærlighed i hverdagen.

Buddy's Choice is a Danish pet wellness brand creating high-quality dietary supplements for dogs. We develop thoughtfully formulated products using carefully selected, well-documented ingredients to support dogs’ health and wellbeing throughout all life stages. Quality and transparency are at the core of everything we do. Our products are produced in EU-approved and GMP+ certified facilities and made without unnecessary additives. Our goal is simple: to make it easier for dog owners to support their dog’s everyday health with reliable, effective solutions.

Stazion is the first AI Sales Engineer for companies that sell complex equipment. In industrial sales, every deal runs on deep product knowledge that is scattered across hundreds of documents, ERP systems, and a few very busy experts. When an RFP lands as a long PDF or spreadsheet, someone has to read every line by hand and work out whether and how the company can meet it. At the same time, salespeople are constantly waiting on technical answers, and those questions all flow to the same handful of people. Everything slows down. Stazion fixes both. Upload an RFP and it extracts and assesses every requirement, then proposes a compliant solution line by line. Ask a product question and it answers in seconds. Every answer is grounded in your own documents and cites exactly where it came from, so your team can move fast and still trust what they send to customers. Built specifically for engineer-to-order and configure-to-order manufacturers, distributors and suppliers. No months of setup, no consultants, no product modeling. Stazion works with the documents you already have. What used to take days now takes hours. Technical answers that used to take a specialist now take under five seconds. And every line is backed by a verified quote from your own material.

AUTOLYZER is transforming the way vehicle damage is assessed. Powered by AI, computer vision, and machine learning, our platform automates the entire damage inspection process—making it faster, more accurate, and fully transparent. We reduce manual effort, eliminate subjective estimates, minimize fraud risk, and help repair shops and insurers operate with greater efficiency and trust.

Arcana is building new AI-powered technologies that enable long-term human health monitoring through label-free protein detection and proprietary photonics technology, designed to support health monitoring at home. By combining photonics and artificial intelligence, Arcana reads biological signals directly—without labels or reagents—making it possible to generate continuous insight into health over time. Instead of relying on infrequent lab tests or reacting to late-stage symptoms, Arcana focuses on capturing early biological signals that reflect how the body responds to everyday physiological processes such as stress, recovery, and aging. Our mission is to support long-term health and longevity by shifting healthcare from reactive treatment to proactive insight. We believe health should be understood as a trajectory rather than a snapshot, and that high-quality biological data is the foundation for better decisions, more timely interventions, and healthier lives. Arcana is a deep-tech company operating at the intersection of photonics, biology, and artificial intelligence. We work on challenging problems that demand scientific rigor, long-term thinking, and close collaboration across disciplines. Our work spans hardware development, software engineering, data science, and applied biology, with a shared focus on translating complex biological signals into meaningful, real-world impact. If you are motivated by first-principles thinking, enjoy working across boundaries, and want to help shape the future of health and longevity, we invite you to apply.