Spring/Summer conceives, crafts and produces digital experiences that help build brands, are good for business and make people’s lives easier. They pride themselves in having some of the best talents in the business. They form a multidisciplinary team of strategists, user experience designers, visual designers, producers & technologists. They have worked with Nike, Adidas, Victoria's Secret, American Express, Swatch, Reebok, Uniqlo, B&O Play, Rapha, Carlsberg, Tuborg, Somersby, Grimbergen, Georg Jensen, TDC, YouSee, F.C.Copenhagen, TV2, Podio etc.

Farm Legacy is a startup building the first AI-powered platform for farm succession, helping retiring farmers find the next generation to take over their land. Across Europe alone, 6.3M+ farms need a successor in the next decade. Globally, there are 608M+ farms, most of them family-run, and farming populations are aging in nearly every market. When no one steps in to take over, working farms get sold off, abandoned, or absorbed into industrial operations. Our goal is to keep family-scale farms alive by making succession simple: matching the right people, handling the legal and financial process, and supporting the new farmer with the tools they need to run the farm for years afterwards. At Farm Legacy, we believe the future of agriculture depends on the people who farm the land, and we are building the platform that makes the handover possible.

Promte is a secure, modular AI platform built for public sector and critical organizations that need to use generative AI responsibly at scale. The platform brings AI tools, assistants, agents, search, voicebots and meeting notes together in one place, giving employees a simple entry point to AI in their daily work. Promte helps organizations improve workflows, answer questions faster, automate repetitive knowledge tasks and build specialized AI solutions based on their own content, systems and governance needs. The platform is designed to be easy for employees to use while remaining simple for organizations to manage centrally. Security and compliance are core to Promte. Data processing can be handled in the EU, in Denmark or on premises, depending on each organization’s requirements. Content is not used for model training, and the platform supports governance, user management and controlled rollout across teams. Promte also gives organizations access to a library of reusable AI templates and apps, helping them launch new use cases faster without starting from scratch.

ZafeConnect ApS is a modern communication technology startup focused on helping businesses connect with their customers in smarter, faster, and more reliable ways. We operate in the space between digital infrastructure, messaging technology, and commercial growth, enabling companies to communicate through channels such as SMS, RCS, WhatsApp, Apple Messages for Business, Viber, and email. The problem we are solving is that business communication has become increasingly fragmented, complex, and difficult to scale. Many companies still rely on disconnected systems, limited channel strategies, and outdated communication flows that reduce efficiency, weaken customer engagement, and create unnecessary operational friction. At the same time, navigating operators, platforms, compliance requirements, delivery performance, and channel integration can be highly complex without the right expertise and infrastructure. ZafeConnect exists to simplify and strengthen that entire ecosystem. We help businesses build modern communication setups that are scalable, secure, and designed for real-world performance. By combining technology, market understanding, and strong industry partnerships, we make it easier for companies to reach their customers through the right channels, at the right time, with greater reliability and better commercial outcomes. Our ambition is not only to improve messaging infrastructure, but to redefine how businesses think about customer communication in a digital-first world. We believe communication should be more connected, more intelligent, and more valuable - both for the businesses sending messages and for the people receiving them. As a startup, ZafeConnect is built around ambition, speed, and the mindset of creating something with long-term international potential. We are developing a company where innovation, execution, and commercial thinking go hand in hand, and where talented people have the opportunity to help shape both the business and its future direction. For people who want to join a company with strong momentum, clear purpose, and the opportunity to build within a market that is constantly evolving, ZafeConnect represents more than a workplace — it represents the chance to be part of building the future of business communication.

Imagine a world where the 'Size Chart', a relic of the 20th century, no longer exists. At UTRY, we are building a universal ecosystem for personalized digital fashion. Born at Aalborg University, our mission is to ensure the digital store adapts to the individual’s unique body, rather than forcing people to fit into static categories. We aren't just building a tool for brands; we are building an interactive, personalized experience for every shopper, where getting the perfect fit becomes the new global standard. We are tackling a massive, dual-sided problem. For the consumer, online shopping is a guessing game that leads to frustration and "fit-anxiety." For brands, this uncertainty results in 8,7 billion returned packages every year, where 53% of returns are due to poor fit. This cycle produces 24 million tons of CO2 annually, because costumers has to guess which size fits them. We saw this gap and realized that the industry doesn't need more complex 3D software; it needs a frictionless bridge between the buyer and the product. Our solution is built on smart synergy. Currently, we have launched our Virtual Try-On (VTO), which leverages generative AI to give shoppers a photorealistic view of garments on their own bodies. This provides the immediate visual confidence shoppers crave. Following closely behind is our Size Algorithm, designed to provide technical fit data to ensure the physical fit matches the visual one. By combining these into a single "UTRY ID," we are creating a cross-brand network where a user sets up their profile once and shops at every brand using UTRY with confidence. UTRY started because we did not fit into the standard size chart and had to order several sizes to find the correct size ourselves. As students at Aalborg University, we didn't just want to study the problem; we teamed up with a dedicated full-time crew to solve it. We are doing this because we believe that when you give consumers a personalized, engaging experience, the business value, higher conversions and lower returns, follows naturally. We are here to prove that what is best for the person is also what is best for the planet and the companies.

We're builders who love teaching what we do. Vibelabs helps everyone become builders, teaching people with no coding experience how to build software and tools with AI. Nearly 1,000 people have gone through our programs, including teams from Telenor, OBOS, Mesta, and other leading Norwegian organizations. We partner with StartupLab to bring AI skills to corporate innovators and early-stage founders. But we don't just teach, we build. We launch our own ventures, and help founders, operators, and small teams turn ideas into real, scalable products. Combining AI-native workflows, rapid prototyping, and modern product thinking, we move fast without cutting corners. From early MVPs to production-ready platforms, we focus on execution, clarity, and momentum. The barrier to building software just dropped to near zero. Companies that get this will move faster. People who get this will have a massive edge. We're here to make sure as many as possible get there, practically, not theoretically.

ExecuteAI is building a unified AI‑native ecosystem designed to make advanced automation, agent development, and AI‑driven operations accessible to every company—regardless of size, technical maturity, or industry. We believe AI should not be limited to large enterprises with dedicated engineering teams. Instead, it should be a practical, reliable, and affordable tool that any organization can deploy to improve productivity, decision‑making, and customer experience. Our mission is to democratize AI by providing a complete operating system for automation: from outreach and CRM orchestration to agent development, workflow execution, and talent collaboration. At the core of our platform is the ExecuteAI Hub, a login‑based workspace where companies and AI developers meet, collaborate, and deliver real solutions. The Hub functions as a marketplace, a project management environment, and a delivery engine in one. Companies can post AI projects, describe their needs, and connect with qualified AI developers who specialize in automation, agent design, data workflows, and integration engineering. Developers gain a structured environment to showcase their skills, build a portfolio, and deliver high‑quality AI solutions with clear expectations, transparent communication, and standardized processes. We are solving a fundamental problem in the AI industry: fragmentation. Today, companies must navigate a confusing landscape of tools, models, consultants, and platforms. There is no single place where they can reliably define a problem, find the right expertise, and receive a complete, production‑ready AI solution. ExecuteAI eliminates this friction by offering an end‑to‑end ecosystem that covers the entire lifecycle—from idea to deployed agent. Our platform includes tools for outreach automation, CRM orchestration, agent execution, workflow design, and continuous improvement. Everything is built with a strong focus on Nordic values: transparency, trust, quality, and responsible AI governance. For companies, ExecuteAI provides clarity and structure. Instead of hiring expensive consultants or experimenting with disconnected tools, they gain access to a curated talent pool and a standardized delivery framework. For developers, we offer a place to work on meaningful AI projects, collaborate with clients, and build long‑term relationships. For both sides, the Hub ensures that AI development becomes predictable, repeatable, and scalable. ExecuteAI is headquartered in Copenhagen and built on the belief that the future of work will be shaped by human‑AI collaboration. Our goal is to empower organizations to operate faster, smarter, and more efficiently by integrating AI into their daily workflows. Whether a company needs a custom agent, a full automation pipeline, or ongoing AI operations, ExecuteAI provides the tools, talent, and infrastructure to make it happen.

Karman Connect helps ambitious companies drive scalable, performance-based customer acquisition within a growing number of sectors such as finance, insurance, internet providers and local business’. Reach further. Faster. Karman Connect is a data-driven Lead generation partner. We use AI and advanced algorithms to analyze and segment anonymized search and channel data from millions of high-intent consumers. Our state-of-the-art algorithms connect the dots and present these high-intent users with the service options that best match their needs. Our proven model ensures high-quality leads and sustainable, performance-based growth for partners across a growing portfolio of sectors

Buddy's Choice is a Danish pet wellness brand creating high-quality dietary supplements for dogs. We develop thoughtfully formulated products using carefully selected, well-documented ingredients to support dogs’ health and wellbeing throughout all life stages. Quality and transparency are at the core of everything we do. Our products are produced in EU-approved and GMP+ certified facilities and made without unnecessary additives. Our goal is simple: to make it easier for dog owners to support their dog’s everyday health with reliable, effective solutions.

We are building a travel safety platform for individual travelers. Travel remains a strong driver of connection and understanding, but it now takes place in a more complex global environment. Geopolitical instability, climate-related events, health risks, and sudden local disruptions have become more frequent and less predictable. At the same time, international mobility remains high, and people continue to travel across borders for leisure, work, and personal reasons. Our research shows a clear gap between the desire to travel and the confidence to do so. In our survey work, a majority of respondents indicate that they would value a solution that combines timely safety warnings with practical, location-specific guidance. Market trends point in the same direction: travelers are increasingly attentive to safety and preparedness, while existing information sources remain fragmented, generic, or difficult to apply in real situations. Our purpose is to make travel safety clearer, more relevant, and easier to act on. We are developing a technology-based approach that brings together trusted international data, local context, and intelligent processing to support better decisions before and during travel. The focus is not on providing more information, but on providing the right information at the right time. The platform is structured around two core elements. The first is warnings and alerts when relevant incidents or changes occur. The second is a practical “411 guide” that provides contextual information about local conditions, norms, and considerations that matter for safety and confidence while traveling. Together, these elements form a consistent safety layer that follows the individual traveler, independent of destination. Technology and AI are essential to this approach. By aggregating multiple data sources and applying contextual filtering, we reduce noise and increase relevance. This allows complex and fast-changing situations to be translated into clear guidance that travelers can understand and use. We believe this represents a necessary evolution in travel technology. Safety is no longer a separate concern handled through static advice or manual checks. It needs to be integrated into the travel experience itself, in a way that supports mobility rather than restricting it. Our long-term ambition is to contribute to safer, more confident travel in a changing world. By improving access to relevant information and reducing uncertainty, we believe technology can help people continue to explore, connect, and engage across borders with greater awareness and responsibility. Travel safely, Explore freely.

We are an early-stage company developing retail software for the global watch and jewellery industry. Our customers work with high-value objects, but often rely on generic systems not designed for their industry. We develop a specialized platform for operations and documentation that improves efficiency and transparency without compromising quality.

1. The Elevator Pitch GEIST is developing next-generation sailing apparel for recreational and lifestyle sailors who want protection and freedom on the water—without the bulk, stiffness, or elitist aesthetics of traditional sailing gear. By combining high-performance materials, real-world testing, and community-driven design, GEIST delivers technical sailing wear that enhances the experience instead of getting in the way. 2. The What: What are you solving? Sailing apparel today is largely designed for professional racers or extreme offshore conditions—resulting in garments that are heavy, rigid, over-engineered, and visually disconnected from how most people actually sail. This creates a gap for: - Recreational sailors - Lifestyle / adventure sailors - Coastal and day sailors who want reliable protection from wind, spray, and weather, but also comfort, mobility, and a modern aesthetic they enjoy wearing. As a result, many sailors compromise—either wearing gear that limits movement and comfort, or using outdoor apparel not built for marine conditions. This problem affects a broad and growing segment of sailors globally, especially as sailing increasingly overlaps with outdoor lifestyle, travel, and community-driven experiences. 3. How GEIST is solving it GEIST designs sailing apparel from the experience outward. We start by deeply understanding how our users move, layer, vent heat, and interact with their gear during real sailing scenarios—not idealized ones. From there, we: - Develop function-led designs focused on mobility, breathability, and smart protection - Use premium 3-layer performance fabrics and components chosen for durability, comfort, and sustainability - Prototype early and test continuously with sailors in real conditions - Co-create features, fit, and details with our community rather than designing in isolation Our first products—a sailing jacket and trousers—are built to be worn actively on the water and comfortably before and after, bridging performance and lifestyle without compromise. 4. Why GEIST exists GEIST started from lived frustration. As a sailor and outdoor enthusiast, I repeatedly experienced how traditional sailing gear interrupted the very thing it was supposed to support—the feeling of being present, capable, and free on the water. Gear was either too stiff, too bulky, too aggressive, or simply not designed for how most people sail today. I realized this wasn’t a niche problem—it was systemic. And it wasn’t being solved because the industry hadn’t truly shifted its perspective. GEIST exists to reimagine sailing apparel from the standpoint of experience, movement, and modern sailing culture. It’s about stripping away unnecessary complexity and designing gear that supports focus, confidence, and enjoyment—so when the wind hits, the world narrows, and the gear disappears.

At Soolv, we help the world’s most attractive employers identify and develop future stars. Each year, these companies receive thousands of applications - filled with CVs, cover letters, transcripts, assessments, and interview notes. Over time, they generate even more data from performance reviews, staffing decisions, and project evaluations. This represents vast amounts of data that could be used to analyze and predict exceptional talent - yet they still rely on manual processes and intuition for their most important people decisions. Soolv is the AI platform that turns these hidden signals into actionable intelligence - finally bringing data-driven precision to every high-stakes decision about people. We’re backed by top-tier Nordic early-stage investors, and our customers are top firms in investment banking, law, consulting, and tech. Founded by alumni from McKinsey, Spacemaker, and reMarkable, with backgrounds from Cambridge, KTH, and NTNU, we combine deep AI expertise with first-hand experience from high-performance environments.

Social Mirror is an interactive smart mirror solution for retail that makes the shopping experience more social, digital, and engaging. Today, many shoppers struggle to make confident purchase decisions alone in the fitting room. They want instant feedback from friends or to share their experience online, but most in-store solutions are static and lack digital features. For retailers, this means missed opportunities to connect with customers, gather insights, and differentiate in a highly competitive market. Social Mirror bridges this gap by connecting offline shopping with online interaction. With the mirror, customers can: Invite friends to join their fitting session live via video. Capture outfit photos and receive them directly by email. Experience interactive features that turn the fitting room into a platform for inspiration, sharing, and social feedback. For retailers, Social Mirror creates a new way to engage customers, enhance satisfaction, and strengthen the connection between brand and shopper.

The Friendship Project was created as a tribute to friendship and to bring more quality time with friends. Through inspiring experiences, meaningful conversations, and social products, The Friendship Project help people understand, nurture, and strengthen their friendships—so they can develope the friendships that they dream of. The Friendship Project offers a range of events, products and experience boxes designed to create great experiences and deeper connections between friends. The main product is the FriendBox - a physical box which comprises various themed experience boxes containing everything needed for enjoyable gatherings with friends at home. Each box includes snacks, drinks, conversation cards and social activities Customers can choose between different themes such as Italy, Wellness, or Roadtrip down memory lane and enjo y activities like board games, yoga or DIY escaperoom . It's easy and requires minimal planning and preparation because everything is included in the box. Fighting loneliness and the mental health crisis requires a collective effort psychologists, educators and teachers cannot solve the crisis alone, but there is much to learn from them. The Friendship Project draw inspiration from their methodologies and seek to integrate them in the product design . Much like physical health. It's not only the doctor, but also exercise s, proper nutrition and fitness programs that keeps our bodies in shape The Friendship Project advocate for inve s ting in our mental health and provide s everyday tools and resources to strengthen our social muscles so that we can create meaningful relationships together. The Friendship Project was founded in dec. 2023 by Maja Arenfeldt Kragh. Maja is passion-driven nerd in friendships with a great interest in psychology and creating meaningful experiences. Having completed a Bachelor's in Design Culture and Economics at SDU (2017 2020) and a Master's in Experience Economy at Aarhus University (2020 2022), along with work experience as a project manager, Maja possesses skills in experience design, project management, user behavior , cultural change management, communication and branding.