Proku is building an AI-native bid management platform to help Swedish B2B companies selling to the public sector win more tenders, by combining each company's own bid history with outcome data and human corrections into a system that improves with every bid written. Public procurement in Sweden represents roughly SEK 900 billion per year across approximately 18,000 published tenders. On the supplier side, the process is brutally inefficient. A mid-sized consulting or services company routinely spends 40 to 120 hours on a single bid: reading hundreds of pages of requirement documents, hunting down CVs and reference assignments, rewriting the same quality descriptions for the fifth time, and then reformatting everything to match a procurement officer's template. Win rates typically sit around 20 to 30 percent, which means most of that work gets written off. The problem hits hardest for companies competing on qualitative criteria, where evaluation is based on descriptions of methodology, competence, complexion of the tender and delivery rather than price alone. That is exactly where human writing determines the outcome, and exactly the part that is least systematized today. The knowledge lives in the heads of one or two people, rarely in a system. When they leave, it disappears. The consequence is that companies either walk away from business they could have won, or burn their margin on bid work that never converts. Proku is the workspace and data plattform where the bid is actually written, not another monitoring tool that stops at sending notifications. The platform ingests the tender documentation and breaks it down into a structured requirement matrix covering mandatory criteria, weighted criteria, and the evaluation model. It then generates drafts per requirement, grounded in the company's own previous bids, CV database, and reference assignments, with integrations to the systems where that material already lives: Cinode, CV Partner, SharePoint. Every draft is traceable to its source, which matters in a context where an inaccurate claim can disqualify the entire bid. What makes this hard to copy is not the model but the data. Because we own the writing surface, we capture three signals no monitoring service has access to: what was written, what the human changed before submission, and whether the bid won or lost. That combination means quality compounds with usage, both per customer and across the customer base. My co-founder Sadegh and I previously built and sold a digital agency. We spent an unreasonable amount of our own time on public sector bids, and kept having the same experience: we knew we were the right supplier, but lost because we did not have the energy to describe it as carefully as we had in the last bid. The work was repetitive, the knowledge already existed in the company, and we still started from a blank document every single time. When we started talking to other companies, we realized this was not our incompetence. It is a structural problem across the entire supplier side. The public sector has digitized its half of the process. Suppliers are still in Word. This is a market with enormous volume, clearly measurable outcomes, and almost no modern software. We believe whoever owns the writing surface toward the public sector in the Nordics builds something very large, and we intend to be the ones who do it.

BlueShadow is a dual-use technology startup offering maritime security as a service. With a passionate team on a mission to protect society by safeguarding critical offshore and coastline infrastructure and resources. Using deep intelligence powered by advanced fusion data and sensors, and using machine and intelligence experience to predict potential threats, and deploying an array of autonomous drone solutions to prevent harm before they materialize. Our team does both software and hardware system integration, using our core technologies and the best available hardware solutions from partners across Europe to solve the mission.

Acodyne is building the world’s fastest unmanned eVTOL cargo aircraft for heavy payloads. Designed for missions where time, access, and risk define the outcome, whether it’s offshore logistics or frontline resupply. With a proprietary ducted-fan system and fixed-wing efficiency, the E200 model carries 200 kg at 450 km/h, delivering critical supplies up to 10× faster than land and at a fraction of helicopter cost. We are currently 10 people, based at our workshop at Avedøre Airfield, and plan to double our team in the next year.

Philip Bock ApS is a strategic advisory firm helping companies sharpen their communication, execute go-to-market strategies, and build the right teams. We work closely with founders and leadership to turn ambition into traction. We are currently recruiting partners on behalf of a leading Nordic company in the mobile precious metals purchasing industry, supporting its expansion into new European markets, including Austria, Ireland, Germany, the UK and France.

Funky Matcha is a premium matcha brand on a mission to make ceremonial grade matcha the world's next great daily ritual. We create innovative matcha products sold directly to consumers and businesses across 15+ countries — from Sweden and the UK to Hong Kong and Singapore. We're obsessed with quality, accessibility and bringing the world's finest matcha to more people, in more forms, everywhere.

WorkMatch är en AI-driven rekryteringsplattform som kopplar samman kandidater och arbetsgivare genom smart matchning baserad på kompetens, behov och potential. Plattformen gör rekryteringsprocessen snabbare, mer träffsäker och mer transparent för både jobbsökande och företag. WorkMatch är en modern rekryteringsplattform som använder AI och datadriven matchning för att identifiera rätt kandidat för rätt roll. Genom att analysera kompetenser, preferenser och arbetsgivares behov skapar plattformen mer relevanta matchningar, minskar tiden för rekrytering och förbättrar kvaliteten på anställningar. Kandidater kan enkelt hitta jobb och bli upptäckta av arbetsgivare, medan företag effektivt kan identifiera talanger som passar både rollen och organisationen.

ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Qallio is an AI-powered receptionist platform built for small and medium-sized businesses. We help businesses never miss a customer call by providing a 24/7 multilingual AI phone agent that answers calls, books appointments, handles customer inquiries, and sends follow-up reminders via SMS and email — all without hiring extra staff. Most SMEs lose significant revenue because they miss up to 40% of incoming calls, especially outside working hours or during peak periods. Qallio solves this problem by replacing manual call handling with a smart, always-available AI receptionist. Customers hear natural, friendly voices in their own language, making every interaction feel personal and professional. Key features include: - 24/7 inbound and outbound call handling - Automated appointment booking, confirmations, and rescheduling - Multilingual support (English and Swedish, and many more languages) - SMS and email reminders to reduce no-shows - Google Calendar and Google Sheets integrations - A simple dashboard to track all calls, bookings, and customer interactions - Full GDPR compliance with data hosted on secure EU servers Qallio works for any business that relies on phone bookings — including clinics, salons, car repair shops, law firms, restaurants, and education centers. Setup takes less than 30 minutes with no hardware required; businesses can forward their existing number or get a new one instantly. Founded by Rafi Mohammad, Johannes Gontrum, and Mattias Karlsson, Qallio is on a mission to make world-class customer service accessible to every small business in Europe. Qallio is part of the Bling Incubator and is headquartered in Uppsala, Sweden.

Studio Nadine is an art photography brand creating high-quality prints for people who want visually striking, timeless artwork in their spaces. The company focuses on producing and curating photography with a strong, recognizable aesthetic, offering premium prints that combine artistic expression with modern design. Studio Nadine was started from a passion for photography and a desire to share meaningful visual art in a simple, accessible way.

Dan’Sammen is a Danish social impact startup working to make information about society easier to understand and access for newcomers and local communities. Many newcomers struggle to navigate everyday systems such as employment, education, healthcare and community activities because information is often complex and only available in Danish. This creates barriers to participation and slows down integration. Dan’Sammen solves this by creating a digital platform that presents practical information about Danish society in simple formats and multiple languages. The platform also connects users with local organizations, activities and communities. In addition, Dan’Sammen develops interactive tools such as games and community activities that bring newcomers and local citizens together and strengthen social belonging. Our mission is to make it easier for everyone to understand society, participate in communities and feel part of a shared future.

We help create the most innovative and resilient organisations in Europe by transforming how people, technology and business work together. Nordic Experience Design exists to create better workplaces and more successful businesses, through effective use of modern technology. We do this by combining theoretical research with decades of practical experience from the largest organisations in the world. Our approach combines the nordic participatory design philosophy with our domain specific methods, tailored to deliver business value and remove friction and administrative busy-work. This allows us to quickly and efficiently deliver the solutions your business and employees deserve. Our consultants share a passion for creating a simpler, happier and more efficient world through better use of technology. NXD is employee owned. Our core is being a workplace, where we are proud of what we create with our customers.

Ø12 was founded by Kasper and Enete, with a passion for Copenhagen’s café culture and a simple ambition: to create the kind of brunch place they felt was missing. Where exceptional food, truly great coffee, and genuine hospitality come together. Today, Ø12 has grown into three busy locations and one of the city’s favourite brunch spots. But for us, great cafés are built by great people. We believe outstanding guest experiences start behind the counter, with teams who feel supported, trusted, and proud of what they do. That’s why we work with two clear pillars: Systems & Structure, giving everyone the routines and clarity to succeed, and Human Interaction & Service, creating a warm, respectful, and energetic workplace where teamwork comes first. At Ø12, you can expect a fast-paced environment, high standards, and a strong sense of ownership. We care about craft, consistency, and helping each other grow. While keeping things fun and human along the way.

Testflow is a Norwegian SaaS platform that makes it fast and easy for companies to test products and services with real users through access to over 120,000 test participants. Our customers include some of Norway's largest companies such as Skatteetaten, DNB, Vipps, VY, and Norsk Helsenett. We have facilitated over 12,000 user tests through our platform, making it faster and easier for companies to gather valuable user insights.

Henriksson Storage is a fast-growing self-storage company on a mission to modernize an industry that has long been expensive, inconvenient, and outdated. We solve a simple but widespread problem: people and businesses need flexible, secure storage – without long contracts, hidden fees, or complicated access. Traditional self-storage often comes with high prices, poor transparency, and friction-heavy processes. Henriksson Storage offers affordable, drive-up outdoor storage units with flexible terms, simple online booking, and clear pricing. Customers can drive directly to their unit, access it whenever they need, and scale up or down without hassle. Our model works just as well for households needing extra space as for tradespeople and small businesses storing tools, materials, or stock. Founded in Sweden, we are expanding rapidly across Sweden and the UK, with the ambition to build Europe’s leading outdoor self-storage network. We combine a lean, tech-enabled operating model with a strong focus on customer experience, local presence, and operational excellence. We are building a company where speed, ownership, and pragmatism matter – and where smart, driven people can have a real impact from day one.

NOIRA Impact is an EdTech SaaS company addressing a well-defined need for scalable student support in everyday teaching, leveraging new technology we build a personalised learning platform designed to improve outcomes for students with higher support needs, including neurodivergent learners. NOIRA strengthens schools’ ability to deliver equitable, effective learning environments by enabling teachers to support each student based on their individual needs, without increasing workload.