CircuCity is a circular e-commerce platform built to make sustainable consumption easier, more practical, and honestly, more appealing in everyday life. At its core, it is a marketplace where people can buy and sell second-hand items alongside new sustainable products, all within one ecosystem designed to extend product life cycles. But it’s not just about transactions. It’s about shifting habits. The problem we are addressing is rooted in the linear economy — the “take, make, dispose” model that still dominates global consumption patterns. Products are manufactured, purchased, used briefly, and discarded, often long before their functional life ends. This cycle drives resource depletion, carbon emissions, and growing waste streams. At the same time, consumers are becoming more aware of environmental challenges. Many want to make better choices, but the systems around them are fragmented and inconvenient. Second-hand markets exist, of course. But they are often scattered across multiple platforms, inconsistent in quality, and sometimes lacking trust. Sustainable alternatives, on the other hand, can be expensive or difficult to find. As a result, the intention to consume responsibly frequently clashes with convenience, price, and habit. People default to what is easiest — and that often means buying new, fast, and disposable. CircuCity bridges this gap. We provide a unified, user-friendly platform where circular choices are not an afterthought but the default. By integrating resale, reuse, and sustainable new products into one marketplace, we reduce friction in the decision-making process. Users can extend the life of items they no longer need, discover quality second-hand goods, and support more responsible brands — all in one place. Beyond functionality, we are building incentives into the system. Through mechanisms such as reward points, engagement challenges, and community features, CircuCity makes sustainable behavior visible and rewarding. The goal is not to lecture or guilt consumers into better habits. It is to design a system where circular consumption feels natural, economically sensible, and even motivating. Why does this matter? Because structural change requires behavioral change, and behavioral change requires better infrastructure. People cannot be expected to consistently choose sustainability if the systems around them prioritize speed and disposability. By making circular options more accessible, trustworthy, and engaging, we aim to shift consumption patterns at scale. CircuCity is not claiming to solve overconsumption overnight. But we believe that by extending product lifespans, reducing unnecessary waste, and empowering conscious consumers, we can contribute to a more regenerative economic model. In the long run, small individual decisions — when supported by the right platform — can accumulate into meaningful systemic impact. That is the space we operate in: practical sustainability, built into everyday commerce.

SHADES Underwear is a purpose-driven startup redefining what “nude” means in fashion. We create underwear in an inclusive range of skin-tone shades and sizes, because the industry has long failed to represent the diversity of real bodies. Our mission is rooted in representation, empowerment, and belonging – building products and a brand that make people feel seen, respected, and comfortable in their own skin. We believe that underwear is not just a basic, but a powerful foundation for confidence and self-expression.

TUYO is a Denmark-based specialty coffee and fine cacao project rooted in long-term relationships with coffee- and cacao-growing communities in Ecuador, and inspired by Nordic values around creativity, innovation, and sustainability. We are building a regenerative business that prioritizes transparency, fair collaboration, and high-quality products, while questioning extractive models within global value chains. Our approach is relational and place-based, centered on people, landscapes, and craft rather than scale. TUYO is currently in an early build phase, finalizing its first pilot specialty coffee line and preparing for an initial public launch moment in late February. Coffee is the immediate focus; fine cacao is part of the broader product vision and will be developed in parallel at a later stage. We work as a small, hands-on team with close collaborators across sourcing, quality, and production, and we value clarity, reliability, and care in how we build both products and partnerships.

FIT for LIVET is a health and lifestyle company working at the intersection of training, behavior change, and medically supported weight loss. We address a growing problem: many people struggle with their health and weight despite knowing what to do. For some, lifestyle changes alone are not enough. That’s why we combine structured training, motivation, and community with modern, medically approved treatments – always as part of a holistic and responsible approach. Our mission is to make health sustainable, realistic, and long-term. We believe medication can be a powerful support when used correctly, but real change happens when it is combined with movement, structure, and daily habits.

Built by Builders for Builders - to tackle the productivity challenge in construction The Problem Construction productivity has been stuck for four decades. We believe this is because the process is broken. In other words, AI, robotics, or hammering faster won’t increase productivity until the underlying process is fixed. The Solution Our software helps construction companies move from theory to practice by teaching the essentials of production management and helping the sites move to industrialised construction. Unlike traditional project management, Sitedrive uses location-based schedules to control and optimize tasks, resources, logistics, finances, and site conditions. This creates a single source of truth for all stakeholders, ensuring everyone stays on the same page and improvements are made continuously.

MATE was born in Copenhagen with a simple idea: to challenge the ordinary. Since then, it has grown into a venture-backed global brand that blends design, technology, and sustainability to create movement that feels as good as it looks. Our mission is to give an edge to micro mobility by empowering people to move through the world with freedom, confidence, and style. With a growing international presence and bold collaborations across fashion, culture, and innovation, MATE is redefining what a mobility company can be.

Oppa Oppa is a Danish skincare store bringing the best of Korean beauty to Scandinavia. We curate and import top-rated Korean skincare products — from well-known favorites like Anua and Beauty of Joseon to insider picks still undiscovered in the West. Our mission is to make premium Korean skincare accessible, trustworthy, and enjoyable for everyone in Denmark. By combining authentic Korean expertise with Scandinavian simplicity, we help people achieve healthy, glowing skin through products that truly work. Oppa Oppa is currently in its early growth stage, expanding our online presence and building a passionate community through creative content, social media, and e-commerce.

We’re building the operating system for modern golf clubs. GolfNext helps clubs run smarter, sell more, and deliver an excellent experience for members and guests - from the driving range to the simulator room and everything in between. Our story GolfNext grew out of Probox24, a self-service vending solution tightly integrated with national tee-sheet booking systems. What started as a single product is now a suite of connected software and hardware that powers daily operations at golf clubs. Today, GolfNext serves clubs across 18 countries, from small local clubs to large, prestigious venues. What we build A unified platform that combines payments, access, automation, and admin: • Driving Range — State-of-the-art self-service payment and ball dispensing • Self-Service Kiosk — Intuitive on-site purchasing and check-in tied to booking systems • Voucher Management — Issue, store, and redeem with full auditability • Simulator Management — Automated access control • Club Admin (Web) — Operational dashboards, content, and product setup, reporting • GolfNext App (Mobile) — A 360,000-user wallet for paying green fees, range, and more Everything is designed to be reliable, revenue-generating, and easy to run - so staff can focus on the golfer, not the system. Traction & momentum • ARR ~15m DKK and growing ~40% YoY • Operating in 18 countries with strong product-market fit • Recently welcomed a private equity fund as a shareholder to accelerate product and international expansion Why now Golf is digitizing - fast. Clubs expect seamless payments, automation, and data visibility, while golfers want frictionless on-course and off-course experiences. With new capital and a multi-year roadmap, we’re scaling the platform, deepening integrations, and launching new modules that unlock real operational leverage for clubs. How we work We’re builders. We value momentum, craftsmanship, and reliability. Engineers own problems end-to-end, ship iteratively, and collaborate closely with product, design, and operations. We favor pragmatic architecture, strong testing practices, and CI/CD to keep quality high and releases smooth. Culture & values • Ownership: Small teams, big responsibility • Customer impact: Decisions anchored in real-world club operations • Quality: Stable systems, thoughtful UX, measurable outcomes • Kindness & clarity: Direct communication, low ego, high trust Life at GolfNext (Ry, Denmark) Our HQ is in Ry, Denmark. We’re office-first because tight feedback loops matter—especially when building hardware-software systems used daily on site. There’s flexibility for occasional home working. Perks & setup • Delicious lunch program • Modern office facilities (bright spaces, focus rooms, meeting rooms, great gear) • In-house coffee bar with excellent espresso • New tech gear, supportive teammates, and plenty of room to grow The opportunity With fresh funding, strong traction, and a packed roadmap, this is a chance to shape the global platform that powers golf operations - own domains, lead initiatives, and see your work live at clubs across markets.

1990 Studio makes mobile software for startups that take craft seriously. Copenhagen-based, current team of six. AI engineers, iOS and full-stack developers, designers. We work with North American clients building at the intersection of mobile and AI. Projects from concept to launch, or refinement work on products that need a layer of intention. We believe software should look and feel better than it does. The best digital products blend into daily life because someone made a hundred small decisions correctly. Design and development from the same brain. Competent execution meeting taste you can't shortcut through tutorials. We're building toward creative autonomy, not scale. Looking for iOS developers. Build something great with us.

Milva er en innovativ dansk techvirksomhed, der udvikler avancerede softwareløsninger til ressource-, miljø-, og materialekortlægning i byggebranchen. Vores mål er at hjælpe både private aktører og offentlige myndigheder med at effektivisere deres processer gennem præcis registrering, prøvetagning og afrapportering. Vores løsninger gør det nemt for kunderne at overholde lovgivning og bidrage til et bedre arbejdsmiljø. I Milva er vi ved at revolutionere måden, man dokumenterer materialer og eksisterende ejendomme på. Med vores software, Milva, har vi vendt hele processen på hovedet og omdanner en eksisterende bygning til en minedrift frem for den bunke affald, som det oftest opfattes i dag. I processen nedsætter vi tidsforbruget, standardiserer data og automatiserer afrapporteringen for lovpligtige processer. Den korte version er, at vi med vores digitale værktøj i hånden under en fysisk inspektion af huset kan finde ud af, præcist hvad det indeholder af materialer, miljørisiko og muligheder. En Milva-rapport bliver beriget med en masse ekstra data og udregninger, på baggrund af de informationer, som der er indsamlet på matriklen. Informationer som enten er lovpligtige, nødvendige eller snart bliver det. Det er mega smart, hvis vi selv skal sige det, at automatisere tidskrævende skrivebordsopgaver og standardisere dataformatet. Alle aktørerne i byggebranchen, de offentlige instanser og endda civilsamfundet har interesse i den data vi dagligt indsamler og behandler. Denne information kan vi bruge til at optimere logistiklinier, projektøkonomier, arbejdsmiljø, forsyningssikkerhed, affaldsstatistikker og meget, meget mere på sigt. Vi har fundet en lille niche som ingen andre udvikler digitalt, men som alle har interesse i. Nogle vil endda kalde det fundamentalt for udviklingen af fremtidens digitale byggeindustri. Men hvis vi skal være helt ærlige, så er det de økonomiske besparelser og effektiv compliance vores kunder oplever i dag, der er den primære årsag til væksten på vores SaaS. Det med cirkularitet og bæredygtighed har større potentiale i fremtiden. Et enormt potentiale!

Soil Health started with a simple question: How can technology enhance human connections - the connection with ourselves, with each other, and with the world we live in? Our AI coaching app invites users to explore the beliefs that govern their relationships to themselves, others, and the world. To learn more, visit our website at www.soil.health.

Monii is a danish fintech company with a vision to build Gen. 2.0 digital bank targeted micro businesses in Europe. Via a Banking-as-a-Service model we can integrate an unlimited amount of financial services into our banking platform via API integrations. This gives us the possibility to customize a digital bank that and integrate the specific financial services which these customers need to run their business today. For decades newly started businesses, in large part of Europe, has been discarded by traditional incumbent banks. Many have been declined when applying for a basic business bank account and small business loans. We are here to change that! We want to ensure financial inclusion for all micro businesses in Europe, both newly started businesses and existing micro businesses. The segment is severely underserved in many markets and they are struggling to get serviced by current players. The competitions is very low in this segment, despite the segment accounting for 22,8 million micro businesses in Europe. The potential is huge and we are seizing the opportunity! Our mission: We want to ensure financial inclusion and fairness by utilizing the new BaaS banking technology to create a unique product, tailored to micro businesses in Europe. What is Banking as a Service (BaaS)? BaaS is a model that allows non-bank businesses (like Monii) to offer financial services by integrating bank products through APIs. It enables companies to provide banking-like services without becoming a licensed bank.   How BaaS model works? BaaS allows non-banking businesses to offer financial services through licensed banks. Unlike traditional banking, where only banks provide services, BaaS enables companies—like FinTechs or retailers—to integrate banking features directly into their products. This model opens up multiple revenue streams while letting customers enjoy seamless financial solutions, such as payments, loans, and digital wallets, without leaving their favorite platforms (Monii platform). Where we are today:

Qualitive automates, centralizes & standardizes User Research analysis in just 3 clicks. Unique Value Propositions: Ease of use: Designed to be super intuitive, way less bloated than competitors. This also enables makes it accessible and useful to non-researchers, such as Product Managers Efficiency: Designed around AI functionality to its core, it can analyze user research in seconds instead of a researcher spending multiple days on it Transcription accuracy: Competitors tends to use Whisper, while Qualitive uses Goodtape that seems more accurate Affordability: Being a small & efficient team that requires way less resources to build, making it possible to offer better prices

At PluvioFlow, we are a pioneering startup dedicated to empowering societies to plan for and manage the risks associated with extreme weather events. We are building a cutting-edge, web-based application for water flow simulation that will make a real difference in communities worldwide. Our software centres around a unique algorithm developed from 30 years of research at Lund University. We work with city planners, property managers, insurance firms and humanitarian organisations who need to identify flooding risk by running scenarios and helping them evaluate appropriate interventions to protect what matters most.

F5 tilbyder kompetenceudvikling gennem professionelt faciliterede ledernetværk, masterclasses, foredrag, konferencer og podcasts. Vi har over 70 ledernetværk og ca. 2000 medlemmer på tværs af brancher og organisationer, og vi afholder over 350 netværksmøder årligt. Vi samarbejder med Danmarks bedste ledelseseksperter og forfattere, som sikrer et højt fagligt niveau til alle vores events. Vores magasin F5 Update holder vores medlemmer opdateret med de seneste trends og tendenser indenfor lederudvikling.