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FORS — Original Swedish Hard Seltzer™

FORS Hard Seltzer is set to change the landscape for alcoholic beverages in the Nordics forever. Our goal is to give consumers a better way to drink alcohol. Our first product line is based on the American Hard Seltzer. FORS was founded as the Original Swedish Hard Seltzer™ and is the first private company to push this trend in the Nordics. Consumer behaviours are constantly changing but the market for alcohol has fallen into a rigid bucket that no one has touched for very long. As a result, alcohol consumption has decreased with young generations and seen little innovation. FORS Hard Seltzer is set to shed light on the alcohol industry and meanwhile provide products that are as healthy as alcoholic products can be.

CodeEasy

We are building a personalized learning platform in programming based on AI and stories for high schools and vocational education to assist teachers. The problems in this area are many for both teachers and students: 1. There is no quick customer support for teachers using digital tools today. 2. High admin time and cost for teachers. 3. Lack of teachers in schools with relevant programming experience. Today Maths teachers teach programming. 5. It is time-consuming for teachers to prepare and check programming assignments for students. 6. It is becoming difficult to stay up to date with the new changing tech era and the job market. 7. The course for learners or students is boring, theoretical and standardized. 8. We all as humans are different but we study the same standardized way. Therefore, no personalization for programming is available today.

Book My Ride

Introducing Book My Ride Book My Ride began with a simple mission — to help local taxi companies compete in a world dominated by global ride apps. We noticed that most taxi companies in Sweden still run everything manually. Calls come in, staff write down addresses, and drivers wait for instructions — a process that costs fleets hundreds of thousands of kronor every month and often frustrates passengers with delays or missed rides. We believed there had to be a smarter way. That’s where Book My Ride comes in. We’ve built two connected products that work hand in hand to modernize the taxi industry. Our first product is an AI-powered Dispatch System that replaces call centers entirely. It can take bookings through phone, chat, email, app, or website — just like a human operator, but faster and cheaper. Taxi companies get their own white-label passenger app, branded in their name, and a powerful backend that automates the entire flow from booking to dispatch. Many fleets, like MiniTaxi in Gothenburg, now save over 260,000 SEK each month by switching to Book My Ride. Our second product is the Book My Ride Marketplace — Sweden’s first nationwide taxi marketplace. It brings together fleets from across the country, allowing passengers to compare, choose, and book rides in one place. The marketplace gives smaller companies visibility and new customers they would never reach alone, while giving passengers more choice and transparency. Together, these two products create a complete ecosystem — where taxi companies can operate efficiently with AI, and passengers can find rides anywhere in Sweden through a single app. Book My Ride was founded by Karthik Sengottaian, who saw firsthand how much time and money local fleets were losing just to keep up with everyday bookings. His goal was simple: to give every taxi company, no matter its size, access to the same technology that powers the biggest players — but with full ownership, control, and a local touch. Today, we’re live with multiple fleets across Gothenburg and Stockholm and are preparing to scale across Scandinavia. Book My Ride is redefining what it means to run a taxi company — AI-powered, fully digital, and proudly Swedish.

GetAccept

Founded in 2015 by experienced entrepreneurs, we quickly gained traction as a Y Combinator funded Company – one of the most prestigious startup-accelerators in the world. Since then, we have grown from a Startup-challenger to becoming an industry leader within our area. GetAccept is an All-in-One Platform for B2B Sales and our Vision is to become the platform where every B2B business happens, in a natural way. We just raised 120Million to rock on - wanna dance?

Quickit

YOU KNOW IT Sitting at a Restaurant and trying to get in contact with a waiter to either order or pay the bill. You can see that the staff is busy and not very easy to get eye contact with. In some cases it takes 10-15 minutes to either order or pay the bill. THE SOLUTION IS It’s a software developed to assist the staff while serving all the visiting guests by allowing the guests to order and pay through their own smartphones. This application minimizes waiting time and dispersion of bacteria, it eliminates queues and increases up sales. Despite all of that it’s also a direct marketing channel between restaurant and guest. Vision: Quickit’s vision is to be the leading Scandinavian ordering and paying application when dining in. Mission: Quickit aims to streamline the service by assisting the waiters and become the quickest and easiest way to order and pay. Problems solved with Quickit - Minimizing waiting time - Eliminating queues - Empty tables - Streamlining service - Up sale - Marketing directly to the guests We were a bunch of girls who enjoyed meeting up at cafés to chat about all and nothing for hours, as a break from our exams and boyfriends. We would buy a café latte and then one more and sometimes we would have wine instead. The only problem we met again and again, were the time we had to wait for the waiter in between our orders and mainly when we wanted to pay the bill and leave. Often the result were that we wouldn’t order the extra café latte or glass of wine, because it simply took to long time. The subject of our conversation then changed into how we could solve this problem and optimize our visits and so the concept began to take shape. Not only would the concept solve the problem that gave us the idea, but it’s beneficial for so many other reasons. Like during Covid where we need to social distance and the restaurants gets a direct marketing channel to their guests to promote themselves and set up nice deals to fill their tables. With my (Anne Sofie, Founder) 7 year industry knowledge from being a waiter and manager alongside with my studies, I could then put together the two needs from respectively a business and an user and create a beneficial concept that would make the restaurant experience even better!

Shewy

We offer functional sugar free gum enriched with vitamins, minerals and ingredients to boost your immune system, energy, performance, skin glow and much more. We ship them directly to your door step and they are available on subscription! Shewy is a Swedish start-up with a determination to give YOU an alternative to a dated proposition in the store, while combatting the world’s vitamin deficiency issue. Gum does not only taste great and keep our mouths busy, it also has health benefits. Chewing gum has been proven to improve concentration, mood, stress and anxiety. Research suggests that chewing gum is an excellent vitamin delivery system.

Intelligo Denmark ApS

Based on vast amounts of data, Intelligo Denmark ApS, provides scaling eCommerce business' with the necessary insights and action points to grow their profit margins. Intelligo Denmark has it's root in the founders natural science background and therefore we have data analysis one of our core values.

duuo

DUUO supports companies’ everyday life and helps companies fully focus on the core business. We create the best conditions and framework for your company's talents to thrive and be able to do what they are best. This creates room for increased productivity and happy employees. We do this by offering a wide range of facility services, such as cleaning, window washing, pico- and picoline services as well as handyman services. In short, we serve our clients with all the daily chores that they do not have the skills and / or time to perform, or where the time is simply better spent by letting us handle the task. Our business is making your business shine. And how do we do that? By offering dynamic cleaning models based on data and adapted to your specific workplace. We do this because we view all companies as unique. Unique approaches to unique companies.

Finuprise ApS

Finuprise is developing an app that helps people make smart investments into stocks and funds with social and environmental causes 84% of stocks belong to the wealthiest 10%, and women invest 40% less than men on average. How can we make the world better if decisions lie in the financial gatekeepers’ hands? The time to act is now, and finuprise is the tool to make change happen. Money talks, so let's be loud

Morph

We back bold entrepreneurs in their earliest stages and help shape the foundation of their aspirations. We classify investments into three categories; BUILD, SCALE, and FOMO. Building cases are companies that are so early that the company might not even be registered with the authorities yet. It’s merely an idea that we need to shape together, right from the beginning. Here we put in lots of hours and enough capital to build a minimum viable product and test the product on the market. If successful, we move to a scale-up phase investing more money and/or raise capital from external investors. SCALE cases are more developed. The first team is there, and they are close to a product-market fit. We help build the foundation with capital, advisory and agreed-upon milestones within, e.g., legal work, growth hacking, or strategy. Finally, yes, we do also invest in FOMO cases with only capital…

Wult

We are building the next-generation data compliance platform. We believe data compliance must fundamentally start with the data. We believe in privacy by design and compliance as infrastructure will lead the way over the next 10 years. Join us and help us push privacy and compliance automation to the wider market.

ArtPlayer

ArtPlayer is inspired by Bill Gates who already in the early 1990s displayed art on framed and wall-mounted PC screens at his mansion. ArtPlayer is part of Cumedin ApS, a culture and media company focused on the distribution of art streaming and digital signage art to airports, hotels, restaurants, libraries, hospitals etc. Our vision is to become the leading global provider of art streaming and digital signage art that can be adjusted according to purpose, style and mood for displaying in public spaces and the future digital home.

WeSolve

WeSolve is the multi-organisation community engagement platform that facilitates problem solving and decision making inside every organisation. With WeSolve organizations can optimize problem-solving and decision-making processes with the involvement of their community. This is beneficial for three main reasons: it improves member and employee retention, saves time and financial resources, and stimulates economic growth through innovation. WeSolve allows and encourages members of the community to participate in decision making and to “co-solve” challenges. At the same time, it gives organizations a tool to leverage the collective power of their community in order to become more productive and future-fit.

Weway

We are behavioural scientist and work with building relationship competence and train people in the skills needed. We develop an app for couples to talk about what is really important and connect. We compare it to a gym for relationships. We are also coaching parents and couples 1 on 1, have classes and seminars.

Desifer

Desifer is a trusted co-creator of new business. We help business pioneers in large corporations to build new products and ventures and those who are founders of startups to accelerate their market launch. For us, business pioneers are the people who feel a need to challenge the status quo and change things to the better. They do this to create growth in their companies or simply to create a better tomorrow. They are CEO’s, business developers, corporate innovators or startup founders.