Roots of Malmö is an innovative fermented beverage producer. We primarily produce kombucha, but also other interesting fermented beverages. All production takes place in our new brewery in Malmö, Sweden. Our kombucha is raw (unpasteurized), low in sugar, high in taste, and a great alternative to sodas or alcoholic beverages. Tastes good, does good.

We are in indie game developer based out of Oslo, Norway. We have to date launched five games for PC, Switch and mobile platforms. At the moment we develop "Life Below", a creative strategy city-builder where you build and manage ocean ecosystems. So a reef builder! In addition to our own IP, we develop games and gamification projects for society. We call ourselves an impact game developer as many of our projects are focused on positive change to society. Right now we develop a game for all kids going into hospital, a history game to spice up history learning in schools, a city cleaning game using the mascot of Oslo, a climate game and an awareness game tackling difficult issues in relation to sex and identify. Many of our impact projects are successes, and are widely used. Our aim is to make society better, one game at the time.

At ruumi we are building apps to give farmers actionable insights at their fingertips and manage their grassland and grazing in sustainable ways. We work with farmers and companies to create the conditions for a better future. We’ve spent the last two years listening to farmers - an experience we wouldn’t swap for anything. As a result, we feel deeply optimistic about the possibility of restoring a healthy balance between mankind and nature. By putting the real-world needs of farmers first – and by being open and honest about what we can and can't do – we believe we can make a difference. This is a unique opportunity to play a key role in a purpose-led early stage startup. You'll have the opportunity to build your ideas, see the impact quickly and watch a business (and grass) grow.

1: Short description (the pitch) Yuta AI is developing a platform to help DevOps teams to solve toolchain complexity, remove mundane tasks, work efficiently with the conversational and generative power of AI. 2: The What: What are you solving + more in depth details Several studies show that an average DevOps team spends 20% of the time in unproductive tasks (searching for information, mundane or repetitive tasks, troubleshooting human errors etc). The plethora of automation tools used to solve some of these problems, has introduced a side effect of toolchain complexity. A typical DevOps engineers works with 5 to 6 tools, languages & frameworks. This increases the barrier to entry, creates silos and a steep learning curve. 3. The How: Describe how your startup is solving this DevOps engineers can work productively and efficiently using Yuta's AI enabled DevOps platform. Using Yuta AI, engineers can easily retrieve information from knowledge systems within the company. Using conversational AI, several typical DevOps workflows can be triggered, removing the need to manually perform operational tasks. 4: The Why: What motivated you to get started As a DevOps professional over the last 8 years, I have toiled hard with many DevOps tools. While the tools have improved the productivity of DevOps engineers, the complexity keeps increasing with the addition of every new tool, workflows spanning across multiple process & tools & methods decrease the stability, and make DevOps a silo function in the organisation. With the power of conversation & generative AI, DevOps workflows can be simplified, lowering the barrier to entry, and empowering the engineers to focus on high value tasks.

Unlisted is building a global ownership platform for unlisted companies and investors. As of now we are companies succeed with employee stock ownership plans, raising capital and ownership management. We are a purpose driven company. Our long term goal and vision is to democratise entrepreneurship and wealth creation. We are achieving that by building providing entrepreneurs with tools which makes it easer for them to succeed. And we are allowing more people get access to equity and be part of the big value creation in the unlisted market.

With myPallet’s digital transport packaging management, you can register both incoming and outgoing transport packaging in less than 10 seconds. Regardless whether EUR pallets, CC containers, Meat boxes or other types of transport packaging. myPallet is an open system and our vision is to become a market-neutral industry standard. With the myPallet app, you have complete self-control and no wastage. Your balance is automatically updated in real time and your transaction is visible a few seconds later in the web portal. The myPallet app can be downloaded on both iOS or Android devices and compatible to both mobile, tablet and PDA. The web portal is accessed via your web browser. With the myPallet app you eliminate all paper forms as well as the heavy manual administration work! By reusing your transport packaging, your company also helps to take great responsibility for the environment.

Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

Okay is a digital security company, providing PSD2 SCA-compliant security solutions. At Okay we take a paranoid approach to security, and through unique security mechanisms, we are able to offer a unique SCA solution. The journey of the Okay solution started out within Protectoria AS as early as 2014, and it was a response to the increased focus on security within the banking industry. The product has kept on evolving and growing, and Okay was finally separated out as a company in early 2020.

Applied Autonomy AS er et innovativt selskap som utvikler kontrollsystemer og tjenester for sikker innføring og drift av fremtidens autonome transportsystemer. Vi leverer kunnskap, løsninger og tjenester for autonom transport og gjennomfører demonstrasjoner, piloter og utprøving av autonome kjøretøy. Vi er et ungt firma med høy kompetanse og gode nasjonale og internasjonale nettverk. Vi er en troverdig partner for både offentlige og private aktører når det gjelder framtidens transportløsninger. Vi holder til i teknologibyen Kongsberg, hvor vi sammen med våre partnere tester ulike teknologier og use-caser. Vi er fremoverlente og er ikke redde for å prøve ut nye løsninger.

At Minuendo we are passionate about sound and the sense of hearing. We are equally concerned about the state of hearing for both consumers as well as professionals, ranging from musicians to workers in the construction industry. Minuendo was founded in 2018 by a team with extensive experience in acoustics, hearing protection, and product development. Our mission is to deliver category-defining hearing protection products that users will truly enjoy wearing and that will provide real protection.  Shortly after starting the company, we raised a total of EUR 2.5 million from investors such as Construct Venture and EU grants to accelerate our development. Minuendo is a fast-growing start-up based in Oslo. The founders have a track record of start-ups and product development. We have raised NOK 25 million since we started the company in the fall of 2018. We have offices in the loft at Pakkhuset close to Stortinget.  We are just about to launch our first product internationally and we need your help to make sure we succeed with product marketing and reaching users online that we otherwise would not have sold to through traditional channels. What we have made is a new high-end prosumer earplug that reduces noise and protects your hearing, while maintaining high fidelity of ambient sounds, such as music from your own instrument or at concerts. The technology and product are unique, and so must our digital marketing.

Grayn is a female-founded, Norwegian green tech startup that develops a real-time sustainability accounting system for businesses. This software enables our users to track, manage, and reduce their environmental and social footprint at scale across their organisations. Our mission is to make sustainability easy by tracking progress and achievements in an efficient, intuitive, transparent, and traceable way. By incorporating elements of machine learning, automation, big data, and blockchain we can accelerate the speed at that companies reach their sustainability goals. We have seen exponential interest in our product, even at an early stage, and we now work closely with a diverse group of clients in the Nordics and DACH region to develop an MVP. Therefore we are looking for a full-stack developer who is eager to build an efficient, secure, and scalable back- and front-end software system in close cooperation with an external team of developers.

Exabel is an artificial intelligence startup based in Oslo, Norway. Exabel’s mission is to synthesize the world’s information and learn how it evolves. We are developing a smart digital assistant software tool for professional investment managers. We are currently a team of 6 full-time employees, with diverse backgrounds; two mathematicians, three software engineers, and a business developer. Combined, we have strong experience with companies like Google, Medallia, Arctic Securities, Intelligent Trading, Microsoft, and Brain Corporation. We are located in Forskningsparken, by StartupLab. The company is well funded for several years of research, product development, and market launch.

We're creating a world where it's easy for everyone, anywhere to buy better. SARTH is a one-stop-shop platform gathering the most responsible brands. We curate only the best products, help consumers navigate the sustainable fashion jungle and make ethical fashion accessible to all. Everyday, we buy products that impact people and the planet. But we rarely have the information we need to make positive choices about what to buy. When brands actually do make sustainability claims, it can be hard to tell what’s genuine and what’s greenwash. For those who actually want to purchase better and more consciously it is very difficult to know where to begin, where to look and what to look for. At SARTH, we help consumers drive change through their purchasing power via transparency and evidence from the supply chain and third party certifications and standards. We verify the third party certifications and evaluate the supply chain from tier 4 to tier 1, the brand itself and the design process with circularity in mind. We eliminate greenwashing. We make transparency, traceability and accountability information available for all products on SARTH, so everyone can make informed decisions on facets that impact the environment, social aspects and governance when shopping for clothes. We also inspire, influence and educate consumers in becoming more conscious and how to take better care of the clothes you buy and already own, so that it last longer. It is our opinion that we as retailer have as much responsibility as designers, brands and consumers to create a better tomorrow. Therefore it is our finest job to be the most responsible choice when shopping. Never has it been easier to make the right choices when shopping. At SARTH we don’t sacrifice style nor ethics.

WeAre solutions oy, founded in 2016, is an IT consulting and IT services company. We offer various digitization services such as cloud services, software development, data analytics, and IAM services. We build solutions and platforms for the digital age. We put our hearts into our work to make sure your expectations are met and exceeded. Our core principles, which form the foundation of every service and project we provide, are to automate everything, test comprehensively and monitor rigorously. Building on those pillars results in solutions that can stand the test of time. We like to describe ourselves as the Modern Finn. The workday is spent in smart but comfortable clothes, helping our customers in a lively and proper manner, with quality always in mind. Finns are often thought of as quiet people, but WeAre is glad to discuss and solve our customers' problems. Home is in the midst of Finnish nature, where our free time is spent enjoying life. Having time to yourself is especially important, and it is often spent exercising. This way the mind also stays sharp all year round. Therefore WeAre loves nature and people and takes good care of itself and its customers with high-quality professionalism and a strong work ethic. You can find more about WeAre here. https://www.weare.fi/en/

Subscription-based creative workshops. We democratize crafting and creativity. Currently managing the largest Ceramics workshop in Denmark with wholly 1.000 squaremeters in the City of Copenhagen. Equipped with all the necessary tools, people, machines and materials. Our ambition is to revolutionize Denmark with creativity on demand - with everything from wood workshops to textile workshops.