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New Normal Group

Chasing the New NormalWe build exponential companies that chase the new normal of their industry by redefining business models with the use of software & technology made by diverse teams resulting in extraordinary returns. Our mission is to build exponential software and software-enabled companies that chase the New Normal of their industries. We are driven by our passion to develop the potential within people and the technology created by them.

Okay

Okay is a digital security company, providing PSD2 SCA-compliant security solutions. At Okay we take a paranoid approach to security, and through unique security mechanisms, we are able to offer a unique SCA solution. The journey of the Okay solution started out within Protectoria AS as early as 2014, and it was a response to the increased focus on security within the banking industry. The product has kept on evolving and growing, and Okay was finally separated out as a company in early 2020.

Rebil

Ditt neste eventyr starter her Rebil er et nytt bruktbilkonsept, hvor kundene får sin nye bruktbil levert hjem på døren med noen få klikk på nett. Rebils ambisjon er å gjøre bruktbil enkelt og trygt med en sømløs kundereise. Etter en pangstart fra lansering sist år er vi nå klare for å gire opp. Vi vokser kraftig og mulighetene hos oss er mange for deg med et ønske om å utfordre det etablerte!Om Rebil Rebil er en ny og annerledes aktør innen bruktbil. Alle våre kunder kan bestille sin nye bruktbil på nett og få den raskt levert på døren. Kunden får:  Gratis levering: Bilen levert hjem helt gratis innen 24 timer Åpent kjøp: 14 dager åpent kjøp og alle pengene tilbake hvis de ombestemmer seg  Ingen overraskelser: Grundig tilstandssjekk, komplett service og minimum 6 mnd garanti Bilene som kjøpes inn blir nøye inspisert og istandsatt, hvor vi til og med viser evt. gjenværende bruksmerker til kunden for fullstendig åpenhet. Bak Rebil står Askeladden & Co. Askeladden starter og skalerer selskaper, og står bak selskaper som legeklinikken Dr. Dropin, massasjekjeden Squeeze, tannlegeklinikken Blid, pizzakjeden Digg og mange flere.

Emberly

Emberly is a Stavanger-based startup founded in 2020. The company was born out of a desire to help people learn better and to help them manage information overload. Our product is a knowledge library, but in contrast to other solutions, we help you organize your knowledge into what we call "knowledge maps". Traditional solutions based on tags and search are not adequate due to the simple fact that it requires using the language center of the brain, this requires you to break your chain of thought before you can even start looking for your resources. Emberly in contrast, lets you use spatial navigation to find what you are looking for. Which is far more efficient.Not to mention the fact that by creating and using this breakdown of topics, you automatically gain a far better understanding of the concepts you are working on. We have been working tightly knit with our community for two years to help us make Emberly the best experience it can be, and we officially released the system in 2022.

SevenSix

“SevenSix is a learning and development platform to empower tennis players through their careers. It will be a holistic service, transforming data into knowledge about strengths and opportunities, to optimize how the player exercises, competes, eats, sleeps, thinks and is motivated. This is done by gathering, transforming, combining, and visualizing ALL relevant data, bridging science and technology combined with methodology and experience. ” MVBP is ready and is beeing tested on the national team of tennis and Stavanger Tennisklubb. The development is supported by Microsoft and Capgemini.SevenSix will be distributed to 100 million tennis players with membership in Tennis Federations.

BoxNow

About BoxNow BoxNow is a Danish purpose-driven impact company active in the automotive industry. BoxNow provides a convenient, affordable, and more transparent way of getting your car serviced and repaired by offering the service though our mobile workshops at a time- and place, which suits you the best. BoxNow is a data driven company facilitating an end-to-end platform, which offers customers a unique way of ordering their next service as well as managing our fleet of mobile workshops including mechanics. We have established a position as the largest mobile workshop operator within the Nordics and with outstanding customer ratings of 4,9 of 5. With thousands of positive customer visits already completed, BoxNow aims to grow its business and fulfill its vision of becoming a convenient car partner for customers throughout Europe. Additional information about BoxNow may be found on our website: https://boxnow.dk

Billionworlds

Billionworlds is a gaming company with a focus on digital strategy games. Our first game is a 4X turn based strategy game called Yield!. We want to reach people who dream about playing deep strategy games, but do not have enough time or patience to play the epic hardcore classics like Civilization and Heroes of Might And Magic.

ÅBEN

ÅBEN was founded in 2017 in Kolding, where it began as a brewery at the childhood farm of Philip Hulgaard. What started as a hobby alongside a full-time job has since grown into a passion and a way of life. After opening its doors on June 9th, 2017, things moved quickly. ÅBEN was named Brewery of the Year in 2019, marking the beginning of an exciting journey. Since then, ÅBEN has created the electronic music festival O Days, founded the beer festival Kalas, and opened bars in Aarhus, Kødbyen, Roskilde, Copenhagen Airport, Carlsberg Byen, and Nordhavn - with more to come. ÅBEN’s first beer, which has since turned into a signature beer, is called Bryg 61 (Brew 61), named after the number of attempts it took to get the recipe exactly right. Today, ÅBEN produces new beers every month which has led to an archive of more than 400 beers, spanning wide from generously hopped IPA’s, and full-bodied imperial stouts to a wide selection of distinctive sours. Most recently, ÅBEN entered the world of non-alcoholic brewing, with the first beer in the series - Y - winning Best Non-Alcoholic Beer in Denmark 2025, and with two more beers in the series on their way. Join the journey and follow ÅBEN at @aabendk and @aabenbryg.

Be frank ApS

Vi er et lille nørdet marketing agency med hjemstavn i København, kærlighed til digitale medier, data og tætte relationer. Vi hjælper ejerledede virksomheder med at vinde deres vigtigste kategorier online, så de bliver uundgåelige for deres målgruppe. Det gør vi med samarbejder der er ukomplicerede. Der er ligetil. Der er i en dialog, som er ligefrem og oprigtig hele vejen igennem. Vi tror på samarbejder fra den samme side af bordet, hvor vi ser udfordringer, muligheder og aktiviteter fra samme perspektiv som vores kunder. Hvor vi ikke kun ræsenterer grønne tal og data som går frem på flotte slides, men hvor de vigtige nuancer også har en plads ved bordet. Hvor vi ikke bare tør at fejle, men gør det med en forventning om, at de fejl bliver italesat. For det er ikke os på den ene side af bordet, og kunden på den anden. Det skaber relationer i balance fordi vi ligepludselig arbejder med vores kunder modsat for vores kunder.

REGTECH DATAHUB

RegTech Datahub delivers static data to financial institutions required to fulfill their regulatory obligations. RegTech Datahub collects and structures data from multiple public sources and makes the data available through a cloud solution to clients. At RegTech Datahub we combined in-dept knowledge of EU regulations with advanced algorithms and latest cloud technology. ESG data is the next step on our journey. RegTech Datahub should be the leading source of raw, directly from the source, ESG data. Clients should be able access and use unrestricted ESG data.

LAMB

Life’s too damn short for work to work against us. We give the best part of our lives to work. Imagine if it gave us something incredible back. In a LAMB environment everything – from the design, to the culture, to cues promoting healthy, sustainable behaviours – is built to help you feel good. To do your best work. To be your best you. How? We simply create workspaces that are actually fit for humans. And if that sounds like common sense, that’s because it is.

Ellie Technologies

Ellie Technologies is developing a SaaS tool for data modeling. Our goal is to help data projects to become more successful and more relevant for businesses by increasing - the business' participation and understanding of the data they have - the understanding of the business needs in the IT department

Zoly

Zoly is the first automated online marketplace for buying and selling secondhand fashion to men. The clothing industry is currently standing as the worlds second most polluted industry, right under the oil-industry. It is estimated that around 85% of our clothes end up in landfills or burned according to calpirg.org. Comparing the CO2 emission of new clothes vs secondhand clothes, it is estimated by thredUP that new clothes has a 5,7 times higher CO2 emission. Our mission is to change that. We want to make secondhand the future mindset of clothing by attracting sellers and buyers to our marketplace where we have developed an automated system that makes it unbelievably easy for the seller to sell his/her clothes and for the buyer to easily filter through thousands of preowned clothing items as well as having a return-policy so the customer can always shop safely.

Brink Commerce

Brink Commerce is a light weight, high performing, headless e-commerce platform offered as a commerce API (SaaS) at a flat transactional rate for medium to large enterprise customers. Brink is architected in a way that enables it to scale linearly without limitations. Brink Commerce is compatible with any front-end of your choosing and common 3rd party CMS, CRM, PIM and ERP services through both GraphlQL and REST API.

Ripe

Ripe is a product-led sales platform. The platform enables software companies to easily turn critical product and customer data into actions that drive revenue. Through Ripe, customer-facing teams can get insights and surface their best product-qualified leads and accounts, and engage with them in the right context. Ripe was founded by Elin Lütz and Jonatan Dykert in 2021 and is based out of Stockholm, Sweden.