ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence.
Across industries, a new reality is emerging:
products are no longer just physical objects, they are data assets.
To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems.
Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain.
This creates a structural problem:
⢠Companies depend on data they do not own
⢠Suppliers struggle to provide consistent information
⢠Teams spend significant time chasing, cleaning, and validating data
At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be ânice to haveâ is quickly becoming required to do business.
The result is a growing gap between what companies need to know about their products and what they can actually access and trust.
ProTag gives companies a way to build a live, structured view of their products across the entire supply chain.
Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created.
Companies use ProTag to:
⢠Organize product data in a consistent structure
⢠Request and receive information directly from suppliers
⢠Keep everything updated as products evolve
⢠Share product data with customers and partners when needed
AI plays a critical role in making this scalable.
We use AI to:
⢠Turn unstructured documents into structured product data
⢠Identify gaps, inconsistencies, and risks in real time
⢠Reduce the effort required to onboard suppliers and maintain data quality
What makes ProTag different is how it scales.
We are not just building a tool for a single company.
We are building a network.
When one manufacturer joins ProTag, their suppliers are invited in.
When those suppliers join, they can reuse their data across multiple customers.
Over time, this creates a shared data layer where:
⢠Information becomes easier to access
⢠Data quality improves naturally
⢠Switching costs increase for everyone involved
We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one.
We started ProTag because we experienced this problem firsthand.
Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution.
At the same time, the direction of the market became clear.
Transparency around products is increasing, not decreasing.
The amount of data required is growing fast.
Most companies are not prepared for this shift.
We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work.
That is why we are building ProTag.
Our ambition is simple:
to become the default way companies manage and share product data across supply chains.
Once that layer exists, it unlocks everything else.