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ProTag AS

ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Saxon

It is often said that there is a tendency to overestimate the change that will occur in the short term and underestimate the change that will unfold in the long term. Whilst many digital asset issuers and advisors have perished in the short-sighted pursuit of hype, Saxon has maintained a long-term view from day one. The company was founded in 2018 by James Sherborne and Ultan Miller to provide corporate finance advice to companies that had conducted a token sale.

TaxHelper

TaxHelper’s mission is simple. Help people get the tax deductions they are entitled to, without needing to decode a system that was never built for them. We combine software with a no cure no pay model to make tax help accessible and tied to real outcomes. We are building the easiest way to uncover and claim relevant, commonly overlooked deductions, using plain language and clear guidance from start to finish. In Denmark, 83% of our customers had missed deductions on their tax assessments before using TaxHelper. Nationally, around 1 million Danes are estimated to miss deductions each year, equal to roughly 11 billion DKK. TaxHelper exists to close the gap and put money back where it belongs, in people’s accounts. We keep building and improving, expanding the product and service based on real customer needs.

Testflow AS

Testflow is a Norwegian SaaS platform that makes it fast and easy for companies to test products and services with real users through access to over 120,000 test participants. Our customers include some of Norway's largest companies such as Skatteetaten, DNB, Vipps, VY, and Norsk Helsenett. We have facilitated over 12,000 user tests through our platform, making it faster and easier for companies to gather valuable user insights.

Tairo Partners

We're Tairo Partners - Scandinavia's AI transformation agency We turn your support into your competitive advantage. Here's what we're seeing: Businesses are losing clients and revenue due to slow response. → Your support team wastes up to 60% of their time on repetitive questions & tasks. → Leads go cold because manual follow-up doesn't scale. → You're guessing what customers want instead of knowing. We Fix All Three: → Tailored AI Agents: Handle customer inquires 24/7 (chat + voice, 40+ languages) → Lead Intelligence: Pre-qualify, nurture, upsell or re-engage cold prospects → Success Dashboard: Get real-time insights and analytics into your customer needs and opportunities like never before. The difference? Your customers never wait again. No "business hours." No hold music. No "we'll get back to you." Just instant help when they need it - Which means they're happier, more loyal, and more likely to recommend you. Happy customers drive revenue. What if support became your biggest growth lever?

Append Consulting

Vi samler Norges skarpeste IT-juniorer på én plass, for å levere syke teknologiske løsninger innen AI, Data Science og systemutvikling til våre kunder. Vi har tro på at kompetanse måles på hva du får til, ikke hvor mange års erfaring du har, så hos oss er de fleste konsulentene fremdeles studenter som jobber deltid. Kunder som Hydro, Helsedir og Digdir hyrer ikke oss fordi det er "modig" eller "spennende" å bruke ungt talent, men fordi det er megalønnsomt.

znow

znow is the systems of record for your geospatial data. Providing a blazing-fast, high-performance online geospatial processing engine and API. Our aim is to offer a user-friendly, instantly accessible suite of comprehensive geospatial and GIS-related tools and functionalities, all available as a cloud-hosted solution directly in your browser.

GoGood

At GoGood, we work towards developing a reuse economy for office furniture that will be preferred to the consumer economy. Our solution consists of a digital reuse-platform that aims to become a driving force in the reuse economy for used office furniture. We have taken a concrete approach, starting with office interiors as our initial focus. In Norway alone, the office furniture market is worth over 4 billion annually, yet we discard 140,000 tons of furniture valued at 400-500 million Norwegian kroner each year. This cannot continue. That's why we have developed a reuse-platform for furniture, including a marketplace for the professional furniture market, making it incredibly easy for businesses, interior architects, and other stakeholders to sell their furniture while also simplifying the process of purchasing used furniture for interior projects, as well as making old furniture look new again. Over the past two years, we have made significant progress in developing modern reuse solutions, products, and services. With public support totaling over 15 million Norwegian kroner from the Research Council of Norway, Innovation Norway, and the Oslo municipality, as well as partnerships with industry players such as Flokk, Aarsland, Ope, Norsk Gjenvinning, Glomma Industrier, Hannah Nordh, Oslo Waste and Recycling Agency, NORSUS - Norwegian Institute for Sustainability Research, Norsk Regnesentral, and OBOS, we are now ready with our reuse-platform making the circular economy for office furniture on a large scale possible-

MER Finans

Vår visjon er å hjelpe folk på veien til en bedre økonomi. Det gjør vi ved å hjelpe folk søke boliglån til refinansiering av dyre kreditter og inkassogjeld, dermed reduserer kunden sine månedlige kostnader, blir kvitt betalingsanmerkning og unngår tvangssalg.

VGAN AS

We are foodies that aim to change the chocolate and dessert space. A plant-based, sustainable, and socially responsible product series that most people like does not exist, and we want to change this with VGAN.Our goal is to make the world a slightly better place one bite at a time. VGAN is a small Norwegian company. We have developed å high-quality chocolate with acceptance in the market. VGAN– our lifestyle chocolate is to enjoy with a clear conscience It is better for the environment It is better for your health It is made sustainable The VGAN brand is already registered and protected for all snacking categories in the US and the EU The chocolate is organic, fair trade, gluten-free, soy-free, certified kosher, and of course none GMO.

Nettkompaniet AS/Xpressprofil AS

Vi er et ledende profileringsselskap i Norge som har mange års erfaring i bransjen. Det skal være hyggelig og enkelt å handle hos oss, og vi ønsker alltid å gi den beste servicen. Med over 10 000 profilprodukter i vår nettbutikk har vi et av markedets største sortimenter. Ledende aktør for firmaprofilering med lang erfaring og rask service!

Norselab

Norselab is Norway’s leading growth fund for meaningful technology companies; industrial technology startups and scaleups with an ambition to create a net positive impact for people and the planet. The team behind Norselab are seasoned entrepreneurs with a high level of expertise in scaling and growing technology ventures. Through a high degree of involvement with portfolio companies, Norselab aims to propel more Norwegian technology companies toward international success and help ignite change in traditional industries. Read more at norselab.com

Okam AS

Okam tilbyr en enkel og rimelig mobilbasert e-handelsløsning for handelsbedrifter som ønsker å tilby sine kunder muligheten til å bestille varer og plukke de opp i butikk, få de hjemkjørt av butikken selv eller spise inne. Okam kan også brukes som selvbetjent kasseløsning. Løsningen settes opp av butikkeier i løpet av noen få minutter og er umiddelbart tilgjengelig for kundene.På grunn av sin enkelhet og kostnadsfrie etablering egner Okam seg spesielt godt for uavhengige handelsbedrifter, franchisetakere, minimarkeder og outlets som ikke ønsker eller har ressurser til å etablere seg med egen handelsplattform.

Iagon AS

As the presence of impactful technology increases, Iagon focuses on the delivery of Decentralized, Cloud Computing, and Artificial Intelligence services. In order to develop the Iagon platform, we continuously use cutting-edge technologies, including machine learning, big data, data mining, decentralized and distributed systems, as well as blockchain technology.

Æra Strategic Innovation

Æra is built from the ground up as an independent Norwegian innovation studio with strong integrity and the goal of being the best in the world by being the best for the world. Our team will always be 50/50 business school and design school, and our portfolio will always be balanced with our own initiatives – walking the talk.  For us, innovation means creating the future.