As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

TASS er en norsk markedsplass hvor privatpersoner og bedrifter enkelt kan kjøpe og selge varer og tjenester. Plattformen er utviklet for å gjøre handel tryggere, enklere og mer tilgjengelig for alle. På TASS kan du legge ut annonser innen en rekke kategorier – som kjøretøy, eiendom, elektronikk, båter, tjenester og mye mer. Målet vårt er å gi brukere en moderne og brukervennlig plattform hvor annonsering er enkelt, effektivt og tilgjengelig for alle. Vi jobber kontinuerlig med å forbedre plattformen gjennom bedre sikkerhet, smartere søk og funksjoner som hjelper kjøpere og selgere å finne hverandre raskere. TASS fokuserer også på å forebygge svindel og skape et tryggere annonsemarked. Vår visjon er å bygge en åpen og brukervennlig markedsplass hvor mennesker kan handle lokalt, bærekraftig og trygt.

Bio-Me Is Setting The Standard For Routine Microbiome Analysis Gut microbiome research has become essential to almost every medical research field. Next-generation sequencing (NGS) technologies have been crucial in enabling a breakthrough in our understanding of the significant role gut microbes play in health and disease. However, the field is now moving past the exploratory research phase and there is a need to translate microbiome research findings into actionable clinical solutions. Application of NGS for this purpose faces several challenges related to precision, turnaround time, cost per sample, and the need for complex bioinformatic pipelines. Our mission is to provide researchers and industry with a qPCR-based analysis service that delivers actionable microbiome results.

Zendeq revolutionizes logistics by connecting shippers directly with a rigorously vetted network of carriers and freight forwarders. Our advanced matching technology ensures you find the perfect partner every time, saving time and money. We eliminate unnecessary intermediaries, streamlining the shipping process while maintaining a safe and secure environment.

Tromaha ble startet i 2020 og jobber i dag med å utvikle egne konsepter og for kunder. Våres konsepter er Basbaaas og Oslo matfestival. Oslo matfestival samler matopplevelser fra hele verden på 3kt på Aker brygge i juni og Birkelunden siste helgen i august, og gir byens innbyggere og besøkende muligheten til å oppleve en smak av forskjellige kulturer. Smak på somalsk sambosa, nigeriansk barbecue eller indisk finesse, og la deg inspirere av lokale spesialiteter fra både anerkjente restauranter og privatpersoner som har en genuin interesse for matkultur fra sitt eget land. Basbaas er en uunnværlig del av somalisk matkultur. Denne chili-sausen er så populær at hver familie har sin egen unike oppskrift på den. Vår oppskrift er laget av Faduma Hassan Husseen, som tilfeldigvis er moren til vår daglige leder. Faduma har laget basbaas nesten hele livet sitt og lærte å lage den ved å se på sin egen mor. Hun bruker kun de ferskeste ingrediensene og blander alt sammen for å lage sin signatursaus.

Vi i Procano leverer IT-tjenester og -support til hundrevis av små og mellomstore bedrifter over hele Norden. Filosofien vår er like enkel som den er klar: Vi skal gjøre kundenes forhold til IT så ukomplisert og lite bekymringsfullt som mulig – på en sikker og kostnadseffektiv måte. Vi mener nemlig at IT ikke bør være noe som tapper bedriften din for tid, penger og energi. Det skal ganske enkelt bare fungere – hver eneste dag.

Nr 1 Conversion Optimizer in Scandinavia & Co-founder of the Global Optimization Group. We have optimized our client’s online businesses in over 500 projects by: ✔︎ Web analytics & User behaviour research ✔︎ Online consumer psychology & Hypothesis creation ✔︎ Proving our results with double loop A/B-testing Clients who now enjoy higher conversion rates include Spotify, IKEA, Telia, Mathem, ICA, Rädda Barnen, Cmore, Skandia, Skistar, Di, Halebop, IF, Sitevision, Clas Ohlson and more. ✔︎ Certified Google Analytics 360 including Optimize 360 Reseller (GAP) ✔︎ Optimizely 2 Star Solutions Partner (first ever in Scandinavia) ✔︎ VWO (Visual Website Optimizer) Certified Partner ✔︎ Google Analytics Certified Partner (GACP) ✔︎ Organizer of the worlds largest CRO & Growth event: Conversion Jam *A "Conversionista"​ is someone crazily passionate about improving Conversion and Retention rates.

Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

We aim to be a creative partner for ambitious Creatives all around the world, helping with everything from concept development and marketing strategies to production and launches. In a world filled with competitive content and talented creators, adapting to the industry and exploiting the full potential of each product can be challenging - regardless of ambition, work ethic and quality. Most creatives are in need of a helping hand, a skilled co-creator willing to do anything in order to tell their stories in a compelling way.. Our team currently consists of 8 creatives, divided into two departments - creative and marketing. We are a diverse group of people who are enthusiastically working to inspire, impress and revolutionize. Using our full scope of knowledge and creativity, we aim to be your partner in realizing new, high quality projects for the world to see.

We have 30 bikes coming in mid-April, 6 off we received already. We are trying to create a great Instagram and Facebook as we believe this is where we can most efficiently mark our business. We hope to take onboard a young creative person which can help us speed this up and put their personal touch on the marketing segment and our company in general. We had a lot of positive feedback and I believe this year we will see intense growth. we are 2 subsea engineers and both beliefs in this enough that we quit our jobs, hope you do 2! Hansemann

Chargo er en «bysykkelløsning for powerbanks». Tjenesten lanseres i Oslo i samarbeid med Telenor og baserer seg på utleiebare powerbanks, slik at kunder kan lade mobiltelefoner på farten. Systemet fungerer likt bysykler, hvor kunden kan leie en powerbank fra et nettverk av ladestasjoner via vår app. Ladestasjonene vil bli plassert i kiosker, barer, cafeer, restauranter, museer, osv. Vårt mål er at en Chargo stasjon alltid skal være i nærheten, og håper at folk vil ta i bruk tjenesten på lik linje med Voi og Lime. Å bidra til utformingen av det visuelle ved tjenesten kan derfor være et godt bidrag til en personlig portofolio!

Velkommen til en rikere opplevelse av Saltstraumen! Gå under overflaten og forstå mer av samspillet mellom menneskene og naturkreftene gjennom tidene ved dette unike naturfenomenet. Våre aktivitetstilbud er primært knyttet til historiske vandringer med guide i vårt vakre landskap. Vi er et team med lokale guider som vil gi dere kunnskap, innlevelse i og forståelse av menneskets vilkår og livsformer gjennom 15.000 år på dette unike stedet. Underveis håper vi å gi dere opplevelser som setter spor, også i hjertet.

Hundreds of thousands of movies and television series are released every year to the joy of local audiences, but to the annoyance of global audiences who have to wait a long time before these are available in their country. This is because distributors need to take them through an intensive and complex compliance check for every market before they distribute. Our company, Visualyst, is helping publishers get more movies and series cleared for distribution to consumers faster using artificial intelligence and machine learning.

Klarna offer smoooth payments to 130.000 webshops and retailers across the globe. The company has 2500 employees spread over our 14 markets. Klarna Checkout is the main product, which offers merchants 1 integration, 1 agreement, 1 settlement for handling payments online and in stores. Klarna Norway AS has 15 (and increasing) employees who work at the 26th floor at Posthuset in Oslo.

FF Rollerskis AS – Bringing the Real Skiing Feeling to Asphalt FF Rollerskis AS is a Norwegian sports tech company redefining how athletes train off-season by designing and manufacturing world-leading roller skis. Founded by Henrik Lindhagen — skier, inventor, and innovator — our goal is simple: recreate the authentic feeling of skiing on snow, even on asphalt. Traditional roller skis are often stiff, unforgiving, and prone to cause strain or injury due to excessive vibration and poor flexibility. At FF Rollerskis, we’ve reengineered the roller ski from the ground up. Our unique floating fork suspension system and custom-developed rubber compounds drastically reduce vibration while preserving the natural flex and responsiveness of winter skis. The result? Roller skis that feel like the real thing. Our products include the FF V Pro Classic and FF Pro Skate, both equipped with V-groove wheels that enhance directional stability and simulate the resistance of groomed ski tracks. These wheels — along with advanced frame engineering — offer unparalleled ski feel, helping athletes maintain and refine technique throughout the off-season. Our Active series and Junior models make the FF experience accessible for younger athletes and recreational users alike. What sets FF Rollerskis apart: True ski feel on asphalt, with flex and vibration damping unmatched in the market. V-groove wheels that guide the ski naturally, improve control, and make skiing safer — especially for classic technique. Used by top athletes, including members of the Norwegian National Cross-Country Team and elite junior skiers. Only FIS-approved rollerski brand globally. Developed and tested in Norway — under real-world Nordic conditions. We’re committed to environmental responsibility and local production. All development and testing is done in Norway, and our goal is to bring the full manufacturing process home, enabling shorter supply chains, lower emissions, and job creation. Beyond just equipment, FF Rollerskis is building a movement. We offer a 100% satisfaction guarantee, provide free lifetime checkups (only pay for parts), and work closely with ambassadors and users to continuously improve our designs. Our customer base spans from beginners seeking safe, stable skis — to elite athletes demanding the highest performance. Whether you’re training for the World Cup, prepping for your first ski marathon, or looking for a smooth ride on summer roads, FF Rollerskis delivers the experience you’ve been missing. It’s not just about equipment — it’s about keeping the skiing spirit alive all year long. Visit us at www.ffskis.com Learn more: www.ffskis.com Learn more: ffskis.com Mail: henrik@ffskis.com Mobile: +47 95 88 70 70