GitHub made it easy for the world to build software together. SomebodyMakeIt does the same for physical products.
SomebodyMakeIt is infrastructure for distributed production and licensing. We are rebuilding how physical products get made, and sold.
Right now, getting something made means email threads, spreadsheets, a sourcing agent who knows a guy, and a ten thousand unit bet placed a year before anybody knows whether it sells. Software got world class infrastructure for building together two decades ago. Nothing you can hold ever did.
So we're building it. A brand, a studio or an inventor publishes what they want made: what, where, and at what royalty. Our AI structures it into a real project in minutes and returns a ranked shortlist of producers matched on capability, capacity and delivery record rather than on who they happen to know. The licence, the brand rules, the approved files, the partners, the work and the money all live in one system, and everybody on the product line is paid from the same sale. What works travels: the same design and the same rules open the next product line, the next market and the next producer, close to the people who buy it.
The market is already there. Licensed merchandise was USD 389.8 billion in 2025. About one machine in five stands idle across Europe and the United States, and Etsy alone carries 5.6 million sellers who have never been offered a licence in their lives. Both sides have been standing under the same floor, never introduced.
435 units built and delivered across Norway, France and the United States.
A film hit its international premiere with seven product types and 220 units in 21 days. The quote it turned down was one product, 10,000 units, a year, EUR 20,000. We did it for 4,000.
What it is like here.
Two founders out of Norway. Tonje came from film and entertainment and has spent ten years building tech companies. Weronika trained as an architect, works as a full stack engineer and was at Spacemaker before Autodesk bought it. We are AI native by default, we ship in days rather than quarters, and everything we build is set up once and made to repeat.