Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Every year about 25,000 ships go through a dry-docking process, a process which today involves middlemen and where necessary information is contained in spreadsheets and pdfs.Maindeck is leveraging this process with modern web technology, moving the industry into the future.At Maindeck we are changing one of the oldest and most conservative industries in the world, all whilst having tons of fun.

Loyalty is the former TM division of Bring Dialog Norge and originally started its operations in 1995. Today, Loyalty is a Nordic provider of customer service, appointment setting, and call center services, with more than 400 employees across its offices in Oslo, Drammen, and Stockholm. To deliver the best possible solutions to its customers, the company is guided by three core values that define everything they do: integrity, reliability, and structure. Since 2018, Loyalty has been certified as a Great Place to Work and has several times been recognized as one of the best workplaces in Norway within its category.

We work continuously to inspire, motivate  and engage people to work together for more diversity in business.    We aim to close the gender gap. SHE Community strives to make businesses better and by better we mean more diverse. Through events, conferences, study programs, and as a consulting partner to businesses we aim to motivate for diversity and inspire for equality – for all people. SHE community consists of people who believe that diversity drives profitability and progress, and who works directly towards closing the gender gap. We recently launched She Index that measures gender equality in business. She Community was founded in 2014, by two enthusiastic women, who wanted to do more for the current and coming generations. The first step? Focusing on the current situation and inspire more women to become leaders and entrepreneurs. 

Capsulate helps people make better buying decisions—together. Our software is built specifically for medium to large organisations that want to bring more intelligence, transparency, and adaptability into their procurement process. What makes Capsulate different is its balance: it gives individuals the freedom and flexibility to act with confidence, while helping the organisation as a whole learn, improve, and evolve with every decision made. We recognise that the role of the procurement professional is changing fast. There’s no “one-size-fits-all” tool for the future—but there can be a platform that grows with you. Capsulate is built to be that platform: a catalyst for transforming how your procurement team works, learns, and leads.

Fixing and repairing of consumer goods are declining, and have been for many years. It can seem cheaper and more convenient to buy a new product and throw away the broken one. At the same time, repair shops need more customers. We will create a digital booking system to make repairing easier and convenient. Consumers can choose their preferred repair shop and order repairs directly from their couch and have it sent and delivered. At the same time, we help repairers reach new customers online and a CRM system optimised and co-created with repairers. Our mission is to build a culture for repair and inspire people to take care of what they already have. Our main SDG is number 12 - Responsible consumption and production. Increased volume of repair will lead to lower consumption and inspire consumers to buy less and better products. This is a big goal for Fikse and with our digital system, we know that it will lead to more reuse. In addition, Fikse is also contributing to goals 8, 11, 13 and 17. We care about the environment and will always work for these goals. In other words: We make repairs easy and convenient. Problem Today, repair and maintenance of consumer goods are a real hassle. It can seem cheaper and more convenient to buy a new product and throw away the broken one. In addition, repair shops need more customers and better margins. They also lack a customized system for managing orders and communicating with customers. Retail businesses have a hard time creating a solution for handling warranty and refund. Research shows that the inconvenience of repair is just as high an obstacle as the price. On the other side, repairers struggle to get customers. They do not have the time, money or resources to be active on social media or promote on digital platforms. They are also lacking a good system for managing orders and communicating with customers. Solution We help repair businesses and retail owners reach out to customers and respond to the emerging market for repairs and circularity. We are in the process of creating a digital booking system to make repairing easy, fast and convenient for all segments above. And we know that this sustainable concept is a service they actually want. At Høyer Paleet in Oslo, you can see for yourself. Together with the high-end retailer, we launched our MVP here in mid may. And what a response. We have over 800 bookings as of september 20, as well as the retail itself. This winter, we will start developing a fully digital version. This way, you can choose your preferred repair shop and order repairs directly from your couch and have it sent and delivered. At the same time, we help repairers reach new customers online by creating a CRM system optimized and co-created with repairers. We can manage all cases of repairs connected to warranty and refund for businesses to ensure the consumer a sustainable practice on all levels. Our dedicated team is ready to help you take care of what you have - so that your stuff can live longer and you can continue living your life.

Creator Makerspace is an open prototyping space. We offer offices, meeting rooms, as well as all kinds of equipments and workshops: wood, metal, electronic, laser cutter, scanners, 3D printers, and a variety of other tools. Today more than 650 specialists are connected to Creator Makerspace, just after three years in business. We are located at Tvedtsenteret in the heart of Forus, Stavanger. Our main goal is to help individuals and companies get their ideas off the paper!

Farmable is the world’s most farmer-centric technology company!Farmable makes precision farming simple and accessible. Through our technology, we provide farmers with reliable support for daily decision-making. Enabling farming operations to grow more fruit and vegetables, while using less resources and improving the overall environmental footprint of food production.

Nordic Blue Crude AS will produce high quality, carbon neutral, synthetic fuels and other fossile replacement products, based on water, Carbondioxide and renewable power. Sustainable competitive advantages are obtained thru: Low prices on renewable electricity with full load time Rich access to «clean» Carbondioxide Extremely competent cluster of process industry skills at Herøya Very good infrastructure available

SunSense UV trackers are designed with different wearing/mounting solutions that provides excellent ergonomics and great flexibility for how it is carried on the body or attached to clothing and sports gear. Various activities can lead to uneven sun exposure of the body and the sensor can therefore be attached where you are most vulnerable. Advanced algorithms mimic the human skin’s response curve to varying UV intensity for state of the art accuracy. SunSense technology puts you in control of your sun exposure in a reliable and easy way It measures how much sun exposure you’re getting, regardless of the season, cloud cover, altitude, ozone holes, time or geographic location, and will not be tricked by a cooling breeze or reflections from the snow or water. Intelligent power saving features minimise power consumption, shuts the device off automatically after use, and allows it to hibernate till next summer with virtually no battery drain. A simple tap to the casing will wake it up again.

Imagine that taking one stop on the Internet is enough to get what’s going on in the world at this moment. Wouldn’t that mean saving a lot of time? Hubii is an News Discovery Service to provide online news readers with a brand new experience in browsing and reading news; Hubii offers the only location-based news reader in the world.

After more than 8 years of research and development, aiming to replicate the human eye lens, poLight is in the final stage of introducing products to the market with a technology taking astonishing images with instant focus. We are developing a tuneable lens technology that will enable next generation auto focus capability camera module for the mobile phone industry. Our first product, the TLens Silver is now ready for market introduction and we are preparing the organisation accordingly for the upcoming challenges.

Robot Aviation develops and produces UASs (Unmanned Aircraft Systems) for industrial applications. One of our ambitions is to become a global preferred provider of connected solutions for various industries. The company is in a growth stage and has international customers representing different sectors. Much experience and knowledge is required to develop systems for professional use in a rapidly changing world, markets and technology.   We are people who have a passion for technology and flying. We do love progress, designing and putting together a good product that is successful. We are down to earth people with sky high ambitions.

Visiple the world’s first personalizable video conferencing platform is the next generation voice and video platform providing secure, peer-to-peer, consumer and business communications. Today´s customers are increasingly concerned about security. The people at Visiple are innovative, energetic and forward thinking. We work in teams, independently and love what we do. We are flexible and always thinking of what we can do to make a better product, and company. Visiple embraces the way people want to work!

We're builders who love teaching what we do. Vibelabs helps everyone become builders, teaching people with no coding experience how to build software and tools with AI. Nearly 1,000 people have gone through our programs, including teams from Telenor, OBOS, Mesta, and other leading Norwegian organizations. We partner with StartupLab to bring AI skills to corporate innovators and early-stage founders. But we don't just teach, we build. We launch our own ventures, and help founders, operators, and small teams turn ideas into real, scalable products. Combining AI-native workflows, rapid prototyping, and modern product thinking, we move fast without cutting corners. From early MVPs to production-ready platforms, we focus on execution, clarity, and momentum. The barrier to building software just dropped to near zero. Companies that get this will move faster. People who get this will have a massive edge. We're here to make sure as many as possible get there, practically, not theoretically.