About Us:
We are an Oslo-based independent entertainment and media production company, founded in 2019.
Our team members have backgrounds from such diverse fields as banking, finance, business administration, advertising, film production and games development.
We also have extensive experience with successful social media influencing, content creation and community building, particularly on Youtube and Facebook.
The Problem:
Self-actualization is becoming increasingly difficult in a changing and tumultuous world. For many, the cumulative effects of pandemic crisis, financial recession, political polarization and a hardened job market is frustration, and a greater need for entertainment and escapism as a means of self-actualization through vicarious experiences.
Our vision is to fulfill this growing need for self-actualization. Our mission is to develop globally scalable products that fulfill the needs the marketplace does not adequately cater to today, and which are capable of surviving both recessions and pandemic crisis.
Product/Solution:
Our product is entertainment brands, based on proprietary video game properties.
We aim to establish these brands first as videogame properties, and then use the passion and investment of gaming audiences as the gateway to expand these videogame properties into Transmedia franchises - including comics, third party merchandise and apparel, as well as licensed adaptations in other media, such as film and animation.
Opportunity:
The Gaming Market is global from day one, with digital gaming storefronts such as Steam, PSN and XBOX Live retaining millions of existing customers worldwide. Gamers are a heavily invested group of customers with both a high willingness to pay, as well as established networks of influencers and discussion forums, which greatly facilitates advertising efforts.
Furthermore, gaming has been proven to be both Recession- and Pandemic proof, with game sales being largely unaffected by 2008 financial crisis, while sales records were broken during the ongoing COVID-19 crisis.
Consumer behavior during the ongoing crisis has further confirmed the need for (and subsequently, the financial potential in) self-actualization through entertainment.
Why us, and why now:
We are passionate about entertainment and the creative process, we have business understanding, insight into the fan mindset and a unique strategy which enables us to see and seize upon opportunities the incumbents in the gaming market have missed.
Furthermore, the recent crisis has caused many of these incumbents to struggle with adapting their organization and cost structure to the current working climate. By contrast, a start-up like us may be better suited to develop a sustainable and scalable production pipeline fit for the economy we are moving into.
Right now is the perfect time to enter the entertainment- and videogame markets.