Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

Etain is a software company founded by lawyers, technologists, finance experts, and industry leaders determined to enable better collaboration and automation of legal and business processes within all aspects of the corporate world. Our first software products are already in use in large legal projects handled by the most prestigious law firms in Scandinavia.

Today, legal services are provided on the premises of the legal industry. We believe in making legal services available to everyone. We do this by automating legal processes by connecting law with design and technology. So that more people are able to be their own lawyers. We are testing our solutions in the Norwegian market at the moment, but all services are built to scale internationally. Stay tuned to receive more info when the legal products built to provide access to justice is ready to launch.

FF Rollerskis AS – Bringing the Real Skiing Feeling to Asphalt FF Rollerskis AS is a Norwegian sports tech company redefining how athletes train off-season by designing and manufacturing world-leading roller skis. Founded by Henrik Lindhagen — skier, inventor, and innovator — our goal is simple: recreate the authentic feeling of skiing on snow, even on asphalt. Traditional roller skis are often stiff, unforgiving, and prone to cause strain or injury due to excessive vibration and poor flexibility. At FF Rollerskis, we’ve reengineered the roller ski from the ground up. Our unique floating fork suspension system and custom-developed rubber compounds drastically reduce vibration while preserving the natural flex and responsiveness of winter skis. The result? Roller skis that feel like the real thing. Our products include the FF V Pro Classic and FF Pro Skate, both equipped with V-groove wheels that enhance directional stability and simulate the resistance of groomed ski tracks. These wheels — along with advanced frame engineering — offer unparalleled ski feel, helping athletes maintain and refine technique throughout the off-season. Our Active series and Junior models make the FF experience accessible for younger athletes and recreational users alike. What sets FF Rollerskis apart: True ski feel on asphalt, with flex and vibration damping unmatched in the market. V-groove wheels that guide the ski naturally, improve control, and make skiing safer — especially for classic technique. Used by top athletes, including members of the Norwegian National Cross-Country Team and elite junior skiers. Only FIS-approved rollerski brand globally. Developed and tested in Norway — under real-world Nordic conditions. We’re committed to environmental responsibility and local production. All development and testing is done in Norway, and our goal is to bring the full manufacturing process home, enabling shorter supply chains, lower emissions, and job creation. Beyond just equipment, FF Rollerskis is building a movement. We offer a 100% satisfaction guarantee, provide free lifetime checkups (only pay for parts), and work closely with ambassadors and users to continuously improve our designs. Our customer base spans from beginners seeking safe, stable skis — to elite athletes demanding the highest performance. Whether you’re training for the World Cup, prepping for your first ski marathon, or looking for a smooth ride on summer roads, FF Rollerskis delivers the experience you’ve been missing. It’s not just about equipment — it’s about keeping the skiing spirit alive all year long. Visit us at www.ffskis.com Learn more: www.ffskis.com Learn more: ffskis.com Mail: henrik@ffskis.com Mobile: +47 95 88 70 70

We have developed a system for calculating and supplying Solcelle, and wind power for Scandinavia. In addition to this, we have obtained a license as a power supplier, so we can offer our customers both purchases and sales of green power. Why solar cells? Sun provides energy. As an energy source, the sun is unsurpassed. Every year, the earth receives 15,000 times more energy from the sun than the earth's population uses. Even in Norway, the sun provides 1,500 times more energy than what we use. Depending on where on the globe you are, the sun provides an amount of energy from 700 to over 2,200 kWh/m2 per year.

The future of the internet is 3D, and people will increasingly create and express themselves in 3D. Sloyd is using automation to make the creation of 3D faster and more accessible and to make 3D rendering more efficient. We are building a simple-to-use WebApp to quickly generate 3D assets and a software development kit for performance-efficient runtime creation in video games and virtual worlds. Sloyd combines procedural generation techniques, machine learning, and a commitment to real-time optimization to provide the best 3D automation tools. Sloyd is a remote-first company and employees can work from home, a shared-space hub, or from the main office in Oslo. We don’t care where you come from, we only care about your passion and creativity.

At Vitaloop, we are working on giving you clean water everywhere. We make it whole again, removing substances and pollution left by our actions. In a rapidly changing world, Vitaloop will be insurance, proven access to the one thing no one can exist without – clean, fresh, and healthy water. Our go-to-market product is called VITALOOP ORIGIN and is a ground-breaking, patented, high-tech water cleaning bottle that can remove almost everything harmful, manufactured and caused by climate change. It's your own mobile water filtration station using the revolutionary nanomaterial Graphene. It runs by a powerful pump and a rechargeable battery that will clean 450 ml of water in 60 seconds. Vitaloop Origin provides true independence wherever and whenever. VITALOOP- Water restored.

BRIK as is a company specialising in new web technology, pedagogy and professional dissemination of knowledge. The team has extensive experience in the dissemination of knowledge with new web technologies and video. Our investors and partners are Innovation Norway, the Norwegian Research Council and several customer partners. The budget for the initial development phase (2013 - ) has been 12 MNOK. Now we are looking for partners for the next stage, where we will commercialize and increase sales.

A7 was founded in USA late 2015. It was started as a movement dedicated to helping others reaching their full potensial. On the back of all the shirts there is a patented grip that prevents the bar from sliding when you do squats. When you do bench it keeps your body from sliding. Its usable for many other purposes in training as well but that´s the two big ones. 2016 was a true adventure for the Europe company.

Zeabuz is a spin-off from the leading research community on autonomous vessels at NTNU in Trondheim. Our autonomy technology is field-proven for shortcuts across urban waterways, and we are now searching for long-term investors while preparing for market launch. Water used to be the main infrastructure for most cities in the world. While roads are filling up everywhere, much of the urban waters are have become highly underutilized. At Zeabuz we want to reverse this trend by introducing a technology platform that makes local waterborne transport an economically viable and sustainable option. Our mobility system, which comprises a combination of a network of small vessels, electric drive, and autonomous operation, is a truly scalable solution fit for many of the world’s urban areas. Enabling increased flow by utilizing available waterways will allow more people to travel by foot and bike and hence will reduce the need for road traffic and in the end reduce emissions of climate gasses. Another perspective is that dynamic utilization of waterways will reduce the need for new inflexible infrastructures such as roads and bridges, which saves both money, emissions from concrete production, and local footprint. The Zeabuz urban mobility system will be a compelling and attractive mobility solution for cities globally. Rough estimates have shown that there is a market for approx. 4000 Zeabuz-like ferries in the EU alone. Zeabuz aims to take a major share of this emerging market. The company is founded on the idea that passenger transport across urban waters is a highly suitable starting point for commercializing autonomous mobility. In this segment, risks are mitigated by low speeds and high physical margins which also allow us to focus on solving only a few problems at a time while still earning positive returns from the start. As the Zeabuz technology platform matures in this first segment, we will explore its scaling potential across several dimensions. This means we could branch out and adapt to new opportunities and market demand based on our solid foundation in autonomy, assurance, and mobility solutions. Our autonomy platform can be utilized to deliver Autonomy-as-a-Service which enables entries into new markets, new use cases, and an expansion to more complex operational domains. Zeabuz is now preparing for launching a commercial pilot in a Scandinavian city in 2022. Much of the financial structure required is already in place and will be triggered by the entry of a Lead Investor

At Just we build financial products. Our customers are businesses around the world that deal in global trade of goods and services. Our products help the finance teams at these businesses make better financial decisions, manage financial risk and access capital markets with more visibility and price transparency. We’re helping both medium and large businesses become more efficient, save money, and level the playing field with their banks and financial providers that have discriminated against them for decades. We’d like your help changing the status quo. We launched our first product late in 2019, and we are now serving top global brands in Europe and beyond. We are still tiny relative to the opportunity we are pursuing, and we have a staggering amount of work ahead of us and we always need more talent joining us.

Sine Delta is re-shaping the wind industry and revolutionising the world of power generation. We are on a mission to “make the most innovative tech” to solve energy problems. Sine Delta is developing for the market: A ground-breaking patented renewable energy turbine that works in all 360 degrees whilst storing energy for on demand use, using a combination of skilled engineering, industrial design and biomimetics to deliver a fascinating and unique design. The company headquarters is located in Stavanger, Norway.

Tryio is a SaaS platform, helping food manufacturing companies to apply innovative, user-centric approach to traditional food production. Our products aim to inspire participation in food innovation by bridging the gap between producers and consumers and allowing food developers for easy access to test-consumer sample.

Joymo is a streaming platform that makes it easy for any sport club, federation, league and event, anywhere in the world, to broadcast their valuable content to fans across the globe. Through innovation in technology, broadcasting, AI and automation, Joymo enables the creation of video content from any level in sport and delivers that content to fans, athletes, coaches, referees and scouts through an innovative and exciting platform. Founded by experts from the Scandinavian broadcasting world, Joymo is a movement created to engage fans, develop athletes, and inspire sport.

SpySERP keyword rank tracker allows you to optimize and monitor rankings for all your keywords, anywhere in the world. It has tools that help you analyze your competitors’ Google ranks and track their history. It also provides access to a comprehensive SEO page analysis of the top 100 SERP results, so that you are always aware of your current ranking. With international and local SEO rankings, this tool helps you productively manage your website ranking. It works on tracking your competition, analyzing your marketing trends and provides actionable insight into your Google ranking history.