As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

GitHub made it easy for the world to build software together. SomebodyMakeIt does the same for physical products. SomebodyMakeIt is where brands, IP owners, and product creators can turn ideas into real products without building supply chains from scratch through a shared infrastructure for sourcing, collaboration, production, and scaling. Physical product creation is still absurdly broken. If you want to launch something real, you usually need to find the right people, manage scattered files and feedback, coordinate suppliers, handle production risk, and commit money before you know if demand exists. That kills speed, margins, and momentum. It also locks out a huge number of creators and companies that could launch great products if the system were easier. This is a massive market gap hiding in plain sight. We are building the platform where physical products get built. A place where ideas, briefs, collaborators, makers, manufacturers, production knowledge, and execution can live in one system. Instead of every company rebuilding the process from zero, they can plug into shared infrastructure for developing, testing, and scaling products. The more projects that run through the platform, the stronger the network becomes. More data, better matching, faster execution, more repeat production, and more value captured across the lifecycle. We started this because we think it is crazy that software has world class infrastructure for building together, while physical products are still stuck in email, spreadsheets, fragmented sourcing, and expensive guesswork. That should not be true anymore. We are building SomebodyMakeIt because the company that becomes the default place where physical products get built can become incredibly important.

Camros Tech delivers Customised Solutions in Advanced Analytics and Software Development for Small to Medium size Businesses. Through a partnership between Data Scientists and Software developers Camros Tech delivers services that add tangible value, helping business owners accelerate growth, increase revenues, enhance operations, and reduce costs. By a multifaceted skill set we will significantly enhance the development, implementation, and deployment of data-driven applications and systems. We offer Advance Data Analytics and BI services helping companies get real value from their data. Team of developers can add value with bespoke solutions, whether it's to enhance legacy systems or new ones. While data scientists can design and fine-tune algorithms for accuracy and efficiency, software developers ensure these algorithms are implemented in a way that they can scale and perform well within production environments. We at Camros Tech integrates a team of data scientists with software developers that can drive innovation, enhance the quality and efficiency of data-driven projects, and create more effective solutions that are closely aligned with business goals.

AirDodge is a Norwegian company with an HQ in Oslo, Norway. We are building an automated air traffic management system(termed as U-Space software) to enable scalable drone operations. Our target end customers will be drone operators. U-Space solves the problem for all drone operators by making it much easier to obtain permissions. It enables large scale Beyond Visual Line of Sight (BVLOS) operations whereof today this is too costly for most companies. It also makes it safer for manned aviation such as emergency helicopters that will have full visibility of ongoing drone flights in the area they are approaching. Other drone operators such as police, search and rescue will be able to quickly deploy drones opposed to wait for helicopters to arrive. They may also mandate quick clearing of drones from any given area in case such operations must take place. Our solution is to build our own software platform and provide flight services according to the EASA framework recently published. These services will be legally required and the 4 primary services are defined by: 1) Drone Identification: This service will be focused on providing information on all the live drone traffic in U-Space to all participants (operators in the air). 2) Live Air Traffic Identification: This service will be focused on providing information on all the live manned air traffic in U-Space. All manned air traffic has to make themselves electronically visible if flying in U-Space. If a manned aircraft flies too close to a drone, then the drone pilot/operator will receive a warning message. 3) Geo-Zones: These are the core geographical definitions of airspaces on map where drone operators can see where they can or cannot fly. Examples of restricted airspaces include airports, military bases, prisons, bird sanctuaries, obstacles etc. Having an extensive dataset which displays all the possible flight restriction/warning zones is significantly important to drone operators as it ensures compliance and more efficient flight planning. 4) Flight Authorization: This gives drone operators the ability to ensure their flight path does not intersect/conflict with any other operators conducting drone flights in the same airspace. The flight authorization will require drone pilots to submit their flight path in 4 dimensions which include 3D trajectory and time. Flight authorization will also allow drone pilots to communicate with Air Traffic control to request a drone flight in restricted airspace. The response times for both types of requests will be instant. AirDodge was originally founded by Umar in 2022 in Sweden. A year later he moved the company to Norway where he met Serhii in 2024 and then they built the company together. Umar, as the founder of Skyqraft—a company specializing in drone-based powerline inspection—gained firsthand experience with the challenges of commercial drone flying while leading its operations. His deep industry knowledge, combined with Serhii’s technological expertise, laid the foundation for AirDodge. Together, they are building innovative solutions to streamline drone operations, making them safer, more efficient, and seamlessly integrated into regulatory frameworks. We are backed by Antler, Nordic Makers and also received grant funding from Innovation Norway.

We specialize in benchmarking software. With a focus on gaming and esports, we understand the significance of ultimate performance. We offer solutions in the B2B Market for games industry and virtual production, as well as B2C segments. Working with leading industry leading companies, we push "next-next" generation technology.

Kanna is a research and development company that applies technology to sustainability problems. At Kanna, we go beyond highlighting environmental challenges — we craft tangible solutions, empowering and educating individuals to make a direct impact on the environment that is directly impacting them. Our proprietary application harnesses machine learning and advanced mathematical modeling to empower users to upcycle their garments, fostering a sustainable future for fashion.

Empowering construction projects ​to make a sustainable impact​, with human centric technology. Building sustainable is difficult. Today, building sustainable involves unstructured, unscalable and time-consuming processes. Drowned in paperwork and documentation, experts waste time on mundane and frustrating tasks instead of exploiting their expertise. Kvist makes the first complete digital system for sustainability reporting for construction projects. By delivering a cloud-based software that makes it really easy for projects to collect, validate and analyse environmental data, we remove friction in the unstructured processes that occur when choosing to build sustainable. Lower costs​. Lower risks​. Greener cities​. With big names among our customers and backed by investors like Alliance Venture, Arkwright X, DNB and Startuplab, we are well on our way to grow full speed. We are a relatively young team of currently 14 people, spread across expertise areas with a mix of engineering, developers, customer success and business development, some coming directly from university and others with a background in the industry. We have a very nice office at a co-working space in the very centre of Oslo, surrounded by both small startups and some established companies, and there is great and low-priced canteen, where we have lunch. We have access to many meeting rooms and facilities when you need silence, but also a great young and dynamic environment, where things are happening all the time. Our culture is fully flexible, meaning that everyone is allowed to work from home when needed, but as a small team we also enjoy working together, and most of us prefer to come to the office. We are a very social team, which easily comes when being small, and we do a lot of activities together like team dinners, Friday bars etc., but it is also fully accepted to skip and go home, when parts of the team decide to go for Karaoke at 1am. We have room for every kind of person, so you decide what you want to join.

Our mission is to solve easy EV charging across the Nordics. One app to find the best route, charging stops based on your preferences, charge at any operator, and get smart suggestions based on your behaviour. We seek to be at the forefront of EV technology. At the charger, in the car, and at home. Join us in becoming the #1 EV app!

We believe the key to solving the world's two billion waste problem is to motivate people and companies to reduce waste and benefit from the circular economy. We do this by integrating data from all types of digital hardware to understand where waste comes from, and we use this data to reward sustainable behaviour. Our company was born in the waste industry and designed to change it. During the past year, we've launched a new brand, started building an insane team, won the Proptech Award 2021, and gone from 1 to 10 customers. All regulatory winds blow our way and we're ready to conquer the world.

Fleks er et oppstartsselskap med mål om å gjøre det enklere og mer fleksibelt å ha bil. Vi leverer et bilabonnement, som betyr at du abonnerer på bilen på månedsbasis uten bindingstid. Alt er inkludert utenom drivstoff og bompenger, og du avslutter abonnementet eller bytter bil etter behov. Utover dette tilbyr vi en rekke tilleggstjenester som du kan inkludere i ditt månedsabonnement.

50% of the population will encounter mental illness, but 65% leave treatment without results. We're here to change that. We develop the world's first holistic mental healthcare platform designed to improve the effectiveness of psychological treatment. Our SaaS platform for psychologists combines the basic tools needed to administer a private practice, with novel research-based treatment instruments. We are an ambitious team of psychology specialists, business developers, and an advisory board with industry specialists. You can take a look at our team [here](https://www.konfidens.no/team). Mindcare is backed by Innovation Norway, Aleap, and several private investors. We are now hiring our first team members. We're looking for two talented developers to join our company as co-founders and help build the organization and product. Is this you or someone you know? Get in touch!

The whole world is working remotely from home now. Desktop has moved the old desktop workspace from your PC into a browser that can be shared across people, teams, and companies. And Desktop.com provides a single sign-on (SSO) and a password manager so that each team members only have to remember one login password to desktop.com. In addition, Desktop.com has full chat and video conferencing so that all team members can work and communicate within the platform. On Desktop.com you can find and set up all your favorite applications. And as more and more application providers integrate with Desktop.com the community will grow and the service improve. Desktop.com is based on monthly subscriptions (SaaS).

Novelty Food was established to promote great-tasting gifts for the premium market. Our basic philosophy is to create products that are tempting enough for you to buy the first time, and tasty enough for you to want to buy again. Novelty Food er et utviklings-, salgs, og markedsselskap for premium produkter. Vi har en stabil og god salgsbase i Norge med salg til både Norgesgruppen, Sunkost og Tax Free butikkene. Vi har i tillegg flere internasjonale partnere – blant annet Disney World og EPCOT, hvor Grieg Suites er valgt som den norske sjokoladen for salg.

Rada Labs are bringing app ideas to life. With a big focus on creativity and innovation the company develop never seen before applications for smartphones, tablets, smart watches and computers. Rada Labs consists of creative people who love to develop high quality products and services. With innovation in focus, we develop our own brands within apps as well as develop applications for our customers. We build apps for smartphones, smartwatches, tablets and computers. By using tailored innovation processes and the latest technology in cloud services, machine learning and artificial intelligence, we can create smart applications that reach all target groups!

Dig Science increases certainty in oil & gas exploration by using Artificial Intelligence as a de-risk factor for geological interpretation. A new dawn is upon the oil & gas industry. Recent technology advances combined with increased computer capacity is disrupting conventional workflows in the industry. A new mindset is allowing geoscientists to join forces with data scientists, thereby enabling the industry to develop more integrated and powerful machine learning algorithms. These will contribute to a higher exploration success rate and improved oil recovery. Dig Science´s mission is to substantially de-risk oil & gas exploration in new and underexplored areas, as well as ensure advantages to already existing exploration portfolios.