Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

At Imerso we want to get more from data to help the world build better. We are a fast-growing tech company in Oslo transforming the global construction industry with new-generation software. Imerso is a first-of-its-kind platform that uses volumetric 3D data from construction sites to automatically track work progress — detecting mistakes and deviations from the building plans, and preventing massive costly problems and delays. Our customers range the entire value-chain, and some of the largest construction players already use our products in their most challenging projects. We’ve recently secured a new round of VC funding to grow our team, and take our company to the next level with one of the world’s biggest software provider in our industry. Join us in bringing the global construction sector online.

TikkTalk is an open digital solution for administration of interpretation services. With TikkTalk, you can have video- and phone meeting on any unit you want. Anyone with interpretation skills can register, validate their skills by uploading relevant documentation and access relevant interpretation assignments worldwide. Governmental organizations and enterprises can gain direct access to a global pool of interpreters sorted by language, level of qualification, and feedback. Our mission is to bridge the gap between cultures and languages. We want to make the world smaller by breaking the barriers that separate people. We feel like there is still too much hate in the world. Generally, we want to help people through communication. We want to help the refugee to get integrated into the country and to feel comfortable. Last year the government spent 500 million NOK on interpretation services. This year, the budget has doubled because of the refugee crisis. Half of the money is earmarked for travel. If you can convert 10-20% of that money to video, then we could save a lot of money both for the government and the taxpayers. Then we could spend it on education and health systems.

Ope™ is modular furniture designed for reuse and sustainability. Like with LEGO, you can build and rebuild variations in infinite from the same basic components — making redecorating cost and waste-free. Our solutions transform open-plan offices into good working environments through variety and flexibility. Each cube can be opened or closed. Giving you endless possibilities to customize solutions for different rooms and employees. Wool cushions act as sound absorbers and bring color to the interior. With Ope, you get a Kinder-egg; storage, shielding, and sound dampening. You get a room divider without closing off the light - and which is open enough so that it inspires interaction. You can also create a room within the room and make social spaces. The click patent in the connectors is the key that enables you to easily assemble the modules so that you can customize solutions to get the best working environment for your office and employees - and you can rebuild and expand with just a few clicks. Ope™ was designed by Lars Urheim and Eirik Høvik Helgesen and has an elegant Scandinavian design that lets in light from all sides and gives it a soft and modern look. Influenced by the modern Scandinavian lifestyle, Ope™ set out to create a timeless furniture system to meet demands for sustainability, flexibility, and individuality. Ope™ challenges the idea that furniture must be a static object and is unique in the sense that the form and function are decided by the user. Ope makes it easy to make a sustainable choice. Please contact us to find out how Ope can improve your working environment.

Connex elevates the work desk to a whole new level. A solid desk with a simple, minimalist mode of expression, makes suitable for many types of offices and styles. A mix of contrasting sharp and soft lines adds both edge and modernity to the desk. The exclusive materials make the desk a real stand out piece that will look wonderful in any modern space. Connex desk is an ideal workstation for the office and home environments. A beautiful and functional desk ideal for everyday work use. Looking for people that want to make real innovation and with a proactive attitude Work Hard Play Hard!

Expology is an exhibition and experience design consultancy. We create concepts and deliver solutions for knowledge-based arenas such as science centers, museums, visitor/experience centers and brand/identity spaces. We specialize in communicating complex content in an engaging way through experiential learning and interaction.

Winns AS jobber med forskning, utvikling, prosjektering og produksjon av kuldetekniske systemer og løsninger for on- og offshoremarkedet.Selskapet har utvikling, prosjektering og produksjon for det norske og internasjonale markedet i Trondheim (Norge). Høye tekniske og miljømessige krav sikrer produkter med lang levetid og gode driftsøkonomiske fordeler for våre kunder. Alle produktene produseres iht. gjeldende standarder som NS-EN378 (kuldenormen), PED-direktiv og Norsok. Det er et stadig økende behov for alternative systemer med klimanøytrale kuldemedier og varmegjenvinning. Derfor er Winns i dag landsledende innen utvikling av systemer med naturlige kuldemedier som CO2, propan og butan. Winns er Achilles kvalifisert med id nr. 60587. Achilles er oljeindustriens kvalifikasjonsordning for leverandører.

Foodback is digitalizing the restaurant business with innovative solutions for customer feedback, selfservice payment using Vipps and business intelligence empowering big data and AI for enhanced planning and continuous improvement.

Vi jobber med en boks for hjemlevering av dagligvarer og postpakker. Målet er å møte privatmarkedet med en boks som kan motta forskjellige varetyper.  Dette medfører mer fleksibilitet for både mottager og transportør.

Settle Group is a Norwegian VC-backed technology company that enables retail banks to issue mobile payment products to its private and merchant customers. Our mission is to empower financial institutions to maintain their prominent position in the market for financial services. Settle Group provides a unique combination of start-up inspired product innovation and cutting edge financial services technology. Settle Group is the result of amazing people working together.

ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Thyr is a modern travel platform helping curious and style-driven explorers plan, experience, and share unique journeys with ease. We offer inspiring travel stories, digital guides, and curated products – like Lightroom presets, ready-made itineraries, and online travel courses – designed to make travel feel more accessible and personal. Whether it's a weekend in the Norwegian fjords or a solo trip through Southeast Asia, Thyr.no helps users make the most of their time, budget, and adventure.

Bilberry Technologies is a Norwegian technology company deeply rooted in the travel and tourism sector. Our state-of-the-art tech stack develops cutting-edge travel technology, addressing challenges in the travel industry and making experiences available in a sustainable way. Our journey began in the Lofoten Islands, far up in the north of Norway, where we identified a gap in technology solutions for activity providers and tour operators. With our talented teams of top developers, who possess strong travel industry knowledge, we set out to create smart booking platforms. The Norwegian travel industry quickly recognized our solutions as the answer to their needs, and within just a year, we became market leaders. We have since successfully expanded to international markets. By building a company based on individual skill, creativity, adventure, loyalty, and empathy, we offer robust solutions and a reliable business partner for the long haul. For activity companies, we offer Bilberry Base, a tool that helps manage day-to-day operations while planning for the next season. For larger operators, we offer Bilberry Blend, a powerful package builder that works 24/7 through direct integrations. Bilberry is a wholly-owned subsidiary of DSD and a proud member of the DSD Explore family. We elevate the travel industry by building digital tools that help companies plan, sell, deliver, and scale. We go beyond the basics, delivering tools that help businesses extend their seasons and scale their operations.

Pistachio is the first and only fully automated and personalized cybersecurity awareness training and attack simulation platform. Our platform sends attacks and training directly to employees’ inboxes, and adjusts to each user’s needs, all without an IT admin having to do a thing. We are also the first and only product in this space to offer an online signup.