Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Bsure is a fast-growing Norwegian SaaS company that helps organisations gain control of their users, access and license costs in the Microsoft ecosystem. Today, many companies lack visibility of the totality of all their users. Who are they, who has access to what, which accounts are still active, and what they are actually paying for, this is creating unnecessary costs and security risks. Bsure solves this by providing a modern platform that brings all this data together, visualises risks and cost drivers, and gives actionable recommendations that make it easy to clean up, optimise and stay secure. The result is better security, lower costs and full visibility. We’re backed by international investors, we’re growing quickly, and we’re building a product with global potential. Joining Bsure means having real influence, real responsibility and the chance to help shape a company on its way to international success.

At Kyoto we work to decarbonise industrial energy consumption by increasing the share of renewable energy sources used to generate industrial process heat. Kyoto Group AS was founded in 2018, and consists of 9 skilled full time employees, plus a handful of great helpers. Our largest investors are solid and forward leaning industry leaders in the green energy transition: Hydro Energi Invest AS, Kongsberg Innovasjon AS, and Valinor AS.

MeaWallet is the "one-stop shop"​ for mobile- and digital payments. Mea has built a Mobile Services Platform to enable HCE/Tokenization, Masterpass and converged wallets. Built to support both global and local payment schemes, the platform can enable any wallet application and wearable device for mobile and digital payments. MeaWallet solutions is active in 16 countries (November 2016), and fully certified for MasterCard Cloud-Based Payment Solutions, and support for Visa. MeaWallet is a part of the Seamless Group with 250 employees, and the company is listed on the Nasdaq Stock Exchange in Stockholm (SEAM).

Meshtech is a leading developer of industrial IoT solutions to track people and objects or transport sensor data using mesh network technologies. The company offers a unique and robust solution based on industrial Bluetooth Low Energy (BLE) wireless communication. Using cutting edge technology, and ATEX Zone 1 certified components; Meshtech’s proprietary hardware and software platform is a low cost solution at the forefront of industrial grade BLE communication. Our main market segments are Welfare, Maritime, Building Automation, Platorm/Rig & Industry. Meshtech is constantly innovating and improving, inspired by customer input.

Turbulent Flux develops a new flow simulator technology with innovative choices to support Oil&Gas field personnel in their daily asset operations. We have since our start-up in 2016 been joined by others with key experience and networks in flow simulator development, petroleum engineering, asset management, cloud computing, data analysis, machine learning, and venture development. The ongoing digitalization in the Oil & Gas industry is accompanied with a smaller workforce that take on larger workloads. New demand is set to expert systems that support field personnel in their daily production decisions. The fluid flow in wells and pipelines is key information for any producing asset. The fluid flow can be modelled and key data can be immediately transmitted to the user with physical based simulator solutions that use real time data from sensors and equipment. Today, these simulator solutions are of limited use by the industry as the technology has performance issues in real time environment and is expensive to install and maintain. Users are looking for a new innovative solution that can support their increased daily workload and be easily maintained by themselves.

In 2013 we formed the building blocks of Disruptive Technologies with a group of industry experts with decades of experience in low-power, high-end semiconductors. Industry leaders in cloud computing, production and sales have since joined our team to create a true powerhouse of industry knowledge. Together we have created a complete sensing solution that is unmatched in size, capability and price. It is easy to use and fully scalable, making it a great fit for operations of any size. With Disruptive Technologies, the world can truly realize the potential of the Internet of Things.

As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

We are an early-stage company developing retail software for the global watch and jewellery industry. Our customers work with high-value objects, but often rely on generic systems not designed for their industry. We develop a specialized platform for operations and documentation that improves efficiency and transparency without compromising quality.

Intellectual Labs is an AI Venture Studio located in Oslo, dedicated to creating, funding, and building deep tech start-ups with ambitious entrepreneurs. We combine expertise in AI, computer science, and applied sciences to bring ground-breaking ideas to life and into the world. Our unique playbook and friendly methodology ensures a high chance of creating a sustainable growth company with significant impact on Human Life. We believe in - and live by - collaboration and shared risks to unlock transformative potential to change the world. This model is designed to be capital-efficient, repeatable, and deeply collaborative, attracting exceptional scientists, entrepreneurs, and investors who want to build world-changing companies with real impact.

1. The pitch Luminik is building an AI co-pilot for event marketers to help B2B marketing teams turn expensive conferences into predictable pipeline - by fixing targeting, meetings, and follow-up with one revenue-first system. 2. The what B2B companies spend 20–30% of their marketing budget on events - but most can’t prove the ROI. Attendee lists come in late. Sales teams scramble to book meetings. Post-event follow-up is messy and untracked. As a result, 40–70% of event-generated leads disappear. This affects CMOs, event marketers, and sales teams who are under pressure to justify spend and show pipeline impact. The pain is felt across industries, and the budgets at stake are massive. 3. The how Luminik is an AI-powered event marketing co-pilot. It identifies ICP accounts and decision-makers weeks in advance, helps lock meetings before the event, alerts sales when high-value prospects show up at the booth, and auto-syncs all activity back to the CRM. No more manual scraping, badge scans, or spreadsheet reporting. We turn events into a pipeline channel your CFO will actually trust - with math, not guesswork. 4. The why We saw the same pattern over and over while working with fast-growing SaaS teams: events were expensive, chaotic, and disconnected from revenue. I have helped teams wrangle messy data for years - and realized we could bring clarity, structure, and impact to one of the most broken (yet high-stakes) parts of B2B marketing. We’re here to fix event marketing with a revenue-first lens - because if you can’t tie events to pipeline, your budget is always at risk.

AirDodge is a Norwegian company with an HQ in Oslo, Norway. We are building an automated air traffic management system(termed as U-Space software) to enable scalable drone operations. Our target end customers will be drone operators. U-Space solves the problem for all drone operators by making it much easier to obtain permissions. It enables large scale Beyond Visual Line of Sight (BVLOS) operations whereof today this is too costly for most companies. It also makes it safer for manned aviation such as emergency helicopters that will have full visibility of ongoing drone flights in the area they are approaching. Other drone operators such as police, search and rescue will be able to quickly deploy drones opposed to wait for helicopters to arrive. They may also mandate quick clearing of drones from any given area in case such operations must take place. Our solution is to build our own software platform and provide flight services according to the EASA framework recently published. These services will be legally required and the 4 primary services are defined by: 1) Drone Identification: This service will be focused on providing information on all the live drone traffic in U-Space to all participants (operators in the air). 2) Live Air Traffic Identification: This service will be focused on providing information on all the live manned air traffic in U-Space. All manned air traffic has to make themselves electronically visible if flying in U-Space. If a manned aircraft flies too close to a drone, then the drone pilot/operator will receive a warning message. 3) Geo-Zones: These are the core geographical definitions of airspaces on map where drone operators can see where they can or cannot fly. Examples of restricted airspaces include airports, military bases, prisons, bird sanctuaries, obstacles etc. Having an extensive dataset which displays all the possible flight restriction/warning zones is significantly important to drone operators as it ensures compliance and more efficient flight planning. 4) Flight Authorization: This gives drone operators the ability to ensure their flight path does not intersect/conflict with any other operators conducting drone flights in the same airspace. The flight authorization will require drone pilots to submit their flight path in 4 dimensions which include 3D trajectory and time. Flight authorization will also allow drone pilots to communicate with Air Traffic control to request a drone flight in restricted airspace. The response times for both types of requests will be instant. AirDodge was originally founded by Umar in 2022 in Sweden. A year later he moved the company to Norway where he met Serhii in 2024 and then they built the company together. Umar, as the founder of Skyqraft—a company specializing in drone-based powerline inspection—gained firsthand experience with the challenges of commercial drone flying while leading its operations. His deep industry knowledge, combined with Serhii’s technological expertise, laid the foundation for AirDodge. Together, they are building innovative solutions to streamline drone operations, making them safer, more efficient, and seamlessly integrated into regulatory frameworks. We are backed by Antler, Nordic Makers and also received grant funding from Innovation Norway.

The Arctic Innovation Ecosystem is the operational entity of the HNDG development portfolio, dedicated to driving growth in the Arctic region through real-estate development, services, and programs. With a focus on increasing talent density and fostering innovation, the Arctic Innovation Ecosystem has three main operations: 1. Developing the leading Arctic Innovation & Student campus, including universities, coworking, and innovation spaces 2. Creating innovation programs within the ArcTech industries (Built Environment, Energy, Food Tech, Health Tech, Maritime & Logistics, and Tourism & Hospitality) 3. Facilitating the leading Arctic Innovation network

nordlys.studio exists to realize the full value of your data through collaborative digital apps we are powered by dolittle.com we co-design digital solutions that drive new revenue we build collaborative apps and enrich them with real-time data we fund exceptional products, bringing them to new markets

Leasi enables a comprehensive overview across the machine fleet, giving the opportunity to optimize the composition and use of the fleet. Machines can be distributed across projects and customers with good insight into economic factors and usage data. With a strong focus on the user journey, we create a simple, more transparent and more efficient workday for the contractors and rental companies in the construction industry! Leasi gir bygg- og anleggsbransjen fullstendig kontroll på maskinparken - enten du er utleier eller entreprenør. Maskiner kan fordeles på tvers av prosjekter og kunder med god innsikt i økonomiske faktorer og bruksdata. Dette muliggjør bedre utnyttelse av eksisterende og tilgjengelige ressurser som både er økonomisk og miljømessig bærekraftig. Med fokus på brukerreise skal vi skape en enklere, mer oversiktlig og mer effektiv arbeidshverdag for aktørene i bransjen!