As a idea factory, incubator and investor, Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s.   Our investments and startup journeys so far:  Cutters | Adams Matkasse | Freska | Lotel | Lorry Restaurant | Wellbee

Staffer.ai — Fully Automated Hiring for Modern Teams Staffer.ai is a fully automated hiring platform built to serve lean, fast-moving companies that want to attract, assess, and hire top talent without the usual bottlenecks of traditional recruiting. Designed for startups and SMBs, Staffer eliminates the manual busywork of sourcing, screening, and coordination—so teams can focus on selecting the best candidates, not chasing them. What Staffer Does Staffer.ai combines deep recruiting expertise with advanced AI to automate 80% of the hiring process: • Sourcing: AI scouts and engages high-quality passive candidates who aren’t actively applying. • Outreach: Automated outreach and job distribution to maximize visibility—no manual posting. • Screening: Built-in assessments for both hard and soft skills, tailored to the role. • Scheduling: Integrated calendar and video tools handle all interview logistics. • Candidate Experience: A self-service portal keeps applicants informed and engaged. • Workflows: A centralized dashboard offers full transparency into the hiring funnel. • Branding: Instantly create branded, high-converting career pages. • Reference Checks: Automated reference collection—structured and time-saving. Why It Matters Hiring is often the most important—and most painful—part of scaling a company. Most small teams don’t have time to run structured, high-quality processes. Staffer fixes that: • No recruiter? No problem—Staffer handles the heavy lifting. • Slow hiring cycles? Reduce time-to-hire with fewer manual steps. • Poor candidate quality? Tap into passive talent you’d never reach with job ads. • Disorganized process? Streamlined workflows and full pipeline visibility. • Candidates ghosting? Keep them informed via automated updates and a dedicated portal. Built for Teams Without Time Staffer.ai is designed for founders, department leads, and talent teams who are hiring on top of everything else: 1. Startup Founders (10–100 people) • Pain: Hiring falls on the founders, but time is scarce. • Solution: Staffer runs a full process behind the scenes—sourcing, screening, and scheduling—so founders can move fast without drowning in admin. 2. Department Heads (Eng, Design, Sales) • Pain: No hiring expertise, unclear where to start, and overwhelmed by conflicting responsibilities. • Solution: Staffer gives them a plug-and-play hiring system—templates, assessments, workflows—that’s easy to manage and easy to trust. 3. People & Talent Leaders (50–300 people) • Pain: Coordinating hiring across departments with no unified tools. • Solution: Staffer standardizes hiring across teams, provides full visibility, and empowers managers with self-serve tools. Core Features • AI-Powered Passive Talent Search Go beyond job boards—Staffer identifies and engages top-tier passive candidates competitors miss . • Automated Sourcing & Outreach Roles are posted, distributed, and followed up on automatically—no chasing . • Integrated Assessments Screen objectively for skills that matter with structured, AI-generated evaluations . • Candidate Self-Service Portal Improves candidate experience with no added work for your team . • Calendar & Interview Automation Syncs interviews with internal calendars and handles reminders, links, and conflicts . • Instant Career Page Builder Publish an on-brand, high-converting careers page in minutes . • Reference Check Automation Structured reference requests sent and collected automatically—no phone calls needed . • Customizable Hiring Pipelines Stay on top of every candidate with a transparent, centralized workflow . Powered by Real Expertise Staffer was created by operators with deep backgrounds in recruiting, product, and AI—using state-of-the-art models (like Claude 4.0) and proprietary automation to deliver enterprise-grade results, in a self-serve, plug-and-play format .

Spons.gg revolutionizes sports sponsorship by enabling micro-sponsorships, allowing fans and brands to directly support athletes. Many talented players struggle with funding—our platform bridges this gap by making sponsorships more accessible, transparent, and scalable. We empower athletes to monetize their journey while giving sponsors a unique way to engage with sports communities.

We develop a software product for energy companies and wind developers to guide the end-of-life phase of wind farms. Our mission is to accelerate wind energy renewal and ensure no components end up in landfill. ReWind began as an internal project in DNV, but has since spun out into an independent, fast-growing company since launching our product.

Hera Solutions is an early-stage startup developing technology within the transportation and logistics sector. We are developing a robust and secure system for the electronic transmission of shipping information, through our first product Hera Road. We offer a driver application and administration panel to transport companies for a real-time overview of goods during transport, which simplifies communication, handling and documentation of tasks carried out. As a young company, flexibility is important to us, we always start with the end user, are adaptable, and deliver value immediately. We are an innovative company with big ambitions to scale internationally in a few years. By taking part in Hera Solutions, you will have the opportunity to take part in an incredibly demanding and exciting phase of the company's development.

AirDodge is a Norwegian company with an HQ in Oslo, Norway. We are building an automated air traffic management system(termed as U-Space software) to enable scalable drone operations. Our target end customers will be drone operators. U-Space solves the problem for all drone operators by making it much easier to obtain permissions. It enables large scale Beyond Visual Line of Sight (BVLOS) operations whereof today this is too costly for most companies. It also makes it safer for manned aviation such as emergency helicopters that will have full visibility of ongoing drone flights in the area they are approaching. Other drone operators such as police, search and rescue will be able to quickly deploy drones opposed to wait for helicopters to arrive. They may also mandate quick clearing of drones from any given area in case such operations must take place. Our solution is to build our own software platform and provide flight services according to the EASA framework recently published. These services will be legally required and the 4 primary services are defined by: 1) Drone Identification: This service will be focused on providing information on all the live drone traffic in U-Space to all participants (operators in the air). 2) Live Air Traffic Identification: This service will be focused on providing information on all the live manned air traffic in U-Space. All manned air traffic has to make themselves electronically visible if flying in U-Space. If a manned aircraft flies too close to a drone, then the drone pilot/operator will receive a warning message. 3) Geo-Zones: These are the core geographical definitions of airspaces on map where drone operators can see where they can or cannot fly. Examples of restricted airspaces include airports, military bases, prisons, bird sanctuaries, obstacles etc. Having an extensive dataset which displays all the possible flight restriction/warning zones is significantly important to drone operators as it ensures compliance and more efficient flight planning. 4) Flight Authorization: This gives drone operators the ability to ensure their flight path does not intersect/conflict with any other operators conducting drone flights in the same airspace. The flight authorization will require drone pilots to submit their flight path in 4 dimensions which include 3D trajectory and time. Flight authorization will also allow drone pilots to communicate with Air Traffic control to request a drone flight in restricted airspace. The response times for both types of requests will be instant. AirDodge was originally founded by Umar in 2022 in Sweden. A year later he moved the company to Norway where he met Serhii in 2024 and then they built the company together. Umar, as the founder of Skyqraft—a company specializing in drone-based powerline inspection—gained firsthand experience with the challenges of commercial drone flying while leading its operations. His deep industry knowledge, combined with Serhii’s technological expertise, laid the foundation for AirDodge. Together, they are building innovative solutions to streamline drone operations, making them safer, more efficient, and seamlessly integrated into regulatory frameworks. We are backed by Antler, Nordic Makers and also received grant funding from Innovation Norway.

Short ------ Wepost makes marketing your superpower. We are developing the greatest platform for marketing. We combine artificial intelligence with design to provide high-quality creatives for scale-up companies. Each creative is tailored every individual social media platform based on the company's strategy and publishing plan. Long ----- Problem: The problem is that the vast majority of companies do not know how to use social media marketing strategically or effectively. This leads to them either; 1) spending too much money on paid advertising to reach their target audience, or 2) not having a clear strategy behind their marketing, resulting in low quality content. In the worst cases, they do both. This leads to low visibility and ultimately loss of customers and revenue. In fact, 14% of startups fail as a result of poor marketing. In addition, those who work in marketing experience that daily content production for social media is a repetitive and boring job. They themselves feel that they are overworked, and social media often fall far down the priority list. Solution: Our solution is to use artificial intelligence (AI) to turn marketing into a company's superpower. We create a platform that helps companies create a strategic marketing plan, and then automatically generates the content using AI. The content is adapted to their brand and segment, which makes the software unique on the market. In addition, the service is priced as a software, where there is a public fixed monthly subscription to the content production, something similar services from agencies do not offer today. The focus on software development also makes the service highly scalable, and with our team it is only a matter of time before it is developed.

Mobai simplifies everyday life and increases ICT security by using biometrics to: Verify and authenticate people, Detect attacks on facial recognition systems, Detects Face Morph Images in ID photos, and Provide technology to use biometrics in digital signatures. A spin-off from the Norwegian Biometrics Laboratory at the Norwegian University of Science and Technology. We offer: Opportunity to work with products and services that are fundamental to secure everyone a part in a digital world regardless of age, nationality, language, ethnicity, IT literacy, and IT experience.To become a part of a dedicated, talented, and passionate team with international ambitions and international opportunities A job that offers lots of freedom and an equal amount of responsibility and accountability. Professional challenges, significant responsibility, and the opportunity to directly influence products that help shape the future of the biometric industry.Great opportunities for further learning and professional development in one of the fastest-growing areas in the tech industry - academically and professionally. Flexible office arrangements. Physical location, hybrid meeting places, and home office. Modern and central offices in Oslo and GjøvikCompetitive terms and benefits include insurance (health, travel, and pension)

I SpareBank 1 Utvikling gir vi over én million personer og bedrifter over hele landet trygghet, forutsigbarhet og nærhet til økonomien deres gjennom digitale løsninger som begeistrer. Vi er SpareBank 1-alliansens felles utviklingsselskap som gir bankene fart og styrke innen teknologisk innovasjon og fagmilljøer som bistår bankene på en rekke områder. Hos oss er samarbeid fellesnevneren som legger grunnlaget for alt vi gjør. Vi har stor tro på tverrfaglige team der ulike fagmiljøer jobber tett sammen for å dele kunnskap og gjøre hverandre gode. Vi vil hverandre vel, vi dyrker og deler kompetanse, vi griper nye muligheter og vi tror at vi leverer best når alle føler seg verdifulle. Slik blir vi bedre sammen! Hvis du vil lese om noe av alt det faglige som skjer hos oss, anbefaler vi deg å besøke Medium-siden vår https://medium.com/sparebank1-digital!

Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

Coming from all over the world, our IKEA co-workers share a special set of values and a vision to enable people to live a better, more sustainable everyday life. They come together within diverse, inclusive, open IKEA work environments, where each of them offers something unique. WHY YOU WILL LOVE US From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers. At the heart of our business, are our wonderful co-workers representing diversity in all dimen­sions and passion for life at home. We all contribute with our uniqueness and we want to grow and develop together. Our vision, “to create a better everyday life for many people” inspires and guides us in everything we do. This is IKEA. WHAT WE ALL HAVE IN COMMON Living our values Being your unique self, while respecting and including others A passion for home furnishingPerforming & delivering while learning & developing Having fun!

Migraine is an underdiagnosed and undertreated brain disease. 1 in 7 people worldwide is affected by migraine. Nordic Brain Tech develops a treatment that is home-based and self-administered. The invention has gotten worldwide attention from key opinion leaders within migraine. There is a huge market need, and a willingness to pay for the product from both hospitals and migraine patients.

Gain visibility and control over your compliance processes with ease! Our integrated GDPR solution includes consent management, data discovery, documentation, audit logs, assessments, people and customer profiles, and much more. We give you a practical approach to GDPR and "Privacy by design". Get also an award-winning access portal that supports secure Single Sign-On access of data and easy setup of security policies. Mesier, The holistic approach to Cloud governance! Currently, we are 10 highly motivated people with extensive experience in making successful software. Let's talk!

At Aivero we strive to bring AI to industrial robotics. We are a young and dynamic startup with offices in Norway and Denmark Aivero is a Scandinavian startup founded in 2017 with a mission to democratize automation by simplifying robotic control to the point where anyone can deploy and operate them. No more code, programming, or complex path planning—vision-guided robotics automates this too.

FF Rollerskis AS – Bringing the Real Skiing Feeling to Asphalt FF Rollerskis AS is a Norwegian sports tech company redefining how athletes train off-season by designing and manufacturing world-leading roller skis. Founded by Henrik Lindhagen — skier, inventor, and innovator — our goal is simple: recreate the authentic feeling of skiing on snow, even on asphalt. Traditional roller skis are often stiff, unforgiving, and prone to cause strain or injury due to excessive vibration and poor flexibility. At FF Rollerskis, we’ve reengineered the roller ski from the ground up. Our unique floating fork suspension system and custom-developed rubber compounds drastically reduce vibration while preserving the natural flex and responsiveness of winter skis. The result? Roller skis that feel like the real thing. Our products include the FF V Pro Classic and FF Pro Skate, both equipped with V-groove wheels that enhance directional stability and simulate the resistance of groomed ski tracks. These wheels — along with advanced frame engineering — offer unparalleled ski feel, helping athletes maintain and refine technique throughout the off-season. Our Active series and Junior models make the FF experience accessible for younger athletes and recreational users alike. What sets FF Rollerskis apart: True ski feel on asphalt, with flex and vibration damping unmatched in the market. V-groove wheels that guide the ski naturally, improve control, and make skiing safer — especially for classic technique. Used by top athletes, including members of the Norwegian National Cross-Country Team and elite junior skiers. Only FIS-approved rollerski brand globally. Developed and tested in Norway — under real-world Nordic conditions. We’re committed to environmental responsibility and local production. All development and testing is done in Norway, and our goal is to bring the full manufacturing process home, enabling shorter supply chains, lower emissions, and job creation. Beyond just equipment, FF Rollerskis is building a movement. We offer a 100% satisfaction guarantee, provide free lifetime checkups (only pay for parts), and work closely with ambassadors and users to continuously improve our designs. Our customer base spans from beginners seeking safe, stable skis — to elite athletes demanding the highest performance. Whether you’re training for the World Cup, prepping for your first ski marathon, or looking for a smooth ride on summer roads, FF Rollerskis delivers the experience you’ve been missing. It’s not just about equipment — it’s about keeping the skiing spirit alive all year long. Visit us at www.ffskis.com Learn more: www.ffskis.com Learn more: ffskis.com Mail: henrik@ffskis.com Mobile: +47 95 88 70 70