Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Learnlink ble startet i 2016 og tok i løpet av kort tid posisjonen som landets ledende leverandør av online én-til-én-undervisning. I 2020 ble tilbudet utvidet med sommerkurs i koding etter sammenslåingen med CodeAndGo . I dag jobber vi med å ruste barn for fremtiden ved å lære de STEM-fag på en morsom og givende måte. Dette gjør vi både 1-til-1 og i grupper, både fysisk og online. Med på laget har vi det vi “Pros” - toppstudenter barna ser opp til som bidrar til å tenne lærelysten. Alle i Learnlinks kjerneteam har høye ambisjoner for veien videre og brenner for å hjelpe barn med å lære det de trenger for fremtiden. I tillegg til de faste ansatte bistår et knippe dyktige rådgivere og et erfarent styre med retning og strategi. Nå som vi ser at Learnlink-modellen virkelig har potensiale, er planen å øke veksttakten ytterligere i Norge og ta den videre i utlandet. ENGLISH Learnlink was founded in 2016 and quickly took the position as the country's leading provider of online one-on-one teaching. In 2020, the offer was expanded with a summer course in coding after the merge with CodeAndGo. Today we work to prepare children for the future by teaching them "STEM" subjects in a fun and motivating way. We do this both 1-to-1 and in groups, both physically and online. Everyone in Learnlink's core team has high ambitions and is passionate about helping children learn what they need for the future. Additionally, a number of skilled advisers and highly experienced board members assist with developing guidelines and strategy. Now that we see that the Learnlink models really has potential, the plan is to increase the growth rate even further in Norway and take it abroad. In other words, there are very exiting times ahead!

We specialize in designing cutting-edge materials for energy storage applications. Our expertise lies in identifying the most promising materials that meet the specific requirements of energy storage use cases, and by leveraging advanced simulation techniques, such as computational chemistry and AI, we provide solutions that maximize performance, efficiency, and sustainability. With a focus on innovation and collaboration, we bridge the gap between material science and energy storage applications, enabling a cleaner, more efficient, and sustainable energy future. With a long experience from industry, we have strong focus on the problem, and on developing business models to commercialise these emerging technologies

We work continuously to inspire, motivate  and engage people to work together for more diversity in business.    We aim to close the gender gap. SHE Community strives to make businesses better and by better we mean more diverse. Through events, conferences, study programs, and as a consulting partner to businesses we aim to motivate for diversity and inspire for equality – for all people. SHE community consists of people who believe that diversity drives profitability and progress, and who works directly towards closing the gender gap. We recently launched She Index that measures gender equality in business. She Community was founded in 2014, by two enthusiastic women, who wanted to do more for the current and coming generations. The first step? Focusing on the current situation and inspire more women to become leaders and entrepreneurs. 

The whole world is striving with textile waste! Most circular economy-based action plans are mostly based on recycling and sorting and not repairing, re-making, re-using and sharing. How can we combine sustainability, circular economy and women empowering in one practical local and global plan? In today textile market, clothing and textile sales rises while clothing usage has steadily declined! While the cost of repair service is high, the number of service providers is also very limited and considering all thrift solutions, the majority of secondhand materials are still going to Lindfield while it can be used as material. And as the last leg of this international picture, today's available solutions are mostly based on recruiting service providers instead of giving them the opportunity to be the owner of their business which make the sustainability of those models strictly dependent on the those business owners instead of relying on the owners of the practical knowledge and craft. Repasdo is a marketplace for unique, creative services of textile and relevant secondhand materials. It’s home to people providing special, extraordinary services and products, from repaired pieces to handcrafted and vintage treasures. While today’s main trend is into secondhand shopping online solutions, Repasdo focus is to provide possibility to create ‘added value’ instead of pure thrift store business model. By providing business and market opportunity (online store + learning, low cost material & equipment) to potential service providers, secondhand textile can be repaired or be used as raw material for new product (in as many different ways as service providers can manage to come up with). Repasdo Platform (as the first in its market) is to provide a platform for creating jobs, micro and small businesses (own by service providers) while providing practical learning and access to different type of secondhand textile as material and online stores as places for those businesses to thrive. We are three co-founders with background in strategic business and organizational development, application and software development, and fashion design and learning. In addition two of us have long years of experience in humanitarian aid organizations and woman empowering programs. We have strong believe in sustainability and circularity not in relation with of product and service, but as the sole practical concept and business model

The main piece of equipment in the gym is the barbell. It is as simple in its form as it is timeless in its design. But when it comes to using the proper safety equipment that comes with the barbell, that’s when the flaws become visible. Today’s methods of securing weight plates to a barbell is done by using collars or clips, which often lead to a poor user experience, and they are often hard to put on and pull off, can easily break or slip during lifts, they are often hard to find and even disappears. The Olympic barbell has remained virtually the same for the last 93 years, and despite today’s standards, improvements can be made. In a seemingly ever-growing market, people’s expectations of safety, design, quality, and user-friendliness in products are on the rise. Gungnir of Norway is a Norwegian startup company that designs and manufactures high-quality gym equipment. The company’s first product is the Allrounder, a standard Olympic barbell with built-in collars for securing weight plates. The built-in collar system or “SlideLock” makes the lifting experience safer, faster, easier, and more reliable than the standard safety equipment in use today. Also, the SlideLock system can be applied to several other bar types like compact group training bars or loadable dumbbells. This solution has shown enormous potential in the fitness market, which we intend to continue to take advantage of. The SlideLock is the first of many solutions that we seek to create within the fitness equipment industry. We started as a company in 2018 in Oslo, Norway, with an idea for a better solution to a problem well known to many who use weightlifting equipment regularly. Gungnir’s vision is to become the new standard solution for securing weight plates worldwide. A game-changing solution to a century old problem.

Innovation Factory is the digitalisation arm of the Salim Group, an Indonesian conglomerate.  What we do:  (+) Build the Indonesian startup ecosystem through community initiatives  (+) Own and run incubation and coworking facilities  (+) Manage early-stage startup fund  (+) Partner with organizations and companies to foster technology innovations

B’ZEOS develops novel, flexible, and home-compostable films based on seaweed extracts which can replace conventional and bio-based single-use plastic films in food-contact applications. B’ZEOS’ solution will contribute to reduce the use of non- or hardly recyclable plastic materials for single-use food packaging, thus reducing CO2 emissions. We are a team of 8 people with complementary backgrounds. One engineer in environment, two material scientists, one graphic designer, one supply chain analyst, one quality engineer advisor, one PR and marketing advisor and one CFO advisor.   Each of us are concerned by environmental issues and wanted to contribute to make a change.   We have joined this project because we are all fed up with:    - Contamination of world's drinking water with plastic fibres   - Seeing marine animals dying because of our plastic trash   - Increase of plastic packaging around fresh aliments   - Increase in plastic debris along the coast   - Both burning plastic and sending plastic to landfills   - Finding plastic while making with our kids sand castles   - Contamination with the chemicals in plastic. These chemicals are said to cause obesity, on-set puberty, and even cancer.   - Direct contamination of our kids by chewing various objects in plastic.   - Being exposed to plastic every single day and not having the chance to choose an alternative   We, at B’ZEOS and as consumers, believe in a sustainable alternative to current plastic and we have been working on the elaboration of a sustainable alternative without forcing the consumer to change dramatically his habits.

Spiff is your personal assistant for saving and investing money. For yourself and your loved ones. We believe in equal opportunities for everyone. Unfortunately, this is not how the world works today. We want to change this by providing a service that makes planning, saving and investing easier and more accessible than ever before. We believe that women hold the key to a better world, so that is where we start our work for more equality. Spiff is a social, meaningful and rewarding savings-app.      Spiff was born as a result of two passionate feminist entrepreneurs seeking to capitalize on their skills and experience to make a difference. Aware of inequalities across gender, culture, race and other loci, Spiff aspires to increase the accessibility of saving and investing money and to empower anyone to be financially independent.

Easy Eiendom – Company Description Easy Eiendom is a data intelligence company transforming how the real estate industry understands risk, value, and opportunity. Founded in 2024, we are building Norway’s most comprehensive property and geospatial data platform by merging traditional real estate information with advanced GIS and Big Data analytics. Our mission is to create a unified system that replaces today’s fragmented and manual workflows with automated, precise, and real-time insight. Real estate is the world’s largest asset class, yet its data infrastructure remains outdated and scattered across incompatible sources. Banks, insurers, developers, municipalities, consultants, and investors all face the same challenge: critical information about a property—its structure, land conditions, environmental exposure, infrastructure, regulations, and market dynamics—is siloed in dozens of systems. These blind spots increase risk, slow decision-making, inflate costs, and reduce transparency. Easy Eiendom was founded to solve this problem. We are building a high-fidelity database that integrates property records, building information, environmental risk layers, climate indicators, geotechnical data, mobility patterns, infrastructure networks, demographic trends, and private datasets—into one cohesive system. On top of this data we use advanced GIS workflows, automated analysis pipelines, and AI-driven insight models to deliver precise, standardized, and actionable intelligence. Our platform cuts research time by up to 80% and reduces analytical cost by 50%. Instead of manually searching through fragmented sources, users get instant access to automated risk assessments, geospatial analyses, and property insights that are continuously updated and delivered with high accuracy. Easy Eiendom helps banks improve collateral evaluations, insurers price risk more intelligently, developers assess feasibility faster, and investors make better decisions with complete situational awareness. We are driven by a simple belief: better data leads to lower risk, higher returns, and a more transparent market. Easy Eiendom exists because we experienced firsthand how inefficient and error-prone today’s workflows are. The spark came from the realization that professionals spend more time gathering data than analyzing it—while missing crucial geographical context that fundamentally shapes risk. We are building the platform we wish existed: a unified operating system for real estate intelligence, inspired by the ambition of becoming the “Palantir for property and geospatial data.” Our goal is to empower every professional who depends on property information—with clarity, speed, and confidence. We are not just building a tool; we are building the data foundation the modern real estate market needs.

We simplify ESG compliance for every business. Fortifai, founded in Oslo, Norway is created by industry leaders with decades of hands-on experience and expertise in regulatory implementation and risk management. We fuse expert advice & analytics to simplify adherence to ESG regulations. Our mission is to transform Environment, Social & Governance (ESG) compliance - making it fun, easy, and cost-effective in order to empower companies to actively shape a sustainable and healthier world.

Ren Hub utvikler en innovativ plattform for rengjøringstjenester for å hjelpe travle byboere og bedrifter i Oslo med å opprettholde rene omgivelser uten problemer. Ved å kombinere erfarne renholdere med brukervennlig planleggingsteknologi, sikrer vi høy kvalitet, pålitelige og praktiske rengjøringsløsninger. I dagens hektiske verden er det en betydelig utfordring for mange byboere og bedrifter å opprettholde et rent hjem eller arbeidsmiljø. Dette problemet påvirker et bredt spekter av individer og organisasjoner, fra travle profesjonelle til småbedriftseiere som sliter med å finne pålitelige og effektive rengjøringstjenester. Problemet er utbredt i byer som Oslo, hvor etterspørselen etter profesjonelle rengjøringstjenester ofte overstiger tilbudet, noe som fører til inkonsekvent kvalitet og upraktisk planlegging. Ren Hub løser dette problemet ved å utvikle en omfattende plattform for rengjøringstjenester som sømløst kobler kunder med erfarne og godkjente renholdere. Vår plattform tilbyr: Brukervennlig planlegging: Kunder kan enkelt bestille rengjøringstjenester gjennom vår intuitive app eller nettside, og velge tider som passer deres travle tidsplan. Kvalitetssikring: Vi sikrer høye standarder ved å ansette trente og erfarne renholdere som gjennomgår streng godkjenning og regelmessige prestasjonsvurderinger. Tilpassede tjenester: Fra rask flekkrengjøring til grundige rengjøringsøkter, våre tjenester er skreddersydd for å møte hver kundes spesifikke behov. Gjennomsiktig prissetting: Vår konkurransedyktige og klare pristruktur sikrer at kundene vet nøyaktig hva de betaler for, uten skjulte gebyrer. Vårt team er dedikert til å tilby en pålitelig og effektiv rengjøringsløsning som gir kundene våre ro i sinnet. Ideen til Ren Hub kom fra mine egne utfordringer med å opprettholde et rent hjem mens jeg håndterte en hektisk arbeidsplan. Jeg innså at mange mennesker i urbane omgivelser står overfor lignende utfordringer, og ofte går på kompromiss med renslighet på grunn av tidsbegrensninger eller upålitelige tjenesteleverandører. Denne personlige erfaringen, sammen med omfattende markedsundersøkelser, fremhevet et betydelig gap i tilgjengeligheten av konsistente og praktiske rengjøringstjenester. Drevet av en lidenskap for å løse virkelige problemer og et ønske om å gjøre en positiv innvirkning på folks daglige liv, bestemte jeg meg for å forlate min dagjobb og fokusere på å bygge Ren Hub. Vårt oppdrag er å fjerne stresset med rengjøring, slik at kundene våre kan nyte renere, sunnere omgivelser uten bekymringer. Denne reisen er drevet av visjonen om å transformere rengjøringsindustrien med innovative løsninger som møter de stadig skiftende behovene i det moderne bylivet.

We test and build innovative consumer services and apps. Backed by the distribution and financial muscles of Norway's largest newspaper VG, while free of corporate policies and bureaucracy, we are able to take ideas from concept to reality in record time. Among our most recent innovations are the charging app Elton, the wishlist service Ønsk and the streaming service TV Guide. Now we are looking for talented people that can help us uncover the next killer app.

Our mission is to enable people to own their own health ❤️‍🩹. The current healthcare system is based on a model of system-first treatment, where the doctor 👨🏻‍⚕️owns the care and the patients comes in for consultations. The system is overwhelmed and people need to take more ownership of their health. But all solutions are based on a system-first 🏛️ thinking and people are feeling left out 🤷🏻‍♀️. Systems keep failing, health platforms never deliver. We bring the patient and doctor together with a single pane of glass 🪟 on your health and make it a conversation on equal terms. We believe that the future of healthcare and medicine is dependent on an inverted healthcare journal on the patients side 🚀. Our team 👭👭 has a proven track record building best in class products in companies like Google, Babylon Health, Oda, Schibsted, Finn, VG, AirHelp. We are experienced in building AI based 🧠 healthcare services scaling to global reach. As an early member of our startup, we offer ownership of shares, as opposed to options in other startups.

Unlisted is building a global ownership platform for unlisted companies and investors. As of now we are companies succeed with employee stock ownership plans, raising capital and ownership management. We are a purpose driven company. Our long term goal and vision is to democratise entrepreneurship and wealth creation. We are achieving that by building providing entrepreneurs with tools which makes it easer for them to succeed. And we are allowing more people get access to equity and be part of the big value creation in the unlisted market.