Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

Cake it easy is changing the cake business. We have built a powerful platform connecting local bakers and customers. We have so far recruited more than 400 local bakeries in Norway and Sweden and we have started to grow into other countries. We create value by uniting local vendors, simplifying the sales process and optimizing the distribution.

At Imerso we want to get more from data to help the world build better. We are a fast-growing tech company in Oslo transforming the global construction industry with new-generation software. Imerso is a first-of-its-kind platform that uses volumetric 3D data from construction sites to automatically track work progress — detecting mistakes and deviations from the building plans, and preventing massive costly problems and delays. Our customers range the entire value-chain, and some of the largest construction players already use our products in their most challenging projects. We’ve recently secured a new round of VC funding to grow our team, and take our company to the next level with one of the world’s biggest software provider in our industry. Join us in bringing the global construction sector online.

Vilect is an AI powered recruitment assistant that helps non-hr managers run high quality processes and hire the best candidates in record time. The assistant identifies the most relevant candidates and lets the hiring manager screen short-listed applicants with recorded video interviews integrated directly in the system.www.vilect.ai  We are Vilect and we are really trying to keep one of the biggest time thieves in the retail sector at bay -- hiring and more specifically, hiring the wrong people. What we are doing is creating a recruitment software with the store manager in mind and improve the workflow. How do they reach out to the applicants? How do they evaluate applicants? How do they choose the right applicant? We thus want to make a system created around this workflow. Through this, we hope to help them sort through hundreds of applications and narrow those down to a more manageable number.We are saving time on writing the application by introducing video interviews instead. The applicant can complete the video interview as part of the process and the store manager can review those videos at his convenience. We started testing our prototypes which had a video element in it, with great feedback. We were wondering if they could actually get a good impression of a person with short video answers and thus far, the store managers' feedback has been really great.

--Improving resilience against a changing climate-- Haawal Engineering focuses on creating practical solutions to address the challenges of a changing climate. Our main innovation is a user-friendly, portable flood barrier designed to protect communities from flooding. Developed and patented by our team, this effective solution has already been adopted in Norway, Germany, and Spain. As we continue to grow and adapt, Haawal Engineering remains dedicated to finding accessible and inventive ways to help communities face the realities of climate change.

IBEN is a Norwegian lifestyle fashion brand for women that wants to express their style and identity trough the way they dress. Established in 2014 IBEN represents the woman that cannot walk into a room without being noticed for her strong appearance. Her «tomboy» mentality, freed and laidback way of thinking is always the foundation for her choices and interactions. IBEN clothing is meant to supply self-made women the wardrobe they need to communicate their identity and way of life.

Tikkio er en løsning for enkel, billig og trygg håndtering av små og store arrangement, inkludert kjøp og salg av billetter, mat, drikke og andre varer, samt organisering av ansatte og frivillige. Det er gratis å ta i bruk Tikkio både for arrangører og kunder. Arrangører betaler kun en avtalt provisjon (vanligvis 4%) på oppnådd omsetning.Tikkio.com eller mobilapp brukes av både arrangør og kunde. Det er ingen faste kostnader ved å bruke systemet og ingen oppstartskostnader. Systemet passer for alle som vil arrangere noe - store og små - og som arbeider med frivillighet - festivaler, idrettslag, musikkorps og turistforeninger.

SomebodyMakeIt is building the go-to marketplace for turning ideas into real-world products; validated by demand, created by makers, and produced locally. Think of it as a next-gen product innovation layer, where ideas don’t just sit in sketchbooks, they ship. We’re solving one of the biggest inefficiencies in the physical product world: most products fail because they’re built before validating demand. We flip that around. Anyone can post an idea, see if others want it, and match with creators and local producers to bring it to life. IP is protected from day one, revenue is fairly shared, and even the original idea-owner earns a cut when their concept succeeds. We’re starting where the need is urgent: entertainment and museum sectors craving flexible, small-batch, and custom products. Our first pilot customer is a sci-fi TV series, and we’re onboarding makers, fans and producers across EU, US and the Nordics. SomebodyMakeIt reduces risk, waste and friction, and opens up a new, sustainable way to test, fund and produce physical goods at scale. We’re a small but ambitious team building what we wish existed. We’re moving fast — and looking for the right people to help shape what’s next.

Spons.gg revolutionizes sports sponsorship by enabling micro-sponsorships, allowing fans and brands to directly support athletes. Many talented players struggle with funding—our platform bridges this gap by making sponsorships more accessible, transparent, and scalable. We empower athletes to monetize their journey while giving sponsors a unique way to engage with sports communities.

Torstein and Snorre founded Denego with a vision to build a company that puts people first. Both of us have extensive experience in our respective fields and are passionate about helping others succeed. We believe in a balanced workday and always find time for a good conversation and laughter, whether face-to-face or remote if we are geographically spread out. We work from Bergen and Mandal (but are open to other locations), and we look forward to expanding the team with you!

At Medlytic, we're aiming to set a new standard for how healthcare and complex organizations implement IT solutions both nationally and internationally. While procurement processes are often tightly regulated, there remains significant potential for improvement when it comes to the implementation. The investment has already been made; implementation is about maximizing its value. That's why Medlytic is developing a combination of employee engagement and project management: a change management software. Our software automates the process of collecting and managing data from users, organizations, and IT vendors - as well as the work of analysis and identifying actions. This enables users like healthcare professionals to provide feedback anonymously and easily at all stages of an implementation, allowing project groups and leaders to focus on value-adding tasks and act quickly where needed. Additionally, we aim to take it a step further and identify focus areas ahead of the implementation using predictive analyses.

Agoprene is a biotech startup based in Oslo and Copenhagen. Agoprene is developing furniture foam from biomass to help the furniture industry reduce their need for petrochemicals. ​ Globally, furniture foam, which is derived from petroleum, accounts for 105 million tonnes of CO2 emissions annually. One armchair for example, emits an average of 43 kg CO2e, almost half of which is due to furniture foam. ​ Agoprene's foam is completely free of petrochemicals. We believe finding planet-friendly alternatives isn’t a challenge; it’s an opportunity.

Norwegian Government Security and Service Organisation (G.S.S.O) is a Norwegian Government Agency located in the centre of Oslo. It has approximately 750 employees and an annual budget of 624 million Norwegian kroner. G.S.S.O reports to the Ministry of Government Administration and Reform. The main purpose of G.S.S.O is to provide synergy for the ministries with cost-effective and reliable shared services. These include cleaning, security, switchboard and postal services, as well as running computer systems and handling government publications. One department of G.S.S.O works solely with government procurements, and G.S.S.O also has a department that offers accounting services. Some of the tasks of the agency are carried out by private contractors. G.S.S.O is responsible for optimizing and developing its own and others'​ services. As such, the Ministry of Government Administration and Reform utilizes G.S.S.O as a means of improving the way the national government works. Norwegian Government Security and Service Organisation was established in 1979. In the early years, its main objective was to provide centralized services for the ministries. Throughout the 1990s, G.S.S.O has been used extensively as a tool for the Ministry of Government Administration and Reform to reach its goals.

Norwegian Block Exchange AS (NBX) was established in 2018 and is working with distributed ledger technologies. NBX’s offices are located at Fornebu in Bærum, Norway. NBX is building the next-generation cryptocurrency exchange to set a new standard for security, transparency, and reliability within cryptocurrency trading. We start from scratch and only use the best-in-class solutions and technology. The company will also work on the adaption of DLT to find better and smarter ways for businesses across industries to operate. NBX has global ambitions and to reach the goals we build the company by working with the best people and partners.

Material Mapper’s vision is to create a market of scale for secondary building materials by mapping them in Europe and leading the transition towards a closed-loop circular construction and demolition industry. The European construction industry is urgently lacking clear, centralized access to information about secondary building materials available in their area, due to the fragmentation and inconsistency with which these public data are captured and stored. This makes building planning with quality secondary building materials time and cost-intensive for stakeholders, in turn making it difficult to comply with the EU’s Waste Directive of 70% recycled/re-used building materials. Our young, multi-award-winning company is planning to launch a project over 24 months to build a breakthrough innovation for the whole of Europe using artificial intelligence and machine learning that will extract, read, evaluate, and forecast quantities of secondary building materials for the user, making future planning for property developers seamless through our platform. We are confident that our product is unique and that we have no direct competition. By combining our deep technology, partnership development, and B2B sales expertise, we are already working closely with major industry actors to harness insights and their existing networks for our customer base.